WDBR (103.7 FM) is a

commercial Commercial may refer to: * (adjective for) commerce, a system of voluntary exchange of products and services ** (adjective for) trade, the trading of something of economic value such as goods, services, information or money * a dose of advertising ...

radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...

licensed A license (American English) or licence (Commonwealth English) is an official permission or permit to do, use, or own something (as well as the document of that permission or permit). A license is granted by a party (licensor) to another part ...

Springfield, Illinois Springfield is the List of capitals in the United States, capital city of the U.S. state of Illinois. Its population was 114,394 at the 2020 United States census, which makes it the state's List of cities in Illinois, seventh-most populous cit ...

, and serving

Central Illinois Central Illinois is a region of the U.S. state of Illinois that consists of the entire central third of the state, divided from north to south. Also known as the ''Heart of Illinois'', it is characterized by small towns and mid-sized cities. Agri ...

. It is owned by Saga Communications as part of its Capitol Radio Group, and broadcasts a top 40 (CHR)

radio format A radio format or programming format (not to be confused with broadcast programming) describes the overall content broadcast on a radio station. The radio format emerged mainly in the United States in the 1950s, at a time when Radio broadcasting, ...

. WDBR has an

effective radiated power Effective radiated power (ERP), synonymous with equivalent radiated power, is an IEEE standardized definition of directional radio frequency (RF) power, such as that emitted by a radio transmitter. It is the total power in watts that would ha ...

(ERP) of 50,000

watt The watt (symbol: W) is the unit of Power (physics), power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantification (science), quantify the rate of Work ...

s, the maximum for most FM stations in Illinois. The

transmitter In electronics and telecommunications, a radio transmitter or just transmitter (often abbreviated as XMTR or TX in technical documents) is an electronic device which produces radio waves with an antenna (radio), antenna with the purpose of sig ...

is on South Dirksen Parkway (

Illinois Route 29 Illinois Route 29 (IL 29) is a two to four lane state highway that runs south from U.S. Route 6/ Illinois Route 89 at Spring Valley to U.S. Route 51/Illinois Route 16 at Pana, running through Pekin, Peoria and Springfield. The nearest major ...

) near East Cook Street. WDBR broadcasts using

HD Radio HD Radio (HDR) is a trademark for in-band on-channel (IBOC) digital radio broadcast technology. HD radio generally simulcast, simulcasts an existing analog radio station in digital format with less noise and with additional text information. HD R ...

technology. It has three

digital subchannel In broadcasting, digital subchannels are a method of transmitting more than one independent program stream simultaneously from the same digital radio or television station on the same radio frequency channel. This is done by using data compress ...

s, which in turn, feed three

FM translator A broadcast relay station, also known as a satellite station, relay transmitter, broadcast translator (U.S.), re-broadcaster (Canada), repeater ( two-way radio) or complementary station (Mexico), is a broadcast transmitter which repeats (or tr ...

s: HD2: 101.1 The Outlaw ( classic country), HD3: Pure Oldies 107.5 (

oldies Oldies is a term for musical genres such as pop music, rock and roll, doo-wop, surf music from the second half of the 20th century, specifically from around the mid-1950s to the 1980s, as well as for a radio format playing this music. Since 2 ...

) and HD4: Rewind 93.5 ( classic hits).

History

Beautiful WTAX-FM

In , the station

signed on A sign-on (or start-up in Commonwealth countries except Canada) is the beginning of operations for a radio broadcasting, radio or television station, generally at the start of each day. It is the opposite of a sign-off (or closedown in Commonw ...

the air as WTAX-FM. It was Springfield's second FM station and the oldest continuously operating FM station in the market. (Currently, a station at 93.9 in

Sherman, Illinois Sherman is a village in Sangamon County, Illinois, United States. The population was 4,673 at the 2020 census. It is part of the Springfield metropolitan statistical area. The village was hit by a high end EF-2 tornado in the March 31st outbre ...

uses the WTAX-FM

call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally as ...

. It is also owned by Saga Communications.) In its early years, it largely

simulcast Simulcast (a portmanteau of "simultaneous broadcast") is the broadcasting of programs or events across more than one resolution, bitrate or medium, or more than one service on the same medium, at exactly the same time (that is, simultaneously) ...

its AM

sister station In broadcasting, sister stations or sister channels are radio or television stations operated by the same company, either by direct ownership or through a management agreement. Radio sister stations will often have different formats, and somet ...

, WTAX

1240 AM The following radio stations broadcast on AM frequency 1240 kHz: 1240 AM is a regional (Class B) frequency outside the coterminous 48 United States (Alaska, Hawaii, Puerto Rico, & U.S. Virgin Islands), and a local frequency (Class C) within ...

. But in the 1960s, it got a separate format: beautiful music. WTAX-FM played quarter hour sweeps of soft, instrumental

cover version In popular music, a cover version, cover song, remake, revival, or simply cover is a new performance or recording by a musician other than the original performer or composer of the song. Originally, it referred to a version of a song release ...

s of popular songs,

Broadway Broadway may refer to: Theatre * Broadway Theatre (disambiguation) * Broadway theatre, theatrical productions in professional theatres near Broadway, Manhattan, New York City, U.S. ** Broadway (Manhattan), the street ** Broadway Theatre (53rd Stre ...

and

Hollywood Hollywood usually refers to: * Hollywood, Los Angeles, a neighborhood in California * Hollywood, a metonym for the cinema of the United States Hollywood may also refer to: Places United States * Hollywood District (disambiguation) * Hollywood ...

show tunes. The station was largely

automated Automation describes a wide range of technologies that reduce human intervention in processes, mainly by predetermining decision criteria, subprocess relationships, and related actions, as well as embodying those predeterminations in machine ...

Oldies and CHR WDBR

In January 1972, WTAX-FM switched to

Drake-Chenault Drake-Chenault Enterprises (originally American Independent Radio Inc.) was a radio syndication company that specialized in automation on FM radio stations. The company was founded in the late-1960s by radio programmer and deejay Bill Drake ...

's "Solid Gold" automated format, as WDBR. It was a mix of adult appeal

Top 40 In the music industry, the Top 40 is a list of the 40 currently most popular songs in a particular genre. It is the best-selling or most frequently broadcast popular music. Record charts have traditionally consisted of a total of 40 songs. "To ...

hits and rock

Oldies Oldies is a term for musical genres such as pop music, rock and roll, doo-wop, surf music from the second half of the 20th century, specifically from around the mid-1950s to the 1980s, as well as for a radio format playing this music. Since 2 ...

. WDBR dropped "Solid Gold" in late 1973 and went to a locally programmed, voicetracked Top 40 sound, which proved successful in the ratings. During the 1970s and 1980s, WDBR was known by the moniker ''Music 104''. WDBR remained largely voicetracked until the early 1990s, when increased competition and faltering ratings forced the station, by then owned by

Sentry Insurance Sentry Insurance is a mutual insurance company specializing in business insurance. The company’s home office is in Stevens Point, Wisconsin, where about half the company’s approximately 4,500 employees are located. Sentry offers property and ...

, to go fully live, after which the station regained its position as a dominant force in Springfield Top 40 radio. The team included: Gregory Lawley, Lisa Crocker, and Patrick Gordon mornings, Bobby T. middays, Jim Moore Afternoons, and Rick Elliott nights with the original "Hot 9 at 9". Rick also hosted the "Dance Machine" on Fox TV affiliate

WRSP-TV WRSP-TV (channel 55) is a television station licensed to Springfield, Illinois, United States, affiliated with the Fox network. It is owned by GOCOM Media, LLC, alongside Decatur-licensed CW affiliate WBUI (channel 23). GOCOM maintains joi ...

. WDBR's

tower A tower is a tall Nonbuilding structure, structure, taller than it is wide, often by a significant factor. Towers are distinguished from guyed mast, masts by their lack of guy-wires and are therefore, along with tall buildings, self-supporting ...

(shared with sister station WTAX 1240 AM), in operation since 1949, was destroyed by a

tornado A tornado is a violently rotating column of air that is in contact with the surface of Earth and a cumulonimbus cloud or, in rare cases, the base of a cumulus cloud. It is often referred to as a twister, whirlwind or cyclone, although the ...

during the severe weather outbreak of March 2006. The stations soon resumed broadcasting from a new tower at a new location.

HD Radio

On October 2, 2013, Adult Hits ABE FM was moved from 93.9 FM to WDBR-HD2 and also transmitted on 101.1 FM (W266BZ-FM) to create 101.1 ABE FM. On January 29, 2016, 101.1 ABE FM flipped to classic country as "101.1 The Outlaw". Additional HD subchannels were added playing 1960s-70s

(Pure Oldies 107.5) and 1980s-90s classic hits (Rewind 93.5).

References

External links

* * * * * *
Doug Quick's site
with extensive history of Top 40 radio in central Illinois, including WDBR {{coord, 39.794, N, 89.605, W, type:landmark_region:US_source:FCC, display=title Sangamon County, Illinois DBR Contemporary hit radio stations in the United States Radio stations established in 1949 1949 establishments in Illinois