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''Vox'' () is an American news and opinion website owned by Vox Media. The website was founded in April 2014 by Ezra Klein,
Matt Yglesias Matt may refer to: *Matt (name), people with the given name ''Matt'' or Matthew, meaning "gift from God", or the surname Matt *In British English, of a surface: having a non-glossy finish, see gloss (material appearance) *Matt, Switzerland, a mu ...
, and Melissa Bell, and is noted for its concept of explanatory journalism. Vox's media presence also includes a YouTube channel, several podcasts, and a show presented on
Netflix Netflix, Inc. is an American subscription video on-demand over-the-top streaming service and production company based in Los Gatos, California. Founded in 1997 by Reed Hastings and Marc Randolph in Scotts Valley, California, it offers a ...
. ''Vox'' has been described as left-of-center and progressive.


History

Prior to founding ''Vox'', Ezra Klein worked for ''
The Washington Post ''The Washington Post'' (also known as the ''Post'' and, informally, ''WaPo'') is an American daily newspaper published in Washington, D.C. It is the most widely circulated newspaper within the Washington metropolitan area and has a large n ...
'' as the head of
Wonkblog Wonkblog was a blog, hosted by the '' Washington Post'', that was dedicated to domestic policy, economics and politics. It was started by Ezra Klein, originally as a solo venture, but, by February 2013, had grown to employ a staff of five people. ...
, a
public policy Public policy is an institutionalized proposal or a decided set of elements like laws, regulations, guidelines, and actions to solve or address relevant and real-world problems, guided by a conception and often implemented by programs. Public ...
blog. When Klein attempted to launch a new site using funding from the newspaper's editors, his proposal was turned down and Klein subsequently left ''The Washington Post'' for a position with Vox Media, another communications company, in January 2014. ''
The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...
'' David Carr associated Klein's exit for ''Vox'' with other "big-name journalists" leaving newspapers for digital start-ups, such as
Walter Mossberg Walter S. Mossberg (born March 27, 1947) is an American technology journalist and moderator. From 1991 through 2013, he was the principal technology columnist for ''The Wall Street Journal''. He also co-founded ''AllThingsD'', ''Recode'' an ...
and Kara Swisher (of '' Recode'', which was later acquired by and integrated into Vox), David Pogue, and
Nate Silver Nathaniel Read Silver (born January 13, 1978) is an American statistician, writer, and poker player who analyzes baseball (see sabermetrics), basketball, and elections (see psephology). He is the founder and editor-in-chief of '' FiveThirtyE ...
. He described Vox Media as "a technology company that produces media" rather than its inverse, associated with "Old Media". From his new position, Klein worked towards establishing ''Vox'', including hiring new journalists for the site. Klein expected to "improve the technology of news" and build an online platform better equipped for making news understandable. The new site's 20-person staff was chosen for their expertise in topic areas and included '' Slate'' Matthew Yglesias, Melissa Bell, and Klein's colleagues from ''The Washington Post''. ''Vox'' was launched on April 6, 2014, with Klein serving as editor-in-chief. Klein's opening editorial essay, "How politics makes us stupid", explained his distress about political polarization in the context of
Yale Law School Yale Law School (Yale Law or YLS) is the law school of Yale University, a private research university in New Haven, Connecticut. It was established in 1824 and has been ranked as the best law school in the United States by '' U.S. News & World ...
professor
Dan Kahan Dan M. Kahan is the Elizabeth K. Dollard Professor of Law at Yale Law School. His professional expertise is in the fields of criminal law and evidence, and he is known for his theory of cultural cognition. Education After attending a boarding ...
's theories on how people protect themselves from information that conflicts with their core beliefs. In June 2016, ''Vox'' suspended contributor
Emmett Rensin Emmett Rensin (born January 20, 1990) is an American essayist and political commentator who writes from a leftist perspective. Originally from Los Angeles, he currently serves as a contributing editor for the ''Los Angeles Review of Books''. In 201 ...
for a series of tweets calling for anti-Trump riots, including one on June 3, 2016, that urged, "If Trump comes to your town, start a riot." The tweets drew attention after violent anti-Trump protests took place in
San Jose, California San Jose, officially San José (; ; ), is a major city in the U.S. state of California that is the cultural, financial, and political center of Silicon Valley and largest city in Northern California by both population and area. With a 2020 popu ...
, on the day of Rensin's tweet.
Elizabeth Plank Elizabeth Plank (born March 19, 1987) is a Canadian author and journalist. She was a senior producer and political correspondent at '' Vox'', and began hosting her journalism show called ''Positive Spin'' at NBC News in July 2020. She is a colum ...
was hired in 2016 as a political correspondent, and in 2017 launched her own series with Vox Media, called ''Divided States of Women''. In September 2017, Klein published a post on ''Vox'' announcing that he was taking on a new role as editor-at-large, and that Lauren Williams, who joined ''Vox'' a few months after its founding, was the new editor-in-chief. In late 2020, Klein, Williams, and Yglesias left the site. While ''Vox'' had been founded with prominent journalists, Vox Media CEO Jim Bankoff said that their brands had mature, mainstream audiences that no longer relied on personalities.
Swati Sharma Swati Sharma is an Indian singer. She is known for her popular song ''Banno Tera Swagger'' from the ''Tanu Weds Manu: Return'', a film directed by Anand L. Rai. She is also notable for producing music that has been used in Bollywood films. In 20 ...
was named editor-in-chief in February 2021. A managing editor of ''
The Atlantic ''The Atlantic'' is an American magazine and multi-platform publisher. It features articles in the fields of politics, foreign affairs, business and the economy, culture and the arts, technology, and science. It was founded in 1857 in Boston, ...
'' at the time of her appointment, she was expected to assume the position in March 2021.


Content

According to ''Vox'' founding editors, the site seeks to explain news by providing additional contextual information not usually found in traditional news sources. To reuse work from authors prior to the relaunch in 2014, ''Vox'' creates "card stacks" in bright canary yellow that provide context and define terms within an article. The cards are perpetually maintained as a form of "wiki page written by one person with a little attitude". As an example, a card about the term "insurance exchange" may be reused on stories about the
Affordable Care Act The Affordable Care Act (ACA), formally known as the Patient Protection and Affordable Care Act and colloquially known as Obamacare, is a landmark U.S. federal statute enacted by the 111th United States Congress and signed into law by Pres ...
. ''Vox'' uses Vox Media's Chorus content management system, which enables journalists to easily create articles with complex visual effects and transitions, such as photos that change as the reader scrolls. Vox Media's properties target educated households with six-figure incomes and a head of house less than 35 years old. ''Vox'''s ''Future Perfect'', a reporting project that examines the world through philanthropy and effective altruism, is funded by the Rockefeller Foundation.


Video

''Vox'' has a YouTube channel by the same name where they have regularly posted videos on news and informational subjects since 2014. These videos are accompanied by an article on their website. The themes covered in the videos are usually similar to the themes covered in the regular, written articles on the website. The channel has over 10 million subscribers and over 2.6 billion views . Content surrounds current affairs, timeline of certain events, and interesting facts. In May 2018, ''Vox'' partnered with
Netflix Netflix, Inc. is an American subscription video on-demand over-the-top streaming service and production company based in Los Gatos, California. Founded in 1997 by Reed Hastings and Marc Randolph in Scotts Valley, California, it offers a ...
to release a weekly TV show called '' Explained''.


Podcasts

''Vox'' distributes numerous podcasts, all hosted by ''Vox'' staff, as part of the ''
Vox Media Podcast Network Vox Media, Inc. is an American mass media company based in Washington, D.C., and New York City. The company was established in November 2011 by Jim Bankoff and Trei Brundrett to encompass ''SB Nation'' (a sports blog network founded in 2005 by ...
'': * ''The Weeds'' is a twice-weekly
roundtable The Round Table ( cy, y Ford Gron; kw, an Moos Krenn; br, an Daol Grenn; la, Mensa Rotunda) is King Arthur's famed table in the Arthurian legend, around which he and his knights congregate. As its name suggests, it has no head, implying that e ...
podcast, hosted by Yglesias and immigration correspondent Dara Lind, focusing on U.S. national news with a focus on the fine details of public policy. Senior politics reporter Jane Coaston was a regular co-host before joining the ''
New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...
''. * ''The Gray Area with Sean Illing'' (formerly the "Vox Conversations" podcast) is a weekly interview podcast in which Sean Illing and other hosts across the Vox newsroom interview guests in politics, media, science, and culture. * ''I Think You're Interesting'' is a weekly interview podcast about the arts, entertainment, and pop culture, hosted by ''Vox''s "critic at large"
Emily St. James Emily St. James (formerly Emily Nicole VanDerWerff; born November 30, 1982) is an American critic, journalist, podcaster, and author. She primarily writes about television. She has written for '' Vox'', ''The A.V. Club'', ''The Guardian'', the ' ...
. * ''Worldly'' (2017–21) was a weekly roundtable podcast focusing on U.S. foreign policy and international affairs, hosted by ''Vox'' foreign-and-security-policy writers Jennifer Williams, Zach Beauchamp, and Alex Ward; Yochi Dreazen also previously hosted. * ''The Impact'' is a weekly narrative podcast hosted by Kliff investigating the effects of policy decisions in practice. * ''Today, Explained'' is a daily podcast, hosted by Sean Ramaswaram and Noel King, providing short explanations of items in the news. * ''Future Perfect'' is a weekly podcast, hosted by
Dylan Matthews Dylan Matthews is an American journalist. He is currently a correspondent for '' Vox'', an online media venture. Professional life Early writing In 2004, at the age of 14, Matthews launched a personal blog on politics and other issues under the ...
, exploring provocative ideas with the potential to radically improve the world, often discussing ideas associated with effective altruism. * ''Primetime'' is a short-run podcast hosted by Emily St. James. Season 1 (six episodes) focused on TV's relationship with the presidency and was released on a weekly schedule. *''Unexplainable'' is a weekly science podcast hosted by Noam Hassenfeld and a panel of experts exploring unanswered questions and the ways scientists are trying to answer them. *''Land of the Giants'' is a weekly podcast hosted by Shirin Ghaffary and Alex Kantrowitz where each season covers a tech giant like
Google Google LLC () is an American Multinational corporation, multinational technology company focusing on Search Engine, search engine technology, online advertising, cloud computing, software, computer software, quantum computing, e-commerce, ar ...
,
Apple An apple is an edible fruit produced by an apple tree (''Malus domestica''). Apple trees are cultivated worldwide and are the most widely grown species in the genus '' Malus''. The tree originated in Central Asia, where its wild ancest ...
,
Uber Uber Technologies, Inc. (Uber), based in San Francisco, provides mobility as a service, ride-hailing (allowing users to book a car and driver to transport them in a way similar to a taxi), food delivery ( Uber Eats and Postmates), pa ...
,
Netflix Netflix, Inc. is an American subscription video on-demand over-the-top streaming service and production company based in Los Gatos, California. Founded in 1997 by Reed Hastings and Marc Randolph in Scotts Valley, California, it offers a ...
, and
Amazon Amazon most often refers to: * Amazons, a tribe of female warriors in Greek mythology * Amazon rainforest, a rainforest covering most of the Amazon basin * Amazon River, in South America * Amazon (company), an American multinational technolog ...
and their dominance in their respective technology sector. *''Vox Quick Hits'' was a daily podcast consisting of short episodes covering topics in news, politics, and pop culture. Vox Quick Hits ended on September 10, 2021.


Reception

In March 2014, before it had officially launched, ''Vox'' was criticized by conservative media commentators, including Erick Erickson, for a video it had published arguing the
U.S. public debt The national debt of the United States is the total national debt owed by the federal government of the United States to Treasury security holders. The national debt at any point in time is the face value of the then-outstanding Treasury secu ...
"isn't a problem right now". The website's launch received significant media attention. Websites noted that the launch came around the same time as other data and explainer websites like '' FiveThirtyEight'' and the ''
New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...
''
The Upshot ''The Upshot'' is a website published by '' The New York Times'' which spreads articles combining data visualization with conventional journalistic analysis of news. History ''The Upshot'' was first announced in March 2014 and was officially laun ...
. ''Vox'' was described as trying to act as a "
Wikipedia Wikipedia is a multilingual free online encyclopedia written and maintained by a community of volunteers, known as Wikipedians, through open collaboration and using a wiki-based editing system. Wikipedia is the largest and most-read refer ...
for ongoing news stories". Pascal-Emmanuel Gobry at ''
The Week ''The Week'' is a weekly news magazine with editions in the United Kingdom and United States. The British publication was founded in 1995 and the American edition in 2001. An Australian edition was published from 2008 to 2012. A children's edi ...
'' argued that the website produced "partisan commentary in question-and-answer disguise" and criticized the site for having a "starting lineup hatwas mostly made up of ideological liberals". ''
The Week ''The Week'' is a weekly news magazine with editions in the United Kingdom and United States. The British publication was founded in 1995 and the American edition in 2001. An Australian edition was published from 2008 to 2012. A children's edi ...
''s Ryu Spaeth described the site's operations as "...essentially tak ngthe news (in other words, what is happening in the world at any given moment in time) and fram ngit in a way that appeals to its young, liberal audience." ''
The Economist ''The Economist'' is a British weekly newspaper printed in demitab format and published digitally. It focuses on current affairs, international business, politics, technology, and culture. Based in London, the newspaper is owned by The Eco ...
'', commenting on Klein's launching essay "How politics makes us stupid", said the website was "bright and promising" and site's premise of "more, better, and more lucidly presented information" was "profoundly honourable", and positively compared the site's mission to John Keats's negative capability. In an opinion piece in ''
The Washington Times ''The Washington Times'' is an American conservative daily newspaper published in Washington, D.C., that covers general interest topics with a particular emphasis on national politics. Its broadsheet daily edition is distributed throughou ...
'', Christopher J. Harper criticized the site for numerous reporting mistakes. In November 2022, it was reported by ''
Reason Reason is the capacity of consciously applying logic by drawing conclusions from new or existing information, with the aim of seeking the truth. It is closely associated with such characteristically human activities as philosophy, science, lang ...
'' magazine that Sam Bankman-Fried—founder of bankrupt cryptocurrency exchange FTX—had issued major grants to a number of predominantly left-leaning political media outlets including ''Vox''.


Accolades

In 2015, the Committee for Skeptical Inquiry presented Julia Belluz the Robert B. Balles Prize for Critical Thinking for her work on ''Vox''. Original programming by ''Vox'' has been recognized by the News & Documentary Emmy Awards, which are presented by the
National Academy of Television Arts and Sciences The National Academy of Television Arts and Sciences (NATAS) is an American professional service organization founded in 1955 for "the advancement of the arts and sciences of television and the promotion of creative leadership for artistic, edu ...
. In 2017, the documentary ''2016 Olympics: What Rio Doesn't Want the World to See'' was nominated in the "Outstanding News Special" category, ''Vox Pop'' was nominated in the "Outstanding Arts, Culture and Entertainment Report" and "Outstanding Graphic Design and Art Direction" categories, and ''The Secret Life of Muslims'' was nominated in the "Outstanding Short Documentary" category. In 2018, ''Borders'' was nominated in the "Outstanding Video Journalism: News" category, and ''Earworm'' received nominations in the "Outstanding Graphic Design and Art Direction" and "Outstanding New Approaches: Arts, Lifestyle and Culture" categories.


Readership

''Vox'' received 8.2 million unique visitors in July 2014. In October 2021, readership was estimated to be 19.7 million visitors. In a 2017 interview on Nieman Lab, Klein stated: "We watch our audience data pretty closely, and our audience data does not show or suggest to us that we are overwhelmingly read on one side or the other of the political sphere, which is good.


See also

* * * * Vox Media


References


External links

* {{Vox Media 2014 establishments in the United States American news websites Internet properties established in 2014 Progressivism in the United States Vox Media