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is a Japanese
fashion magazine Fashion journalism is a component of fashion media, with a focus on writing and photojournalism. Fashion journalists write about fashion events, trends and have to cultivate and maintain a relationship with stylists and designers. A fashion journ ...
published by
Kodansha is a Japanese privately-held publishing company headquartered in Bunkyō, Tokyo. Kodansha is the largest Japanese publishing company, and it produces the manga magazines ''Nakayoshi'', '' Afternoon'', '' Evening'', ''Weekly Shōnen Magazine'' ...
. It is published in Japan, China, Taiwan, Hong Kong, and Thailand.


History and profile

''Vivi'' was first published in May 1983. The target age group are teens and young women 17–27 years old, with the main demographic of readers being college students and young
office ladies ''Office Ladies'' is a rewatch podcast hosted by Jenna Fischer and Angela Kinsey which premiered on the Earwolf platform on October 16, 2019. It is also produced by Earwolf. In each episode, Fischer and Kinsey, who co-starred on the American tele ...
. The magazine's cover queen' is
Namie Amuro Namie Amuro ( ; ja, 安室奈美恵, Amuro Namie, label=none; born September 20, 1977) is a Japanese former recording artist, producer, songwriter, dancer, model, actress and entrepreneur who was active between 1992 and 2018. A leading figure of ...
, who has been featured on the cover the greatest number of times. Other artists frequently featured on the cover include
Ayumi Hamasaki is a Japanese singer, songwriter, record producer, actress, model, spokesperson, and entrepreneur. By 2002, Hamasaki had earned the nickname "Empress of J-pop" due to her popularity in Japan and throughout Asia. Due to her success and relevanc ...
and
Kumi Koda , known professionally as , is a Japanese singer from Kyoto, known for her urban and R&B songs. After debuting with the single " Take Back" in December 2000, Koda gained fame in March 2003 when the songs from her seventh single, " Real Emot ...
. In Taiwan, ''Vivi'' is published in
Chinese language Chinese (, especially when referring to written Chinese) is a group of languages spoken natively by the ethnic Han Chinese majority and many minority ethnic groups in Greater China. About 1.3 billion people (or approximately 16% of the ...
. The circulation of ''Vivi'' was 286,039 copies in 2010 and 234,370 copies in 2011.


ViVi models

These models are regularly employed by ViVi magazine.


Current

* Maria Tani ( ja) * Miu * Sachi Fujii ( ja) *
Seika Furuhata is a Japanese actress and model who is represented by LesPros Entertainment. She is an exclusive model for the magazines '' Seventeen'' and '' Nicola''. Personal Seiya Suzuki is one of her friends. On February 14, 2023, she announced her marr ...
*
Nicole Fujita is a New Zealand-born Japanese model and ''tarento''. She is represented by the talent agency Oscar Promotion and is currently active in Tokyo. She is an exclusive model for the fashion magazine '' ViVi''. Career In 2012, Fujita won the 13th ...
* Erika *
Sakura Arianna A cherry blossom, also known as Japanese cherry or sakura, is a flower of many trees of genus ''Prunus'' or ''Prunus'' subg. ''Cerasus''. They are common species in East Asia, including China, Korea and especially in Japan. They generally ...
* Lina Arashi ( ja) * Ten Yamasaki ( ja) * Yuna Bridgman * Seira


Previous

*
Nanako Matsushima is a critically acclaimed Japanese actress and model known for her role in the horror film ''Ring''. She was also the female lead character in the drama '' A Story of Love'', along with ''Ring'' co-star Hiroyuki Sanada. In 2011, her drama '' Ka ...
*
Mizuho Koga Mizuho () literally means "abundant rice" in Japanese and "harvest" in the figurative sense. It was also an ancient name of Japan. It might refer to: Places * Mizuho, Gifu, a city in Gifu * Mizuho, Tokyo, a town in Tokyo * Mizuho Plateau in Ant ...
( ja) *
Sayo Aizawa is a Japanese model and TV personality. Biography She was born in Hiroshima, Japan Japan ( ja, 日本, or , and formally , ''Nihonkoku'') is an island country in East Asia. It is situated in the northwest Pacific Ocean, and is bor ...
*
Tomoko Yamaguchi is a Japanese actress, voice actress and singer from Tochigi. She is the lead actress for the classic dorama series Long Vacation, starring alongside Takuya Kimura. She has been married to Toshiaki Karasawa since 1995. Filmography Television ...
*
Seri Iwahori Seri or SERI may refer to: People *Jean Michaël Seri, an Ivorian professional footballer Places *Seri Yek-e Zarruk, Iran *Seri, Bheri, Nepal *Seri, Karnali, Nepal *Seri, Mahakali, Nepal *Seri, Raebareli, a village in Uttar Pradesh, India Oth ...
( ja) *
Mayumi Sada is a Japanese model and actress. Her maternal grandfather is an American. Early life Sada begin modeling when she was three years old. Career In 1998, she became an exclusive model for the fashion magazine '' Vivi''. In 2001, Sada released ...
*
Noriko Nakagoshi is a Japanese actress. Biography Nakagoshi debuted as a model for '' ViVi'' magazine in 1999. She began acting the same year, making her acting debut as Midori Sato in the show ''Tengoku no Kiss''. Her acting attracted her great attention and fro ...
* Mayu Gamō * Megumi Mikimoto ( ja) * Yuri Iwata ( ja) * Aki Hatada ( ja) *
Sachi Suzuki Indrani (Sanskrit: इन्द्राणी, IAST: ''Indrāṇī, lit.'' Indra's queen), also known as Shachi (Sanskrit: शची, IAST: ''Śacī''), is the queen of the Deva (Hinduism), devas in Hinduism. Described as tantalisingly beauti ...
( ja) * Jelly * Maya Stenken * Yurie ( ja) * Saya Ichikawa * Naomi Ozawa ( ja) * Malia * Camilla * Kana Oya *
Jun Hasegawa is a Japanese-American model who is affiliated with Isle management. Hasegawa became a popular model when she was an exclusive model in the fashion magazine '' Vivi'' in 2005. She appeared in the magazine for eight years and appeared in the ma ...
* Marie ( ja) *
Kiko Mizuhara Audrie Kiko Daniel (born October 15, 1990), known professionally as , is an American-born model, actress, singer and designer who has lived in Japan since childhood. Kiko Mizuhara started her modeling career at the age of twelve when she entered ...
* Chikako Watanabe ( ja) * Keiko Wakita ( ja) *
Mayuko Arisue is a Japanese model, actress and entertainer who is represented by the talent agency, Asai Kikaku is a Japanese talent agency and entertainment production company headquartered in Higashigotanda, Shinagawa, Tokyo. It was found in 1968 by Ryoj ...
*
Lena Fujii (born on July 2, 1984) is a Japanese commercial fashion model and singer. She is managed by Stellar Entertainment Agency and sometimes goes by the name "Lena". Fujii was scouted in Harajuku and is best known for her work for Japanese fashion ma ...
* Mary Sara * Elli Rose ( ja) * Mitsuki Oishi * Yukina Kinoshita * Maggy * Mai Miyagi *
Yui Sakuma is a Japanese actress and model. Her acting roles have included Tokiko Sukegawa in the 96th NHK asadora ''Hiyokko'' and Yui Shida in the ''Fuji TV'' series '' Transit Girls''. Early life Sakuma was born in Kanagawa Prefecture on March 10, 1995 ...
* Rola * Kazunyolo *
Mayuko Kawakita is a Japanese-American actress and model, known for her role as Rena on '' Fashion Story: Model'', Nippon Television variety show ''Hirunandesu!'', and ''Sekai no Hatemade Itte Q!''. She is the 2003 winner of the Japan Bishōjo Contest which is ...
*
Reina Triendl is an Austrian-Japanese model, tarento and actress. Early life Reina was born in Vienna, Austria, to a Japanese mother and an Austrian father. She has a younger sister named . They moved multiple times due to her father's work, including to Fr ...
*
Tina Tamashiro is a Japanese actress and model. Tamashiro was born to an American father and a Japanese mother. She was scouted by the president of her agency when she was walking home with her friends. In July 2012, Tamashiro won the Kodansha sponsored Miss iD ...
* Emma Jasmine ( ja) * Eri Tachibana ( ja) * Emma ( ja) * Alissa Yagi


Serial

   The magazine features regular appearances by ViVi models and a monthly series of articles by popular singers of the readers' generation.


Current

* ''Shin Ten chi (New world)'' by Ten Yamasaki * ''Nikoholi'' by Nicole Fujita * ''Fashion Geek'' by Seira


Previous

* ''Lena Likes'' by Rina Fujii * ''TOMO'S DIARY'' by Tomomi Itano * ''Mitsuki no hutû ga itiban (Mitsuki's normal is the Best)'' by Mitsuki Oishi * ''EXO-SHOT'' by EXO * ''Ayu no dezidezi nikki (AYU'S DIGIDIGI Diary)'' by Ayumi Hamasaki * ''Katô miriya no fassyonn syô (Miliya Kato's Fashion Show)'' by Miliya Kato * ''Shifuku tekina Yukina (Yukina like a private outfit)''by Yukina Kinoshita * ''Hamarindoru'' by Reina Triendl * ''Beauty Muse'' (also appears in other magazines of the company such as "with") by Hinako Sano * ''BOUNCE TWICE'' by TWICE * ''Reina no naretara iina (Raina wishes she could be)'' by Reina Triendl * ''P's STYLE'' by Tomohisa Yamashita * ''Yagi no ota biyou (Yagi is a beauty geek)'' by Arisa Yagi * ''Moderu x Moderu zine ( Models × Models zine)'' by ViVi models


References


External links


Net ViVi
Japanese website
昕薇《ViVi》
Chinese website {{Japanese fashion magazines 1983 establishments in Japan Chinese-language magazines Kodansha magazines Fashion magazines published in Japan Magazines established in 1983 Magazines published in Tokyo Monthly magazines published in Japan Women's magazines published in Japan