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The expected utility hypothesis is a foundational assumption in
mathematical economics Mathematical economics is the application of Mathematics, mathematical methods to represent theories and analyze problems in economics. Often, these Applied mathematics#Economics, applied methods are beyond simple geometry, and may include diff ...
concerning
decision making In psychology, decision-making (also spelled decision making and decisionmaking) is regarded as the cognitive process resulting in the selection of a belief or a course of action among several possible alternative options. It could be either ra ...
under
uncertainty Uncertainty or incertitude refers to situations involving imperfect or unknown information. It applies to predictions of future events, to physical measurements that are already made, or to the unknown, and is particularly relevant for decision ...
. It postulates that
rational agent A rational agent or rational being is a person or entity that always aims to perform optimal actions based on given premises and information. A rational agent can be anything that makes decisions, typically a person, firm, machine, or software. ...
s maximize utility, meaning the subjective desirability of their actions.
Rational choice theory Rational choice modeling refers to the use of decision theory (the theory of rational choice) as a set of guidelines to help understand economic and social behavior. The theory tries to approximate, predict, or mathematically model human behav ...
, a cornerstone of
microeconomics Microeconomics is a branch of economics that studies the behavior of individuals and Theory of the firm, firms in making decisions regarding the allocation of scarcity, scarce resources and the interactions among these individuals and firms. M ...
, builds this postulate to model aggregate social behaviour. The expected utility hypothesis states an agent chooses between risky prospects by comparing expected utility values (i.e., the weighted sum of adding the respective utility values of payoffs multiplied by their probabilities). The summarised formula for expected utility is U(p)=\sum u(x_k)p_k where p_k is the probability that outcome indexed by k with payoff x_k is realized, and function ''u'' expresses the utility of each respective payoff. Graphically the curvature of the u function captures the agent's risk attitude. For example, imagine you’re offered a choice between receiving $50 for sure, or flipping a coin to win $100 if heads, and nothing if tails. Although both options have the same average payoff ($50), many people choose the guaranteed $50 because they value the certainty of the smaller reward more than the possibility of a larger one, reflecting risk-averse preferences. Standard utility functions represent ordinal preferences. The expected utility hypothesis imposes limitations on the utility function and makes utility
cardinal Cardinal or The Cardinal most commonly refers to * Cardinalidae, a family of North and South American birds **''Cardinalis'', genus of three species in the family Cardinalidae ***Northern cardinal, ''Cardinalis cardinalis'', the common cardinal of ...
(though still not comparable across individuals). Although the expected utility hypothesis is a commonly accepted assumption in theories underlying economic modeling, it has frequently been found to be inconsistent with the empirical results of experimental psychology. Psychologists and economists have been developing new theories to explain these inconsistencies for many years. These include
prospect theory Prospect theory is a theory of behavioral economics, judgment and decision making that was developed by Daniel Kahneman and Amos Tversky in 1979. The theory was cited in the decision to award Kahneman the 2002 Nobel Memorial Prize in Economics. ...
,
rank-dependent expected utility The rank-dependent expected utility model (originally called anticipated utility) is a generalized expected utility model of choice under uncertainty, designed to explain the behaviour observed in the Allais paradox, as well as for the observation ...
and
cumulative prospect theory In behavioral economics, cumulative prospect theory (CPT) is a model for descriptive decisions under risk and uncertainty which was introduced by Amos Tversky and Daniel Kahneman in 1992 (Tversky, Kahneman, 1992). It is a further development ...
, and
bounded rationality Bounded rationality is the idea that rationality is limited when individuals decision-making, make decisions, and under these limitations, rational individuals will select a decision that is satisficing, satisfactory rather than optimal. Limitat ...
.


Justification


Bernoulli's formulation

Nicolaus Bernoulli described the St. Petersburg paradox (involving infinite expected values) in 1713, prompting two Swiss mathematicians to develop expected utility theory as a solution. Bernoulli's paper was the first formalization of
marginal utility Marginal utility, in mainstream economics, describes the change in ''utility'' (pleasure or satisfaction resulting from the consumption) of one unit of a good or service. Marginal utility can be positive, negative, or zero. Negative marginal utilit ...
, which has broad application in economics in addition to expected utility theory. He used this concept to formalize the idea that the same amount of additional money was less useful to an already wealthy person than it would be to a poor person. The theory can also more accurately describe more realistic scenarios (where expected values are finite) than expected value alone. He proposed that a nonlinear function of the utility of an outcome should be used instead of the
expected value In probability theory, the expected value (also called expectation, expectancy, expectation operator, mathematical expectation, mean, expectation value, or first Moment (mathematics), moment) is a generalization of the weighted average. Informa ...
of an outcome, accounting for
risk aversion In economics and finance, risk aversion is the tendency of people to prefer outcomes with low uncertainty to those outcomes with high uncertainty, even if the average outcome of the latter is equal to or higher in monetary value than the more c ...
, where the
risk premium A risk premium is a measure of excess return that is required by an individual to compensate being subjected to an increased level of risk. It is used widely in finance and economics, the general definition being the expected risky Rate of retur ...
is higher for low-probability events than the difference between the payout level of a particular outcome and its expected value. Bernoulli further proposed that it was not the goal of the gambler to maximize his expected gain but to maximize the logarithm of his gain instead. The concept of expected utility was further developed by
William Playfair William Playfair (22 September 1759 – 11 February 1823) was a Scottish engineer and political economist. The founder of graphical methods of statistics, Playfair invented several types of diagrams: in 1786 he introduced the line, area and ...
, an eighteenth-century political writer who frequently addressed economic issues. In his 1785 pamphlet ''The Increase of Manufactures, Commerce and Finance,'' a criticism of Britain's usury laws, Playfair presented what he argued was the calculus investors made prior to committing funds to a project. Playfair said investors estimated the potential gains and potential losses, and then assessed the probability of each. This was, in effect, a verbal rendition of an expected utility equation. Playfair argued that, if government limited the potential gains of a successful project, it would discourage investment in general, causing the national economy to under-perform.
Daniel Bernoulli Daniel Bernoulli ( ; ; – 27 March 1782) was a Swiss people, Swiss-France, French mathematician and physicist and was one of the many prominent mathematicians in the Bernoulli family from Basel. He is particularly remembered for his applicati ...
drew attention to psychological and behavioral components behind the individual's decision-making process and proposed that the utility of wealth has a
diminishing marginal utility Marginal utility, in mainstream economics, describes the change in ''utility'' (pleasure or satisfaction resulting from the consumption) of one unit of a good or service. Marginal utility can be positive, negative, or zero. Negative marginal utilit ...
. For example, an extra dollar or an additional good is perceived as less valuable as someone gets wealthier. In other words, desirability related to a financial gain depends on the gain itself and the person's wealth. Bernoulli suggested that people maximize "moral expectation" rather than expected monetary value. Bernoulli made a clear distinction between expected value and expected utility. Instead of using the weighted outcomes, he used the weighted utility multiplied by probabilities. He proved that the utility function used in real life is finite, even when its expected value is infinite.


Ramsey-theoretic approach to subjective probability

In 1926, Frank Ramsey introduced Ramsey's Representation Theorem. This representation theorem for expected utility assumes that
preference In psychology, economics and philosophy, preference is a technical term usually used in relation to choosing between alternatives. For example, someone prefers A over B if they would rather choose A than B. Preferences are central to decision the ...
s are defined over a set of bets where each option has a different yield. Ramsey believed that we should always make decisions to receive the best-expected outcome according to our personal preferences. This implies that if we can understand an individual's priorities and preferences, we can anticipate their choices. In this model, he defined numerical utilities for each option to exploit the richness of the space of prices. The outcome of each preference is exclusive of each other. For example, if you study, you can not see your friends. However, you will get a good grade in your course. In this scenario, we analyze personal preferences and beliefs and will be able to predict which option a person might choose (e.g., if someone prioritizes their social life over academic results, they will go out with their friends). Assuming that the decisions of a person are
rational Rationality is the quality of being guided by or based on reason. In this regard, a person acts rationally if they have a good reason for what they do, or a belief is rational if it is based on strong evidence. This quality can apply to an ...
, according to this theorem, we should be able to know the beliefs and utilities of a person just by looking at the choices they make (which is wrong). Ramsey defines a proposition as " ethically neutral" when two possible outcomes have an equal value. In other words, if the probability can be defined as a preference, each proposition should have to be indifferent between both options. Ramsey shows that : P(E) = (1-U(m))(U(b)-U(w))


Savage's subjective expected utility representation

In the 1950s,
Leonard Jimmie Savage Leonard Jimmie Savage (born Leonard Ogashevitz; 1917 – 1971) was an American mathematician and statistician. Economist Milton Friedman said Savage was "one of the few people I have met whom I would unhesitatingly call a genius." Education and ...
, an American statistician, derived a framework for comprehending expected utility. Savage's framework involved proving that expected utility could be used to make an optimal choice among several acts through seven axioms. In his book, ''The Foundations of Statistics'', Savage integrated a normative account of decision making under risk (when probabilities are known) and under uncertainty (when probabilities are not objectively known). Savage concluded that people have neutral attitudes towards uncertainty and that observation is enough to predict the probabilities of uncertain events. A crucial methodological aspect of Savage's framework is its focus on observable choices—cognitive processes and other psychological aspects of decision-making matter only to the extent that they directly impact choice. The theory of subjective expected utility combines two concepts: first, a personal utility function, and second, a personal
probability distribution In probability theory and statistics, a probability distribution is a Function (mathematics), function that gives the probabilities of occurrence of possible events for an Experiment (probability theory), experiment. It is a mathematical descri ...
(usually based on
Bayesian probability theory Bayesian probability ( or ) is an interpretation of the concept of probability, in which, instead of frequency or propensity of some phenomenon, probability is interpreted as reasonable expectation representing a state of knowledge or as quanti ...
). This theoretical model has been known for its clear and elegant structure and is considered by some researchers to be "the most brilliant axiomatic theory of utility ever developed." Instead of assuming the probability of an event, Savage defines it in terms of preferences over acts. Savage used the states (something a person doesn't control) to calculate the probability of an event. On the other hand, he used utility and intrinsic preferences to predict the event's outcome. Savage assumed that each act and state were sufficient to determine an outcome uniquely. However, this assumption breaks in cases where an individual does not have enough information about the event. Additionally, he believed that outcomes must have the same utility regardless of state. Therefore, it is essential to identify which statement is an outcome correctly. For example, if someone says, "I got the job," this affirmation is not considered an outcome since the utility of the statement will be different for each person depending on intrinsic factors such as financial necessity or judgment about the company. Therefore, no state can rule out the performance of an act. Only when the state and the act are evaluated simultaneously is it possible to determine an outcome with certainty.


Savage's representation theorem

Savage's representation theorem (Savage, 1954): A preference < satisfies P1–P7 if and only if there is a finitely additive probability measure P and a function u : C → R such that for every pair of acts ''f'' and ''g''. ''f'' < ''g'' ⇐⇒ Z Ω ''u''(''f''(''ω'')) ''dP'' ≥ Z Ω ''u''(''g''(''ω'')) ''dP'' *If and only if all the axioms are satisfied, one can use the information to reduce the uncertainty about the events that are out of their control. Additionally, the theorem ranks the outcome according to a utility function that reflects personal preferences. The key ingredients in Savage's theory are: * ''States:'' The specification of every aspect of the decision problem at hand or "A description of the world leaving no relevant aspect undescribed." * ''Events:'' A set of states identified by someone * ''Consequences:'' A consequence describes everything relevant to the decision maker's utility (e.g., monetary rewards, psychological factors, etc.) * ''Acts:'' An act is a finite-valued function that maps states to consequences.


Von Neumann–Morgenstern utility theorem


The von Neumann–Morgenstern axioms

There are four axioms of the expected utility theory that define a ''rational'' decision maker: completeness; transitivity; independence of irrelevant alternatives; and continuity. ''Completeness'' assumes that an individual has well-defined preferences and can always decide between any two alternatives. * Axiom (Completeness): For every A and B either A \succeq B or A \preceq B or both. This means that the individual prefers A to B, B to A, or is indifferent between A and B. ''Transitivity'' assumes that, as an individual decides according to the completeness axiom, the individual also decides consistently. * Axiom (Transitivity): For every A, B and C with A \succeq B and B \succeq C we must have A \succeq C. ''
Independence of irrelevant alternatives Independence of irrelevant alternatives (IIA) is an axiom of decision theory which codifies the intuition that a choice between A and B (which are both related) should not depend on the quality of a third, unrelated outcome C. There are several dif ...
'' pertains to well-defined preferences as well. It assumes that two gambles mixed with an irrelevant third one will maintain the same order of preference as when the two are presented independently of the third one. The independence axiom is the most controversial.. * Axiom (Independence of irrelevant alternatives): For every A, B such that A \succeq B, the preference tA+(1-t)C \succeq t B+(1-t)C, must hold for every lottery C and real t \in
, 1 The comma is a punctuation mark that appears in several variants in different languages. Some typefaces render it as a small line, slightly curved or straight, but inclined from the vertical; others give it the appearance of a miniature fille ...
/math>. ''Continuity'' assumes that when there are three lotteries (A, B and C) and the individual prefers A to B and B to C. There should be a possible combination of A and C in which the individual is then indifferent between this mix and the lottery B. * Axiom (Continuity): Let A, B and C be lotteries with A \succeq B \succeq C. Then B is equally preferred to pA+(1-p)C for some p\in ,1/math>. If all these axioms are satisfied, then the individual is rational. A utility function can represent the preferences, i.e., one can assign numbers (utilities) to each outcome of the lottery such that choosing the best lottery according to the preference \succeq amounts to choosing the lottery with the highest expected utility. This result is the von Neumann–Morgenstern utility representation theorem. In other words, if an individual's behavior always satisfies the above axioms, then there is a utility function such that the individual will choose one gamble over another if and only if the expected utility of one exceeds that of the other. The expected utility of any gamble may be expressed as a linear combination of the utilities of the outcomes, with the weights being the respective probabilities. Utility functions are also normally continuous functions. Such utility functions are also called von Neumann–Morgenstern (vNM). This is a central theme of the expected utility hypothesis in which an individual chooses not the highest expected value but rather the highest expected utility. The expected utility-maximizing individual makes decisions rationally based on the theory's axioms. The von Neumann–Morgenstern formulation is important in the application of
set theory Set theory is the branch of mathematical logic that studies Set (mathematics), sets, which can be informally described as collections of objects. Although objects of any kind can be collected into a set, set theory – as a branch of mathema ...
to economics because it was developed shortly after the Hicks–Allen " ordinal revolution" of the 1930s, and it revived the idea of
cardinal utility In economics, a cardinal utility expresses not only which of two outcomes is preferred, but also the intensity of preferences, i.e. ''how much'' better or worse one outcome is compared to another. In consumer choice theory, economists originally ...
in economic theory. However, while in this context the ''utility function'' is cardinal, in that implied behavior would be altered by a nonlinear monotonic transformation of utility, the ''expected utility function'' is ordinal because any monotonic increasing transformation of expected utility gives the same behavior.


Examples of von Neumann–Morgenstern utility functions

The utility function u(w)=\log(w) was originally suggested by Bernoulli (see above). It has relative risk aversion constant and equal to one and is still sometimes assumed in economic analyses. The utility function : u(w)= -e^ It exhibits constant absolute risk aversion and, for this reason, is often avoided, although it has the advantage of offering substantial mathematical tractability when asset returns are normally distributed. Note that, as per the affine transformation property alluded to above, the utility function K-e^ gives the same preferences orderings as does -e^; thus it is irrelevant that the values of -e^ and its expected value are always negative: what matters for preference ordering is which of two gambles gives the higher expected utility, not the numerical values of those expected utilities. The class of constant relative risk aversion utility functions contains three categories. Bernoulli's utility function : u(w) = \log(w) Has relative risk aversion equal to 1. The functions : u(w) = w^ for \alpha \in (0,1) have relative risk aversion equal to 1-\alpha\in (0,1). And the functions : u(w) = -w^ for \alpha < 0 have relative risk aversion equal to 1-\alpha >1. See also the discussion of utility functions having hyperbolic absolute risk aversion (HARA).


Formula for expected utility

When the entity x whose value x_i affects a person's utility takes on one of a set of discrete values, the formula for expected utility, which is assumed to be maximized, is :\operatorname E (x)p_1 \cdot u(x_1)+p_2 \cdot u(x_2)+\cdots where the left side is the subjective valuation of the gamble as a whole, x_i is the ''i''th possible outcome, u(x_i) is its valuation, and p_i is its probability. There could be either a finite set of possible values x_i,, in which case the right side of this equation has a finite number of terms, or there could be an infinite set of discrete values, in which case the right side has an infinite number of terms. When x can take on any of a continuous range of values, the expected utility is given by :\operatorname E (x)= \int_^\infty u(x)f(x) \, dx, where f(x) is the
probability density function In probability theory, a probability density function (PDF), density function, or density of an absolutely continuous random variable, is a Function (mathematics), function whose value at any given sample (or point) in the sample space (the s ...
of x. The
certainty equivalent The expected utility hypothesis is a foundational assumption in mathematical economics concerning decision making under uncertainty. It postulates that rational agents maximize utility, meaning the subjective desirability of their actions. Rationa ...
, which is the fixed amount that would make a person indifferent to it versus the outcome distribution, is given by \mathrm = u^(\operatorname E (x)\,.


Measuring risk in the expected utility context

Often, people refer to "risk" as a potentially quantifiable entity. In the context of mean-variance analysis,
variance In probability theory and statistics, variance is the expected value of the squared deviation from the mean of a random variable. The standard deviation (SD) is obtained as the square root of the variance. Variance is a measure of dispersion ...
is used as a risk measure for portfolio return; however, this is only valid if returns are
normally distributed In probability theory and statistics, a normal distribution or Gaussian distribution is a type of continuous probability distribution for a real number, real-valued random variable. The general form of its probability density function is f(x ...
or otherwise jointly elliptically distributed, or in the unlikely case in which the utility function has a quadratic form—however, David E. Bell proposed a measure of risk that follows naturally from a certain class of von Neumann–Morgenstern utility functions. Let utility of wealth be given by : u(w)= w-be^ for individual-specific positive parameters ''a'' and ''b''. Then, the expected utility is given by : \begin \operatorname (w)=\operatorname b\operatorname ^\ &=\operatorname b\operatorname ^\ &=\operatorname be^\operatorname ^\ &= \text - b \cdot e^\cdot \text. \end Thus the risk measure is \operatorname(e^), which differs between two individuals if they have different values of the parameter a, allowing other people to disagree about the degree of risk associated with any given portfolio. Individuals sharing a given risk measure (based on a given value of ''a'') may choose different portfolios because they may have different values of ''b''. See also Entropic risk measure. For general utility functions, however, expected utility analysis does not permit the expression of preferences to be separated into two parameters, one representing the expected value of the variable in question and the other representing its risk.


Risk aversion

The expected utility theory takes into account that individuals may be risk-averse, meaning that the individual would refuse a fair gamble (a fair gamble has an expected value of zero). Risk aversion implies that their utility functions are
concave Concave or concavity may refer to: Science and technology * Concave lens * Concave mirror Mathematics * Concave function, the negative of a convex function * Concave polygon A simple polygon that is not convex is called concave, non-convex or ...
and show diminishing marginal wealth utility. The risk attitude is directly related to the curvature of the utility function: risk-neutral individuals have linear utility functions, risk-seeking individuals have convex utility functions, and risk-averse individuals have concave utility functions. The curvature of the utility function can measure the degree of risk aversion. Since the risk attitudes are unchanged under
affine transformation In Euclidean geometry, an affine transformation or affinity (from the Latin, '' affinis'', "connected with") is a geometric transformation that preserves lines and parallelism, but not necessarily Euclidean distances and angles. More general ...
s of ''u'', the second derivative ''u'''' is not an adequate measure of the risk aversion of a utility function. Instead, it needs to be normalized. This leads to the definition of the Arrow–Pratt measure of absolute risk aversion: : \mathit(w) =-\frac, where w is wealth. The Arrow–Pratt measure of relative risk aversion is: : \mathit(w) =-\frac Special classes of utility functions are the CRRA (
constant relative risk aversion In economics, the isoelastic function for utility, also known as the isoelastic utility function, or power utility function, is used to express utility in terms of consumption or some other economic variable that a decision-maker is concerned wit ...
) functions, where RRA(w) is constant, and the CARA ( constant absolute risk aversion) functions, where ARA(w) is constant. These functions are often used in economics to simplify. A decision that maximizes expected utility also maximizes the probability of the decision's consequences being preferable to some uncertain threshold. In the absence of uncertainty about the threshold, expected utility maximization simplifies to maximizing the probability of achieving some fixed target. If the uncertainty is uniformly distributed, then expected utility maximization becomes expected value maximization. Intermediate cases lead to increasing risk aversion above some fixed threshold and increasing risk seeking below a fixed threshold.


The St. Petersburg paradox

The St. Petersburg paradox presented by Nicolas Bernoulli illustrates that decision-making based on the expected value of monetary payoffs leads to absurd conclusions. When a probability distribution function has an infinite
expected value In probability theory, the expected value (also called expectation, expectancy, expectation operator, mathematical expectation, mean, expectation value, or first Moment (mathematics), moment) is a generalization of the weighted average. Informa ...
, a person who only cares about expected values of a gamble would pay an arbitrarily large finite amount to take this gamble. However, this experiment demonstrated no upper bound on the potential rewards from very low probability events. In the hypothetical setup, a person flips a coin repeatedly. The number of consecutive times the coin lands on heads determines the participant's prize. The participant's prize is doubled every time it comes up heads (1/2 probability); it ends when the participant flips the coin and comes out in tails. A player who only cares about expected payoff value should be willing to pay any finite amount of money to play because this entry cost will always be less than the expected, infinite value of the game. However, in reality, people do not do this. "Only a few participants were willing to pay a maximum of $25 to enter the game because many were risk averse and unwilling to bet on a very small possibility at a very high price.


Criticism

In the early days of the calculus of probability, classic utilitarians believed that the option with the greatest utility would produce more pleasure or happiness for the agent and, therefore, must be chosen. The main problem with the expected value theory is that there might not be a unique correct way to quantify utility or to identify the best trade-offs. For example, some of the trade-offs may be intangible or qualitative. Rather than monetary incentives, other desirable ends can also be included in utility, such as pleasure, knowledge, friendship, etc. Originally, the consumer's total utility was the sum of independent utilities of the goods. However, the expected value theory was dropped as it was considered too static and deterministic. The classic counter example to the expected value theory (where everyone makes the same "correct" choice) is the St. Petersburg Paradox. In empirical applications, several violations of expected utility theory are systematic, and these falsifications have deepened our understanding of how people decide.
Daniel Kahneman Daniel Kahneman (; ; March 5, 1934 – March 27, 2024) was an Israeli-American psychologist best known for his work on the psychology of judgment and decision-making as well as behavioral economics, for which he was awarded the 2002 Nobel Memor ...
and
Amos Tversky Amos Nathan Tversky (; March 16, 1937 – June 2, 1996) was an Israeli cognitive and mathematical psychologist and a key figure in the discovery of systematic human cognitive bias and handling of risk. Much of his early work concerned th ...
in 1979 presented their
prospect theory Prospect theory is a theory of behavioral economics, judgment and decision making that was developed by Daniel Kahneman and Amos Tversky in 1979. The theory was cited in the decision to award Kahneman the 2002 Nobel Memorial Prize in Economics. ...
which showed empirically how preferences of individuals are inconsistent among the same choices, depending on the framing of the choices, i.e., how they are presented. Like any
mathematical model A mathematical model is an abstract and concrete, abstract description of a concrete system using mathematics, mathematical concepts and language of mathematics, language. The process of developing a mathematical model is termed ''mathematical m ...
, expected utility theory simplifies reality. The mathematical correctness of expected utility theory and the salience of its primitive concepts do not guarantee that expected utility theory is a reliable guide to human behavior or optimal practice. The mathematical clarity of expected utility theory has helped scientists design experiments to test its adequacy and to distinguish systematic departures from its predictions. This has led to the
behavioral finance Behavioral economics is the study of the psychological (e.g. cognitive, behavioral, affective, social) factors involved in the decisions of individuals or institutions, and how these decisions deviate from those implied by traditional economi ...
field, which has produced deviations from the expected utility theory to account for the empirical facts. Other critics argue that applying expected utility to economic and policy decisions has engendered inappropriate valuations, particularly when monetary units are used to scale the utility of nonmonetary outcomes, such as deaths.


Conservatism in updating beliefs

Psychologists have discovered systematic violations of probability calculations and behavior by humans. This has been evidenced by examples such as the
Monty Hall problem The Monty Hall problem is a brain teaser, in the form of a probability puzzle, based nominally on the American television game show ''Let's Make a Deal'' and named after its original host, Monty Hall. The problem was originally posed (and solved ...
, where it was demonstrated that people do not revise their degrees on belief in line with experimented probabilities and that probabilities cannot be applied to single cases. On the other hand, in updating probability distributions using evidence, a standard method uses
conditional probability In probability theory, conditional probability is a measure of the probability of an Event (probability theory), event occurring, given that another event (by assumption, presumption, assertion or evidence) is already known to have occurred. This ...
, namely the rule of Bayes. An experiment on
belief revision Belief revision (also called belief change) is the process of changing beliefs to take into account a new piece of information. The formal logic, logical formalization of belief revision is researched in philosophy, in databases, and in artifici ...
has suggested that humans change their beliefs faster when using Bayesian methods than when using informal judgment. According to the empirical results, there has been almost no recognition in decision theory of the distinction between the problem of justifying its theoretical claims regarding the properties of rational belief and desire. One of the main reasons is that people's basic tastes and preferences for losses cannot be represented with utility as they change under different scenarios.


Irrational deviations

Behavioral finance Behavioral economics is the study of the psychological (e.g. cognitive, behavioral, affective, social) factors involved in the decisions of individuals or institutions, and how these decisions deviate from those implied by traditional economi ...
has produced several
generalized expected utility Generalized expected utility is a decision theory, decision-making metric based on any of a variety of theories that attempt to resolve some discrepancies between expected utility theory and empirical observations, concerning choice under risk (stat ...
theories to account for instances where people's choices deviate from those predicted by expected utility theory. These deviations are described as "
irrational Irrationality is cognition, thinking, talking, or acting without rationality. Irrationality often has a negative connotation, as thinking and actions that are less useful or more illogical than other more rational alternatives. The concept of ...
" because they can depend on the way the problem is presented, not on the actual costs, rewards, or probabilities involved. Particular theories, including
prospect theory Prospect theory is a theory of behavioral economics, judgment and decision making that was developed by Daniel Kahneman and Amos Tversky in 1979. The theory was cited in the decision to award Kahneman the 2002 Nobel Memorial Prize in Economics. ...
,
rank-dependent expected utility The rank-dependent expected utility model (originally called anticipated utility) is a generalized expected utility model of choice under uncertainty, designed to explain the behaviour observed in the Allais paradox, as well as for the observation ...
, and
cumulative prospect theory In behavioral economics, cumulative prospect theory (CPT) is a model for descriptive decisions under risk and uncertainty which was introduced by Amos Tversky and Daniel Kahneman in 1992 (Tversky, Kahneman, 1992). It is a further development ...
, are considered insufficient to predict preferences and the expected utility. Additionally, experiments have shown systematic violations and generalizations based on the results of Savage and von Neumann–Morgenstern. This is because preferences and utility functions constructed under different contexts differ significantly. This is demonstrated in the contrast of individual preferences under the insurance and lottery context, which shows the degree of indeterminacy of the expected utility theory. Additionally, experiments have shown systematic violations and generalizations based on the results of Savage and von Neumann–Morgenstern. In practice, there will be many situations where the probabilities are unknown, and one operates under
uncertainty Uncertainty or incertitude refers to situations involving imperfect or unknown information. It applies to predictions of future events, to physical measurements that are already made, or to the unknown, and is particularly relevant for decision ...
. In economics,
Knightian uncertainty In economics, Knightian uncertainty is a lack of any quantifiable knowledge about some possible occurrence, as opposed to the presence of quantifiable risk (e.g., that in statistical noise or a parameter's confidence interval). The concept acknow ...
or
ambiguity Ambiguity is the type of meaning (linguistics), meaning in which a phrase, statement, or resolution is not explicitly defined, making for several interpretations; others describe it as a concept or statement that has no real reference. A com ...
may occur. Thus, one must make assumptions about the probabilities, but the expected values of various decisions can be very sensitive to the assumptions. This is particularly problematic when the expectation is dominated by rare extreme events, as in a long-tailed distribution. Alternative decision techniques are robust to the uncertainty of probability of outcomes, either not depending on probabilities of outcomes and only requiring
scenario analysis Scenario planning, scenario thinking, scenario analysis, scenario prediction and the scenario method all describe a strategic planning method that some organizations use to make flexible long-term plans. It is in large part an adaptation and gen ...
(as in
minimax Minimax (sometimes Minmax, MM or saddle point) is a decision rule used in artificial intelligence, decision theory, combinatorial game theory, statistics, and philosophy for ''minimizing'' the possible loss function, loss for a Worst-case scenari ...
or minimax regret), or being less sensitive to assumptions. Bayesian approaches to probability treat it as a degree of belief. Thus, they do not distinguish between risk and a wider concept of uncertainty: they deny the existence of Knightian uncertainty. They would model uncertain probabilities with
hierarchical model A hierarchical database model is a data model in which the data is organized into a tree-like structure. The data are stored as records which is a collection of one or more fields. Each field contains a single value, and the collection of fields i ...
s, i.e., as distributions whose parameters are drawn from a higher-level distribution (
hyperprior In Bayesian statistics, a hyperprior is a prior distribution on a hyperparameter, that is, on a parameter of a prior distribution. As with the term ''hyperparameter,'' the use of ''hyper'' is to distinguish it from a prior distribution of a para ...
s).


Preference reversals over uncertain outcomes

Starting with studies such as Lichtenstein & Slovic (1971), it was discovered that subjects sometimes exhibit signs of preference reversals about their certainty equivalents of different lotteries. Specifically, when eliciting
certainty equivalent The expected utility hypothesis is a foundational assumption in mathematical economics concerning decision making under uncertainty. It postulates that rational agents maximize utility, meaning the subjective desirability of their actions. Rationa ...
s, subjects tend to value "p bets" (lotteries with a high chance of winning a low prize) lower than "$ bets" (lotteries with a small chance of winning a large prize). When subjects are asked which lotteries they prefer in direct comparison, however, they frequently prefer the "p bets" over "$ bets". Many studies have examined this "preference reversal", from both an experimental (e.g., Plott & Grether, 1979) and theoretical (e.g., Holt, 1986) standpoint, indicating that this behavior can be brought into accordance with neoclassical economic theory under specific assumptions.


Recommendations

Three components in the psychology field are seen as crucial to developing a more accurate descriptive theory of decision under risks. # Theory of decision framing effect (psychology) # Better understanding of the psychologically relevant outcome space # A psychologically richer theory of the determinants


See also

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Allais paradox The Allais paradox is a choice problem designed by to show an inconsistency of actual observed choices with the predictions of expected utility theory. The Allais paradox demonstrates that individuals rarely make rational decisions consistently ...
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Ambiguity aversion In decision theory and economics, ambiguity aversion (also known as uncertainty aversion) is a preference for known risks over unknown risks. An ambiguity-averse individual would rather choose an alternative where the probability distribution of t ...
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Bayesian probability Bayesian probability ( or ) is an interpretation of the concept of probability, in which, instead of frequency or propensity of some phenomenon, probability is interpreted as reasonable expectation representing a state of knowledge or as quant ...
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Behavioral economics Behavioral economics is the study of the psychological (e.g. cognitive, behavioral, affective, social) factors involved in the decisions of individuals or institutions, and how these decisions deviate from those implied by traditional economi ...
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Decision theory Decision theory or the theory of rational choice is a branch of probability theory, probability, economics, and analytic philosophy that uses expected utility and probabilities, probability to model how individuals would behave Rationality, ratio ...
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Generalized expected utility Generalized expected utility is a decision theory, decision-making metric based on any of a variety of theories that attempt to resolve some discrepancies between expected utility theory and empirical observations, concerning choice under risk (stat ...
* Indifference price *
Loss function In mathematical optimization and decision theory, a loss function or cost function (sometimes also called an error function) is a function that maps an event or values of one or more variables onto a real number intuitively representing some "cost ...
* Lottery (probability) *
Marginal utility Marginal utility, in mainstream economics, describes the change in ''utility'' (pleasure or satisfaction resulting from the consumption) of one unit of a good or service. Marginal utility can be positive, negative, or zero. Negative marginal utilit ...
* Priority heuristic *
Prospect theory Prospect theory is a theory of behavioral economics, judgment and decision making that was developed by Daniel Kahneman and Amos Tversky in 1979. The theory was cited in the decision to award Kahneman the 2002 Nobel Memorial Prize in Economics. ...
*
Rank-dependent expected utility The rank-dependent expected utility model (originally called anticipated utility) is a generalized expected utility model of choice under uncertainty, designed to explain the behaviour observed in the Allais paradox, as well as for the observation ...
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Risk aversion In economics and finance, risk aversion is the tendency of people to prefer outcomes with low uncertainty to those outcomes with high uncertainty, even if the average outcome of the latter is equal to or higher in monetary value than the more c ...
* Risk in psychology *
Subjective expected utility In decision theory, subjective expected utility (SEU) is a framework for modeling how individuals make choices under uncertainty. In particular, it posits that decision-makers have 1) a subjective probability distribution over uncertain states of t ...
* Two-moment decision models


References


Further reading

* * * * : * * * * * * * * * * * * * * {{Decision theory Belief revision Game theory Motivational theories Optimal decisions Expected utility