The expected utility hypothesis is a foundational assumption in
mathematical economics
Mathematical economics is the application of Mathematics, mathematical methods to represent theories and analyze problems in economics. Often, these Applied mathematics#Economics, applied methods are beyond simple geometry, and may include diff ...
concerning
decision making
In psychology, decision-making (also spelled decision making and decisionmaking) is regarded as the cognitive process resulting in the selection of a belief or a course of action among several possible alternative options. It could be either ra ...
under
uncertainty
Uncertainty or incertitude refers to situations involving imperfect or unknown information. It applies to predictions of future events, to physical measurements that are already made, or to the unknown, and is particularly relevant for decision ...
. It postulates that
rational agent
A rational agent or rational being is a person or entity that always aims to perform optimal actions based on given premises and information. A rational agent can be anything that makes decisions, typically a person, firm, machine, or software.
...
s maximize utility, meaning the subjective desirability of their actions.
Rational choice theory
Rational choice modeling refers to the use of decision theory (the theory of rational choice) as a set of guidelines to help understand economic and social behavior. The theory tries to approximate, predict, or mathematically model human behav ...
, a cornerstone of
microeconomics
Microeconomics is a branch of economics that studies the behavior of individuals and Theory of the firm, firms in making decisions regarding the allocation of scarcity, scarce resources and the interactions among these individuals and firms. M ...
, builds this postulate to model aggregate social behaviour.
The expected utility hypothesis states an agent chooses between risky prospects by comparing expected utility values (i.e., the weighted sum of adding the respective utility values of payoffs multiplied by their probabilities). The summarised formula for expected utility is
where
is the probability that outcome indexed by
with payoff
is realized, and function ''u'' expresses the utility of each respective payoff. Graphically the curvature of the u function captures the agent's risk attitude.
For example, imagine you’re offered a choice between receiving $50 for sure, or flipping a coin to win $100 if heads, and nothing if tails. Although both options have the same average payoff ($50), many people choose the guaranteed $50 because they value the certainty of the smaller reward more than the possibility of a larger one, reflecting
risk-averse preferences.
Standard utility functions represent
ordinal preferences. The expected utility hypothesis imposes limitations on the utility function and makes utility
cardinal
Cardinal or The Cardinal most commonly refers to
* Cardinalidae, a family of North and South American birds
**''Cardinalis'', genus of three species in the family Cardinalidae
***Northern cardinal, ''Cardinalis cardinalis'', the common cardinal of ...
(though still not comparable across individuals).
Although the expected utility hypothesis is a commonly accepted assumption in theories underlying economic modeling, it has frequently been found to be inconsistent with the empirical results of experimental psychology. Psychologists and economists have been developing new theories to explain these inconsistencies for many years. These include
prospect theory
Prospect theory is a theory of behavioral economics, judgment and decision making that was developed by Daniel Kahneman and Amos Tversky in 1979. The theory was cited in the decision to award Kahneman the 2002 Nobel Memorial Prize in Economics. ...
,
rank-dependent expected utility
The rank-dependent expected utility model (originally called anticipated utility) is a generalized expected utility model of choice under uncertainty, designed to explain the behaviour observed in the Allais paradox, as well as for the observation ...
and
cumulative prospect theory
In behavioral economics, cumulative prospect theory (CPT) is a model for descriptive decisions under risk and uncertainty which was introduced by Amos Tversky and Daniel Kahneman in 1992 (Tversky, Kahneman, 1992). It is a further development ...
, and
bounded rationality
Bounded rationality is the idea that rationality is limited when individuals decision-making, make decisions, and under these limitations, rational individuals will select a decision that is satisficing, satisfactory rather than optimal.
Limitat ...
.
Justification
Bernoulli's formulation
Nicolaus Bernoulli described the
St. Petersburg paradox (involving infinite expected values) in 1713, prompting two Swiss mathematicians to develop expected utility theory as a solution. Bernoulli's paper was the first formalization of
marginal utility
Marginal utility, in mainstream economics, describes the change in ''utility'' (pleasure or satisfaction resulting from the consumption) of one unit of a good or service. Marginal utility can be positive, negative, or zero. Negative marginal utilit ...
, which has broad application in economics in addition to expected utility theory. He used this concept to formalize the idea that the same amount of additional money was less useful to an already wealthy person than it would be to a poor person. The theory can also more accurately describe more realistic scenarios (where expected values are finite) than expected value alone. He proposed that a nonlinear function of the utility of an outcome should be used instead of the
expected value
In probability theory, the expected value (also called expectation, expectancy, expectation operator, mathematical expectation, mean, expectation value, or first Moment (mathematics), moment) is a generalization of the weighted average. Informa ...
of an outcome, accounting for
risk aversion
In economics and finance, risk aversion is the tendency of people to prefer outcomes with low uncertainty to those outcomes with high uncertainty, even if the average outcome of the latter is equal to or higher in monetary value than the more c ...
, where the
risk premium
A risk premium is a measure of excess return that is required by an individual to compensate being subjected to an increased level of risk. It is used widely in finance and economics, the general definition being the expected risky Rate of retur ...
is higher for low-probability events than the difference between the payout level of a particular outcome and its expected value. Bernoulli further proposed that it was not the goal of the gambler to maximize his expected gain but to maximize the logarithm of his gain instead.
The concept of expected utility was further developed by
William Playfair
William Playfair (22 September 1759 – 11 February 1823) was a Scottish engineer and political economist. The founder of graphical methods of statistics, Playfair invented several types of diagrams: in 1786 he introduced the line, area and ...
, an eighteenth-century political writer who frequently addressed economic issues. In his 1785 pamphlet ''The Increase of Manufactures, Commerce and Finance,'' a criticism of Britain's usury laws, Playfair presented what he argued was the calculus investors made prior to committing funds to a project. Playfair said investors estimated the potential gains and potential losses, and then assessed the probability of each. This was, in effect, a verbal rendition of an expected utility equation. Playfair argued that, if government limited the potential gains of a successful project, it would discourage investment in general, causing the national economy to under-perform.
Daniel Bernoulli
Daniel Bernoulli ( ; ; – 27 March 1782) was a Swiss people, Swiss-France, French mathematician and physicist and was one of the many prominent mathematicians in the Bernoulli family from Basel. He is particularly remembered for his applicati ...
drew attention to psychological and behavioral components behind the individual's
decision-making process and proposed that the utility of wealth has a
diminishing marginal utility
Marginal utility, in mainstream economics, describes the change in ''utility'' (pleasure or satisfaction resulting from the consumption) of one unit of a good or service. Marginal utility can be positive, negative, or zero. Negative marginal utilit ...
. For example, an extra dollar or an additional good is perceived as less valuable as someone gets wealthier. In other words, desirability related to a financial gain depends on the gain itself and the person's wealth. Bernoulli suggested that people maximize "moral expectation" rather than expected monetary value. Bernoulli made a clear distinction between expected value and expected utility. Instead of using the weighted outcomes, he used the weighted utility multiplied by probabilities. He proved that the utility function used in real life is finite, even when its expected value is infinite.
Ramsey-theoretic approach to subjective probability
In 1926,
Frank Ramsey introduced Ramsey's Representation Theorem. This representation theorem for expected utility assumes that
preference
In psychology, economics and philosophy, preference is a technical term usually used in relation to choosing between alternatives. For example, someone prefers A over B if they would rather choose A than B. Preferences are central to decision the ...
s are defined over a set of bets where each option has a different yield. Ramsey believed that we should always make decisions to receive the best-expected outcome according to our personal preferences. This implies that if we can understand an individual's priorities and preferences, we can anticipate their choices. In this model, he defined numerical utilities for each option to exploit the richness of the space of prices. The outcome of each preference is exclusive of each other. For example, if you study, you can not see your friends. However, you will get a good grade in your course. In this scenario, we analyze personal preferences and beliefs and will be able to predict which option a person might choose (e.g., if someone prioritizes their social life over academic results, they will go out with their friends). Assuming that the decisions of a person are
rational
Rationality is the quality of being guided by or based on reason. In this regard, a person acts rationally if they have a good reason for what they do, or a belief is rational if it is based on strong evidence. This quality can apply to an ...
, according to this theorem, we should be able to know the beliefs and utilities of a person just by looking at the choices they make (which is wrong). Ramsey defines a proposition as "
ethically neutral" when two possible outcomes have an equal value. In other words, if the probability can be defined as a preference, each proposition should have to be indifferent between both options.
Ramsey shows that
:
Savage's subjective expected utility representation
In the 1950s,
Leonard Jimmie Savage
Leonard Jimmie Savage (born Leonard Ogashevitz; 1917 – 1971) was an American mathematician and statistician. Economist Milton Friedman said Savage was "one of the few people I have met whom I would unhesitatingly call a genius."
Education and ...
, an American statistician, derived a framework for comprehending expected utility. Savage's framework involved proving that expected utility could be used to make an optimal choice among several acts through seven axioms.
In his book, ''The Foundations of Statistics'', Savage integrated a normative account of decision making under risk (when probabilities are known) and under uncertainty (when probabilities are not objectively known). Savage concluded that people have neutral attitudes towards uncertainty and that observation is enough to predict the probabilities of uncertain events. A crucial methodological aspect of Savage's framework is its focus on observable choices—cognitive processes and other psychological aspects of decision-making matter only to the extent that they directly impact choice.
The theory of subjective expected utility combines two concepts: first, a personal utility function, and second, a personal
probability distribution
In probability theory and statistics, a probability distribution is a Function (mathematics), function that gives the probabilities of occurrence of possible events for an Experiment (probability theory), experiment. It is a mathematical descri ...
(usually based on
Bayesian probability theory
Bayesian probability ( or ) is an interpretation of the concept of probability, in which, instead of frequency or propensity of some phenomenon, probability is interpreted as reasonable expectation representing a state of knowledge or as quanti ...
). This theoretical model has been known for its clear and elegant structure and is considered by some researchers to be "the most brilliant axiomatic theory of utility ever developed." Instead of assuming the probability of an event, Savage defines it in terms of preferences over acts. Savage used the states (something a person doesn't control) to calculate the probability of an event. On the other hand, he used utility and intrinsic preferences to predict the event's outcome. Savage assumed that each act and state were sufficient to determine an outcome uniquely. However, this assumption breaks in cases where an individual does not have enough information about the event.
Additionally, he believed that outcomes must have the same utility regardless of state. Therefore, it is essential to identify which statement is an outcome correctly. For example, if someone says, "I got the job," this affirmation is not considered an outcome since the utility of the statement will be different for each person depending on intrinsic factors such as financial necessity or judgment about the company. Therefore, no state can rule out the performance of an act. Only when the state and the act are evaluated simultaneously is it possible to determine an outcome with certainty.
Savage's representation theorem
Savage's representation theorem (Savage, 1954): A preference < satisfies P1–P7 if and only if there is a finitely additive probability measure P and a function u : C → R such that for every pair of acts ''f'' and ''g''.
''f'' < ''g'' ⇐⇒ Z Ω ''u''(''f''(''ω'')) ''dP'' ≥ Z Ω ''u''(''g''(''ω'')) ''dP''
*If and only if all the axioms are satisfied, one can use the information to reduce the uncertainty about the events that are out of their control. Additionally, the theorem ranks the outcome according to a utility function that reflects personal preferences.
The key ingredients in Savage's theory are:
* ''States:'' The specification of every aspect of the decision problem at hand or "A description of the world leaving no relevant aspect undescribed."
* ''Events:'' A set of states identified by someone
* ''Consequences:'' A consequence describes everything relevant to the decision maker's utility (e.g., monetary rewards, psychological factors, etc.)
* ''Acts:'' An act is a finite-valued function that maps states to consequences.
Von Neumann–Morgenstern utility theorem
The von Neumann–Morgenstern axioms
There are
four axioms of the expected utility theory that define a ''rational'' decision maker: completeness; transitivity; independence of irrelevant alternatives; and continuity.
''Completeness'' assumes that an individual has well-defined preferences and can always decide between any two alternatives.
* Axiom (Completeness): For every
and
either
or
or both.
This means that the individual prefers
to
,
to
, or is indifferent between
and
.
''Transitivity'' assumes that, as an individual decides according to the completeness axiom, the individual also decides consistently.
* Axiom (Transitivity): For every
and
with
and
we must have
.
''
Independence of irrelevant alternatives
Independence of irrelevant alternatives (IIA) is an axiom of decision theory which codifies the intuition that a choice between A and B (which are both related) should not depend on the quality of a third, unrelated outcome C. There are several dif ...
'' pertains to well-defined preferences as well. It assumes that two gambles mixed with an irrelevant third one will maintain the same order of preference as when the two are presented independently of the third one. The independence axiom is the most controversial..
* Axiom (Independence of irrelevant alternatives): For every
such that
, the preference
must hold for every lottery
and real