''Viņas melo labāk'' ('They emalesLie Better') is a

Latvia Latvia, officially the Republic of Latvia, is a country in the Baltic region of Northern Europe. It is one of the three Baltic states, along with Estonia to the north and Lithuania to the south. It borders Russia to the east and Belarus to t ...

n summer daytime soap opera broadcast by

TV3 Latvia TV3 Latvia () is a Latvian Commercial broadcasting, commercial television channel targeted at a Latvian language audience owned by TV3 Group (Baltics), All Media Baltics, a company owned by investment firm Providence Equity Partners. History TV ...

. It ran on TV for 10 seasons and has featured well-known Latvian actors including Andris Bullis,

Lauris Reiniks Lauris Reiniks (born July 11, 1979) is a Latvians, Latvian pop music singer, songwriter, television host and actor. He has graduated from Jelgava Music college, studied communication science at the University of Latvia and trained as an actor in L ...

, Evija Skulte, and Karīna Tatarinova. The show was created by Sigita Račka and Rimvīds Martinaitis, and was watched by 784,000 Latvian residents on TV and video platforms in the first 4 weeks of airing. On May 27, 2019, the show's seventh season began airing from Mondays through Thursdays.

History

The first series of soap opera “Viņas melo labāk” began in July 2013 which was broadcast on

. At the time, “Viņas melo labāk” was the only daytime soap opera after “

UgunsGrēks FireSin (Latvian language, Latvian: UgunsGrēks)The literal translation of the show name is "The Sin of Fire", which is the normal Latvian term for "Conflagration" is a Latvian daytime soap opera that was broadcast on TV3 Latvia from 2009 until 2 ...

” ended on

. “Viņas melo labāk” new series airs each summer on weekdays.

Storyline

When ''Viņas melo labāk'' began in 2013, the TV series was about the lonely Kristīne, who is single, her friend Marta, who has been married, but spends time with other men, workaholic Margo, and Jolanta, who came to

Riga Riga ( ) is the capital, Primate city, primate, and List of cities and towns in Latvia, largest city of Latvia. Home to 591,882 inhabitants (as of 2025), the city accounts for a third of Latvia's total population. The population of Riga Planni ...

from a small town in search of happiness. The women encounter unexpected adventures when many other characters join the soap opera. Within the first four weeks of the series, “Viņas melo labāk” achieved success on TV screens and on video streaming platforms and applications after it became watched by 784,000 Latvian residents.

Cast

In the first season of “Viņas melo labāk,” there were four main female characters – Marta, Margarita, Jolanta and Kristīne. In season 6, there were 30 characters. In 5 years, including the current characters, there have been 47 actors who have appeared on this soap opera, including the well-known Latvian singer and actor

Executive production and head writing team

Director – Sigita Račka Producer – Rimvīds Martinaitis Assistant – Gatis Upesleja TV Operators – Sandris Polis and Igors Stāds Sound engineer – Ainars Ašmanis Costume and make-up artist – Kristīne Anderosne

Theme song

Each season has started with the title song “Meitenes vēl pasakām tic” (“Girls Still believe in Fairy Tales”). The song is composed by

Lithuania Lithuania, officially the Republic of Lithuania, is a country in the Baltic region of Europe. It is one of three Baltic states and lies on the eastern shore of the Baltic Sea, bordered by Latvia to the north, Belarus to the east and south, P ...

n composer Žilvins Lili, written by Guntars Račs, arranged by Gints Stankevičs and performed by Latvian singers Ieva Karēvica and IGO ( Rodrigo Fomins).

External links

* https://tvplay.skaties.lv/vinas-melo-labak/1396/episode/

References

{{reflist 2010s Latvian television series TV3 (Latvia) original programming