''Vestoj'' (meaning "clothing" in

Esperanto Esperanto (, ) is the world's most widely spoken Constructed language, constructed international auxiliary language. Created by L. L. Zamenhof in 1887 to be 'the International Language' (), it is intended to be a universal second language for ...

) is an annual

academic journal An academic journal (or scholarly journal or scientific journal) is a periodical publication in which Scholarly method, scholarship relating to a particular academic discipline is published. They serve as permanent and transparent forums for the ...

about

dress A dress (also known as a frock or a gown) is a one-piece outer garment that is worn on the torso, hangs down over the legs, and is primarily worn by women or girls. Dresses often consist of a bodice attached to a skirt. Dress shapes, silh ...

and

fashion Fashion is a term used interchangeably to describe the creation of clothing, footwear, Fashion accessory, accessories, cosmetics, and jewellery of different cultural aesthetics and their mix and match into Clothing, outfits that depict distinct ...

. The

editor-in-chief An editor-in-chief (EIC), also known as lead editor or chief editor, is a publication's editorial leader who has final responsibility for its operations and policies. The editor-in-chief heads all departments of the organization and is held accoun ...

and publisher is Anja Aronowsky Cronberg.

History

''Vestoj – the Journal of Sartorial Matters'' was established by

and publisher Anja Aronowsky Cronberg in 2009. It sets out to "combine theoretical knowledge about fashion with experience from the fashion industry. In the first issue a manifesto was formulated that more than anything was about bridging the gap between fashion as an academic subject of study and fashion as a business". It "stands apart from the current crop of new magazines because of its consciously intellectual stance". ''Vestoj'' combines scholarly texts about fashion with

fiction Fiction is any creative work, chiefly any narrative work, portraying character (arts), individuals, events, or setting (narrative), places that are imagination, imaginary or in ways that are imaginary. Fictional portrayals are thus inconsistent ...

nonfiction Non-fiction (or nonfiction) is any document or media content that attempts, in good faith, to convey information only about the real world, rather than being grounded in imagination. Non-fiction typically aims to present topics objectively ...

poetry Poetry (from the Greek language, Greek word ''poiesis'', "making") is a form of literature, literary art that uses aesthetics, aesthetic and often rhythmic qualities of language to evoke meaning (linguistics), meanings in addition to, or in ...

, and visuals. Each issue is thematic and its subject matter is reflected in both editorial content and art direction. Every issue consequently has a different logo, style, format, and graphic design. ''Vestoj'' differs from most fashion

fashion magazines Fashion journalism is a component of fashion media, with a focus on writing and photojournalism. Fashion journalists write about and critique fashion events and trends as well as cultivate and maintain relationships with stylists and designers. F ...

, in that they contain no advertising and do not revolve around the fashion seasonal calendar.

Reception

''Vestoj'' has been called "one of the most successful attempts to provide the young academic discipline fashion studies with an equivalent to, say, the medical journal ''The Lancet''", and journalist Fredrik Strage labelled ''Vestoj'' first issue as one of the best new magazines in 2009. The journal was also described as a publication that "connects intellectual strength and aesthetic refinement" and ''

Svenska Dagbladet (, "The Swedish Daily News"), abbreviated SvD, is a daily List of Swedish newspapers, newspaper published in Stockholm, Sweden. History and profile The first issue of appeared on 18 December 1884. During the beginning of the 1900s the pap ...

'' said that "flicking through ''Vestoj'' gives rise to the same feeling of pleasure that enjoying an old 1950s issue of ''Reader's Digest'': it's engaging, charming, personal and tongue in cheek – without ever compromising the

intellectual An intellectual is a person who engages in critical thinking, research, and Human self-reflection, reflection about the nature of reality, especially the nature of society and proposed solutions for its normative problems. Coming from the wor ...

quality". In an interview on AnOthermag.com, Aronowsky Cronberg explains her approach, stating that ''Vestoj'' aims to have "an intelligent and multi-facetted approach to sartorial matters. What I find the most interesting methodology is the one that deals with both the production and consumption of a garment, as well as with the analysis of it. ..Through the study of fashion you can understand any given point in history, our desires, ideals, wants and needs. The aspect of fashion that deals with voracious consumption has spread into every way we relate to

culture Culture ( ) is a concept that encompasses the social behavior, institutions, and Social norm, norms found in human societies, as well as the knowledge, beliefs, arts, laws, Social norm, customs, capabilities, Attitude (psychology), attitudes ...

; today we consume ideas, knowledge and people as much as we consume goods. Fashion in that sense is nothing short of a Gesamtkunstwerk."

References

External links

* {{Official website, http://www.vestoj.com/ Arts journals Annual journals Academic journals established in 2009 English-language journals