V-NOVA is a multinational IP and Technology company headquartered in

London London is the Capital city, capital and List of urban areas in the United Kingdom, largest city of both England and the United Kingdom, with a population of in . London metropolitan area, Its wider metropolitan area is the largest in Wester ...

, UK. It is best known for innovation in

data compression In information theory, data compression, source coding, or bit-rate reduction is the process of encoding information using fewer bits than the original representation. Any particular compression is either lossy or lossless. Lossless compressi ...

technology for video and images. V-Nova has partnered with large organizations including

Sky The sky is an unobstructed view upward from the planetary surface, surface of the Earth. It includes the atmosphere of Earth, atmosphere and outer space. It may also be considered a place between the ground and outer space, thus distinct from ...

Xilinx Xilinx, Inc. ( ) was an American technology and semiconductor company that primarily supplied programmable logic devices. The company is renowned for inventing the first commercially viable field-programmable gate array (FPGA). It also pioneered ...

Nvidia Nvidia Corporation ( ) is an American multinational corporation and technology company headquartered in Santa Clara, California, and incorporated in Delaware. Founded in 1993 by Jensen Huang (president and CEO), Chris Malachowsky, and Curti ...

Eutelsat Eutelsat S.A. is a French satellite operator. Providing coverage over the entire European continent, the Middle East, Africa, Asia and the Americas, it has been the world's third-largest satellite operator in terms of revenues. Its subsidiary E ...

, and

Amazon Web Services Amazon Web Services, Inc. (AWS) is a subsidiary of Amazon.com, Amazon that provides Software as a service, on-demand cloud computing computing platform, platforms and Application programming interface, APIs to individuals, companies, and gover ...

to provide its video compression technology.

History

V-NOVA was founded in 2011 by Guido Meardi, Pierdavide Marcolongo and others. In 2012, Mr

Federico Faggin Federico Faggin (, ; born 1 December 1941) is an Italian-American physicist, engineer, inventor and entrepreneur. He is best known for designing the first commercial microprocessor, the Intel 4004. He led the 4004 (MCS-4) project and the desig ...

was among V-NOVA’s investors and founding members. In 2016, Sky acquired a minority stake in V-NOVA for £4.5 million and Eutelsat subsequently acquired a minority stake for an undisclosed amount. In the same year,

deployed V-NOVA's technology for the 4K contribution feeds of the UEFA Euro Championship 2016 and, subsequently, acquired a minority stake for an undisclosed amount. Also in 2016, V-NOVA became a member of the

Society of Motion Picture and Television Engineers The Society of Motion Picture and Television Engineers (SMPTE) (, rarely ), founded by Charles Francis Jenkins in 1916 as the Society of Motion Picture Engineers or SMPE, is a global professional association of engineers, technologists, and e ...

. In 2017, V-NOVA acquired the entire Faroudja patent portfolio to improve its Perseus codec. In April 2019, V-NOVA technology was selected by

MPEG The Moving Picture Experts Group (MPEG) is an alliance of working groups established jointly by International Organization for Standardization, ISO and International Electrotechnical Commission, IEC that sets standards for media coding, includ ...

for the working draft of the MPEG-5 codec enhancement standard. In the same year V-Nova became a member of the

Advanced Television Systems Committee The Advanced Television Systems Committee (ATSC) is an international nonprofit organization developing technical standards for digital terrestrial television and data broadcasting. ATSC's 120-plus member organizations represent the broadcast, ...

. In 2020, V-NOVA and

collaborated. In May 2021, V-NOVA announced its partnership with SOUTHWORKS for

LCEVC Low Complexity Enhancement Video Coding (LCEVC) is a International Organization for Standardization, ISO/International Electrotechnical Commission, IEC video coding standard developed by the Moving Picture Experts Group (MPEG) under the project n ...

Integration Services. In June 2021, V-NOVA partnerred with D-Orbit and Unibap to demonstrate VC-6 for on-orbit satellite imagery acceleration. The satellite was launched in Summer 2021. In July, multiple professional investors, including Intesa's Venture Capital arm Neva SGR, invested €33m into V-NOVA. In November 2021, V-NOVA and PresenZ released a Six Degrees of Freedom (6DoF) movie on the Steam Store. The movie uses V-NOVA’s point-cloud compression technology combined with 6DoF volumetric movie format from PresenZ. In January 2022,

SBTVD Forum The SBTVD Forum is a non-profit organization of private and public companies responsible for the general aspects of Digital TV deployment in Brazil. The organization was founded in 2007 in order to address all technical issues regarding the upcom ...

approved a selection of technologies for SBTVD 3.0 which include MPEG-5

, V-NOVA &

Harmonic Inc. Harmonic Inc. is an American technology company that develops and markets video routing, server, and storage products for companies that produce, process, and distribute video content for television and the Internet. History Harmonic was init ...

’s submission.

Technology

In 2015, the company announced a new digital data-encoding technology based on multi-layer coding, parallel processing and deep learning called Perseus for efficient video streaming with a focus on enabling UHD/4K services at lower bandwidths. It was claimed that it could be streamed to TVs and other devices using only around 50% of the bandwidth required by existing streaming technologies. V-NOVA’s technology was later selected to provide the essential IP for the ISO/IEC 23094-2 standard MPEG-5 Part 2 Low Complexity Enhancement Video Coding (LCEVC), a codec-agnostic enhancement codec that can be combined with other video codecs to improve their coding and processing efficiency. It also maintains compatibility with the device ecosystem of the enhanced codec. V-NOVA also developed another international standard codec, SMPTE VC-6 ST 2117, aimed at professional video and Artificial Intelligence applications. In April 2021, MPEG Video validated the Verification Test of LCEVC (Low Complexity Enhancement Video Coding) standard (ISO/IEC 23094-2). Test results tended to indicate an overall benefit also when using LCEVC to enhance

AVC AVC may refer to: Organizations * Asian Volleyball Confederation, the continental governing body for the sport of volleyball in Asia * Asia Vital Components, computer fan manufacturer * Advanced Video Communications, a company specializing in ...

HEVC High Efficiency Video Coding (HEVC), also known as H.265 and MPEG-H Part 2, is a video compression standard designed as part of the MPEG-H project as a successor to the widely used Advanced Video Coding (AVC, H.264, or MPEG-4 Part 10). In co ...

, EVC and VVC.

Awards

The CSI Awards recognized V-NOVA as ''Best Digital Video Processing Technology'' in 2015 and 2017. V-NOVA was named ''Best of Show'' by the TV Technology Awards for four consecutive years in 2015, 2016, 2017, & 2018. It was also named ''Best of Show'' for its PERSEUS-powered Universal Media Player by TVB Europe in 2015, 2016, and 2017. In 2016, the Diplomatic Council Awards named V-NOVA as ''Global Media Innovator''. V-NOVA was recognized for its point cloud compression scheme by the Advanced Image Society at the 12th annual Entertainment Technology Lumiere Awards in 2022.

References

{{reflist 2011 establishments in England Software companies established in 2011 Data compression software Information technology companies of the United Kingdom Companies based in London British companies established in 2011