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The 2004 United States presidential election in New Jersey took place on November 2, 2004, and was part of the
2004 United States presidential election The 2004 United States presidential election was the 55th quadrennial presidential election, held on Tuesday, November 2, 2004. The Republican ticket of incumbent President George W. Bush and his running mate incumbent Vice President Dick Che ...
. Voters chose 15 representatives, or electors to the Electoral College, who voted for
president President most commonly refers to: *President (corporate title) * President (education), a leader of a college or university * President (government title) President may also refer to: Automobiles * Nissan President, a 1966–2010 Japanese ...
and
vice president A vice president, also director in British English, is an officer in government or business who is below the president (chief executive officer) in rank. It can also refer to executive vice presidents, signifying that the vice president is on ...
.
New Jersey New Jersey is a state in the Mid-Atlantic and Northeastern regions of the United States. It is bordered on the north and east by the state of New York; on the east, southeast, and south by the Atlantic Ocean; on the west by the Delawa ...
was won by Democratic nominee
John Kerry John Forbes Kerry (born December 11, 1943) is an American attorney, politician and diplomat who currently serves as the first United States special presidential envoy for climate. A member of the Forbes family and the Democratic Party, he ...
by a 6.7% margin of victory. Prior to the election, most news organizations considered it as a state Kerry would win, or a
blue state Starting with the 2000 United States presidential election, the terms "red state" and "blue state" have referred to U.S. states whose voters vote predominantly for one party — the Republican Party in red states and the Democratic Party in b ...
. Due to the impact of the
September 11, 2001 attacks The September 11 attacks, commonly known as 9/11, were four coordinated suicide terrorist attacks carried out by al-Qaeda against the United States on Tuesday, September 11, 2001. That morning, nineteen terrorists hijacked four commer ...
, however, and
Governor A governor is an administrative leader and head of a polity or political region, ranking under the head of state and in some cases, such as governors-general, as the head of state's official representative. Depending on the type of political ...
James McGreevey James Edward McGreevey (born August 6, 1957) is an American politician and member of the Democratic Party who served as the 52nd governor of New Jersey from 2002 until his resignation in 2004 following the revelation of his extramarital affair ...
's resignation amidst scandal, the state was considered a potentially closer than usual race. Polls showed Senator
John F. Kerry John Forbes Kerry (born December 11, 1943) is an American attorney, politician and diplomat who currently serves as the first United States special presidential envoy for climate. A member of the Forbes family and the Democratic Party, he p ...
with a slim lead throughout the campaign and the Republicans invested some campaign funds in the state. In the end, Kerry carried New Jersey by a comfortable margin, albeit narrower than usual for a 21st-century Democrat. This remains the only election since 1880 in which the Republican nominee won the popular vote without New Jersey, and the only time it voted for the popular vote loser since 1976. , this is the last election in which the Democratic margin of victory was in single digits, or that the Republican won Somerset County.


Primaries

* New Jersey 2004 Democratic presidential primary


Campaign


Predictions

There were 12 news organizations who made state-by-state predictions of the election. Here are their last predictions before election day. # D.C. Political Report: Slight Democrat #
Associated Press The Associated Press (AP) is an American non-profit news agency headquartered in New York City. Founded in 1846, it operates as a cooperative, unincorporated association. It produces news reports that are distributed to its members, U.S. new ...
: Solid Kerry # CNN: Kerry #
Cook Political Report ''The Cook Political Report with Amy Walter'' is an American online newsletter that analyzes elections and campaigns for the U.S. Presidency, the United States Senate, the United States House of Representatives, and U.S. governors' offices. Sel ...
: Likely Democrat # ''
Newsweek ''Newsweek'' is an American weekly online news magazine co-owned 50 percent each by Dev Pragad, its president and CEO, and Johnathan Davis (businessman), Johnathan Davis, who has no operational role at ''Newsweek''. Founded as a weekly print m ...
'': Leans Kerry # ''
The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...
'': Leans Kerry # Rasmussen Reports: Kerry #
Research 2000 Research 2000 was a U.S. opinion polling and marketing research company based in Olney, Maryland. It began doing research on upcoming elections in 1999 after its President, Del Ali, moved on from Mason-Dixon Political Media Research. Research ...
: Solid Kerry # ''
The Washington Post ''The Washington Post'' (also known as the ''Post'' and, informally, ''WaPo'') is an American daily newspaper published in Washington, D.C. It is the most widely circulated newspaper within the Washington metropolitan area and has a large n ...
'': Kerry # ''
Washington Times ''The Washington Times'' is an American conservative daily newspaper published in Washington, D.C., that covers general interest topics with a particular emphasis on national politics. Its broadsheet daily edition is distributed throughout ...
'': Solid Kerry #
Zogby International John J. Zogby (born September 3, 1948) is an American public opinion pollster, author, and public speaker. He is founder of the Zogby International poll, and he serves as a senior partner at John Zogby Strategies, a full-service marketing and p ...
: Kerry # Washington Dispatch: Kerry


Polling

Kerry won most of the pre-election polls taken in this state, but mostly by small margins. The final 3 polling average showed the Democratic leading 49% to 42%.


Fundraising

Bush raised $5,934,011. Kerry raised $6,513,274.


Advertising and visits

President George W. Bush visited
Marlton, New Jersey Marlton is a census-designated place (CDP) located within Evesham Township in Burlington County, in the U.S. state of New Jersey.
, in
Burlington County Burlington County is a county in the U.S. state of New Jersey. The county is the largest by area in New Jersey. Its county seat is Mount Holly.
for a rally on October 18, 2004.


Analysis

Generally, Kerry was very dominant in the urban centers of the state, particularly in
Essex Essex () is a Ceremonial counties of England, county in the East of England. One of the home counties, it borders Suffolk and Cambridgeshire to the north, the North Sea to the east, Hertfordshire to the west, Kent across the estuary of the Riv ...
, Hudson, and Camden Counties. However, Bush made inroads in
Bergen County Bergen County is the most populous county in the U.S. state of New Jersey.Hunterdon,
Somerset ( en, All The People of Somerset) , locator_map = , coordinates = , region = South West England , established_date = Ancient , established_by = , preceded_by = , origin = , lord_lieutenant_office =Lord Lieutenant of Somerset , lor ...
, and
Morris Morris may refer to: Places Australia *St Morris, South Australia, place in South Australia Canada * Morris Township, Ontario, now part of the municipality of Morris-Turnberry * Rural Municipality of Morris, Manitoba ** Morris, Manitob ...
are also among the 10 wealthiest counties in America) and Salem County. Monmouth County's wealthy population and
Ocean The ocean (also the sea or the world ocean) is the body of salt water that covers approximately 70.8% of the surface of Earth and contains 97% of Earth's water. An ocean can also refer to any of the large bodies of water into which the wor ...
and
Cape May Cape May consists of a peninsula and barrier island system in the U.S. state of New Jersey. It is roughly coterminous with Cape May County and runs southwards from the New Jersey mainland, separating Delaware Bay from the Atlantic Ocean. The so ...
Counties' older population also contributed to Bush's relative success in this largely Democratic state. This would also be the first election in which a Northern Democrat carried New Jersey since
1960 It is also known as the "Year of Africa" because of major events—particularly the independence of seventeen African nations—that focused global attention on the continent and intensified feelings of Pan-Africanism. Events January * Ja ...
when fellow
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Democrat John F. Kennedy did so. The previous three Democratic presidential candidates to carry the state were all from the
South South is one of the cardinal directions or compass points. The direction is the opposite of north and is perpendicular to both east and west. Etymology The word ''south'' comes from Old English ''sūþ'', from earlier Proto-Germanic ''*sunþa ...
(
Lyndon B. Johnson Lyndon Baines Johnson (; August 27, 1908January 22, 1973), often referred to by his initials LBJ, was an American politician who served as the 36th president of the United States from 1963 to 1969. He had previously served as the 37th vice ...
was from
Texas Texas (, ; Spanish: ''Texas'', ''Tejas'') is a state in the South Central region of the United States. At 268,596 square miles (695,662 km2), and with more than 29.1 million residents in 2020, it is the second-largest U.S. state by ...
,
Bill Clinton William Jefferson Clinton (né Blythe III; born August 19, 1946) is an American politician who served as the 42nd president of the United States from 1993 to 2001. He previously served as governor of Arkansas from 1979 to 1981 and again ...
from
Arkansas Arkansas ( ) is a landlocked state in the South Central United States. It is bordered by Missouri to the north, Tennessee and Mississippi to the east, Louisiana to the south, and Texas and Oklahoma to the west. Its name is from the O ...
, and
Al Gore Albert Arnold Gore Jr. (born March 31, 1948) is an American politician, businessman, and environmentalist who served as the 45th vice president of the United States from 1993 to 2001 under President Bill Clinton. Gore was the Democratic ...
from
Tennessee Tennessee ( , ), officially the State of Tennessee, is a landlocked U.S. state, state in the Southeastern United States, Southeastern region of the United States. Tennessee is the List of U.S. states and territories by area, 36th-largest by ...
), even though New Jersey is a northern state.


Results


By county


Counties that flipped from Democratic to Republican

* Salem (largest municipality: Pennsville Township) *
Monmouth Monmouth ( , ; cy, Trefynwy meaning "town on the Monnow") is a town and community in Wales. It is situated where the River Monnow joins the River Wye, from the Wales–England border. Monmouth is northeast of Cardiff, and west of London. ...
(largest municipality: Middletown Township)


By congressional district

Kerry won 7 of 13 congressional districts.


Electors

Technically the voters of NJ cast their ballots for electors: representatives to the Electoral College. NJ is allocated 15 electors because it has 13
congressional districts Congressional districts, also known as electoral districts and legislative districts, electorates, or wards in other nations, are divisions of a larger administrative region that represent the population of a region in the larger congressional bod ...
and 2 senators. All candidates who appear on the ballot or qualify to receive write-in votes must submit a list of 15 electors, who pledge to vote for their candidate and his or her running mate. Whoever wins the majority of votes in the state is awarded all 15 electoral votes. Their chosen electors then vote for president and vice president. Although electors are pledged to their candidate and running mate, they are not obligated to vote for them. An elector who votes for someone other than his or her candidate is known as a
faithless elector In the United States Electoral College, a faithless elector is an elector who does not vote for the candidates for U.S. President and U.S. Vice President for whom the elector had pledged to vote, and instead votes for another person for one or ...
. The electors of each state and the
District of Columbia ) , image_skyline = , image_caption = Clockwise from top left: the Washington Monument and Lincoln Memorial on the National Mall, United States Capitol, Logan Circle (Washington, D.C.), Logan Circle, Jefferson Memoria ...
met on December 13, 2004, to cast their votes for president and vice president. The Electoral College itself never meets as one body. Instead the electors from each state and the District of Columbia met in their respective capitols. The following were the members of the Electoral College from the state. All 15 were pledged for Kerry/Edwards. # Warren Wallace #
Wilfredo Caraballo Wilfredo Caraballo (born January 1, 1947, in Yabucoa, Puerto Rico) is an American Democratic Party politician, who served in the New Jersey General Assembly from 1996 to 2008. He represented the 29th legislative district. Caraballo also served ...
# Tom Canzanella # Carolyn Walch # Peggy Anastos #
Bernard Kenny Bernard F. Kenny Jr. (born November 17, 1946, in Jersey City, New Jersey) is an American Democratic Party politician, who represented the 33rd Legislative District in the New Jersey State Senate from 1993 to 2008, after serving in the New Jers ...
# Ronald Rice # Abed Awad # Jack McGreevey - (Father of former Gov.
James McGreevey James Edward McGreevey (born August 6, 1957) is an American politician and member of the Democratic Party who served as the 52nd governor of New Jersey from 2002 until his resignation in 2004 following the revelation of his extramarital affair ...
) # Wendy Benchle # Loni Kaplan # Carolyn Wade # Riletta L. Cream # Bernadette McPherson # Upendra Chivukula


See also

*
United States presidential elections in New Jersey Following is a table of United States presidential elections in New Jersey, ordered by year. Since its admission to statehood in 1787, New Jersey has participated in every U.S. presidential election. Winners of the state are in bold. The shading ...
* Presidency of George W. Bush


References


External links


Official Results (New Jersey Division of Elections)
{{2004 U.S. presidential election
New Jersey New Jersey is a state in the Mid-Atlantic and Northeastern regions of the United States. It is bordered on the north and east by the state of New York; on the east, southeast, and south by the Atlantic Ocean; on the west by the Delawa ...
2004 2004 was designated as an International Year of Rice by the United Nations, and the International Year to Commemorate the Struggle Against Slavery and its Abolition (by UNESCO). Events January * January 3 – Flash Airlines Flight ...
2004 New Jersey elections