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United States cultural exchange programs, particularly those programs with ties to the Bureau of Educational and Cultural Affairs (ECA) of the
United States Department of State The United States Department of State (DOS), or State Department, is an United States federal executive departments, executive department of the Federal government of the United States, U.S. federal government responsible for the country's fore ...
, seek to develop cultural understanding between
United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territori ...
citizens and citizens of other countries. Exchange programs do not necessarily exchange one individual for another individual of another country; rather, "exchange" refers to the exchange of cultural understanding created when an individual goes to another country. These programs can be regarded as a form of cultural diplomacy within the spectrum of public diplomacy. Exchange programs played a vital role in official and unofficial relations between the
Soviet Union The Soviet Union,. officially the Union of Soviet Socialist Republics. (USSR),. was a List of former transcontinental countries#Since 1700, transcontinental country that spanned much of Eurasia from 1922 to 1991. A flagship communist state, ...
and the United States during the Cold War. Examples of cultural exchange programs include
student exchange A student exchange program is a program in which students from a secondary school (high school) or university study abroad at one of their institution's partner institutions. A student exchange program may involve international travel, but do ...
s, sports exchanges, and scholarly or professional exchanges, among many others. While many exchange programs are funded by the government, many others are private-sector organizations, either non-profit or for-profit.


History of US Cultural Program

One of the earliest cultural exchanges to be considered part of U.S. Public Diplomacy occurred when Nelson Rockefeller, named coordinator of Commercial and Cultural Affairs for the American Republics, encouraged journalists from Latin America to visit the United States in 1940 as part of the exchange of programs program with Latin America. Leading musicians from the region were subsequently invited during the decade to
CBS CBS Broadcasting Inc., commonly shortened to CBS, the abbreviation of its former legal name Columbia Broadcasting System, is an American commercial broadcast television and radio network serving as the flagship property of the CBS Entertainm ...
's broadcasting studios in
New York City New York, often called New York City or NYC, is the most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the most densely populated major city in the Un ...
in order to perform on the '' Viva America'' radio program for the State Department's Office for Coordination of Commercial and Cultural Relations (OCCCRBAR) and the
Office of the Coordinator of Inter-American Affairs The Office of the Coordinator of Inter-American Affairs, later known as the Office for Inter-American Affairs, was a United States agency promoting inter-American cooperation (Pan-Americanism) during the 1940s, especially in commercial and econ ...
. Following World War II, Senator J. William Fulbright introduced legislation for what would become the
Fulbright Program The Fulbright Program, including the Fulbright–Hays Program, is one of several United States Cultural Exchange Programs with the goal of improving intercultural relations, cultural diplomacy, and intercultural competence between the people o ...
in 1946. One of the most significant moments in the formalization of exchange programs as tools of American Foreign Policy came under U.S. President
Dwight D. Eisenhower Dwight David "Ike" Eisenhower (born David Dwight Eisenhower; ; October 14, 1890 – March 28, 1969) was an American military officer and statesman who served as the 34th president of the United States from 1953 to 1961. During World War II, ...
. In 1955, Eisenhower met with Soviet Premier
Nikita Khrushchev Nikita Sergeyevich Khrushchev (– 11 September 1971) was the First Secretary of the Communist Party of the Soviet Union from 1953 to 1964 and chairman of the country's Council of Ministers from 1958 to 1964. During his rule, Khrushchev s ...
in Geneva. Soon after this meeting, Eisenhower said, "The subject that took most of my attention was the possibility of increased visits overseas by the citizens of one country into the territory of the other nation. In this subject there was the fullest possible agreement between the West and the Soviet Union". In 1959, the exchange programs aspect of the State Department was separated from the Public Affairs Bureau to form the Bureau of Educational and Cultural Relations. In 1961, Congress passed the Mutual Educational and Cultural Exchange Act (also known as
Fulbright-Hays Act of 1961 The Fulbright Program, including the Fulbright–Hays Program, is one of several United States Cultural Exchange Programs with the goal of improving intercultural relations, cultural diplomacy, and intercultural competence between the people o ...
), mandating an increase in governmental programs to enhance mutual understanding between the people of the United States and other countries.


Cold War

Exchange Programs from the United States played a vital role during the Cold War with the
Soviet Union The Soviet Union,. officially the Union of Soviet Socialist Republics. (USSR),. was a List of former transcontinental countries#Since 1700, transcontinental country that spanned much of Eurasia from 1922 to 1991. A flagship communist state, ...
.
George Kennan George Frost Kennan (February 16, 1904 – March 17, 2005) was an American diplomat and historian. He was best known as an advocate of a policy of containment of Soviet expansion during the Cold War. He lectured widely and wrote scholarly histo ...
, a key figure in the Cold War known as the father of
containment Containment was a geopolitical strategic foreign policy pursued by the United States during the Cold War to prevent the spread of communism after the end of World War II. The name was loosely related to the term ''cordon sanitaire'', which wa ...
, viewed culture as a way to decrease negative sentiments between countries. Examples of cultural exchange programs between the United States and the Soviet Union include theater, museum, and opera expositions. Although not political on the surface, cultural exchanges like these helped alleviate tensions and "humanize" the West in the eyes of the Soviets who witnessed them. In addition to Americans visiting the Soviet Union, approximately 50,000 Soviet citizens visited the United States, including writers, politicians, musicians, and other arts figures.
Oleg Kalugin Oleg Danilovich Kalugin (russian: Олег Данилович Калугин; born 6 September 1934) is a former KGB general (stripped of his rank and awards by a Russian Court decision in 2002). He was during a time, head of KGB political ope ...
, former KGB general and head of KGB operations in the United States, noted that these exchange programs were a "
Trojan Horse The Trojan Horse was a wooden horse said to have been used by the Greeks during the Trojan War to enter the city of Troy and win the war. The Trojan Horse is not mentioned in Homer's ''Iliad'', with the poem ending before the war is concluded, ...
," because they "eroded" the Soviet system.


Post-Cold War

In 1993, the Alliance for International Educational and Cultural Exchange (The Alliance) was created following the merger of the International Exchange Association and the Liaison Group for International Educational Exchange. This merger made The Alliance the central association for United States exchange programs. Today, The Alliance is composed of 76 non-governmental organizations. The Alliance's activities include formulating specific recommendations to support public policy regarding educational and cultural exchanges. Following the collapse of the Soviet Union, but before the
September 11 attacks The September 11 attacks, commonly known as 9/11, were four coordinated suicide terrorist attacks carried out by al-Qaeda against the United States on Tuesday, September 11, 2001. That morning, nineteen terrorists hijacked four commer ...
, funding for exchange programs declined. The number of exchanges per year dropped from nearly 45,000 individuals to less than 30,000. The State Department recognizes a general lack of funding. While spending on traditional
diplomacy Diplomacy comprises spoken or written communication by representatives of states (such as leaders and diplomats) intended to influence events in the international system.Ronald Peter Barston, ''Modern diplomacy'', Pearson Education, 2006, p. ...
amounted to $25 billion in 2002 and intelligence spending was $30 billion the same year, spending on exchange programs was at $232 million, a decline from the $349 million spent on exchange programs in 1993. As of 2003, exchange programs sponsored by the United States Government have brought roughly 700,000 foreigners to the United States. The ECA indicates that at least 200 heads of state (both current and previous) have received an education in the United States from one of these exchange programs. Additionally, approximately 1,500 high ranking ministers have similarly participated in such programs.


Significance to US Foreign Policy

Individuals brought to the United States or who experience Americans abroad through cultural exchange programs develop a lasting impression of both American culture and the government of the United States. Those millions who have been educated in the United States may develop a deep-rooted appreciation for American culture. Many of these individuals enter into positions that directly affect the foreign policy of the United States, such as
Margaret Thatcher Margaret Hilda Thatcher, Baroness Thatcher (; 13 October 19258 April 2013) was Prime Minister of the United Kingdom from 1979 to 1990 and Leader of the Conservative Party from 1975 to 1990. She was the first female British prime ...
and
Anwar Sadat Muhammad Anwar el-Sadat, (25 December 1918 – 6 October 1981) was an Egyptian politician and military officer who served as the third president of Egypt, from 15 October 1970 until his assassination by fundamentalist army officers on 6 ...
.


Trends

Following 9/11, there has been an increase in U.S. Government support for cultural exchange programs in the Middle East. In 2003, for example, 25% of governmental funding for cultural exchange programs was targeted at Arab and Muslim countries. This increase in targeted spending led to the creation of the Partnership for Learning (P4L), which "provides scholarships for secondary school students from countries with significant Muslim populations to spend up to one academic year in the United States. The program is vital to expanding communication between the people of the U.S. and the partner countries in the interest of promoting mutual understanding and respect".


Examples of Exchange Programs


Critical Language Scholarship Program

The Critical Language Scholarship (CLS) Program is a program offered by the State Department as part of the National Security Language Initiative. It offers language students of those languages deemed "critical" to the needs of the United States full scholarship to live and study in a target country. Students live in host family environments and are completely immersed in the target country's language and culture. Students are expected to continue their study of the target country's language and culture following completion of the program.


Fulbright Program

The Fulbright Program, operating in more than 155 countries, serves to increase understanding between United States citizens and citizens of foreign countries. Since its inception in 1946, the program has counted over 114,000 people from the United States and 186,000 citizens of other countries. In 2010, The Fulbright Program received $253.8 million from the United States government, while the total of foreign contributions to the program totaled $68.5 million.


International Military Education and Training Program

The International Military Education and Training Program (IMET) was created following the Foreign Assistance Act of 1961. It is funded via the International Affairs budget of the United States Department of State, though is used by the Department of Defense. Its two goals are to increase regional stability and to increase the understanding democratic principles and human rights among foreign militaries and civilians. To these ends, foreign students are exposed to U.S. military procedures and general American culture. This program includes over 2,000 courses and offers instruction at nearly 150 military installations.


International Visitor Leadership Program

The International Visitor Leadership Program (IVLP), formerly the International Visitor Program, seeks to bring promising or current leaders of foreign countries to the United States in hopes of building lasting ties. Colin Powell estimated in 2003 that 39 of the then current heads of state formerly participated in the IVLP.


Peace Corps

The
Peace Corps The Peace Corps is an independent agency and program of the United States government that trains and deploys volunteers to provide international development assistance. It was established in March 1961 by an executive order of President John F ...
is a cultural exchange program run by the United States government. Founded in 1960 following then-Senator
John F. Kennedy John Fitzgerald Kennedy (May 29, 1917 – November 22, 1963), often referred to by his initials JFK and the nickname Jack, was an American politician who served as the 35th president of the United States from 1961 until his assassination ...
's challenge to
University of Michigan , mottoeng = "Arts, Knowledge, Truth" , former_names = Catholepistemiad, or University of Michigania (1817–1821) , budget = $10.3 billion (2021) , endowment = $17 billion (2021)As o ...
students to serve the country by living and working in foreign countries, the Peace Corps serves as a vital federal agency for promoting understanding of foreign cultures among Americans and of American culture among foreigners in troubled regions of the world. Over 200,000 Americans have volunteered in the Peace Corps since its inception in 139 countries.


People to People Ambassador Program

Founded as part of the U.S. Information Agency by U.S. President Dwight D. Eisenhower in 1956 to ease tensions during the Cold War, the People to People initiative offered non-governmental contacts between people of different countries. Following Eisenhower's departure from office, the program was privatized and incorporated in the state of
Missouri Missouri is a state in the Midwestern region of the United States. Ranking 21st in land area, it is bordered by eight states (tied for the most with Tennessee): Iowa to the north, Illinois, Kentucky and Tennessee to the east, Arkansas t ...
. People to People provides four core programs, including Student Ambassadors, Sports Ambassadors, Leadership Programs, and Citizen Ambassador Programs. More than 500,000 people have participated in these programs.


See also

* American Film Program * Bureau of Educational and Cultural Affairs * Carnegie Hall Cultural Exchange * Cultural diplomacy *
Benjamin A. Gilman International Scholarship The Benjamin A. Gilman International Scholarship is a United States Cultural Exchange Program. Named after the late Congressman Benjamin Gilman, former chair of the House Foreign Affairs Committee, the program is administered by the United States D ...
* InterExchange * Public Diplomacy * Student exchange program * The Rhythm Road: American Music Abroad * Zip Travel Philippines


References

{{Reflist


External links


Bureau of Educational and Cultural Affairs

Critical Language Scholarship Homepage

InterExchange, Inc.

Peace Corps

Expert AuPair
Cultural promotion organizations United States Department of State Bureau of Educational and Cultural Affairs