Urban Science is a worldwide company headquartered in the

Renaissance Center The Renaissance Center, commonly known as the RenCen, is a complex of seven connected skyscrapers in downtown Detroit, Michigan, United States. Located on the Detroit International Riverfront, the RenCen is owned and used by General Motors ...

Detroit Detroit ( , ) is the List of municipalities in Michigan, most populous city in the U.S. state of Michigan. It is situated on the bank of the Detroit River across from Windsor, Ontario. It had a population of 639,111 at the 2020 United State ...

Michigan Michigan ( ) is a peninsular U.S. state, state in the Great Lakes region, Great Lakes region of the Upper Midwest, Upper Midwestern United States. It shares water and land boundaries with Minnesota to the northwest, Wisconsin to the west, ...

. Urban Science serves nearly every automotive OEM in over 70 countries, throughout their 15 global offices. Jim Anderson founded Urban Science in 1977, and still leads the company today as President/CEO.

History

In 1977,

Cadillac Cadillac Motor Car Division, or simply Cadillac (), is the luxury vehicle division (business), division of the American automobile manufacturer General Motors (GM). Its major markets are the United States, Canada and China; Cadillac models are ...

wanted to identify 37,000 car buyers in

Chicago Chicago is the List of municipalities in Illinois, most populous city in the U.S. state of Illinois and in the Midwestern United States. With a population of 2,746,388, as of the 2020 United States census, 2020 census, it is the List of Unite ...

on a map and the only way it could be done was manually with push pins. James A. Anderson responded to the request by pioneering an automated mapping process, invented computer generated dot mapping and founded Urban Science to deliver the solution. From that he grew a network planning process; turning the focus on how to optimize the correct number and location of retail outlets. In 2015, the Spanish

National Commission on Markets and Competition National may refer to: Common uses * Nation or country ** Nationality – a ''national'' is a person who is subject to a nation, regardless of whether the person has full rights as a citizen Places in the United States * National, Maryland, ce ...

sanctioned Urban Science España, S.L.U with 70,039 euros for facilitating since 2010 a

cartel A cartel is a group of independent market participants who collaborate with each other as well as agreeing not to compete with each other in order to improve their profits and dominate the market. A cartel is an organization formed by producers ...

of car builders and sellers in Spain controlling 91% of the market and sharing information about their sales and repair activities reducing competition among them.

Subsidiaries

ChannelVantage is a wholly owned subsidiary, formed in 2001 as a strategic alliance between

General Motors General Motors Company (GM) is an American Multinational corporation, multinational Automotive industry, automotive manufacturing company headquartered in Detroit, Michigan, United States. The company is most known for owning and manufacturing f ...

and Urban Science. The name ChannelVantage supposedly embodies the scope of the services they provide—marketing and distribution "Channel" management—and signifies how they help General Motors Corporation achieve its "Vantage," or as Webster's Dictionary defines it, "a position affording superior power or opportunity."

References

{{Reflist

External links

Urban Science Official Web siteChannelVantage Official Web site
Automotive companies of the United States