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''Unsafe at Any Speed: The Designed-In Dangers of the American Automobile'' is a non-fiction book by consumer advocate
Ralph Nader Ralph Nader (; born February 27, 1934) is an American lawyer and political activist involved in consumer protection, environmentalism, and government reform causes. He is a Perennial candidate, perennial presidential candidate. His 1965 book '' ...
, first published in 1965. Its central theme is that car manufacturers resisted the introduction of
safety Safety is the state of being protected from harm or other danger. Safety can also refer to the control of recognized hazards in order to achieve an acceptable level of risk. Meanings The word 'safety' entered the English language in the 1 ...
features (such as
seat belt A seat belt, also known as a safety belt or spelled seatbelt, is a vehicle safety device designed to secure the driver or a passenger of a vehicle against harmful movement that may result during a collision or a sudden stop. A seat belt reduce ...
s), and that they were generally reluctant to spend money on improving safety. The work contains substantial references and material from industry insiders. It was a best seller in non-fiction in 1966. The book resulted in the creation of the
United States Department of Transportation The United States Department of Transportation (USDOT or DOT) is one of the executive departments of the U.S. federal government. It is headed by the secretary of transportation, who reports directly to the president of the United States a ...
in 1966 and the predecessor agencies of the
National Highway Traffic Safety Administration The National Highway Traffic Safety Administration (NHTSA ) is an agency of the U.S. federal government, part of the Department of Transportation, focused on automobile safety regulations. NHTSA is charged with writing and enforcing Feder ...
in 1970.


Theme

''Unsafe at Any Speeds critique of the
Chevrolet Corvair The Chevrolet Corvair is a Rear-engine design, rear-engined, Chevrolet Turbo-Air 6 engine, air-cooled compact car manufactured and marketed by Chevrolet over two generations between 1960 and 1969. A response to the Volkswagen Beetle, it was of ...
received widespread attention. It also dealt with the use of tires and tire pressure being based on comfort rather than on safety, and the automobile industry disregarding technically based criticism. A 1972
National Highway Traffic Safety Administration The National Highway Traffic Safety Administration (NHTSA ) is an agency of the U.S. federal government, part of the Department of Transportation, focused on automobile safety regulations. NHTSA is charged with writing and enforcing Feder ...
report disputed Nader's allegations about abnormal handling in sharp turns and suggested that the Corvair's rollover rate was comparable to similar cars.


Organization and content

Each of the book's chapters covers a different aspect of automotive safety:


"The Sporty Corvair"

The subject for which the book is probably most widely known, the rear-engined Chevrolet Corvair, is covered in Chapter 1—"The Sporty Corvair–The One-Car Accident." This relates to the first models (1960-1963) that had a swing-axle suspension design which was prone to "tuck under" in certain circumstances. George Caramagna, a mechanic working on the suspension system, suggested installing a stabilizer ( anti-roll or "anti-sway") bar, but was overruled by GM management. To make up for the cost-cutting lack of a front stabilizer bar, Corvairs required
tire A tire (North American English) or tyre (Commonwealth English) is a ring-shaped component that surrounds a Rim (wheel), wheel's rim to transfer a vehicle's load from the axle through the wheel to the ground and to provide Traction (engineeri ...
pressures which were outside of the tire manufacturers' recommended tolerances. The Corvair relied on an unusually high front to rear pressure differential (15
psi Psi, PSI or Ψ may refer to: Alphabetic letters * Psi (Greek) (Ψ or ψ), the twenty-third letter of the Greek alphabet * Psi (Cyrillic), letter of the early Cyrillic alphabet, adopted from Greek Arts and entertainment * "Psi" as an abbreviat ...
front, 26 psi rear, when cold; 18 psi and 30psi hot), and if one inflated the tires equally, as was standard practice for all other cars at the time, the result was a dangerous
oversteer Understeer and oversteer are vehicle dynamics terms used to describe the sensitivity of the vehicle to changes in steering angle associated with changes in lateral acceleration. This sensitivity is defined for a level road for a given steady state ...
. Despite proper tire pressures being more critical than for contemporaneous designs, Chevrolet salespeople and Corvair owners were not properly advised of the requirement and risk. According to the standards of the
Tire and Rim Association A tire (North American English) or tyre (Commonwealth English) is a ring-shaped component that surrounds a Rim (wheel), wheel's rim to transfer a vehicle's load from the axle through the wheel to the ground and to provide Traction (engineeri ...
, these recommended pressures caused the front tires to be overloaded whenever there were two or more passengers in the car. An unadvertised at-cost option (#696) included upgraded springs and dampers, front anti-roll bars and rear-axle-rebound straps to prevent tuck-under. Aftermarket kits were also available, such as the EMPI Camber Compensator, for the knowledgeable owner. The suspension was modified for 1964 models, with inclusion of a standard front anti-roll bar and a transverse-mounted rear spring. In 1965, the totally redesigned four-link, fully independent rear suspension maintained a constant
camber angle Camber angle is one of the angles made by the wheels of a vehicle; specifically, it is the angle between the vertical axis of a wheel and the vertical axis of the vehicle when viewed from the front or rear. It is used in the creation of steerin ...
at the wheels. A redesign for the 1965 model eliminated the tuck-under crash tendency.


"Disaster deferred"

Chapter 2 levels criticism on auto design elements such as instrument panels and
dashboard A dashboard (also called dash, instrument panel or IP, or fascia) is a control panel (engineering), control panel set within the central console of a vehicle, boat, or cockpit of an aircraft or spacecraft. Usually located directly ahead of the ...
s that were often brightly finished with chrome and glossy enamels which could reflect sunlight or the headlights of oncoming motor vehicles into the driver's eyes. This problem, according to Nader, was well known to persons in the industry, but little was done to correct it. Nader also offered advice about the
gear shift A gear stick (rarely spelled ''gearstick''), gear lever (both British English, UK English), gearshift or shifter (both American English, U.S. English), more formally known as a transmission lever, is a metal lever attached to the transmission (me ...
quadrants on earlier cars fitted with
automatic transmission An automatic transmission (AT) or automatic gearbox is a multi-speed transmission (mechanics), transmission used in motor vehicles that does not require any input from the driver to change forward gears under normal driving conditions. The 1904 ...
s. Several examples are given of people being run over, or cars becoming runaways because drivers were not familiar with the shift pattern, causing them to shift into reverse when intending to shift to low gear, or vice versa. Nader made an appeal to the auto industry to standardize gearshift patterns as a safety issue. Early automatic transmissions, including GM's
Hydra-Matic Hydramatic (also known as Hydra-Matic) is an automatic transmission developed by General Motors Corporation's Oldsmobile Division, the ''Hydramatic'' was the first mass-produced fully automatic transmission developed for passenger automobile us ...
, Packard's Ultramatic, and Borg Warner's automatic used by a number of independent manufacturers ( Rambler,
Studebaker Studebaker was an American wagon and automobile manufacturer based in South Bend, Indiana, with a building at 1600 Broadway, Times Square, Midtown Manhattan, New York City. Founded in 1852 and incorporated in 1868 as the Studebaker Brothers Man ...
) used a pattern of "P N D L R", which put Reverse at the bottom of the quadrant, next to Low. Because it was difficult to tell by feel whether the lever was in "Low" or in "Reverse", drivers intending to select "Reverse" would frequently fail to move the lever far enough and shoot forwards. Alternately, drivers intending to select "Low" sometimes moved it too far into "Reverse" when intending to move forwards, and the car could ram into walls or buildings, damaging property and/or injuring people. In addition, other manufacturers, such as Chrysler, used a push-button selector to choose gear ranges. Chevrolet's Powerglide, as used on the Corvair, used a "R N D L" pattern, which separated the Reverse from the Drive gears by Neutral in the ideal way, but which had no "P" selection, only providing a parking brake. Ford was the first to use the "P R N D L" pattern, which also separated Reverse from forward ranges by Neutral. Eventually, this pattern became the standard for all automatic-shift cars. Chapter 2 also exposes workmanship problems and companies' failure to honor warranties.


"The second collision"

Chapter 3 documents the history of crash science focusing on the effect on the human body (the second collision) as it collides with the interior of the car as the car hits another object (the first collision). Nader says that much knowledge was available to designers by the early 1960s but it was largely ignored within the American automotive industry. There are in-depth discussions about the steering assembly, instrument panel, windshield, passenger restraint, and the passenger compartment (which included everything from door strength to roll-over bars). Due to this, the " Nader bolt" was installed to reinforce doors.


"The power to pollute"

Chapter 4 documents the automobile's impact on air pollution and its contribution to
smog Smog, or smoke fog, is a type of intense air pollution. The word "smog" was coined in the early 20th century, and is a portmanteau of the words ''smoke'' and ''fog'' to refer to smoky fog due to its opacity, and odour. The word was then inte ...
, with a particular focus on
Los Angeles Los Angeles, often referred to by its initials L.A., is the List of municipalities in California, most populous city in the U.S. state of California, and the commercial, Financial District, Los Angeles, financial, and Culture of Los Angeles, ...
.


"The engineers"

Chapter 5 is about Detroit automotive engineers' general unwillingness to focus on road-safety improvements for fear of alienating the buyer or making cars too expensive. Nader counters by pointing out that, at the time, annual (and unnecessary) styling changes added, on average, about $700 to the consumer cost of a new car (). This compared to an average expenditure in safety by the automotive companies of about twenty-three cents per car ().''Unsafe at Any Speed'' Grossman Publishers, New York (1965)


"The stylists"

Chapter 6 explores the excessive ornamentation that appeared on cars, particularly in the late 1950s, and the dominance of car design over good engineering. Of the 1950s designs, Nader notes that "bumpers shaped like sled-runners and sloping grille work above the bumpers, which give the effect of 'leaning into the wind,' increase ... the car's potential for exerting down-and-under pressures on the pedestrian."


"The traffic safety establishment"

Subtitled "Damn the driver and spare the car," Chapter 7 discusses the way the blame for vehicular crashes and harm was placed on the driver. The book says that the road safety mantra called the "Three E's" ("Engineering, Enforcement and Education") was created by the industry in the 1920s to distract attention from the real problems of vehicle safety, such as the fact that some were sold with tires that could not bear the weight of a fully loaded vehicle. To the industry, he said "Enforcement" and "Education" meant the driver, while "Engineering" was all about the road. As late as 1965, he noted that 320 million federal dollars were allocated to highway beautification, while just $500,000 was dedicated to highway safety.


"The coming struggle for safety"

Chapter 8, the concluding chapter, suggests that the automotive industry should be forced by the government to pay greater attention to safety in the face of mounting evidence about preventable death and injury.


Reception

''Unsafe at Any Speed'' was a bestseller in nonfiction from April through July 1966. It also prompted the passage of seat-belt laws in 49 states (all but
New Hampshire New Hampshire ( ) is a U.S. state, state in the New England region of the Northeastern United States. It borders Massachusetts to the south, Vermont to the west, Maine and the Gulf of Maine to the east, and the Canadian province of Quebec t ...
) and a number of other road-safety initiatives.


Government response

U.S Senate hearings prompted by the book led to the creation of the
United States Department of Transportation The United States Department of Transportation (USDOT or DOT) is one of the executive departments of the U.S. federal government. It is headed by the secretary of transportation, who reports directly to the president of the United States a ...
in 1966 and the predecessor agencies of the
National Highway Traffic Safety Administration The National Highway Traffic Safety Administration (NHTSA ) is an agency of the U.S. federal government, part of the Department of Transportation, focused on automobile safety regulations. NHTSA is charged with writing and enforcing Feder ...
in 1970.G.M. & Ralph Nader
Jack Doyle, PopHistoryDig.com, March 31, 2013 retrieved Feb 11, 2018
The book has continuing relevance: it addressed what Nader perceived as the
political Politics () is the set of activities that are associated with decision-making, making decisions in social group, groups, or other forms of power (social and political), power relations among individuals, such as the distribution of Social sta ...
lobbying of the car industry to oppose new safety features, which was later seen in the 1990s with mandatory
airbag An airbag is a vehicle occupant-restraint system using a bag designed to inflate in milliseconds during a collision and then deflate afterwards. It consists of an airbag cushion, a flexible fabric bag, an inflation module, and an impact sensor. ...
s in the United States, and industry efforts by the European Automobile Manufacturers Association (ACEA) to delay the introduction of crash tests in the
European Union The European Union (EU) is a supranational union, supranational political union, political and economic union of Member state of the European Union, member states that are Geography of the European Union, located primarily in Europe. The u ...
.


Industry response

In response to Nader's criticisms, GM attempted to sabotage Nader's reputation. It "(1) conducted a series of interviews with acquaintances of the plaintiff, 'questioning them about, and casting aspersions upon ispolitical, social, racial and religious views; his integrity; his sexual proclivities and inclinations; and his personal habits'; (2) kept him under surveillance in public places for an unreasonable length of time; (3) caused him to be accosted by girls for the purpose of entrapping him into illicit relationships; (4) made threatening, harassing and obnoxious telephone calls to him; (5) tapped his telephone and eavesdropped, by means of mechanical and electronic equipment, on his private conversations with others; and (6) conducted a 'continuing' and harassing investigation of him."Nader v. General Motors Corp. Court of Appeals of New York, 1970
/ref> On March 22, 1966, GM President James Roche was forced to appear before a
United States Senate The United States Senate is a chamber of the Bicameralism, bicameral United States Congress; it is the upper house, with the United States House of Representatives, U.S. House of Representatives being the lower house. Together, the Senate and ...
subcommittee and apologized to Nader for the company's campaign of
harassment Harassment covers a wide range of behaviors of an offensive nature. It is commonly understood as behavior that demeans, humiliates, and intimidates a person, and it is characteristically identified by its unlikelihood in terms of social and ...
and
intimidation Intimidation is a behaviour and legal wrong which usually involves deterring or coercing an individual by threat of violence. It is in various jurisdictions a crime and a civil wrong (tort). Intimidation is similar to menacing, coercion, terro ...
. Nader sued GM in November 1966 for invasion of privacy. He won the case on appeal in January 1970 and was awarded $425,000, which he used to establish the Center for Auto Safety, a non-profit advocacy group. He went on to lobby for
consumer rights Consumer protection is the practice of safeguarding buyers of goods and services, and the public, against unfair practices in the marketplace. Consumer protection measures are often established by law. Such laws are intended to prevent businesse ...
, helping drive the creation of the U.S. Environmental Protection Agency and the passage of the Clean Air Act, among others.An Unreasonable Man, 2006 documentary film
/ref> Former GM executive and Chevrolet's general manager
John DeLorean John Zachary DeLorean ( ; January 6, 1925 – March 19, 2005) was an American engineer, inventor, and executive in the U.S. automobile industry. He is widely known as founder of the DeLorean Motor Company, as well as for his work at General Motor ...
asserted in the book ''On a Clear Day You Can See General Motors'' (1979) that he believed Nader's criticisms were valid in the context of the rigidity and short-sightedness of General Motors' corporate culture.On A Clear Day You Can See General Motors, 1979
/ref> In reference to this corporate culture, author Mike Knepper, in his book ''The Corvair Affair'' (1982), contends that GM executives never meant for harassment of Nader to go as far as it did and instead intended to simply gather routine data about a critic, but like a game of "telephone", the mandate for their private investigators ballooned out of proportion.


Criticisms of the book

The U.S. Department of Transportation issued a press release dated August 12, 1972, setting out the findings of 1971 NHTSA testing—after the Corvair had been out of production for more than three years. The
National Highway Traffic Safety Administration The National Highway Traffic Safety Administration (NHTSA ) is an agency of the U.S. federal government, part of the Department of Transportation, focused on automobile safety regulations. NHTSA is charged with writing and enforcing Feder ...
(NHTSA) had conducted a series of comparative tests in 1971 studying the handling of the 1963 Corvair and four contemporary cars, a
Ford Falcon The Ford Falcon is an automobile nameplate by Ford Motor Company, Ford that applied to several vehicles worldwide. * Ford Falcon (North America), an automobile produced by Ford from 1960 to 1970. * Ford Falcon (Argentina), a car built by Ford ...
, Plymouth Valiant,
Volkswagen Beetle The Volkswagen Beetle, officially the Volkswagen Type 1, is a small family car produced by the German company Volkswagen from 1938 to 2003. One of the most iconic cars in automotive history, the Beetle is noted for its distinctive shape. Its pr ...
,
Renault Dauphine The Renault Dauphine () is a rear-engine, rear-wheel-drive four-door economy car, economy sedan (car), sedan with three-box styling, manufactured and marketed by Renault from 1956 to 1967 across a single generation. Along with such cars as the C ...
—along with a second generation Corvair with revised suspension design. The subsequent 143-page report (PB 211-015, available from NTIS) reviewed a series of actual handling tests designed to evaluate the handling and stability under extreme conditions; a review of national accident data compiled by insurance companies and traffic authorities for the cars in the test—and a review of related General Motors/Chevrolet internal letters, memos, tests, reports, etc. regarding the Corvair's handling. NHTSA went on to contract a three-person advisory panel of independent professional engineers to review the scope and competency of their tests. This review panel then issued its own 24-page report (PB 211-014, available from NTIS), which concluded that "the 1960–63 Corvair compares favorably with contemporary vehicles used in the tests ... the handling and stability performance of the 1960–63 Corvair does not result in an abnormal potential for loss of control or rollover, and it is at least as good as the performance of some contemporary vehicles both foreign and domestic." Conservative economist and
American Enterprise Institute The American Enterprise Institute for Public Policy Research, known simply as the American Enterprise Institute (AEI), is a center-right think tank based in Washington, D.C., that researches government, politics, economics, and social welfare ...
fellow
Thomas Sowell Thomas Sowell ( ; born June 30, 1930) is an American economist, economic historian, and social and political commentator. He is a senior fellow at the Hoover Institution. With widely published commentary and books—and as a guest on T ...
contended that Nader was dismissive of the
trade-off A trade-off (or tradeoff) is a situational decision that involves diminishing or losing on quality, quantity, or property of a set or design in return for gains in other aspects. In simple terms, a tradeoff is where one thing increases, and anoth ...
between safety and affordability. According to Sowell, Nader also did not mention that motor vehicle death rates per 100 million passenger miles fell over the years from 17.9 in 1925 to 5.5 in 1965. Journalist David E. Davis, in a 2009 article in ''
Automobile Magazine An automobile magazine is a magazine with news and reports on cars and the Automotive industry, automobile industry. Automobile magazines may feature new car tests and comparisons, which describe advantages and disadvantages of similar models ...
'', criticized Nader for purportedly focusing on the Corvair while ignoring other contemporary vehicles with swing-axle rear suspensions, including cars from
Porsche Dr. Ing. h.c. F. Porsche AG, usually shortened to Porsche (; see below), is a German automobile manufacturer specializing in luxury, high-performance sports cars, SUVs and sedans, headquartered in Stuttgart, Baden-Württemberg, Germany. Th ...
,
Mercedes-Benz Mercedes-Benz (), commonly referred to simply as Mercedes and occasionally as Benz, is a German automotive brand that was founded in 1926. Mercedes-Benz AG (a subsidiary of the Mercedes-Benz Group, established in 2019) is based in Stuttgart, ...
and
Volkswagen Volkswagen (VW; )English: , . is a German automotive industry, automobile manufacturer based in Wolfsburg, Lower Saxony, Germany. Established in 1937 by German Labour Front, The German Labour Front, it was revitalized into the global brand it ...
, though just before the 1972 report Nader's Center for Auto Safety published a book critical of the Beetle, ''Small—On Safety'': ''The Designed-In Dangers of the Volkswagen''. In 2005, the book received an honorable mention by conservative publication '' Human Events'' for its "Most Harmful Books of the 19th and 20th Centuries", meaning two or more out of fifteen conservative thinkers voted for it.


References


Further reading

* ''Unsafe at Any Speed'' ''The Designed-In Dangers of The American Automobile'' (1965)
Grossman Publishers Richard Lee Grossman (June 26, 1921 – January 27, 2014) was an American publisher. Early life, education and military service He was born in Chicago and attended University of Pennsylvania, but left before graduating. He served in the Army Signa ...
, New York * ''Interview With Dr. Jorg Beckmann of the ETSC.'' "Safety experts and the motor car lobby meet head on in Brussels." TEC, Traffic Engineering and Control, Vol 44 N°7 July/August 2003 Hemming Group * {{DEFAULTSORT:Unsafe At Any Speed 1965 non-fiction books Chevrolet Automotive safety Works about consumer protection Works by Ralph Nader Product safety scandals Transport activism