"Universal Mind Control" is the first single released by

Common Common may refer to: As an Irish surname, it is anglicised from Irish Gaelic surname Ó Comáin. Places * Common, a townland in County Tyrone, Northern Ireland * Boston Common, a central public park in Boston, Massachusetts * Cambridge Com ...

from his 2008 album of the same name. The single features vocals from

Pharrell Williams Pharrell Lanscilo Williams (; born April 5, 1973), also known mononymously as Pharrell, is an American musician, singer, songwriter, rapper, record producer, and fashion designer. He first became known as one half of the music production duo ...

, who co-produced the song with

Chad Hugo Charles Edward Hugo (born February 24, 1974) is an American musician and record producer. Alongside childhood friend Pharrell Williams, he formed the production duo the Neptunes in 1992, with whom he has produced numerous hit records for variou ...

under their production team

The Neptunes The Neptunes were an American record production duo composed of Pharrell Williams and Chad Hugo, formed in Virginia Beach, Virginia, in 1992. Williams often provided backing vocals and music video appearances on the duo's productions, while H ...

. The music video premiered on Common's official

YouTube YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim who were three former employees of PayPal. Headquartered in ...

channel on October 6, 2008. In a 2008

Microsoft Microsoft Corporation is an American multinational corporation and technology company, technology conglomerate headquartered in Redmond, Washington. Founded in 1975, the company became influential in the History of personal computers#The ear ...

Zune Zune was a brand of digital media products and services that was marketed by Microsoft from November 2006 until it was discontinued in June 2012. Zune consisted of a line of portable media players, a music subscription service known as Zune Music ...

commercial, Common tells

Afrika Bambaataa Lance Taylor (born April 17, 1957), also known as Afrika Bambaataa (), is a retired American DJ, rapper, and record producer. He is notable for releasing a series of genre-defining electro tracks in the 1980s that influenced the development of ...

that, when writing this song, he was influenced by Bambaataa's song "

Planet Rock Planet Rock may refer to: * "Planet Rock" (song), a 1982 song by Afrika Bambaataa and the Soulsonic Force ** '' Planet Rock: The Album'', a 1986 album containing the song * Planet Rock (radio station) Planet Rock is a British digital radio sta ...

", which the song samples. It is Common's second highest-charting single in the U.S. as it peaked at #62 on the ''Billboard'' Hot 100. Common uses an interpolation from

Gil Scott-Heron Gilbert Scott-Heron (April 1, 1949 – May 27, 2011) was an American Jazz poetry, jazz poet, singer, musician, and author known for his work as a spoken-word performer in the 1970s and 1980s. His collaborative efforts with musician Brian Jackso ...

's song "No Knock" at the end of his first verse.

Music video

The music video, directed by

Hype Williams Harold "Hype" Williams (born August 1, 1970) is an American music video and film director, film producer, and screenwriter. Early life Williams was born in Queens. He is of mixed African-American and Honduran descent. He attended Adelphi Univ ...

, premiered on October 6, 2008 on Common's official

account. The music video features Common in black and white clothes with a metal background.

Pharrell Pharrell Lanscilo Williams (; born April 5, 1973), also known mononymously as Pharrell, is an American musician, singer, songwriter, rapper, record producer, and fashion designer. He first became known as one half of the music production duo ...

, wearing a white

Billionaire Boys Club The Billionaire Boys Club, or BBC, was an investing and social club organized by Joseph Henry Hunt (born Joseph Henry Gamsky) in Southern California between 1983 and 1989. It was originally simply named "BBC", the initials of Bombay Bicycle Club ...

T-shirt, is featured in the video, although his head is replaced with a robot skull. In the beginning and end of the video, a red Zune 80 can be seen. The song was featured in the video game

DJ Hero ''DJ Hero'' is a 2009 rhythm game developed by FreeStyleGames and published by Activision. It is the first spin-off of the ''Guitar Hero'' series. It was released on October 27, 2009, in North America and on October 29, 2009, in Europe. The gam ...

. An alternate official version of the video leaked on September 30, 2008.

Chart positions

References

2008 singles Common (rapper) songs Music videos directed by Hype Williams Pharrell Williams songs Songs written by Pharrell Williams Songs written by Chad Hugo GOOD Music singles Song recordings produced by the Neptunes Songs written by Common (rapper) 2008 songs Songs written by Ralf Hütter Songs written by Florian Schneider Songs written by John Robie Songs written by Arthur Baker (musician) {{2000s-hiphop-single-stub