Universal Cycles, founded in

Basildon Basildon ( ) is the largest town in the borough of Basildon, within the county of Essex, England. It has a population of 107,123. In 1931 the parish had a population of 1159. It lies east of Central London, south of the city of Chelmsford and ...

Essex Essex () is a county in the East of England. One of the home counties, it borders Suffolk and Cambridgeshire to the north, the North Sea to the east, Hertfordshire to the west, Kent across the estuary of the River Thames to the south, and G ...

, England, in 1977, is a supplier of bicycles and accessories. The company introduced the Silver Fox brand to the UK, and in 2001 acquired the mountain bike manufacturer

Muddy Fox Muddyfox (formerly Muddy Fox) is a bicycle manufacturing company based in Basildon, England. The company specialises in mountain bikes, also producing road, hybrid, and BMX bikes. Muddy also has a clothing line for cycle sport that includes sp ...

. Since April 2009 Universal has operated as a majority-owned subsidiary of

Sports Direct Frasers Group plc (formerly known as Sports Direct International plc) is a British retail, sport and intellectual property group, named after its ownership of the department store chain House of Fraser. The company is best known for trading pre ...

References

{{reflist, refs= {{cite web , title=The Muddy Fox Sale: Part Two , url=http://www.bikebiz.com/news/23466/The-Muddy-Fox-sale-part-two , date=29 March 2001 , work=bikebiz , access-date=21 November 2017 , mode=cs2 {{cite web , title=Company Overview of Universal Cycles Limited , url=https://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapId=47607802 , date=20 November 2017 , work=Bloomberg , access-date=21 November 2017 , mode=cs2 Companies based in Essex Sports Direct