Unica is a brand within HCLSoftware, a part of

HCL Technologies HCL Technologies Limited ( d/b/a HCLTech) is an Indian multinational information technology (IT) consulting company headquartered in Noida. Founded by Shiv Nadar, it was spun out in 1991 when HCL entered into the software services business. ...

comprising multiple Enterprise Marketing Management components. It was formerly a brand within

IBM International Business Machines Corporation (using the trademark IBM), nicknamed Big Blue, is an American Multinational corporation, multinational technology company headquartered in Armonk, New York, and present in over 175 countries. It is ...

. HCL acquired Unica as a part of $1.8 billion purchase of select

products When purchased by

, Unica was managed by Yuchun Lee and had around 500 employees.

History

Unica was founded in 1992 by Yuchun Lee, Ruby Kennedy and David Cheung. The company is headquartered in Waltham,

Massachusetts Massachusetts ( ; ), officially the Commonwealth of Massachusetts, is a U.S. state, state in the New England region of the Northeastern United States. It borders the Atlantic Ocean and the Gulf of Maine to its east, Connecticut and Rhode ...

, with additional offices in the US,

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Netherlands , Terminology of the Low Countries, informally Holland, is a country in Northwestern Europe, with Caribbean Netherlands, overseas territories in the Caribbean. It is the largest of the four constituent countries of the Kingdom of the Nether ...

Singapore Singapore, officially the Republic of Singapore, is an island country and city-state in Southeast Asia. The country's territory comprises one main island, 63 satellite islands and islets, and one outlying islet. It is about one degree ...

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, and the UK. They primarily serve the financial services, insurance and healthcare, business-to-business services, retail, automotive, technology,

telecommunications Telecommunication, often used in its plural form or abbreviated as telecom, is the transmission of information over a distance using electronic means, typically through cables, radio waves, or other communication technologies. These means of ...

, travel and hospitality, media and publishing, energy, and pharmaceutical markets. In August 2010, IBM announced its intent to acquire Unica for $480M. In Oct 2010 the IBM acquisition of Unica was completed. Post acquisition, the Unica portfolio was focused on Unica Campaign, Unica Campaign Optimization, Unica Marketing Operations, and Unica Interact. The Unica suite also retains Detect and Distributed Marketing for legacy customers. In December 2018, HCL Technologies announced its intent to acquire Unica including other IBM products such as, Appscan for secure application development, BigFix for secure device management, Portal for digital experience, Notes & Domino for email and low-code rapid application development, Commerce for omni-channel

eCommerce E-commerce (electronic commerce) refers to commercial activities including the electronic buying or selling products and services which are conducted on online platforms or over the Internet. E-commerce draws on technologies such as mobile comm ...

, and Connections for workstream collaboration. HCL Technologies had been engaged with IBM in an

intellectual property Intellectual property (IP) is a category of property that includes intangible creations of the human intellect. There are many types of intellectual property, and some countries recognize more than others. The best-known types are patents, co ...

partnership where HCL provided services, support, and development previously for some of these. In July 2019, HCL Technologies completed the acquisition of Unica and other noted products and subsequently formed a completely new division named HCL Software to manage the new software portfolio. As of July 2019 the Unica module names were streamlined and renamed to: Unica Campaign - Precision customer targeting at scale Unica Plan - Enterprise grade marketing management Unica Interact - Real time personalization in

millisecond A millisecond (from '' milli-'' and second; symbol: ms) is a unit of time in the International System of Units equal to one thousandth (0.001 or 10−3 or 1/1000) of a second or 1000 microseconds. A millisecond is to one second, as one second i ...

s Unica Optimize - Contact optimization for offers and channels HCL Software has invested heavily in the Unica platform since 2019 with one major release and several minor releases per year. To date, HCL Software has released a V11.0, V11.1, V12.0, and V12.1. In the first year, Unica added over 2000 enhancements. With the July 2020 release, Unica will add three new products; Deliver, Journey, and Link which will be the largest expansion of the Unica platform in over 20 years. In addition, Unica will now be licensed as a wholistic platform instead of the individual product modules.

NetTracker

Unica NetTracker was a

web analytics Web analytics is the measurement, data collection, collection, analysis, and reporting of web Data (computing), data to understand and optimize web usage. Web analytics is not just a process for measuring web traffic but can be used as a tool for ...

application that processed web log files. Unica NetTracker was first released in 1996 by Sane Solutions which was sold to Unica Corporation. NetTracker processes log files in virtually any format using a custom log definition. Logs can be processed from web servers, proxy servers, streaming media servers and FTP servers. As well as processing log files NetTracker can use page tag data to augment log file data. NetTracker stores its processed log files in an internal database which is based upon SQLite. The version as of December 2006 was 7.1.0. Unica announced end-of-life and end-of-support on December 31, 2011, being succeeded by

IBM Unica NetInsight IBM Unica NetInsight was a web analytics application that utilized an Extract, transform, load methodology to populate a database that could then be queried using a browser-based interface. NetInsight is from the same family of tools as Unica Net ...

References

External links

Unica Web AnalyticsExample Reports of Unica NetTracker's Proxy & Firewall Logfile AnalysisNetTracker ROI CalculatorUnderstanding Funnel Reports in NetTrackerhcl-releases-unica-v120-announcing-new-cloud-native-unica
Customer relationship management software companies IBM acquisitions 1992 establishments in Massachusetts Companies based in Waltham, Massachusetts Defunct software companies of the United States {{ict-company-stub

History

NetTracker

See also

References

External links