"U Sure Do" is a song by British
electronic dance music group
Strike. Released in December 1994, it was their second single and reached number 31 in the UK charts. In 1997, it was featured on the group's only album, ''
I Saw the Future''. The song was a big UK club hit and after receiving regular play in clubs throughout 1994/1995 it was re-released and re-entered the chart in April 1995, reaching number four. It also peaked at number-one on the
UK Dance Singles Chart
The UK Dance Singles Chart and the UK Dance Albums Chart are music charts compiled in the United Kingdom by the Official Charts Company from sales of songs in the dance music genre (e.g. house, trance, drum and bass, garage, synthpop) in record ...
. The track samples
Donna Allen's 1986 song "
Serious" for the vocal, and
Cubic 22 Cubic 22 were a Belgian electronic music project, made up of producers, Peter Ramson (AKA Jos Borremans), a veteran of the new beat era, and Danny Van Wauwe, who also went on to issue material under various pseudonyms.
The duo were a part of the ...
's 1991 song "Night in Motion" for the main synth. In 1999, it was remixed and released as "U Sure Do '99". This version peaked at number 53 in the UK. In 2006, it was remixed a third time and released to a handful of DJs solely for club use.
MTV Dance
Club MTV, formerly MTV Dance, is a European pay television music channel from Paramount Networks EMEAA that was separated from the UK channel on 27 May 2014. It broadcasts electronica, dance and r'n'b music programming. The channel is widely ava ...
ranked the song number 45 in their list of 'The 100 Biggest 90's Dance Anthems of All Time' in 2011.
Critical reception
Vicki Petrovska from ''
The Age
''The Age'' is a daily newspaper in Melbourne, Australia, that has been published since 1854. Owned and published by Nine Entertainment, ''The Age'' primarily serves Victoria, but copies also sell in Tasmania, the Australian Capital Territo ...
'' noted the "hypnotic, pumping beat" of the song, adding, "Check it out."
Larry Flick
Larry Flick is an American journalist, former dance music columnist, single reviewer, and Senior Talent Editor for ''Billboard'' magazine, where he worked for 14 years. Now he produces and hosts Sirius XM radio shows. Flick started in the music ...
from ''
Billboard
A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertis ...
'' described it as "instantly memorable". In his weekly UK chart commentary,
James Masterton
James Masterton (born 2 September 1973) is a music writer and columnist, his work focusing on the UK Singles Chart having been an online fixture on various sites since the 1990s. Masterton is also a producer for talkSPORT, and has worked on air a ...
wrote upon the 1994 release, "More dance and more recycling of past riffs and hooks. "U Sure Do" is based around
Donna Allen's 1987 Top 10 hit "
Serious". The original is a dancefloor classic. This one isn't." Electronic dance and clubbing magazine ''
Mixmag
''Mixmag'' is a British electronic dance and Nightclub, clubbing magazine published in London. Launched in 1983 as a print magazine, it has branched into dance events, including festivals and club nights.
History
The first issue of ''Mixmag'' ...
'' remarked, "Very large
handbag
A handbag, commonly known as a purse or pocketbook in North American English, is a handled medium-to-large bag used to carry personal items.
Purse, handbag or pouch
The term "purse" originally referred to a small bag for holding coins. In many ...
appeal indeed." A reviewer from ''
Music & Media
''Music & Media'' was a pan-European magazine for radio, music and entertainment. It was published for the first time in 1984 as ''Eurotipsheet'', but in 1986 it changed name to ''Music & Media''. It was originally based in Amsterdam, but later ...
'' commented, "The keyboard intro could've been
Todd Rundgren
Todd Harry Rundgren (born June 22, 1948) is an American multi-instrumentalist, singer, songwriter, multimedia artist, sound engineer and record producer who has performed a diverse range of styles as a solo artist and as a member of the band U ...
's "
Can We Still Be Friends" at double speed. But then the enthusiastic ladies start singing their ready-to-use-on-air
pop dance
Dance-pop is a popular music subgenre that originated in the late 1970s to early 1980s. It is generally uptempo music intended for nightclubs with the intention of being danceable but also suitable for contemporary hit radio. Developing from a ...
one liner." Alan Jones from ''
Music Week
''Music Week'' is a trade publication for the UK record industry distributed via a website and a monthly print magazine. It is published by Future.
History
Founded in 1959 as '' Record Retailer'', it relaunched on 18 March 1972 as ''Music W ...
'' wrote, "A powerful
house
A house is a single-unit residential building. It may range in complexity from a rudimentary hut to a complex structure of wood, masonry, concrete or other material, outfitted with plumbing, electrical, and heating, ventilation, and air ...
track propelled by its Donna Allen sample, it's now in new mixes, but it's the original that brings home the bacon."
James Hamilton James Hamilton may refer to:
Dukes
*James Hamilton, 1st Duke of Hamilton (1606–1649), heir to the throne of Scotland
* James Hamilton, 4th Duke of Hamilton (1658–1712), Scottish nobleman
* James Hamilton, 5th Duke of Hamilton (1703–1743), S ...
from the ''
RM'' Dance Update called it a "useful if somewhat sparse
Madonna pastiche featuring plaintive Victoria Newton in 'let's do it' prodded" tune and a "
disco bounder".
MTV Dance
Club MTV, formerly MTV Dance, is a European pay television music channel from Paramount Networks EMEAA that was separated from the UK channel on 27 May 2014. It broadcasts electronica, dance and r'n'b music programming. The channel is widely ava ...
ranked "U Sure Do" number 45 in their list of "The 100 Biggest 90's Dance Anthems of All Time" in 2011. ''
Attitude
Attitude may refer to:
Philosophy and psychology
* Attitude (psychology), an individual's predisposed state of mind regarding a value
* Metaphysics of presence
* Propositional attitude, a relational mental state connecting a person to a prop ...
'' ranked it number four in their list of "The Top 10 Dance Tunes Of The '90s" in 2016. Robert Dimery included it in his book ''1001 Songs: You Must Hear Before You Die''.
Chart performance
"U Sure Do" was quite successful on the charts in both Australia and Europe. In Europe, it reached the top 10 in the UK, as well as on the
Eurochart Hot 100
The European Hot 100 Singles was compiled by '' Billboard'' and ''Music & Media'' magazine from March 1984 until December 2010. The chart was based on national singles sales charts in 17 European countries: Austria, Belgium (two charts separately ...
, where it hit number ten. In the UK, the single stayed on the
UK Singles Chart
The UK Singles Chart (currently titled Official Singles Chart, with the upper section more commonly known as the Official UK Top 40) is compiled by the Official Charts Company (OCC), on behalf of the British record industry, listing the top-s ...
for seven weeks, before peaking at number four in its second run on the chart, on April 9, 1995.
On the
UK Dance Chart
The UK Dance Singles Chart and the UK Dance Albums Chart are music charts compiled in the United Kingdom by the Official Charts Company from sales of songs in the dance music genre (e.g. house, trance, drum and bass, garage, synthpop) in record ...
, it was an even bigger hit, peaking at number-one. It also topped the club charts in ''
DJ'' and ''
Mixmag
''Mixmag'' is a British electronic dance and Nightclub, clubbing magazine published in London. Launched in 1983 as a print magazine, it has branched into dance events, including festivals and club nights.
History
The first issue of ''Mixmag'' ...
''. Additionally, "U Sure Do" was a top 20 hit in Ireland (20), Italy (18) and the Netherlands (13), and a top 30 hit in Iceland (22). Outside Europe, it was a top 10 hit in Australia, peaking at number nine, and a top 20 hit in Israel.
The single earned a
gold record
Gold is a chemical element with the symbol Au (from la, aurum) and atomic number 79. This makes it one of the higher atomic number elements that occur naturally. It is a bright, slightly orange-yellow, dense, soft, malleable, and ductile meta ...
in the UK, with a sale of 400,000 units.
Usage in media
In Indonesia, the song was used for the Wanita Gaya program promotional broadcast by RCTI year 1999.
Track listing
* 12", UK (Fresh Records / FRSHT19)
# "U Sure Do" (Guest List Mix)
# "U Sure Do" (Formula 2 Mix)
* 12", UK (Fresh Records / FRSHTX19)
# "U Sure Do" (Strike's Raise The Roof Remix)
# "U Sure Do" (Goodfella's Remix)
# "U Sure Do" (Mr Roys Jinx Remix)
* 12" - The Remixes, France (Versailles 661300 8)
# "U Sure Do" (Goodfellas Mix) — 7:28
# "U Sure Do" (Raise The Roof Mix) — 7:10
# "U Sure Do" (Mr Roy's Mix) — 7:10
# "U Sure Do" (Guest List Mix) — 7:32
* CD single, Netherlands (Royal Records 2002027)
# "U Sure Do" (Strike 7" Mix) — 3:50
# "U Sure Do" (Guest List Mix) — 7:25
# "U Sure Do" (Formula 2 Mix) — 7:26
# "U Sure Do" (Daydream Remix By Robin-Jaydee-Albers) — 8:32
* CD maxi-single, UK (Fresh Records / FRSHD19)
# "U Sure Do" (Strike 7" Mix) — 3:53
# "U Sure Do" (Guest List Mix) — 7:28
# "U Sure Do" (Formula 2 Mix) — 7:26
* Cassette, UK (Fresh Records / FRSHC19)
# "U Sure Do" (Strike 7" Mix)
# "U Sure Do" (Formula 2 Mix)
Charts
Weekly charts
Year-end charts
Certifications
References
{{Authority control
1994 singles
1995 singles
1994 songs
Strike (band) songs