casual wear
Casual wear (or casual attire or clothing) is a Western dress code that is relaxed, occasional, spontaneous and suited for everyday use. Casual wear became popular in the Western world following the counterculture of the 1960s. When emphasisi ...
creative director
A creative director is a person who makes high-level creative decisions; oversees the creation of creative assets such as advertisements, products, events, or logos; and directs and translates the creative people who produce the end results. Creat ...
.
History
Men's Shop OS was founded in
Ube, Yamaguchi
file:Tokiwa park.jpg, 270px, Tokiwa Park
file:Ube city center area Aerial photograph.2009.jpg, 270px, Aerial photo of Ube city center
file:Majimegawa River.JPG, 270px, Majimegawa River and central Ube
is a Cities of Japan, city located in Yamagu ...
. It was rebranded as Ogori Shōji in Yamaguchi-shi in March 1949. On 2 June 1984, it opened a unisex casual wear store in Fukuro-machi,
Naka-ku, Hiroshima
is the heart of Hiroshima, Hiroshima Prefecture, Japan. Naka-ku is home to Hiroshima's central business district and Peace Memorial Park. Major attractions include the Hondori shopping arcade, a covered mall-like street of shops extending east ...
named Unique Clothing Warehouse. Initially, the brand was going to be registered as a shortened contraction of "unique clothing". In 1988, during administration work in
Hong Kong
Hong Kong)., Legally Hong Kong, China in international treaties and organizations. is a special administrative region of China. With 7.5 million residents in a territory, Hong Kong is the fourth most densely populated region in the wor ...
for registering the brand, "C" was misread as "Q". Tadashi Yanai, the head of the family retail conglomerate, liked the error, and shortened the name to "Uniqlo" across Japan. In September 1991, the name of the company was changed from "Ogori Shōji" to " Fast Retailing". By April 1994 there were over 100 Uniqlo stores operating throughout Japan.
In 1997, Fast Retailing adopted a set of strategies from American retailer The Gap, known as "SPA" (for specialty-store/retailer of
private label
A private label, also called a private brand or private-label brand, is a brand owned by a company, offered by that company alongside and competing with brands from other businesses. A private-label brand is almost always offered exclusively by th ...
apparel), meaning that they would produce their own clothing and sell it exclusively. Uniqlo outsourced their clothing manufacturing to factories in China, where labour was cheap. Japan was in the depths of a
recession
In economics, a recession is a business cycle contraction that occurs when there is a period of broad decline in economic activity. Recessions generally occur when there is a widespread drop in spending (an adverse demand shock). This may be tr ...
at the time, and the low-cost goods proved popular. Their advertising campaigns, clothing quality and new retail layouts also proved fruitful.
In November 1998, it opened their first urban Uniqlo store in Tokyo's
Harajuku
is a district in Shibuya, Tokyo. Harajuku is the common name given to a geographic area spreading from Harajuku Station to Omotesandō, Tokyo, Omotesando, corresponding on official maps of Shibuya, Tokyo, Shibuya ward as Jingūmae 1 Japanese a ...
district, and outlets soon spread to major cities throughout Japan. In 2001, sales turnover and gross profit reached a peak, with over 500 retail stores in Japan. When Uniqlo decided to expand overseas, it separated Uniqlo from the parent company, and established Fast Retailing (Jiangsu) Apparel Co., Ltd. in China. In 2002, their first Chinese Uniqlo outlet was opened in
Shanghai
Shanghai, Shanghainese: , Standard Chinese pronunciation: is a direct-administered municipality and the most populous urban area in China. The city is located on the Chinese shoreline on the southern estuary of the Yangtze River, with the ...
, along with four overseas outlets in London and
Basingstoke
Basingstoke ( ) is a town in Hampshire, situated in south-central England across a valley at the source of the River Loddon on the western edge of the North Downs. It is the largest settlement in Hampshire without city status in the United King ...
, England.
On 1 November 2005, Fast Retailing transferred the business related to clothing manufacturing and retailing to Sun Road Co., Ltd., a wholly owned
subsidiary
A subsidiary, subsidiary company, or daughter company is a company (law), company completely or partially owned or controlled by another company, called the parent company or holding company, which has legal and financial control over the subsidia ...
that operated
golf course
A golf course is the grounds on which the sport of golf is played. It consists of a series of holes, each consisting of a teeing ground, tee box, a #Fairway and rough, fairway, the #Fairway and rough, rough and other hazard (golf), hazards, and ...
holding company
A holding company is a company whose primary business is holding a controlling interest in the Security (finance), securities of other companies. A holding company usually does not produce goods or services itself. Its purpose is to own Share ...
. On the same day, Sun Road changed its name to Uniqlo Co., Ltd.
2005 saw more overseas expansion, with stores opening in the United States (
New York City
New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...
), Hong Kong (
Tsim Sha Tsui
Tsim Sha Tsui ( zh, c=尖沙咀), often abbreviated as TST, is an list of areas of Hong Kong, area in southern Kowloon, Hong Kong. The area is administratively part of the Yau Tsim Mong District. Tsim Sha Tsui East is a piece of land reclaimed ...
) and South Korea (
Seoul
Seoul, officially Seoul Special Metropolitan City, is the capital city, capital and largest city of South Korea. The broader Seoul Metropolitan Area, encompassing Seoul, Gyeonggi Province and Incheon, emerged as the world's List of cities b ...
), their South Korean expansion being part of a joint venture with Lotte. By 2006, sales were $4 billion. By April 2007, the company had set a global sales goal of $10 billion and a ranking among the top five global retailers, joining Gap, H&M,
Inditex
Industria de Diseño Textil, S.A. (Inditex; , ; ) is a Spanish multinational clothing company headquartered in Arteixo, Galicia, Spain. The largest fast fashion group in the world, it operates over 7,200 stores in 93 markets worldwide. The compa ...
and Limited Brands.
Fast Retailing signed a design consulting contract for Uniqlo products with fashion designer Jil Sander in March 2009. Sander was appointed creative director of the brand's menswear and womenswear.
On 2 September 2009, Fast Retailing announced that the company would target annual group sales of 5 trillion yen (approx. US$61.2 billion) and pretax profit from operations of 1 trillion yen (approx. US$12.2 billion) by 2020. This meant that the company was aiming to be the world's biggest specialty retailer of private label apparel. The company also aimed for a growth rate of 20% per year. The company's international business target included one trillion yen in China, one trillion in other Asian countries, and one trillion in Europe and the United States.
In 2023, Uniqlo accelerated its global expansion, opening its first store in Mumbai, India, and announcing its entry into the Brazilian market with a flagship store in São Paulo planned for 2024. By 2023, Uniqlo’s international revenue accounted for 55% of its global sales, surpassing domestic sales for the first time.
Logo
File:Uniqlo 1999.svg, Former Uniqlo logo used from 1997 to 2006; continued to be used alongside the current logo in Japan until 2009
File:UNIQLO logo.svg, Current Uniqlo logo used since November 2006
International operations
As of 30 November 2024, Fast Retailing claims to operate 2,541 Uniqlo stores.
Australia
Uniqlo opened its first Australian store in Melbourne in April 2014. It expanded into
Queensland
Queensland ( , commonly abbreviated as Qld) is a States and territories of Australia, state in northeastern Australia, and is the second-largest and third-most populous state in Australia. It is bordered by the Northern Territory, South Austr ...
the following year, with the introduction of two shops in
Brisbane
Brisbane ( ; ) is the List of Australian capital cities, capital and largest city of the States and territories of Australia, state of Queensland and the list of cities in Australia by population, third-most populous city in Australia, with a ...
. As of November 2024, there are 39 stores in Australia.
Belgium
The first Belgian Uniqlo store opened in October 2015 at
Meir
Meir () is a Jewish male given name and an occasional surname. It means "one who shines". It is often Germanized as Maier, Mayer, Mayr, Meier, Meyer, Meijer, Italianized as Miagro, or Anglicized as Mayer, Meyer, or Myer. Alfred J. Kolatch, ''T ...
,
Antwerp
Antwerp (; ; ) is a City status in Belgium, city and a Municipalities of Belgium, municipality in the Flemish Region of Belgium. It is the capital and largest city of Antwerp Province, and the third-largest city in Belgium by area at , after ...
. There are 3 stores in Belgium as of November 2024.
Canada
Uniqlo opened their first Canadian outlet at the
Toronto Eaton Centre
CF Toronto Eaton Centre, commonly referred to simply as the Eaton Centre, is a shopping mall and office complex in the Downtown Toronto, downtown core of Toronto, Ontario, Canada. It is owned and managed by Cadillac Fairview (CF). It was named ...
on 30 September 2016.
As of November 2024, there are 28 stores in Canada.
China
Uniqlo entered the
Chinese mainland
"Mainland China", also referred to as "the Chinese mainland", is a geopolitical term defined as the territory under direct administration of the People's Republic of China (PRC) in the aftermath of the Chinese Civil War. In addition to the g ...
in 2002. As of November 2024, there are 928 stores in China. "I think we can go for about 3,000 stores," Fast Retailing chief Tadashi Yanai told
The Nikkei
''The Nikkei'', also known as , is the flagship publication of Nikkei, Inc. (based in Tokyo) and the world's largest financial newspaper, with a daily circulation exceeding 1.73 million copies. The Nikkei 225, a stock market index for the Tokyo ...
in 2020.
In May 2011, the magazine '' Shukan Bunshun'' published a story alleging that Uniqlo had forced employees at its stores and factories in China to work long hours for little pay. Uniqlo unsuccessfully sued the weekly's publisher,
Bungeishunjū
is a Japanese publishing company known for its leading monthly magazine '' Bungeishunjū''. The company was founded by Kan Kikuchi in 1923. It grants the annual Akutagawa Prize, one of the most prestigious literary awards in Japan, as well a ...
, for ¥220 million for
libel
Defamation is a communication that injures a third party's reputation and causes a legally redressable injury. The precise legal definition of defamation varies from country to country. It is not necessarily restricted to making assertions ...
.
A 2015 video of a couple having sex in a Beijing Uniqlo store changing room went viral. Chinese police arrested at least five people in connection with the incident, allegedly including the couple and three other disseminators of the video, for having "severely violated socialist core values". ''
The New York Times
''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of ...
'' noted that the store's exterior became a popular venue for people to gather and take pictures in sexual poses.
Denmark
In April 2019, Uniqlo opened its first Danish
flagship store
A flagship is a vessel used by the commanding officer of a group of navy, naval ships, characteristically a flag officer entitled by custom to fly a distinguishing flag. Used more loosely, it is the lead ship in a fleet of vessels, typically ...
in
Copenhagen
Copenhagen ( ) is the capital and most populous city of Denmark, with a population of 1.4 million in the Urban area of Copenhagen, urban area. The city is situated on the islands of Zealand and Amager, separated from Malmö, Sweden, by the ...
at Strøget. As of November 2024, there are 2 stores in Denmark.
France
On 14 December 2007, Uniqlo opened its first store in France, in
La Défense
La Défense () is a major business district in France's Paris metropolitan area, west of the city limits. It is located in Île-de-France region's Departments of France, department of Hauts-de-Seine in the Communes of France, communes of Courbe ...
. As of November 2024, there are 28 stores in France.
Germany
Uniqlo's German flagship store opened on 11 April 2014 at Tauentzienstraße,
Berlin
Berlin ( ; ) is the Capital of Germany, capital and largest city of Germany, by both area and List of cities in Germany by population, population. With 3.7 million inhabitants, it has the List of cities in the European Union by population withi ...
. As of November 2024, there are 10 stores in Germany.
India
On October 2019, Uniqlo opened its first Indian store in
New Delhi
New Delhi (; ) is the Capital city, capital of India and a part of the Delhi, National Capital Territory of Delhi (NCT). New Delhi is the seat of all three branches of the Government of India, hosting the Rashtrapati Bhavan, New Parliament ...
.
As of November 2024, there are 15 stores in India.
Indonesia
On 22 June 2013, Uniqlo opened its first Indonesian store at Lotte Mall, Ciputra World 1,
Jakarta
Jakarta (; , Betawi language, Betawi: ''Jakartè''), officially the Special Capital Region of Jakarta (; ''DKI Jakarta'') and formerly known as Batavia, Dutch East Indies, Batavia until 1949, is the capital and largest city of Indonesia and ...
. On 9 April 2021, its Indonesian flagship store opened at Pondok Indah Mall 3, Jakarta. As of November 2024, Uniqlo has 75 stores in Indonesia.
Italy
In September 2019, Uniqlo opened its first Italian flagship store in
Milan
Milan ( , , ; ) is a city in northern Italy, regional capital of Lombardy, the largest city in Italy by urban area and the List of cities in Italy, second-most-populous city proper in Italy after Rome. The city proper has a population of nea ...
at Piazza Cordusio square.
As of November 2024, there are 4 Uniqlo stores in Italy.
Luxembourg
In October 2023, Uniqlo opened its flagship store in
Luxembourg City
Luxembourg (; ; ), also known as Luxembourg City ( or ; ; or ), is the capital city of Luxembourg and the Communes of Luxembourg, country's most populous commune. Standing at the confluence of the Alzette and Pétrusse rivers in southern Luxe ...
at Grand Rue.
Malaysia
On 4 November 2010, Uniqlo opened its first store in Malaysia in Fahrenheit 88, located in
Bukit Bintang
Bukit Bintang (; stylised as Bintang Walk or Starhill, the latter being a translation of the Malay language, Malay name) is the shopping and entertainment district of Kuala Lumpur, Malaysia. It encompasses Jalan Bukit Bintang (''Bukit Bintang ...
,
Kuala Lumpur
Kuala Lumpur (KL), officially the Federal Territory of Kuala Lumpur, is the capital city and a Federal Territories of Malaysia, federal territory of Malaysia. It is the largest city in the country, covering an area of with a census population ...
. As of November 2024, Uniqlo has 60 stores in Malaysia.
Netherlands
The first Dutch Uniqlo store was opened at the Kalverstraat in
Amsterdam
Amsterdam ( , ; ; ) is the capital of the Netherlands, capital and Municipalities of the Netherlands, largest city of the Kingdom of the Netherlands. It has a population of 933,680 in June 2024 within the city proper, 1,457,018 in the City Re ...
on 28 September 2018. The opening was marred by protests against Uniqlo's unethical business practices in its factory in Jakarta, Indonesia.
As of November 2024, there are 4 stores in the Netherlands.
Philippines
Uniqlo's first store in the Philippines opened at
SM Mall of Asia
SM Mall of Asia (also abbreviated as SM MoA, or simply Mall of Asia or MoA; ), is a large shopping mall in the Philippines, located at Bay City, Metro Manila, Bay City, Pasay, Metro Manila within the SM Central Business Park, a reclaimed area w ...
on 15 June 2012. Uniqlo opened its flagship store in the country, which opened on 5 October 2018, at Glorietta 5 in
Makati
Makati ( ; ), officially the City of Makati (), is a highly urbanized city in the National Capital Region of the Philippines, known for being one of the leading financial centers in the country. As of 2013, the city has the highest concent ...
. The store is the biggest in Southeast Asia.
As of November 2024, there are 77 stores in the Philippines.
Poland
In October 2022, Uniqlo opened a pop-up store in Wars Sawa shopping centre in
Warsaw
Warsaw, officially the Capital City of Warsaw, is the capital and List of cities and towns in Poland, largest city of Poland. The metropolis stands on the Vistula, River Vistula in east-central Poland. Its population is officially estimated at ...
. A second store opened in Warsaw's
Westfield Arkadia
Westfield Arkadia in Warsaw, Poland is the largest shopping complex in Central Europe (as of 2007). In total it has of space, 230 shops, 25 restaurants, and a movie theater.
mall on 26 September 2024.
Singapore
Uniqlo opened its first store in Singapore on 9 April 2009 in Tampines 1, which was closed down on 17 January 2021. As of February 2025, Uniqlo had 28 stores in Singapore.
South Korea
Uniqlo () generated more than 2 billion won ($1.7 million) in one day's sales on 11 November 2011 when it opened Asia's largest flagship store in central
Seoul
Seoul, officially Seoul Special Metropolitan City, is the capital city, capital and largest city of South Korea. The broader Seoul Metropolitan Area, encompassing Seoul, Gyeonggi Province and Incheon, emerged as the world's List of cities b ...
. As of November 2024, there are 132 Uniqlo stores in Korea.Lotte owns 49% of Uniqlo's Korean subsidiary.
On 6 December 2020, the flagship store in Myeong-dong was closed due to the
COVID-19 pandemic
The COVID-19 pandemic (also known as the coronavirus pandemic and COVID pandemic), caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2), began with an disease outbreak, outbreak of COVID-19 in Wuhan, China, in December ...
In 2016, Uniqlo began operations with an online store, and in September 2017 opened its flagship store in Passeig de Gràcia,
Barcelona
Barcelona ( ; ; ) is a city on the northeastern coast of Spain. It is the capital and largest city of the autonomous community of Catalonia, as well as the second-most populous municipality of Spain. With a population of 1.6 million within c ...
. As of November 2024, there are 6 stores in Spain.
Sweden
In August 2018, Uniqlo opened its first Swedish store in
Stockholm
Stockholm (; ) is the Capital city, capital and List of urban areas in Sweden by population, most populous city of Sweden, as well as the List of urban areas in the Nordic countries, largest urban area in the Nordic countries. Approximately ...
at Kungsträdgården square. As of November 2024, there are 3 stores in Sweden.
Taiwan
On 5 October 2010, Uniqlo opened its first store in
Taiwan
Taiwan, officially the Republic of China (ROC), is a country in East Asia. The main geography of Taiwan, island of Taiwan, also known as ''Formosa'', lies between the East China Sea, East and South China Seas in the northwestern Pacific Ocea ...
Taipei
, nickname = The City of Azaleas
, image_map =
, map_caption =
, pushpin_map = Taiwan#Asia#Pacific Ocean#Earth
, coordinates =
, subdivision_type = Country ...
. As of November 2024, there are 73 stores in Taiwan.
Thailand
On 9 September 2011, Uniqlo opened its first store in
Thailand
Thailand, officially the Kingdom of Thailand and historically known as Siam (the official name until 1939), is a country in Southeast Asia on the Mainland Southeast Asia, Indochinese Peninsula. With a population of almost 66 million, it spa ...
at CentralWorld. As of November 2024, there are 71 stores in Thailand.
United Kingdom
Uniqlo's first store in the United Kingdom opened on 28 September 2001, in London, aiming to open 50 stores in three years. These plans were reversed, with 16 shops being closed in 2003. In April 2024, Uniqlo opened its first Scottish flagship store in
Edinburgh
Edinburgh is the capital city of Scotland and one of its 32 Council areas of Scotland, council areas. The city is located in southeast Scotland and is bounded to the north by the Firth of Forth and to the south by the Pentland Hills. Edinburgh ...
on Princes Street.
As of November 2024, there are 20 stores in the UK.
United States
In September 2005, Uniqlo opened its first United States store in the
Menlo Park Mall
Menlo Park Mall is a two-level Super-regional mall, super regional shopping mall, located on U.S. Route 1 in New Jersey, U.S. Route 1 and Parsonage Road in Edison, New Jersey. The mall has a gross leasable area of Edison, New Jersey. In November 2006, Uniqlo opened its first global flagship store in the
SoHo
SoHo, short for "South of Houston Street, Houston Street", is a neighborhood in Lower Manhattan, New York City. Since the 1970s, the neighborhood has been the location of many artists' lofts and art galleries, art installations such as The Wall ...
fashion district of
Manhattan
Manhattan ( ) is the most densely populated and geographically smallest of the Boroughs of New York City, five boroughs of New York City. Coextensive with New York County, Manhattan is the County statistics of the United States#Smallest, larg ...
, New York City.
In October 2019, Uniqlo signed a lease for its first North American distribution center in
Phillipsburg, New Jersey
Phillipsburg is a town located along the Delaware River that is the most populous municipality in Warren County, in the U.S. state of New Jersey. It is part of the Allentown-Bethlehem-Easton, PA-NJ metropolitan statistical area. As of the 202 ...
.
Uniqlo expanded in the US in fall 2024, opening almost 20 stores.
As of November 2024, there are 68 Uniqlo stores in the US.
Vietnam
On 6 December 2019, Uniqlo opened its first store in Vietnam in District 1, the center of
Ho Chi Minh City
Ho Chi Minh City (HCMC) ('','' TP.HCM; ), commonly known as Saigon (; ), is the most populous city in Vietnam with a population of around 14 million in 2025.
The city's geography is defined by rivers and canals, of which the largest is Saigo ...
.
As of November 2024, there are 26 stores in Vietnam.
Controversies
In January 2015,
labor rights
Labor rights or workers' rights are both legal rights and human rights relating to labor relations between workers and employers. These rights are codified in national and international labor and employment law. In general, the ...
violations were reported at Uniqlo suppliers in China. Uniqlo pledged to remedy the violations.
In June 2015, Chinese Uniqlo factory demonstrated after a factory closure, with support from the Hong Kong-based activist group Students and Scholars Against Corporate Misbehaviour (SACOM).
In November 2015, investigations into the measures Uniqlo introduced in the wake of the January 2015 revelations found that the remedies had been only partially successful, with significant violations continuing to occur.
In October 2016, the report ''This Way to Dystopia: Exposing UNIQLO's Abuse of Chinese Garment Workers'' by SACOM and War on Want claimed that "excessive overtime, low pay, dangerous working conditions and oppressive management" were still common in Uniqlo factories in
China
China, officially the People's Republic of China (PRC), is a country in East Asia. With population of China, a population exceeding 1.4 billion, it is the list of countries by population (United Nations), second-most populous country after ...
and
Cambodia
Cambodia, officially the Kingdom of Cambodia, is a country in Southeast Asia on the Mainland Southeast Asia, Indochinese Peninsula. It is bordered by Thailand to the northwest, Laos to the north, and Vietnam to the east, and has a coastline ...
.
In 2019, a number of
Australia
Australia, officially the Commonwealth of Australia, is a country comprising mainland Australia, the mainland of the Australia (continent), Australian continent, the island of Tasmania and list of islands of Australia, numerous smaller isl ...
n workers reported that
bullying
Bullying is the use of force, coercion, Suffering, hurtful teasing, comments, or threats, in order to abuse, aggression, aggressively wikt:domination, dominate, or intimidate one or more others. The behavior is often repeated and habitual. On ...
and harassment is rife, there were "shouting rooms", and a toxic work culture. They claimed they had to work 18-hour days, had to fold seven shirts per minute, and that everyone leaves with "some form of PTSD".
In the same year, a Uniqlo advert caused significant backlash in
South Korea
South Korea, officially the Republic of Korea (ROK), is a country in East Asia. It constitutes the southern half of the Korea, Korean Peninsula and borders North Korea along the Korean Demilitarized Zone, with the Yellow Sea to the west and t ...
. The line "I can't remember that far back" was subtitled in Korean, "How can I remember, it was over 80 years ago?", trivializing the trauma of
comfort women
Comfort women were women and girls forced into sexual slavery by the Imperial Japanese Armed Forces in occupied countries and territories before and during World War II. The term ''comfort women'' is a translation of the Japanese , a euphemism ...
.
In January 2021, Uniqlo shirts were blocked at the US border over concerns of violations related to a ban on
cotton
Cotton (), first recorded in ancient India, is a soft, fluffy staple fiber that grows in a boll, or protective case, around the seeds of the cotton plants of the genus '' Gossypium'' in the mallow family Malvaceae. The fiber is almost pure ...
products produced in
Xinjiang
Xinjiang,; , SASM/GNC romanization, SASM/GNC: Chinese postal romanization, previously romanized as Sinkiang, officially the Xinjiang Uygur Autonomous Region (XUAR), is an Autonomous regions of China, autonomous region of the China, People' ...
due to reports of
forced labour
Forced labour, or unfree labour, is any work relation, especially in modern or early modern history, in which people are employed against their will with the threat of destitution, detention, or violence, including death or other forms of ...
. A protest was filed by Uniqlo's parent company Fast Retailing, but was denied.
At the onset of the
Russian invasion of Ukraine
On 24 February 2022, , starting the largest and deadliest war in Europe since World War II, in a major escalation of the Russo-Ukrainian War, conflict between the two countries which began in 2014. The fighting has caused hundreds of thou ...
, Fast Retailing initially decided to remain in Russia, saying that clothing is a "necessity of life". Following backlash, on 10 March 2022 the company announced it would stop operating in Russia, citing "a number of difficulties, including operational challenges and the worsening of the conflict situation."