Trust is a
privately held company
A privately held company (or simply a private company) is a company whose shares and related rights or obligations are not offered for public subscription or publicly negotiated in the respective listed markets, but rather the company's stock is ...
and a value-for-money-brand for digital lifestyle accessories which offers a wide range of products within the sub-brands Trust PC & Laptop, Trust Mobile, Trust Gaming and Trust Smart Home. Trust's products are sold in specialist stores, large retailers, electronics chains and online stores in over 50 countries. Trust has an annual turnover of €130 million and employs 220 people in branches in five countries.
History
This company was founded in 1981 in the Netherlands under the name Aashima Technology B.V. and its core business was importing computer accessories, game consoles and video games. From 1985, the company started producing its own products branded as Trust. The business grew and so did the company. In 1988, the first foreign branch offices were opened in Germany, England, Italy and France. In 2003, Aashima Technology B.V. changed its name into Trust International B.V. in order to reinforce the Trust brand name internationally. Nowadays, Trust products can be found in more than 44 countries.
Sports sponsorship
Dutch F1 driver
Jos Verstappen
Johannes Franciscus Verstappen (; born 4 March 1972) is a former (Formula One) racing driver. Verstappen was the German Formula Three champion and Masters of Formula Three winner in 1993.
In Formula 1, Verstappen raced for seven different te ...
used his strong Dutch links to gain sponsorship for the
Minardi F1 Team in 2003 when Trust became one of the team sponsors.
That sponsorship was moved to
Jordan Grand Prix
Jordan Grand Prix was a Formula One constructor that competed from 1991 to 2005. The team was named after Irish businessman and founder Eddie Jordan. The team was based at Silverstone, UK but raced with an Irish licence.
In early 2005, the t ...
in 2004 when Verstappen was on the verge of a race seat with the team. Trust had a sponsorship agreement with
Spyker F1
The Spyker F1 Team, known as the Etihad Aldar Spyker F1 Team for sponsorship reasons, was a Formula One team that competed in the 2007 Formula One season, 2007 Formula One World Championship with a List of Formula One constructors#Team's nationa ...
as the team started to bring in Dutch sponsorship.
Trust was the head sponsor of the
Arden International
Arden International is a multiple formula racing team created and run by Christian Horner and Garry Horner. It currently runs teams in the Eurocup Formula Renault 2.0 and F4 British Championship, and formerly ran in the FIA Formula 2 Championship ...
team, which competes in the
GP2 and
GP2 Asia series, and previously in
Formula 3000
Formula 3000 (F3000) was a type of open wheel, single seater formula racing, occupying the tier immediately below Formula One and above Formula Three. It was so named because the cars were powered by 3.0 L engines.
Formula 3000 championships
...
. Because of the sponsorship, the team has been dubbed Trust Team Arden.
Trust also sponsored
Minardi Team USA
Minardi was an Italian automobile racing team and constructor founded in Faenza in 1979 by Giancarlo Minardi. It competed in the Formula One World Championship from 1985 until 2005 with little success, nevertheless acquiring a loyal following ...
in the 2007
Champ Car
Champ Car World Series (CCWS) was the series sanctioned by Open-Wheel Racing Series Inc., or Champ Car, a sanctioning body for American open-wheel car racing that operated from 2004 to 2008. It was the successor to Championship Auto Racing Teams ...
World Series for much of the season but ended their sponsorship at the end of the season after the team stopped competing at the end of the year due to the unification of Champ Car and Indycar.
Trust sponsored
Red Bull Racing
Red Bull Racing, also simply known as Red Bull or RBR and currently competing as Oracle Red Bull Racing, is a Formula One racing team, racing under an Austrian licence and based in the United Kingdom. It is one of two Formula One teams owned ...
in 2009, both
Sebastian Vettel and
Mark Webber had the Trust name visible on the chin bar of their helmets.
Brands
*Trust
*Trust Urban
*Trust Gaming
*Trust Smart Home
See also
*
List of Dutch companies
References
External links
Electronics companies of the Netherlands
Computer peripheral companies
Videotelephony
Electronics companies established in 1983
Dutch brands
{{Netherlands-company-stub