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A trade magazine, also called a trade journal or trade paper (colloquially or disparagingly a trade rag), is a magazine or newspaper whose
target audience A target audience is the intended audience or readership of a publication, advertisement, or other message catered specifically to said intended audience. In marketing and advertising, it is a particular group of consumer within the predetermined ...
is people who work in a particular
trade Trade involves the transfer of goods and services from one person or entity to another, often in exchange for money. Economists refer to a system or network that allows trade as a market. An early form of trade, barter, saw the direct excha ...
or industry. The collective term for this area of publishing is the trade press.


Overview

Trade publications keep industry members abreast of new developments. In this role, it functions similarly to how
academic journal An academic journal or scholarly journal is a periodical publication in which scholarship relating to a particular academic discipline is published. Academic journals serve as permanent and transparent forums for the presentation, scrutiny, and ...
s or scientific journals serve their audiences. Trade publications include
targeted advertising Targeted advertising is a form of advertising, including online advertising, that is directed towards an audience with certain traits, based on the product or person the advertiser is promoting. These traits can either be demographic with a focu ...
, which earns a profit for the publication and
sales Sales are activities related to selling or the number of goods sold in a given targeted time period. The delivery of a service for a cost is also considered a sale. The seller, or the provider of the goods or services, completes a sale in ...
for the advertisers while also providing
sales engineering Sales engineering is a hybrid of sales and engineering that exists in industrial and commercial markets. An engineering degree is not mandatory for a sales engineer, as long as they have sales knowledge and sufficient technical knowledge of the ser ...
–type advice to the readers, that may inform purchasing and investment decisions. Trade magazines typically contain advertising content centered on the industry in question with little, if any, general-audience advertising. They may also contain industry-specific job notices. For printed publications, some trade magazines operate on a subscription business model known as controlled circulation, in which the subscription is free but is restricted only to subscribers determined to be qualified leads.


See also

*
List of trade magazines This is an incomplete list of trade magazines (or trade journals) which are notable. Advertising * Advertising Age * Ad Week Aerospace industry * Aviation Week & Space Technology * SpaceNews Amusement industry * ''Amusement Today'' * ''Funw ...
*
Professional magazine A professional magazine or professional journal is a periodical published by the governing body of a profession A profession is a field of work that has been successfully '' professionalized''. It can be defined as a disciplined group of in ...


References

*"Trade or Industry Magazines" i
Professional/Trade Journals
Piedmont College Piedmont University is a private university in Demorest and Athens, Georgia. Founded in 1897, Piedmont's Demorest campus includes 300 acres in a traditional residential-college setting located in the foothills of the northeast Georgia Blue Rid ...
. * Magazine genres {{trade-mag-stub