Tory Burch LLC
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Tory Burch LLC is an American mid-luxury fashion label based in
Manhattan Manhattan (), known regionally as the City, is the most densely populated and geographically smallest of the five boroughs of New York City. The borough is also coextensive with New York County, one of the original counties of the U.S. state ...
,
New York New York most commonly refers to: * New York City, the most populous city in the United States, located in the state of New York * New York (state), a state in the northeastern United States New York may also refer to: Film and television * '' ...
,
United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country Continental United States, primarily located in North America. It consists of 50 U.S. state, states, a Washington, D.C., ...
. It was founded by American designer
Tory Burch Tory Burch (née Robinson; born June 17, 1966) is an American fashion designer, businesswoman, and philanthropist. She is the Executive Chairman and Chief Creative Officer of her own brand, Tory Burch LLC. She was listed as the 88th most powerf ...
in 2004.
Pierre-Yves Roussel Pierre-Yves Roussel (born November 7, 1965) is CEO of Tory Burch LLC, a role he assumed in 2019. He was previously the chairman and chief executive officer of LVMH Fashion Group and a member of the LVMH Executive Committee before moving into an ad ...
is the current CEO of the company.


History

Tory Burch Tory Burch (née Robinson; born June 17, 1966) is an American fashion designer, businesswoman, and philanthropist. She is the Executive Chairman and Chief Creative Officer of her own brand, Tory Burch LLC. She was listed as the 88th most powerf ...
began her fashion label – "Tory by TRB", later known as "Tory Burch" – in February 2004, launching it with a retail store in Manhattan's
Nolita Nolita, sometimes written as NoLIta and deriving from "North of Little Italy",Roberts, Sam"New York’s Little Italy, Littler by the Year"'' New York Times'' (February 21, 2011) is a neighborhood in the borough of Manhattan in New York City ...
district.Agins, Teri. "How Tory Burch Found Her Stride". ''
Wall Street Journal ''The Wall Street Journal'' is an American business-focused, international daily newspaper based in New York City, with international editions also available in Chinese and Japanese. The ''Journal'', along with its Asian editions, is published ...
''. February 1, 2008.
Most of the inventory sold out on the first day. When
Oprah Winfrey Oprah Gail Winfrey (; born Orpah Gail Winfrey; January 29, 1954), or simply Oprah, is an American talk show host, television producer, actress, author, and philanthropist. She is best known for her talk show, ''The Oprah Winfrey Show'', b ...
endorsed her line on ''
The Oprah Winfrey Show ''The Oprah Winfrey Show'', often referred to as ''The Oprah Show'' or simply ''Oprah'', is an American daytime syndicated talk show that aired nationally for 25 seasons from September 8, 1986, to May 25, 2011, in Chicago, Illinois. Produced ...
'' in April 2005, calling Burch "the next big thing in fashion", Burch's website received eight million hits the following day. Since launch, the company has grown to include more than 300 Tory Burch stores worldwide, including flagships in New York, Los Angeles,
London London is the capital and List of urban areas in the United Kingdom, largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary dow ...
,
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,
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,
Tokyo Tokyo (; ja, 東京, , ), officially the Tokyo Metropolis ( ja, 東京都, label=none, ), is the capital and largest city of Japan. Formerly known as Edo, its metropolitan area () is the most populous in the world, with an estimated 37.46 ...
, and
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, and ecommerce sites in seven languages. The company’s Shanghai flagship, which launched in 2014, is its largest. The fashion line, which encompasses ready-to-wear, shoes, handbags, accessories, watches, home decor, and a fragrance and beauty collection, is also carried at over 3,000 department and specialty stores worldwide, including
Saks Fifth Avenue Saks Fifth Avenue (originally Saks & Company; colloquially Saks) is an American luxury department store chain headquartered in New York City and founded by Andrew Saks. The original store opened in the F Street shopping district of Washingt ...
,
Bergdorf Goodman Bergdorf Goodman Inc. is a luxury department store based on Fifth Avenue in Midtown Manhattan, New York. The company was founded in 1899 by Herman Bergdorf and was later owned and managed by Edwin Goodman, and later his son, Andrew Goodman. ...
,
Neiman Marcus Neiman Marcus Group, Inc. is an American integrated luxury retailer headquartered in Dallas, Texas, which owns Neiman Marcus, Bergdorf Goodman, Horchow, and Last Call. Since September 2021, NMG has been owned by a group of investment compani ...
,
Nordstrom Nordstrom, Inc. () is an American luxury department store chain headquartered in Seattle, Washington, and founded by John W. Nordstrom and Carl F. Wallin in 1901. The original Wallin & Nordstrom store operated exclusively as a shoe store, and ...
, and
Bloomingdale's Bloomingdale's Inc. is an American luxury department store chain; it was founded in New York City by Joseph B. and Lyman G. Bloomingdale in 1861. A third brother, Emanuel Watson Bloomingdale, was also involved in the business. It became a di ...
, as well as
Harrods Harrods Limited is a department store located on Brompton Road in Knightsbridge, London, England. It is currently owned by the state of Qatar via its sovereign wealth fund, the Qatar Investment Authority. The Harrods brand also applies to ot ...
,
Harvey Nichols Harvey Nichols is a British luxury department store chain founded in 1831, at its flagship store in Knightsbridge, London. It sells designer fashion collections for men and women, fashion accessories, beauty products, fine wines and luxury ...
,
Galeries Lafayette The Galeries Lafayette () is an upmarket French department store chain, the biggest in Europe. Its flagship store is on Boulevard Haussmann in the 9th arrondissement of Paris but it now operates in a number of other locations in France and oth ...
, Lane Crawford, and
Isetan ( unlisted on March 26, 2008, ) is a Japanese department store. Based in Shinjuku, Tokyo, Isetan has branches throughout Japan and South East Asia, including in Jinan, Kuala Lumpur, Selangor, Shanghai, Singapore and Tianjin, and formerly in Ba ...
. In 2009, Burch sold a minority stake in her company to a Mexican private equity firm, Tresalia Capital. Additional minority investors were added in December 2012 in conjunction with the settlement of a legal dispute between Burch and her ex-husband. This settlement is said to have removed a substantial obstacle to a forthcoming IPO, which has been the subject of considerable discussion in the financial and fashion industries. As of 2015, Burch had stated that there were no plans for the company to go public. In 2018, the company bought back Tresalia Capital's minority stake in the business. In September 2011, Burch did her first runway fashion show, and has continued to show each season at
New York Fashion Week New York Fashion Week (NYFW), held in February and September of each year, is a semi-annual series of events in Manhattan typically spanning 7–9 days when international fashion collections are shown to buyers, the press, and the general pub ...
. In Fall 2013, Burch launched her first fragrance and a beauty capsule collection with Estée Lauder. In Summer 2014, she introduced a line of accessories for the Fitbit Flex activity-tracking device, making hers the first major fashion brand to move into
wearable technology Wearable technology is any technology that is designed to be used while worn. Common types of wearable technology include smartwatches and smartglasses. Wearable electronic devices are often close to or on the surface of the skin, where they detec ...
. Fall 2014 marked the publication of her first and bestselling book, ''Tory Burch in Color'', and the launch of watches with
Fossil A fossil (from Classical Latin , ) is any preserved remains, impression, or trace of any once-living thing from a past geological age. Examples include bones, shells, exoskeletons, stone imprints of animals or microbes, objects preserved ...
. In March 2015, Burch extended her home line with a collection of lettuce ware created in collaboration with Palm Beach artist and potter Dodie Thayer. In July 2015, Burch launched her first boutique in Paris. In August 2019, the brand announced that it had entered a long-term partnership with
Shiseido is a Japanese multinational cosmetic company founded in Tokyo, Japan in 1872. Its product categories consist of: skin care, makeup, body care, hair care, and fragrances. The company is one of the oldest cosmetic companies in the world ...
to develop, market, and distribute Tory Burch beauty brands, beginning in January 2020. In 2021, the Tory Burch company and the School of Fashion at
Parsons School of Design Parsons School of Design, known colloquially as Parsons, is a private art and design college located in the Greenwich Village neighborhood of New York City. Founded in 1896 after a group of progressive artists broke away from established Manhatt ...
announced a five-year multi-disciplinary educational partnership.


Tory Sport

In September 2015, Burch also introduced Tory Sport, a separate performance activewear line, on a dedicated website, and in a
pop-up shop Pop-up retail, also known as pop-up store (pop-up shop in the UK, Australia and Ireland) or flash retailing, is a trend of opening short-term sales spaces that last for days to weeks before closing down, often to catch onto a fad or scheduled e ...
on Elizabeth Street in Manhattan in the space where she had launched her brand's first boutique in 2004. A stand-alone store on Fifth Avenue in New York, as well as boutiques in East Hampton and Dallas, were opened in 2016. As of late 2017 Tory Sport has stores in several cities around the U.S. and an in-store boutique at the Tory Burch store in Hong Kong. The collection includes designs for running,
studio A studio is an artist or worker's workroom. This can be for the purpose of acting, architecture, painting, pottery (ceramics), sculpture, origami, woodworking, scrapbooking, photography, graphic design, filmmaking, animation, industrial design ...
, tennis, swimming, and golf, as well as clothes for before and after a workout. Both the Tory Burch line and the Tory Burch Sport line support the Tory Burch Foundation, which empowers women entrepreneurs by providing access to capital, business education, networking, and a fellows program.


Management

Pierre-Yves Roussel joined the company as CEO in 2019. In November 2020, Tory Burch LLC named Thibault Villet president of the Asia-Pacific region, effective on December 28, 2020. In his new position, Villet will manage all facets of the brand’s activities.


Design style

Burch's style has been described as preppy-boho and preppy-bohemian luxe, and is associated with her T-
logo A logo (abbreviation of logotype; ) is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or include the text of the name it represents as in a wo ...
medallion. Known for being easy to wear and versatile, Tory Burch styles are popular with women of all ages, including the viewers and fans of the television show ''
Gossip Girl ''Gossip Girl'' is an American teen drama television series based on the novel series of the same name written by Cecily von Ziegesar. The series, developed for television by Josh Schwartz and Stephanie Savage, ran on The CW network for six sea ...
'', where they were often featured. In 2007, there were wait lists to buy Tory Burch fashions, which are known for color and print and often pay homage to styles of the 1960s and 1970s. Burch named her line of Reva ballerina flats after her mother.


Awards

*2005 Rising Star Award for Best New Retail Concept, Fashion Group International *2007 Accessory Brand Launch of the Year, Accessories Council Excellence Awards *2008 Accessories Designer of the Year,
Council of Fashion Designers of America The Council of Fashion Designers of America, Inc. (CFDA), founded in 1962 by publicist Eleanor Lambert, and headquartered in Manhattan, is a not-for-profit trade association comprising a membership of over 450 American fashion and accessory d ...


References

{{reflist


External links


Official website
American companies established in 2004 Retail companies established in 2004 Clothing brands of the United States Clothing retailers of the United States Shops in New York City High fashion brands 2004 establishments in New York City 2000s fashion 2010s fashion