Tom Anderson (MySpace)
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Thomas Anderson (born November 8, 1970) is an American technology
entrepreneur Entrepreneurship is the creation or extraction of economic value. With this definition, entrepreneurship is viewed as change, generally entailing risk beyond what is normally encountered in starting a business, which may include other values t ...
and co-founder of the social networking website Myspace, which he founded in 2003 with Chris DeWolfe. He was later president of Myspace and a strategic adviser for the company. Anderson is popularly known as "Tom from Myspace", "Myspace Tom" or "My friend, Tom" because he would automatically be assigned as the first "friend" of new Myspace users upon the creation of their profiles.


Early life

Anderson's father was an entrepreneur. As a teenager at San Pasqual High in
Escondido, California Escondido is a city in San Diego County, California, United States. Located in the North County region, it was incorporated in 1888, and is one of the oldest cities in San Diego County. It has a population of 151,038 as of the 2020 census. Et ...
, Anderson was a
computer hacker A hacker is a person skilled in information technology who uses their technical knowledge to achieve a goal or overcome an obstacle, within a computerized system by non-standard means. Though the term ''hacker'' has become associated in popu ...
under the
pseudonym A pseudonym (; ) or alias () is a fictitious name that a person or group assumes for a particular purpose, which differs from their original or true name (orthonym). This also differs from a new name that entirely or legally replaces an individua ...
"Lord Flathead" (friends with Bill Landreth), and prompted a
Federal Bureau of Investigation The Federal Bureau of Investigation (FBI) is the domestic intelligence and security service of the United States and its principal federal law enforcement agency. Operating under the jurisdiction of the United States Department of Justice, ...
(FBI) raid after he hacked the security of
Chase Manhattan Bank JPMorgan Chase Bank, N.A., doing business as Chase Bank or often as Chase, is an American national bank headquartered in New York City, that constitutes the consumer and commercial banking subsidiary of the U.S. multinational banking and fi ...
. Anderson attended the
University of California, Berkeley The University of California, Berkeley (UC Berkeley, Berkeley, Cal, or California) is a public land-grant research university in Berkeley, California. Established in 1868 as the University of California, it is the state's first land-grant u ...
, majoring in English and rhetoric, prior to becoming the lead singer of a band called Swank. Anderson then lived in
Taiwan Taiwan, officially the Republic of China (ROC), is a country in East Asia, at the junction of the East and South China Seas in the northwestern Pacific Ocean, with the People's Republic of China (PRC) to the northwest, Japan to the nort ...
after graduation, before returning to the United States to study film at the
University of California, Los Angeles The University of California, Los Angeles (UCLA) is a public land-grant research university in Los Angeles, California. UCLA's academic roots were established in 1881 as a teachers college then known as the southern branch of the California S ...
.


Career

Anderson was a product tester and copywriter at XDrive, a digital storage company, in 2000, where he first met DeWolfe. He initially joined XDrive as a product tester after answering a flyer advertisement, while still at film school and looking to earn extra money. After XDrive went bankrupt in 2001, he and DeWolfe founded the
direct marketing Direct marketing is a form of communicating an offer, where organizations communicate directly to a pre-selected customer and supply a method for a direct response. Among practitioners, it is also known as ''direct response marketing''. By ...
company ResponseBase. They sold ResponseBase to
Brad Greenspan use both this parameter and , birth_date to display the person's date of birth, date of death, and age at death) --> , death_place = , death_cause = , body_discovered = , resting_place = , resting_place_coordinates ...
's
eUniverse Intermix Media, Inc. ( AMX symbol: MIX; formerly eUniverse) is an American Internet marketing company that owned the MySpace social network. The company is headquartered in Los Angeles, California and is a subsidiary of Fox Interactive Media, In ...
in late 2002. With other eUniverse employees, Anderson set up the first pages of Myspace in August 2003. He founded the site partly as a reaction to
Friendster Friendster was a social network game based in Mountain View, California, founded by Jonathan Abrams and launched in March 2003.Eric Eldon, August 4, 2008.Friendster raises $20 million, nabs a Googler to be CEO VentureBeat. Retrieved December 4, 2 ...
and its policy of blocking accounts that did not use real names.
Intermix Media Intermix Media, Inc. ( AMX symbol: MIX; formerly eUniverse) is an American Internet marketing company that owned the MySpace social network. The company is headquartered in Los Angeles, California and is a subsidiary of Fox Interactive Media, In ...
was then founded as the successor of eUniverse, and it was under Intermix that Myspace garnered the level of popularity for which it is notable. When Intermix Media and Myspace were sold to News Corp, Anderson became president of the company. Myspace was sold to News Corp in 2005 for $580 million. Following the News Corp acquisition, Anderson said: "Before he acquisition I could do whatever I wanted. Now it takes more time to get people to agree on things. All the budget reviews and processes. That can be a pain. But it's not stopping us."
Reuters Reuters ( ) is a news agency owned by Thomson Reuters Corporation. It employs around 2,500 journalists and 600 photojournalists in about 200 locations worldwide. Reuters is one of the largest news agencies in the world. The agency was esta ...
quoted an unnamed News Corp executive as saying: "Tom ndersonwas responsible for the product, but ended up being a complete bottleneck on getting things done." Anderson was replaced as president in April 2009 by News Corp; by 2010, he was no longer the default friend on Myspace, and was replaced by a profile called "Today On MySpace", or "T.O.M." In late May 2012, Anderson announced that he would be joining RocketFrog Interactive as an adviser to the 16-person
Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the List of municipalities in California, largest city in the U.S. state, state of California and the List of United States cities by population, sec ...
-based company, which created a Facebook app. However, in a September 2014 interview, Anderson did not mention any advisory roles in his life at the time, while his Twitter blurb in November 2018 read: "Enjoying being retired” and similarly in January 2021, “Enjoying the good life / New Hobby: Photography.” He explained in the interview that he is not interested in returning to his previous vocation, but concluded: "I'll never say 'never' because, more than anything, I like the idea that anything can happen. I don't know exactly where my life will lead. Adventure and the unknown has always been appealing to me."


Personal life

Anderson is active on other social media platforms, including
Facebook Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin Mosk ...
and Instagram. Following an experience with photography at the 2011 Burning Man festival, Anderson's interest in his own photography was piqued. In a September 2014 ''
ABC News ABC News is the news division of the American broadcast network ABC. Its flagship program is the daily evening newscast ''ABC World News Tonight, ABC World News Tonight with David Muir''; other programs include Breakfast television, morning ...
'' interview, Anderson credited friend and photographer
Trey Ratcliff Trey Ratcliff (born July 7, 1971) is an American photographer, public speaker and writer. Personal life and education Born in Austin, Texas, on July 7, 1971, Trey Ratcliff is the son of Susan Ratcliff and Ray Ratcliff. He attended Jesuit Colleg ...
for facilitating his skill development and explained: "I'm not necessarily trying to represent nature exactly. I'm trying to make something beautiful like a painter would." Anderson travels globally with friends to locations such as Thailand and Myanmar, where he primarily focuses upon landscape images. Anderson also explained in September 2014 that his personal interests have always been diverse:
If you knew me before Myspace, you'd probably thought I'd have been a scholar teaching philosophy in a university my whole life. If you met me before college, you'd probably have thought I'd be a musician for my entire life ... I like change.


References


External links


Tom Anderson's Guest DJ Project on KCRW

Interview with Tom Anderson – Founder of Myspace
on '' The Hour'' {{DEFAULTSORT:Anderson, Tom 1970 births 21st-century American businesspeople American computer businesspeople American Internet celebrities American technology chief executives American technology company founders Businesspeople from Los Angeles Internet memes introduced in the 2000s Living people Myspace People from Escondido, California UCLA Film School alumni UC Berkeley College of Letters and Science alumni