''The Red Bulletin'' is a lifestyle magazine published by Red Bull Media House that began in 2005. The Red Bulletin features sports, culture, music, nightlife, entrepreneurship and lifestyle stories.

Target Group

''The Red Bulletin'' is a general interest magazine for men between the ages of 25 and 35.

Editorial concept

The men’s active lifestyle magazine is a monthly magazine published by

Red Bull Media House Publishing GmbH Red is the color at the long wavelength end of the visible spectrum of light, next to orange and opposite violet. It has a dominant wavelength of approximately 625–740 nanometres. It is a primary color in the RGB color model and a secondar ...

, whose headquarters are in

Vienna en, Viennese , iso_code = AT-9 , registration_plate = W , postal_code_type = Postal code , postal_code = , timezone = CET , utc_offset = +1 , timezone_DST ...

Austria Austria, , bar, Östareich officially the Republic of Austria, is a country in the southern part of Central Europe, lying in the Eastern Alps. It is a federation of nine states, one of which is the capital, Vienna, the most populous ...

. Editorial content is controlled and designed from Vienna in close collaboration with local editors. The Red Bulletin offers a wide range of global content, while also featuring national interests.

History

* 2005: ''The Red Bulletin'' was first published at the Monaco Grand Prix, printed onsite. From this point on, the magazine became an integral part of the

Formula One Formula One (also known as Formula 1 or F1) is the highest class of international racing for open-wheel single-seater formula racing cars sanctioned by the Fédération Internationale de l'Automobile (FIA). The World Drivers' Championship, ...

season; initially, it started as a daily newspaper on-site. * 2007: From November, The Red Bulletin became a monthly magazine, first appearing on a regular basis in Austria. * 2009: ''The Red Bulletin'' was launched in the UK,

Germany Germany,, officially the Federal Republic of Germany, is a country in Central Europe. It is the second most populous country in Europe after Russia, and the most populous member state of the European Union. Germany is situated betwe ...

and

Ireland Ireland ( ; ga, Éire ; Ulster Scots dialect, Ulster-Scots: ) is an island in the Atlantic Ocean, North Atlantic Ocean, in Northwestern Europe, north-western Europe. It is separated from Great Britain to its east by the North Channel (Grea ...

. * 2010: ''The Red Bulletin'' was established in

New Zealand New Zealand ( mi, Aotearoa ) is an island country in the southwestern Pacific Ocean. It consists of two main landmasses—the North Island () and the South Island ()—and over 700 smaller islands. It is the sixth-largest island count ...

South Africa South Africa, officially the Republic of South Africa (RSA), is the Southern Africa, southernmost country in Africa. It is bounded to the south by of coastline that stretch along the Atlantic Ocean, South Atlantic and Indian Oceans; to the ...

and

Kuwait Kuwait (; ar, الكويت ', or ), officially the State of Kuwait ( ar, دولة الكويت '), is a country in Western Asia. It is situated in the northern edge of Eastern Arabia at the tip of the Persian Gulf, bordering Iraq to the nort ...

. * 2011: Publication began in the USA, Switzerland, France and Mexico. In the same year, ''The Red Bulletin'' app was launched. * 2013: From May onwards, an e-paper version for Brazil was available. In addition, the Kuwait version became a "Gulf Edition", thereby addressing other Middle East countries. For the first time all national issues also became available as a digital e-paper. * 2014: In June, to coincide with the return of Formula One in Austria, ''The Red Bulletin'' went back to its roots – a daily special edition was released for the Grand Prix weekend in Spielberg. Also in this year, ''The Red Bulletin'' entered the Asian Market with a South Korean and a Chinese special edition. * 2015: From November ''The Red Bulletin'' became permanently available in a broader market with a monthly South Korean Edition. At the same time, the launch of ''The Red Bulletin'' New Zealand was stopped. * 2016: Reaching out to a business-oriented as well as the start-up scene, ''The Red Bulletin'' launched its first two line extension issues - ''The Red Bulletin Innovator'' - in May and October. Towards the end of the year, ''The Red Bulletin Ireland'' and ''The Red Bulletin South Korea'' were taken off the market.

Circulation & Distribution

With a monthly print run of more than 1.4 million copies, available in four languages (German, English, French) and own local country editions in 6 markets (Austria, Germany, Switzerland, France, United Kingdom, the USA), The Red Bulletin is one of the most widely circulated international monthly magazines. The distribution of the magazine is organized through national and international channels, distributed with renowned carrier partners, as well as available on the newsstand and as a subscription worldwide.

References

{{DEFAULTSORT:Red Bulletin 2007 establishments in Austria Magazines established in 2007 Magazines published in Vienna Men's magazines Monthly magazines published in Austria Multilingual magazines Red Bull