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''The Blue Economy: 10 years – 100 innovations – 100 million jobs'' is a book by
Gunter Pauli Gunter Pauli is an entrepreneur, economist, and author born in 1956 in Antwerp (Belgium). He is best known for his main work, '' The Blue Economy''. He has lived on 4 continents, is fluent in 7 languages, is a resident of Japan since 1994 and sp ...
. The book expresses the ultimate aim that a "Blue Economy business model" will shift society from scarcity to abundance "with what is locally available", by tackling issues that cause environmental and related problems in new ways.


Contents

The book highlights potential benefits in connecting and combining seemingly disparate environmental problems with open-source scientific solutions based upon physical processes common in the natural world, to create solutions that are both environmentally beneficial and which have financial and wider social benefits. The book suggests that we can alter the way in which we run our industrial processes and tackle resultant environmental problems, refocusing from the use of rare and high-energy cost resources to instead seek solutions based upon simpler and cleaner technologies. The book proposes to focus on the generation of more value, instead of blindly cutting costs. The book aims to inspire entrepreneurs to adopt its insights, by demonstrating ways in which this can create economic benefits via job creation, reduced energy use, and more revenue streams from each step of the process, at the same time benefiting the communities involved. ''The Blue Economy'' is presented in 14 chapters, each of which investigates an aspect of the world's economies and offers a series of innovations capable of making aspects of those economies sustainable. By 2014, the book has been translated into 35 languages worldwide. on Paradigm Publications


See also

* Blue economy - a different concept, relating to the exploitation, preservation and regeneration of the marine environment.


References


External links


Video, speech of Gunter Pauli at next! Conference

Cartoon video presenting the Blue Economy

The Blue Economy is the ZERI Philosophy in Action

The Official Website
{{DEFAULTSORT:Blue Economy 2010 non-fiction books 2010 in the environment Sustainability books Environmental non-fiction books American non-fiction books Interdisciplinary subfields of economics de:The Blue Economy et:Sinine majandus fr:Économie bleue