"Tattoo" is a song recorded by Puerto Rican singer

Rauw Alejandro Raúl Alejandro Ocasio Ruiz (born January 10, 1993), known professionally as Rauw Alejandro, is a Puerto Rican singer and songwriter. Referred to as the " King of Modern Reggaeton", he belongs to "the new generation" of Puerto Rican urban musi ...

. It was written by Elena Rose, Daniel Rondon, Eric Duars, Colla, Mr. NaisGai, Rafa Rodriguez, and Alejandro, while the production was handled by Mr. NaisGai, Rondon, and Rodriguez. The song was released for digital download and

streaming Streaming media is multimedia that is delivered and consumed in a continuous manner from a source, with little or no intermediate storage in network elements. ''Streaming'' refers to the delivery method of content, rather than the content i ...

as a single by Duars Entertainment on February 12, 2020. A Spanish language

reggaeton Reggaeton (, ), also known as reggaetón and reguetón (), is a music style that originated in Panama during the late 1980s. It was later popularized in Puerto Rico. It has evolved from dancehall and has been influenced by American hip hop, ...

and

pop Pop or POP may refer to: Arts, entertainment, and media Music * Pop music, a musical genre Artists * POP, a Japanese idol group now known as Gang Parade * Pop!, a UK pop group * Pop! featuring Angie Hart, an Australian band Albums * ''Pop'' ( ...

urban song with a danceable rhythm, it portrays the full happiness of falling in love with a person. The song experienced commercial success in Spanish-language markets, reaching number one in Colombia, and the top-five in Argentina and Spain. It has received several

certification Certification is the provision by an independent body of written assurance (a certificate) that the product, service or system in question meets specific requirements. It is the formal attestation or confirmation of certain characteristics of a ...

s, including Latin quadruple platinum in the United States. An accompanying

music video A music video is a video of variable duration, that integrates a music song or a music album with imagery that is produced for promotional or musical artistic purposes. Modern music videos are primarily made and used as a music marketing devic ...

, released simultaneously with the song, was directed by Marlon Peña. A remix of "Tattoo" with Colombian singer Camilo was released on July 9, 2020, as the

lead single A lead single (also known as a debut single) is the first single to be released from a studio album by an artist or a band, usually before the album itself is released and also occasionally on the same day of the album's release date. Release s ...

from Alejandro's debut studio album '' Afrodisíaco'' (2020). Featuring elements of pop and urban, it is about falling in love with a girl who has the singers "wrapped around her finger", the way "Camilo is willing to get her name tattooed". The track received widely positive reviews from

music critics Music journalism (or music criticism) is media criticism and reporting about music topics, including popular music, classical music, and traditional music. Journalists began writing about music in the eighteenth century, providing commentary on w ...

, who complimented its lyrics. It won the award for Best Urban Fusion/Performance at the

22nd Annual Latin Grammy Awards The 22nd Annual Latin Grammy Awards was held on Thursday, November 18, 2021, at the MGM Grand Garden Arena, Las Vegas to honour the best musical releases within Latin music released from June 1, 2020, to May 31, 2021. The nominations were announc ...

. The track was ranked among the 25 Best Latin Songs of 2020 by ''

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''. The remix was commercially successful, reaching number one in nine countries, including Argentina and Colombia, as well as the top five in several other countries such as Mexico and Spain. On ''Billboard''s

Hot Latin Songs The ''Billboard'' Hot Latin Songs (formerly Hot Latin Tracks and Hot Latin 50) is a record chart in the United States for Latin songs, published weekly by ''Billboard'' magazine. Since October 2012, chart rankings are based on digital sales, ra ...

in the United States, the song peaked at number seven, giving both singers their first ever top-10 hit on the chart. It also reached the summit of the Latin Airplay and

Latin Rhythm Airplay Latin Rhythm Airplay is an airplay-only chart published weekly by '' Billboard'' that ranks the most popular songs being played on Hispanic rhythmic/ hurban radio stations in the United States. The music typically heard on these stations include ...

charts, and has received several certifications, including diamond in Mexico and quintuple platinum in Spain. The accompanying music video for "Tattoo Remix", released simultaneously with the song, was filmed in Miami and directed by Gustavo Camacho. It depicts Alejandro and Camilo having an epic beach day and having fun with some

tricycle A tricycle, sometimes abbreviated to trike, is a human-powered (or gasoline or electric motor powered or assisted, or gravity powered) three-wheeled vehicle. Some tricycles, such as cycle rickshaws (for passenger transport) and freight trikes ...

s along with their friends.

Background and composition

"Tattoo" was written by Elena Rose, Daniel Rondon, Eric Duars, Colla, Mr. NaisGai, Rafa Rodriguez, and

, and produced by Mr. NaisGai, Rondon, and Rodriguez for Alejandro's first studio album, '' Afrodisíaco''. The track is a Spanish language

and

urban song, with a danceable rhythm, portrays the full happiness of falling in love with a person. Alejandro explained about its rhythm and lyrics: The track runs for a total of 3 minutes and 22 seconds, and its "romantic" and "sensual" lyrics include, "Yo no se ni que hacer / Cuando estoy cerca de ti / Tus ojos color café / Se apoderaron de mi / Muero por un beso / De esos que no son de amigos" (I don't even know what to do / when I'm close to you / Your brown eyes / They took over me / I would die for a kiss / Of those that are not from friends).

Release and promotion

"Tattoo" was released for digital download and

as a single by Duars Entertainment on February 12, 2020. To promote the song, Alejandro went on the cover of "¡Viva Latino!" playlist on

Spotify Spotify (; ) is a proprietary Swedish audio streaming and media services provider founded on 23 April 2006 by Daniel Ek and Martin Lorentzon. It is one of the largest music streaming service providers, with over 456 million monthly active use ...

, while the track was also placed on "Dale Play!" playlist on

Apple Music Apple Music is a music, audio and video streaming service developed by Apple Inc. Users select music to stream to their device on-demand, or they can listen to existing playlists. The service also includes the Internet radio stations Appl ...

. An accompanying

was released simultaneously with the song. The visual was directed by Marlon Peña and produced by Marlon Films. It depicts Alejandro in "an atmosphere full of romance with his partner". On March 28, 2020, he gave his first live performance of "Tattoo" at the

Coca-Cola Music Hall The Coca-Cola Music Hall is a live-music venue located at 250 Convention Boulevard in the neighborhood of Isla Grande (Santurce), Isla Grande in San Juan, Puerto Rico, managed by ASM Global. The Coca-Cola Music Hall is part of the Distrito T-Mobi ...

. The track was also included on the

set list A set list, or setlist, is typically a handwritten or printed document created as an ordered list of songs, jokes, stories and other elements an artist intends to present during a specific performance. A setlist can be made of nearly any materi ...

s for Alejandro's the Rauw Alejandro World Tour and the

Vice Versa Tour The Vice Versa Tour was the third concert tour by Puerto Rican singer Rauw Alejandro, in support of his second studio album, ''Vice Versa (Rauw Alejandro album), Vice Versa'' (2021). It began on January 15, 2022 in Los Angeles and concluded on J ...

Reception

Griselda Flores from ''

'' gave "Tattoo" a positive review, calling the song "great". The track debuted at number 50 on the US ''Billboard''

chart on May 2, 2020, becoming Alejandro's sixth entry. On July 18, 2020, the song re-entered the chart at the new peak of number 47. In October 2021, it was certified quadruple platinum (

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) by the

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(RIAA), for track-equivalent sales of over 240,000 units in the United States. In Argentina, "Tattoo" debuted at number 91 on the

Argentina Hot 100 The ''Billboard'' Argentina Hot 100 is the music industry standard record chart in Argentina for songs, published weekly by ''Billboard'' and ''Billboard Argentina'' magazines. It ranks the most popular songs in Argentina and is compiled by utilizin ...

on the chart issue dated March 7, 2020, becoming Alejandro's eighth entry. The following week, it climbed to number 69. On July 19, 2020, the track reached the top-five for the first time. It was certified gold in the country, for selling 10,000 copies. The song was also certified 3× Platinum+Gold by the

Asociación Mexicana de Productores de Fonogramas y Videogramas Asociación Mexicana de Productores de Fonogramas y Videogramas (AMPROFON) (English: Mexican Association of Producers of Phonograms and Videograms, A.C.) is a non-profit organization integrated by multinational and national record companies in M ...

(AMPROFON), for track-equivalent sales of over 210,000 units in Mexico, and peaked at number six on AMPROFON's Mexico Streaming chart. "Tattoo" reached number one in Colombia on July 10, 2020. In Spain's official weekly chart, the song debuted at number 17 on February 23, 2020. The following week, it climbed to its peak at number three, giving Alejandro his highest peak in his career at the time, surpassing "

Fantasías "Fantasías" () is a song recorded by Puerto Rican singers Rauw Alejandro and Farruko. It was written by Alejandro, Farruko, Eric Duars, Franklin J. Martinez, Ricardo Lloyd Johnson, and Windel Edwards, while the production was handled by Urbani M ...

", which peaked at number four in November 2019. "Tattoo" was later certified double platinum by the

Productores de Música de España Productores de Música de España (English: Spanish Music Producers, shortened as Promusicae) is the national organisation responsible for the music charts of Spain. It is a trade association that represents more than 90% of the Spanish recorded m ...

(PROMUSICAE), for track-equivalent sales of over 80,000 units in the country.

Remix

On July 9, 2020, Alejandro released a remix of "Tattoo", with Colombian singer Camilo, as the

from his debut studio album ''Afrodisíaco''. It marked the first collaboration between the two singers. Evaluna Montaner and Camilo joined the original version's lyricists to write the remix version. The version features elements of pop and urban, and runs for a total of 3 minutes and 42 seconds. It is about falling in love with a girl who has the singers "wrapped around her finger", the way "Camilo is willing to get her name tattooed".

Critical reception

Upon release, "Tattoo Remix" was met with widely positive reviews from

. In her review for ''Billboard'', Leila Cobo described its lyrics as "raunchy" and "graphic", comparing the song with "a breath of fresh air". She labeled it " feel-good summer song that everybody would be dancing outside to, if only there was an outside". Also from ''Billboard'', Griselda Flores stated that Camilo took "the already great" song "to the next level with his distinctive poetic lyrics and ever-so-soothing vocals". She continued praising the song as "pure bliss, with catchy and innocent lyrics". ''

Billboard Argentina ''Billboard Argentina'' is an Argentine entertainment media brand owned by Sociedad de Editores ABC1. It publishes pieces involving interviews, analysis of industry trends, shows and releases reviews, news, video, opinion, events, style, and the ' ...

''s Florence Mauro praised the remix for "its new melodies that give it fresh and innovative touches", while an author of

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named it a "musical phenomenon". In 2022, Ernesto Lechner from ''

Rolling Stone ''Rolling Stone'' is an American monthly magazine that focuses on music, politics, and popular culture. It was founded in San Francisco, California, in 1967 by Jann Wenner, and the music critic Ralph J. Gleason. It was first known for its ...

'' ranked the track as the Alejandro's eighth-best song, saying it "shows the ease with which Rauw could have triumphed in Latin pop, if he so desired".

Accolades

''Billboard'' ranked "Tattoo Remix" among the 25 Best Latin Songs of 2020, as well as the 20 Best Latin Summer Songs of the year. The track has received a number of awards and nominations. It won the award for Best Urban Fusion/Performance at the

Commercial performance

"Tattoo Remix" became a global hit, peaking at numbers 28 and 18 on the ''Billboard'' Global 200 and ''Billboard'' Global Excl. US charts, respectively. The song's success was further solidified with a viral

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dance challenge which featured the song and was used in over 2.8 million videos. In the United States, where the original version of "Tattoo" was already charting on the ''Billboard'' Hot Latin Songs chart, it climbed to number 12 on the chart issue dated July 25, 2020, following the release of the remix. Thus, it marked Camilo's highest charting song in his career, surpassing " Tutu", which peaked at number 16 on November 2, 2019. "Tattoo Remix" subsequently peaked at number seven on the Hot Latin Songs on September 12, 2020, giving both Alejandro and Camilo their first ever top-10 hit. It also peaked at number one on both the Latin Airplay and

charts, and number four on

Latin Digital Song Sales The ''Billboard'' Latin Digital Songs, or Latin Digital Song Sales, is a record chart that ranks the best-selling Spanish-language digital songs in the United States, as compiled by Nielsen SoundScan and published weekly by ''Billboard''. It was ...

. In Spain's official weekly chart, "Tattoo Remix" debuted at number 14 on July 19, 2020. It subsequently peaked at number two on the chart on August 16, 2020, being held off the top spot by "

Mamichula "Mamichula" is a song by Argentine rappers Trueno and Nicki Nicole and Argentine record producer Bizarrap. It was released on July 24, 2020. The music video for the song has more than 410 million views on YouTube. It was released as the third si ...

" (2020) by Trueno,

Nicki Nicole Nicole Denise Cucco (born 25 August 2000, known professionally as Nicki Nicole) is an Argentine rapper and singer. Born and raised in Rosario, Santa Fe, she gained popularity with her singles "Wapo Traketero", " Colocao", " Mamichula", and "Mal ...

, and

Bizarrap Gonzalo Julián Conde (born August 29, 1998), known professionally as Bizarrap, is an Argentine record producer and DJ. He specializes in EDM, Latin trap and rap. He is known for his Bzrp Music Sessions, which he records with a wide variety o ...

. It marked Camilo's first and only top-three hit in the country, and Alejandro's second. The track was later certified quintuple platinum by the Productores de Música de España (PROMUSICAE), for track-equivalent sales of over 200,000 units in the country. In Latin America, "Tattoo Remix" experienced huge commercial success, reaching number one in Argentina, Colombia, Costa Rica, El Salvador, Guatemala, Honduras, Latin America, Panama, Peru, and Puerto Rico. On ''Billboard'' Argentina Hot 100, it holds the record as the song with the longest climb to number one, reaching number one on its 21st week. The track also peaked in the top five of Bolivia, Chile, Dominican Republic, Ecuador, Mexico, Nicaragua, Paraguay, Uruguay, and Venezuela. In Mexico, the song was certified diamond + 2× platinum + gold by the Asociación Mexicana de Productores de Fonogramas y Videogramas (AMPROFON), for track-equivalent sales of over 450,000 units. It was also certified gold by

Pro-Música Brasil Pro-Música Brasil (PMB), previously Associação Brasileira dos Produtores de Discos (ABPD) (English: Brazilian Association of Record Producers), is an official representative body of the record labels in the Brazilian phonographic market. Hi ...

for track-equivalent sales of over 20,000 units in Brazil.

Music video

An accompanying music video was released simultaneously with the song. The visual was directed by Gustavo Camacho, produced by Mastermind Entertainment, and filmed in Miami. It depicts Alejandro and Camilo having an "epic beach day" and having fun with some

s along with their friends, including Camilo's partner Evaluna Montaner and the Argentine actress Stefania Roitman.

Track listings

Credits and personnel

Credits adapted from

and Tidal. *

associated performer, composer, lyricist * Camilo additional associated performer, composer, lyricist for the remix version * Daniel Rondon composer, lyricist, producer * Luis J. González "Mr. NaisGai" composer, lyricist, producer, piano * Rafa Rodriguez composer, lyricist, producer * Andrea Mangiamarchi "Elena Rose" composer, lyricist * Eric Pérez Rovira "Eric Duars" composer, lyricist, executive producer * José M. Collazo "Colla" composer, lyricist, mastering engineer, mixing engineer, recording engineer * Evaluna Montaner additional composer, lyricist for the remix version * Amber Rubi Urena A&R coordinator * John Eddie Pérez A&R director * Alejandro Reglero A&R director

Charts

Weekly charts

Monthly charts

Year-end charts

Certifications

Release history

Footnotes

References

{{authority control 2020 songs 2020 singles Argentina Hot 100 number-one singles Camilo (singer) songs Rauw Alejandro songs Songs written by Rauw Alejandro Songs written by Camilo (singer) Sony Music Latin singles Spanish-language songs