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TP-Link Technologies Co., Ltd. (), is a global manufacturer of
computer networking A computer network is a set of computers sharing resources located on or provided by network nodes. The computers use common communication protocols over digital interconnections to communicate with each other. These interconnections are m ...
products based in Hong Kong and
Shenzhen Shenzhen (; ; ; ), also historically known as Sham Chun, is a major sub-provincial city and one of the special economic zones of China. The city is located on the east bank of the Pearl River estuary on the central coast of southern provin ...
, China.


History

TP-Link was founded in 1996 by two brothers, Zhao Jianjun ( ''Zhào Jiànjūn'') and Zhao Jiaxing ( ''Zhào Jiāxīng''), to produce and market a network card they had developed. The company name was based on the concept of "
twisted pair Twisted pair cabling is a type of wiring used for communications in which two conductors of a single circuit are twisted together for the purposes of improving electromagnetic compatibility. Compared to a single conductor or an untwisted ba ...
link" invented by
Alexander Graham Bell Alexander Graham Bell (, born Alexander Bell; March 3, 1847 – August 2, 1922) was a Scottish-born inventor, scientist and engineer who is credited with patenting the first practical telephone. He also co-founded the American Telephone and T ...
, a kind of cabling that reduces electromagnetic interference, hence the "TP" in the company name. TP-Link began its first international expansion in 2005. In 2007, the company moved into its new 100,000-square-meter headquarters and facilities at Shenzhen's Hi-Tech Industry Park. TP-Link USA was established in 2008. In September 2016, TP-Link unveiled a new logo and slogan, "Reliably Smart"; the new logo is meant to portray the company as being a "lifestyle"-oriented brand as it expands into
smart home Smart or SMART may refer to: Arts and entertainment * ''Smart'' (Hey! Say! JUMP album), 2014 * Smart (Hotels.com), former mascot of Hotels.com * ''Smart'' (Sleeper album), 1995 debut album by Sleeper * '' SMart'', a children's television se ...
products.


Product ranges

TP-Link products include high speed
cable modem A cable modem is a type of network bridge that provides bi-directional data communication via radio frequency channels on a hybrid fibre-coaxial (HFC), radio frequency over glass (RFoG) and coaxial cable infrastructure. Cable modems are primar ...
s, wireless routers, mobile phones,
ADSL Asymmetric digital subscriber line (ADSL) is a type of digital subscriber line (DSL) technology, a data communications technology that enables faster data transmission over copper telephone lines than a conventional voiceband modem can provide. ...
, range extenders, routers,
switch In electrical engineering, a switch is an electrical component that can disconnect or connect the conducting path in an electrical circuit, interrupting the electric current or diverting it from one conductor to another. The most common type of ...
es,
IP camera An Internet Protocol camera, or IP camera, is a type of digital video camera that receives control data and sends image data via an IP network. They are commonly used for surveillance, but, unlike analog closed-circuit television (CCTV) camera ...
s, powerline adapters,
print server In computer networking, a print server, or printer server, is a type of server that connects printers to client computers over a network. It accepts print jobs from the computers and sends the jobs to the appropriate printers, queuing the jobs loc ...
s, media converters, wireless adapters, power banks, USB hubs, and
smart home Smart or SMART may refer to: Arts and entertainment * ''Smart'' (Hey! Say! JUMP album), 2014 * Smart (Hotels.com), former mascot of Hotels.com * ''Smart'' (Sleeper album), 1995 debut album by Sleeper * '' SMart'', a children's television se ...
devices. TP-Link also manufactured the OnHub router for Google. In 2016 the company launched the new brand Neffos for smart phones. TP-Link manufactures smart home devices under their Kasa Smart and Tapo product lines.
TP-Link sells through multiple sales channels globally, including traditional retailers, online retailers, wholesale distributors, direct market resellers ("DMRs"), value-added resellers ("VARs") and broadband service providers. Its main competition includes companies such as Netgear, Buffalo,
Belkin Belkin is an American consumer electronics and networking company headquartered in El Segundo, California. It produces mobile and computer connectivity devices and peripherals for consumer and commercial use. These include wireless chargers, po ...
,
Linksys Linksys is an American brand of data networking hardware products mainly sold to home users and small businesses. It was founded in 1988 by the couple Victor and Janie Tsao, both Taiwanese immigrants to the United States. Linksys products inc ...
,
D-Link D-Link Corporation is a Taiwanese multinational networking equipment manufacturing corporation headquartered in Taipei, Taiwan. It was founded in March 1986 in Taipei as ''Datex Systems Inc.'' History D-Link Corporation changed its name fr ...
and Asus.


Brands


Tapo

On September 30, 2019, TP-Link launched Tapo with one of its initial offerings being the mini smart Wi-Fi Plug—Tapo P100. The smart plug works over a 2.4 GHz wireless connection integrates with
Amazon Alexa Amazon Alexa, also known simply as Alexa, is a virtual assistant technology largely based on a Polish speech synthesiser named Ivona, bought by Amazon in 2013. It was first used in the Amazon Echo smart speaker and the Echo Dot, Echo Studio a ...
and the Google Assistant. Other offerings from Tapo include a line of home security Wi-Fi cameras and a line of smart lighting appliances.


Deco

Deco is a family of mesh-network products. The first of this category was the TP-Link M5, followed up by the M9 Plus which had backhaul compatibility improving on the usable bandwidth in certain cases compared to the M5. At the same time TP-Link also introduced the Deco P7 which was a power-line connected mesh-network system meaning nodes communicate through the electrical wiring of the domicile compared to the wireless transmissions of the other Deco products. The Deco P7 has since been replaced with the newer Deco P9 which has a different aesthetic but the same wireless performance. Recent products in the series include the Deco M4 and S4 which have same wireless bandwidth, with only slight differences in design. Further products have been introduced, including the Deco X20 as a new base-model, and the Deco X60 as a mid-tier model with higher bandwidth but the same overall design. The Deco X90 is the most powerful of the current Deco family, with more than double the bandwidth compared to the X60 model, and a larger design compared to the other models.


Manufacturing

TP-Link is one of the few major wireless networking companies to manufacture its products in-house as opposed to outsourcing to
original design manufacturer An original design manufacturer is a company that designs and manufactures a product that is eventually rebranded by another firm for sale. Such companies allow the firm that owns or licenses the brand to produce products while having to engage i ...
s (ODMs). The company says this control over components and the supply chain is a key competitive differentiator.


References


External links

*{{Official website, https://www.tp-link.com/
Tapo
1996 establishments in China Android (operating system) software Chinese brands Companies established in 1996 Home automation companies IOS software Manufacturing companies based in Shenzhen Networking companies Networking hardware Networking hardware companies Privately held companies of China Routers (computing) Telecommunication equipment companies of China Wireless networking