
Turtle Wax, Inc. (known simply as Turtle Wax) is an American manufacturer of
automotive appearance products. The company was founded by Benjamin Hirsch in
Chicago
Chicago is the List of municipalities in Illinois, most populous city in the U.S. state of Illinois and in the Midwestern United States. With a population of 2,746,388, as of the 2020 United States census, 2020 census, it is the List of Unite ...
in 1941 and is currently headquartered in
Lombard, Illinois
Lombard is a village in DuPage County, Illinois, United States, and a suburb of Chicago. The population was 44,476 at the 2020 United States census, 2020 census.
History
Lombard was originally named "Babcock's Grove", after the Babcock brothers ...
, having relocated from
Addison, Illinois
Addison is a village in DuPage County, Illinois, United States. The population was 35,702 at the 2020 Census. It is part of the Chicago metropolitan area.
History
The village was incorporated in 1884, at which time it had a population of 400. T ...
in 2024.
Products
As of 2017, Turtle Wax primarily serves the retail consumer market; the company's primary product lines include cleaning and
polishing
Polishing is the process of creating a smooth and shiny surface by rubbing it or by applying a chemical treatment, leaving a clean surface with a significant specular reflection (still limited by the index of refraction of the material accordi ...
products for cars including
glass
Glass is an amorphous (non-crystalline solid, non-crystalline) solid. Because it is often transparency and translucency, transparent and chemically inert, glass has found widespread practical, technological, and decorative use in window pane ...
, painted surfaces, uncoated metals, leather, wheels, tires, and more.
In 2019, the brand introduced its upmarket "Hybrid Solutions" product range. The line reflects the brand's more technology-forward, premium offerings, with ingredients such as ceramic and graphene additives.
In 2023, Turtle Wax partnered with tattoo and street artist
Mister Cartoon to create a new line of products, The Art of Car Care. The line features original hand-drawn labels from Cartoon and unique packaging, as well as products aimed at
lowrider
A lowrider or low rider is a customized car with a lowered body that emerged among Mexican American youth in the 1940s. ''Lowrider'' also refers to the driver of the car and their participation in lowrider car clubs, which remain a part of Chi ...
owners.
The company sold its Professional Products arm, focused on professional detailer and commercial car wash customers, to
Cambridge, Ontario
Cambridge is a city in the Regional Municipality of Waterloo, Ontario, Canada, located at the confluence of the Grand River (Ontario), Grand and Speed River, Speed rivers, in the central part of the Ontario Peninsula. The city had a population ...
based Transchem Inc. in 2013. Turtle Wax has marketed its cleaning products for non-automotive applications, as well.
Turtle Wax also offers
automotive performance
chemicals
A chemical substance is a unique form of matter with constant chemical composition and characteristic properties. Chemical substances may take the form of a single element or chemical compounds. If two or more chemical substances can be combin ...
such as engine treatment products and formula oils under the
Marvel Mystery Oil and CD-2 brands. Additionally, the company operates full-service
car wash
A car wash, or auto wash, is a facility used to clean the exterior, and in some cases the interior, of motor vehicle, cars. Car washes can be #Self-serve car wash, self-service, full-service (with attendants who wash the vehicle), or #Autom ...
facilities in the
Chicago Metropolitan area
The Chicago metropolitan area, also referred to as Chicagoland, is the largest metropolitan statistical area in the U.S. state of Illinois, and the Midwest, containing the City of Chicago along with its surrounding suburbs and satellite cities. ...
.
[John Schmeltzer]
"Chicago-based car care firm gets new chief, looks to grow"
''Chicago Tribune
The ''Chicago Tribune'' is an American daily newspaper based in Chicago, Illinois, United States. Founded in 1847, it was formerly self-styled as the "World's Greatest Newspaper", a slogan from which its once integrated WGN (AM), WGN radio and ...
'', November 2, 2005.
References
*
Further reading
''The Spokesman Review''''Boca Raton News''''Fortune''''Star News''''Bangor News''''International Directory of Company Histories'' pp. 468–470.
''A Passion for Winning'' pp. 43–44.
''Crain's Chicago Business''{{div col end
External links
Turtle Wax Global homepage
Automotive chemicals
Waxes
Manufacturing companies based in Illinois
Companies based in DuPage County, Illinois
Chemical companies established in 1941
Addison, Illinois
1941 establishments in Illinois
American brands