Tudum: A Global Fan Event, also known as Netflix Tudum or Tudum Festival, is a global

pop culture Popular culture (also called pop culture or mass culture) is generally recognized by members of a society as a set of practices, beliefs, artistic output (also known as popular art pop_art.html" ;"title="f. pop art">f. pop artor mass art, some ...

event that covers

Netflix Netflix is an American subscription video on-demand over-the-top streaming service. The service primarily distributes original and acquired films and television shows from various genres, and it is available internationally in multiple lang ...

's original films and television series held annually in

São Paulo São Paulo (; ; Portuguese for 'Paul the Apostle, Saint Paul') is the capital of the São Paulo (state), state of São Paulo, as well as the List of cities in Brazil by population, most populous city in Brazil, the List of largest cities in the ...

, Brazil (except from the 2nd to the 4th editions, which had an online format due to the

COVID-19 pandemic The COVID-19 pandemic (also known as the coronavirus pandemic and COVID pandemic), caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2), began with an disease outbreak, outbreak of COVID-19 in Wuhan, China, in December ...

) until 2025, when it was held in

Los Angeles Los Angeles, often referred to by its initials L.A., is the List of municipalities in California, most populous city in the U.S. state of California, and the commercial, Financial District, Los Angeles, financial, and Culture of Los Angeles, ...

. Held for the first time in January 2020, the event is presented by Maisa Silva and brings singers, actors and actresses from Netflix to promote new work, meet and play with the Brazilian public. The name of the event comes from the onomatopoetic word that refers to the

sound trademark A sound trademark, sound logo, or audio logo is a trademark where sound is used to perform the trademark function of uniquely identifying the commercial origin of products or services. In recent times, sounds have been increasingly used as tradem ...

of Netflix ().

History

In-person format

First edition

The first edition, in January 2020, was held in

, Brazil, with a public of over 50,000 people during the four days and big names from the original Netflix productions such as

Lana Condor Lana Therese Condor (born Trần Đồng Lan; May 11, 1997) is an American actress and YouTuber. She made her acting debut starring as Jubilee (comics), Jubilee in the superhero film ''X-Men: Apocalypse'' (2016), and gained international recogni ...

Noah Centineo Noah Gregory Centineo ( ; born May 9, 1996) is an American actor. He began his career performing on television, featuring in ''Austin & Ally'' (2011–2012) on Disney Channel and had a main role in the television series '' The Fosters'' from 20 ...

, Larissa Manoela and Jottapê, with concerts by brazilian pop stars

Anavitória Anavitória (Brazilian Portuguese: Help:IPA/Portuguese, /ɐnɐviˈtɔɾjɐ/) is a Brazilian Musical ensemble, musical duo consisting of Ana Clara Caetano Costa and Vitória Fernandes Falcão. Formed in 2015, Anavitória debuted with an EP produce ...

Melim Melim is a Brazilian trio of siblings consisting of Rodrigo, Gabriela, and Diogo Melim. In 2016, they took part in the musical reality show ''Superstar'' on TV Globo, reaching the semi-finals, not advancing to the finals. In 2018, they signed ...

, Projota, Kevin o Chris, Gretchen and Tropkillaz. The event brought together sets from various series, such as ''

Stranger Things ''Stranger Things'' is an American television series created by the Duffer brothers, Duffer Brothers for Netflix. Produced by Monkey Massacre Productions and 21 Laps Entertainment, the Stranger Things season 1, first season was released on N ...

'', ''

Sex Education Sex education, also known as sexual education, sexuality education or sex ed, is the instruction of issues relating to human sexuality, including human sexual anatomy, Human sexual activity, sexual activity, sexual reproduction, safe sex, birth ...

'' and ''

Sintonia ''Sintonia'' is a Brazilian crime teen drama television series created and directed by Kondzilla that premiered on Netflix on August 9, 2019. Narrated from the perspectives of the three characters Doni, Nando, and Rita who grew up together, th ...

'', so that the public had an immersive experience and could feel part of their favorite series.

Online format

Second edition

The second edition, in November 2020, was carried out entirely online, given the circumstances of social distancing and quarantine caused by the

. Netflix decided to create an online version of the festival hosted by the brazilian multimedia Maisa Silva and names of their original productions such as Ashley Park, Lucas Bravo, Joel Courtney and Leah Lewis with concerts by brazilian starts

Marília Mendonça Marília Dias Mendonça (; 22 July 1995 – 5 November 2021) was a Brazilian singer, songwriter and instrumentalist, posthumously recognized in Brazil as the ''Queen of Sofrência'', a subgenre of sertanejo music, and has been recognized for he ...

Pabllo Vittar Phabullo Rodrigues da Silva (born 1 November 1993), known professionally as Pabllo Vittar (), is a Brazilian drag queen and singer. Life and career 1993–2016: Early life Born in São Luís, Maranhão, São Luís, Phabullo is a fraternal twi ...

Emicida Leandro Roque de Oliveira (born August 17, 1985), better known by his stage name Emicida, is a Brazilian rapper, singer, songwriter and MC. The rapper is known for his impromptu rhymes, that made him one of the most respected MCs in Brazil. Reg ...

, Jottapê and Mila. The event also gained an Almanac version that was distributed physically and digitally, with the aim of expanding the event and covering the entire national territory. Netflix held the virtual edition for free as well as distributing 100,000 copies of an almanac with several stories, games and activities about the series and movies.

Third edition

The third edition, in September 2021, was named "Tudum: A Global Fan Event", an online event that includes audiences from other countries. The event was broadcast on YouTube, Facebook and Twitch on September 25.

Fourth edition

The event was broadcast on September 24, 2022.

Mixed format

Fifth edition

The event took place from June 16 to 18, 2023. It returned to the face-to-face format of the first edition, taking place again in the Ibirapuera Park, in São Paulo; but with a simultaneous live global online broadcasting on YouTube of the outdoors main panel in June 17, hosted one more time by Maisa Silva, but now accompanied by co-hosts ''

Outer Banks The Outer Banks (frequently abbreviated OBX) are a string of barrier islands and spits off the coast of North Carolina and southeastern Virginia, on the east coast of the United States. They line most of the North Carolina coastline, separatin ...

'' Chase Stokes and ''

Never Have I Ever "Never have I ever", also known as "I've never.." or "ten fingers", is a drinking game in which players take turns asking other players about things they have not done. Other players who have done this thing respond by taking a drink. A versi ...

'' Maitreyi Ramakrishnan. It brought big names from the original Netflix productions such as

Chris Hemsworth Christopher Hemsworth (born 11 August 1983) is an Australian actor. Born and raised in Melbourne, Victoria, and Bulman, Northern Territory, he rose to prominence playing Kim Hyde in the Australian television series ''Home and Away'' (2004� ...

Arnold Schwarzenegger Arnold Alois Schwarzenegger (born July30, 1947) is an Austrian and American actor, businessman, former politician, and former professional bodybuilder, known for his roles in high-profile action films. Governorship of Arnold Schwarzenegger, ...

Benedict Wong Benedict Wong (born 3 July 1971) is an English actor. He began his career on stage before starring in the film '' Dirty Pretty Things'' (2002), which earned him a British Independent Film Award nomination, and the BBC sitcom '' 15 Storeys High ...

Zack Snyder Zachary Edward Snyder (born March 1, 1966) is an American filmmaker. He made his feature film debut in 2004 with ''Dawn of the Dead (2004 film), Dawn of the Dead'', a remake of the 1978 horror film Dawn of the Dead (1978 film), of the same name ...

Gal Gadot Gal Gadot (; born 30 April 1985) is an Israeli actress. She gained recognition for portraying Wonder Woman in the DC Extended Universe films (2016–2023). In 2018, Gadot was named one of ''Time''s 100 most influential people and ranked by ''F ...

and

Henry Cavill Henry William Dalgliesh Cavill ( ; born 5 May 1983) is a British actor. He gained worldwide recognition for portraying Superman in the DC Extended Universe (DCEU), beginning with '' Man of Steel'' (2013) and reprising the role in '' Batman v S ...

, as well as the main cast of ''

One Piece ''One Piece'' (stylized in all caps) is a Japanese manga series written and illustrated by Eiichiro Oda. It follows the adventures of Monkey D. Luffy and his crew, the Straw Hat Pirates, as he explores the Grand Line in search of the myt ...

''.

Sixth edition

The 2025 edition was held on May 31 at the

Kia Forum The Kia Forum, also known as Los Angeles Forum and formerly Great Western Forum, is a multi-purpose indoor arena in Inglewood, California, United States, adjacent to Los Angeles. Located on West Manchester Boulevard, with Pincay Drive to th ...

in Greater Los Angeles, United States and was the first time that the event has a more globally perspective. Unlike the previous editions, the event was broadcast live by Netflix.

Lady Gaga Stefani Joanne Angelina Germanotta (born March 28, 1986), known professionally as Lady Gaga, is an American singer, songwriter, and actress. Known for her image reinventions and versatility across the entertainment industry, she is an influ ...

performed at the event, and

Cookie Monster Cookie Monster is a blue List of Sesame Street Muppets, Muppet character on the PBS/HBO children's television show ''Sesame Street.'' He is best known for his voracious appetite and his famous eating catchphrases, such as "Me want cookie!" As ...

from

Sesame Street ''Sesame Street'' is an American educational television, educational children's television series that combines live-action, sketch comedy, animation, and puppetry. It is produced by Sesame Workshop (known as the Children's Television Worksh ...

appeared in the event to promote the upcoming 56th season.

Tudum (website)

On December 9, 2021, Netflix announced the launch o
Tudum.com
an official companion website named after the annual event, a public relations service offering news, lists, interviews, editorials, and behind-the-scenes videos for its television shows and films.

References

External links

* {{Netflix 2020 establishments in Brazil Annual events Entertainment events in Brazil Events in São Paulo Festivals established in 2020 Netflix