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Truveo is a search engine for Web video, based in San Francisco and operated by Oath Inc. It was founded in 2004 by Timothy Tuttle and Adam Beguelin.About Truveo
, by Truveo, Inc., retrieved on March 25, 2008.
Truveo launched its first commercial video search service in September 2005.Truveo - Video Search
by Michael Arrington, TechCrunch, September 21, 2005.
Truveo was acquired by AOL in January 2006.
by Greg Sandoval, CNet News.com, January 10, 2006.
The name Truveo is a combination of the
modern French French ( or ) is a Romance language of the Indo-European family. Like all other Romance languages, it descended from the Vulgar Latin of the Roman Empire. French evolved from Northern Old Gallo-Romance, a descendant of the Latin spoken in ...
verb ''trouver'' (meaning "to find") and the Latin term
video Video is an Electronics, electronic medium for the recording, copying, playback, broadcasting, and display of moving picture, moving image, visual Media (communication), media. Video was first developed for mechanical television systems, whi ...
(meaning "I see"). In addition to operating its own search engine at truveo.com, Truveo powers video search on hundredsAwesome: AOL's Truveo Launches New Video Destination Page for "All the Video on the Web"
by Andy Plesser, Beet.TV, August 16, 2007.
of websites including
Microsoft Microsoft Corporation is an American multinational corporation and technology company, technology conglomerate headquartered in Redmond, Washington. Founded in 1975, the company became influential in the History of personal computers#The ear ...
websites,
Sports Illustrated ''Sports Illustrated'' (''SI'') is an American sports magazine first published in August 1954. Founded by Stuart Scheftel, it was the first magazine with a circulation of over one million to win the National Magazine Award for General Excellen ...
,
Brightcove Brightcove, Inc. is an American software company based in Boston, Massachusetts, that produces an online video platform. Founded in 2004 by Jeremy Allaire and Bob Mason, the company went public in 2012, and in 2025 was acquired by Bending Spoons. ...
, CBS Radio websites,
Qwest Qwest Communications International, Inc. was a United States telecommunications carrier. Qwest provided local service in 14 western and midwestern U.S. states: Arizona, Colorado, Idaho, Iowa, Minnesota, Montana, Nebraska, New Mexico, North Dako ...
, CNET Search.com,
CSTV CBS Sports Network (a.k.a. CBSSN) is an American digital cable and satellite television network owned by the CBS Entertainment Group unit of Paramount Global. When it launched in 2002 as the National College Sports Network (later College Sports ...
, Excite, Flock,
Infospace Infospace, Inc. was an American company that offered private label search engine, online directory, and provider of metadata feeds. The company's flagship metasearch site was Dogpile and its other notable consumer brands were WebCrawler and Me ...
, Kosmix,
Netvibes Netvibes is a French subsidiary of Dassault Group that previously ran a World Wide Web, web service offering a Dashboard (computing), dashboard and feed reader. History 2005–2012 Founded in 2005 by Tariq Krim, the company provided software f ...
, Pageflakes, Widgetbox, and others.CBS Radio Pacts With AOL's Truveo
by Katy Bachman, Mediaweek, November 28, 2007.
AOL's Truveo Builds Video Search Network With 40 Million Users
, by Greg Sterling, Search Engine Land, June 20, 2007.
Truveo Unlocks Sports Videos From SI Vault
, by David Utter, WebProNews, March 22, 2008.
Truveo claims to be one of the largest and most widely used
video search engine A video search engine is a web-based search engine which crawls the web for video content. Some video search engines parse externally hosted content while others allow content to be uploaded and hosted on their own servers. Some engines also allo ...
s, indexing over 600 million videos and reaching 75 million unique visitors every month across all websites it powers.Truveo Index Hits 100 Million Videos
by Greg Sterling, Search Engine Land, January 4, 2008.
Truveo Aims for A Billion Indexed Videos
, by David Utter, WebProNews, January 3, 2008.

by Kate Rockwood, Fast Company, April 2008.
As of March, 2008, the Alexa traffic ranking for the truveo.com website alone was about 600.truveo.com - Traffic Details from Alexa
Alexa, retrieved on March 25, 2008.
In 2008, Pete Kocks, Truveo's chief architect took over as general manager of Truveo. In December 2010, Truveo launched a new version of video search that included: * TV Show search: An index of television shows linked to episodes and clips available on the web. * Movie search: An index of movies linked to places to purchase, rent, or stream movies on multiple sites. * Music video search: An index music artists linked to music videos featuring those artists on the web. * Celebrity search: An index of celebrities linked to videos in which they appear. The celebrity search feature uses a novel approach of detecting a person's vocal fingerprint to find when celebrities appear online. An overview of the technology is provided in thi
video
As a Web-wide
video search engine A video search engine is a web-based search engine which crawls the web for video content. Some video search engines parse externally hosted content while others allow content to be uploaded and hosted on their own servers. Some engines also allo ...
, Truveo competes with
Google Video Google Video was a free video hosting service, originally launched by Google on January 25, 2005. Initially focused on searching TV program transcripts, it soon evolved to allow hosting video clips on Google servers and embedding onto other ...
, Bing Video, and Blinkx among others. The site claims that its
web crawling Web crawler, sometimes called a spider or spiderbot and often shortened to crawler, is an Internet bot that systematically browses the World Wide Web and that is typically operated by search engines for the purpose of Web indexing (''web spider ...
technology can find more videos and better
metadata Metadata (or metainformation) is "data that provides information about other data", but not the content of the data itself, such as the text of a message or the image itself. There are many distinct types of metadata, including: * Descriptive ...
than conventional web crawlers for video. As of 2018, the website redirects to
Yahoo! Yahoo (, styled yahoo''!'' in its logo) is an American web portal that provides the search engine Yahoo Search and related services including My Yahoo, Yahoo Mail, Yahoo News, Yahoo Finance, Yahoo Sports, y!entertainment, yahoo!life, and its a ...
.


History

* ''Spring 2004'': Truveo was founded by Timothy Tuttle and Adam Beguelin. * ''September 2005'': Truveo launches the first version of its Web-wide
video search engine A video search engine is a web-based search engine which crawls the web for video content. Some video search engines parse externally hosted content while others allow content to be uploaded and hosted on their own servers. Some engines also allo ...
. * ''January 2006'': Truveo is acquired by
AOL AOL (formerly a company known as AOL Inc. and originally known as America Online) is an American web portal and online service provider based in New York City, and a brand marketed by Yahoo! Inc. The service traces its history to an online ...
. * ''Spring 2006'': Truveo powers video search on
AOL AOL (formerly a company known as AOL Inc. and originally known as America Online) is an American web portal and online service provider based in New York City, and a brand marketed by Yahoo! Inc. The service traces its history to an online ...
websites including AOL Video and AOL Search.AOL Set to Roll Out New Services
CNN Money, February 20, 2006.
* ''September 2006'': Truveo powers video search on
Microsoft Microsoft Corporation is an American multinational corporation and technology company, technology conglomerate headquartered in Redmond, Washington. Founded in 1975, the company became influential in the History of personal computers#The ear ...
websites.Microsoft Upgrades Live Search Offerings
, by Chris Sherman, Search Engine Warch, September 12, 2006.
* ''September 2006'': Truveo launches Developer Program and offers open
API An application programming interface (API) is a connection between computers or between computer programs. It is a type of software interface, offering a service to other pieces of software. A document or standard that describes how to build ...
s to developers worldwide.AOL Opens Video Search Engine to Developers
by Carline McCarthy, CNet News.com, September 18, 2006.
* ''June 2007'': Truveo reaches nearly 40 million monthly unique visitors and is adopted by hundreds of new partners.Truveo Growing 50% Per Month, Says Video Search Becoming More Important
by Michael Arrington, TechCrunch, June 19, 2007.
* ''August 2007'': Truveo relaunches the truveo.com website.AOL Relaunches Truveo Video Search Site
by K.C. Jones, InformationWeek, August 17, 2007.
Truveo Video Search Is Well Worth Patience
by Katherine Boehret, The Wall Street Journal, August 22, 2007.

, by Harry McCracken, PC World, August 16, 2007.
* ''Fall 2007'': Truveo expands internationally into 16 countries.
, by Jeremy Kirk, InfoWorld, October 31, 2007.
Video Search Engine Truveo Expands To More Countries
by Greg Sterling, Search Engine Land, December 11, 2007.
* ''January 2008'': Truveo grows to reach 50 million monthly unique visitors and expands index beyond 100 million videos. * ''June 2008'': Truveo launches its new website. * ''December 2008'': Truveo grows to reach over 73 million monthly unique visitors (source: comScore) and expands index beyond 300 million videos. * ''June 2009'': Truveo launches its new website.AOL's Truveo relaunches as improved video search destination
by Greg Sterling, Search Engine Land, Jun 25, 2009 at 10:10am ET
* ''June 2010'': Truveo launches new Facebook app that includes recommendations based on what your friends like.Truveo launches video search app on Facebook
by Mark Walsh, June 10, 2010, 10:21 PM
* ''December 2010'': After 2 years in development Truveo launches new video search engine including: video search, TV Show search, movie search, music video search, and celebrity search that uses voice recognition.


International address


References


External links


Truveo Video Search Engine

Truveo Developer Center

Understanding Modern Video Search Engines
{{Webarchive, url=https://web.archive.org/web/20080515063534/http://www.truveo.com/Video-Search-Keynote-at-iHollywood-by-Tim-Tuttle/id/3645822454 , date=2008-05-15 iHollywood Forum Keynote Presentation by Timothy Tuttle, CEO & Founder of Truveo, July 2007. Domain-specific search engines American entertainment websites Multilingual websites Internet properties established in 2004