Travelodge or Travelodge by Wyndham (formerly branded ''TraveLodge'') refers to several hotel chains around the world. Current operations include the

United States The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...

Canada Canada is a country in North America. Its Provinces and territories of Canada, ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, making it the world's List of coun ...

, the

United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Northwestern Europe, off the coast of European mainland, the continental mainland. It comprises England, Scotlan ...

Spain Spain, or the Kingdom of Spain, is a country in Southern Europe, Southern and Western Europe with territories in North Africa. Featuring the Punta de Tarifa, southernmost point of continental Europe, it is the largest country in Southern Eur ...

Ireland Ireland (, ; ; Ulster Scots dialect, Ulster-Scots: ) is an island in the North Atlantic Ocean, in Northwestern Europe. Geopolitically, the island is divided between the Republic of Ireland (officially Names of the Irish state, named Irelan ...

New Zealand New Zealand () is an island country in the southwestern Pacific Ocean. It consists of two main landmasses—the North Island () and the South Island ()—and List of islands of New Zealand, over 600 smaller islands. It is the List of isla ...

Australia Australia, officially the Commonwealth of Australia, is a country comprising mainland Australia, the mainland of the Australia (continent), Australian continent, the island of Tasmania and list of islands of Australia, numerous smaller isl ...

and several countries in Asia. As of December 31, 2018, it had 435 properties with 31,005 rooms.

United States

The Travelodge brand was one of the first motel chains in the United States. Travelodge Corporation, was incorporated by founder Scott King in

Southern California Southern California (commonly shortened to SoCal) is a geographic and Cultural area, cultural List of regions of California, region that generally comprises the southern portion of the U.S. state of California. Its densely populated coastal reg ...

in 1939. The first TraveLodge opened in

San Diego San Diego ( , ) is a city on the Pacific coast of Southern California, adjacent to the Mexico–United States border. With a population of over 1.4 million, it is the List of United States cities by population, eighth-most populous city in t ...

in 1940. For many years, Travelodge was headquartered in

El Cajon, California El Cajon ( , ; Spanish language, Spanish: El Cajón, lit. 'the box') is a city in San Diego County, California, United States, east of downtown San Diego. The city takes its name from Rancho El Cajon, Rancho El Cajón, which was named for the ...

, east of San Diego. During its early years, TraveLodge emphasized itself as a budget

motel A motel, also known as a motor hotel, motor inn or motor lodge, is a hotel designed for motorists, usually having each room entered directly from the Parking lot, parking area for motor vehicles rather than through a central Lobby (room), lo ...

chain that offered functional accommodations at rates lower than other chains. TraveLodge also emphasized that its motels were centrally located in or near downtown areas in order to be convenient to local restaurants, churches, theatres, shopping areas and tourist attractions. Today, however, there are many different hotel "tiers" that Travelodge offers, from budget-priced properties to full-service high-rise hotels. Travelodge purchased the Skylight Inn of America Inn in 1988, which was founded only six years prior in

Cleveland, Ohio Cleveland is a city in the U.S. state of Ohio and the county seat of Cuyahoga County, Ohio, Cuyahoga County. Located along the southern shore of Lake Erie, it is situated across the Canada–United States border, Canada–U.S. maritime border ...

, In 1996, the

Forte Group Forte Group plc was a British hotel and restaurant company. It was listed on the London Stock Exchange and was a constituent of the FTSE 100 Index The Financial Times Stock Exchange 100 Index, also called the FTSE 100 Index, FTSE 100, F ...

sold the Travelodge operation in North America. The trademark rights and franchise system were acquired for $39 million by HFS Inc., owner of other hotel brands such as

Days Inn Days Inn is a hotel chain headquartered in the United States. It was founded in 1970 by Cecil B. Day, who opened the first location in Tybee Island, Georgia. The brand is now a part of the Wyndham Hotels and Resorts, headquartered in Parsippany ...

and

Ramada Ramada is a large American multinational hotel chain owned by Wyndham Hotels & Resorts. As of December 31, 2022, it operates 851 hotels with 120,344 rooms across 63 countries under the Ramada brand. Name The ''Ramada'' name derives from th ...

. HFS was later merged into Cendant Corporation, and Cendant's hotel services, including Travelodge, were spun off as

Wyndham Hotels and Resorts Wyndham Hotels & Resorts, Inc., is an American hospitality company based in Parsippany, New Jersey, United States. It describes itself as the largest hotel franchisor in the world, with 9,100 locations. The company was formed on June 1, 2018 ...

in 2006.

Travelodge Emlenton PA Sleepy Bear Mascot

Targeting families with children, Travelodge is well-known for its mascot Sleepy Bear, a smiling, sleep-walking

teddy bear A teddy bear, or simply a teddy, is a stuffed toy in the form of a bear. The teddy bear was named by Morris Michtom after the 26th president of the United States, Theodore Roosevelt; it was developed apparently simultaneously in the first deca ...

wearing a nightcap with his name, a

nightshirt A nightshirt is a garment intended for wear while sleeping, often with a nightcap. It is longer than most regular shirts, reaching down below the knees, leaving some of the legs uncovered. It is often referred to as a nightgown for men, but now ...

with the Travelodge logo, and slippers. The logo was created in 1954 by Robert Hale, while employed by Dan Lawrence Advertising agency of San Diego. Years ago, Travelodge would give a free toy plush bear to any child staying in the Sleepy Bear Den room, of which every Travelodge had at least one. The Sleepy Bear mascot has largely been retired, but can still be seen on some older Travelodge signs and is still used on some advertising. Travelodge also has a brand of lower-price motels called Thriftlodge with another mascot named TJ, a freckle-faced bear with a baseball cap and a T-shirt with the Thriftlodge logo and the name TJ on it.

Travelodge in other countries

Asia / Australia

Headquartered in Australia and Singapore, Travelodge Hotels Asia is responsible for the development, management and franchise of all Travelodge hotels in 22 key markets throughout Asia. The launch of Travelodge Kowloon in Hong Kong in January 2017 marks the first strategic step and key milestone for Travelodge Hotels Asia. The company, owned by Singapore-listed ICP, has expanded in other Asian countries including Thailand, Singapore, Malaysia, South Korea and Japan. Throughout 2024, Travelodge has launched several new hotels in Seoul and Busan, South Korea. Travelodge Hotels Asia has also recently opened their 20th hotel in Kyoto, Japan.

Canada

The Canadian Travelodge hotels are unusual for a

Wyndham Wyndham may refer to: *Wyndham (name), a surname and given name Places Australia *City of Wyndham, an LGA (local government area) in Victoria * Shire of Wyndham-East Kimberley, a LGA in Western Australia * Wyndham Important Bird Area, Western Aust ...

chain. Though operating under the Travelodge brand, Travelodge Canada administers the Master Licence for Travelodge and

Thriftlodge Travelodge or Travelodge by Wyndham (formerly branded ''TraveLodge'') refers to several hotel chains around the world. Current operations include the United States, Canada, the United Kingdom, Spain, Ireland, New Zealand, Australia and several co ...

in Canada. Travelodge Canada Corp. is owned by Superior Lodging Development TL Corporation based in

Calgary Calgary () is a major city in the Canadian province of Alberta. As of 2021, the city proper had a population of 1,306,784 and a metropolitan population of 1,481,806 making it the third-largest city and fifth-largest metropolitan area in C ...

, Alberta.

United Kingdom

Travelodge has been running in the UK since the first hotel opened at

Burton Upon Trent Burton upon Trent, also known as Burton-on-Trent or simply Burton, is a market town in the borough of East Staffordshire in the county of Staffordshire, England, close to the border with Derbyshire. At the 2021 United Kingdom census, 2021 censu ...

in 1985. The company has been through several changes of ownership and reached £1bn in debts by 2008. The chain is currently being financed by

Goldman Sachs The Goldman Sachs Group, Inc. ( ) is an American multinational investment bank and financial services company. Founded in 1869, Goldman Sachs is headquartered in Lower Manhattan in New York City, with regional headquarters in many internationa ...

and the hedge fund groups GoldenTree Asset Management and

Avenue Capital Group Avenue Capital Group is an American multinational investment firm focusing on distressed securities and private equity with regional teams focusing on opportunities in the United States, Europe and Asia. The firm operates as both a private equit ...

References

External links

{{Hotel chains Motels Hotel chains Franchises Motels in the United States Companies based in Morris County, New Jersey American companies established in 1939 Hotels established in 1939 1939 establishments in California David and Simon Reuben Wyndham brands Private equity portfolio companies