Toyota Motor East Japan is a manufacturing subsidiary of the

Toyota is a Japanese Multinational corporation, multinational Automotive industry, automotive manufacturer headquartered in Toyota City, Aichi, Japan. It was founded by Kiichiro Toyoda and incorporated on August 28, 1937. Toyota is the List of manuf ...

group based in Japan. It was founded in July 2012 by the merger of

Central Motors Central Motor Co., Ltd. was a Japanese manufacturer of cars within the Toyota Group. It was founded on 4 September 1950 by Ryuichi Tomiya. The company operated five plants, all located in Japan. It was one of the biggest export vehicle manufactu ...

Kanto Auto Works was a Japanese car manufacturer. It was a member of the Toyota Group. In July 2012, Kanto Auto Works and two other Toyota subsidiaries were merged to form Toyota Motor East Japan. History In April 1946, Kanto Auto Works was established in Y ...

and Toyota Motors Tohoku.

History

Following the Tōhoku earthquake, the President of Toyota,

Akio Toyoda is a Japanese business executive who is the chairman of Toyota Motor Corporation. He was previously the company's president and chief executive officer (CEO). Toyoda is a great-grandson of the industrialist, Sakichi Toyoda, and a grandson of bot ...

, announced a reorganisation of the operations for the area, naming it the third production centre after Chubu and Kyushu. On 1 July 2012, Toyota Motors Tohoku, Kanto Auto Works and Central Motors were merged to form Toyota Motor East Japan. The new company focused on developing and manufacturing

compact car Compact car is a vehicle size class—predominantly used in North America—that sits between subcompact cars and mid-size cars. "Small family car" is a British term and a part of the C-segment in the European car classification. However, before ...

s, engines and other components. In August 2012, Toyota Motor East Japan's Higashi-Fuji plant started the production of the second-generation Porte and the

Spade A spade is a tool primarily for digging consisting of a long handle and blade, typically with the blade narrower and flatter than the common shovel. Early spades were made of riven wood or of animal bones (often shoulder blades). After the a ...

, replacing

Daihatsu is a Japanese automobile manufacturer headquartered in Ikeda, Osaka Prefecture, Japan. One of the oldest surviving Japanese internal combustion engine manufacturers, the company was known for building three-wheeled vehicles and off-road vehicle ...

which had assembled the first-generation Porte at its

Kyoto Kyoto ( or ; Japanese language, Japanese: , ''Kyōto'' ), officially , is the capital city of Kyoto Prefecture in the Kansai region of Japan's largest and most populous island of Honshu. , the city had a population of 1.46 million, making it t ...

plant. In November 2015, Toyota started the process of moving the production of the Vitz from

Toyota Industries is a Japanese machine maker. Originally, and still actively (), a manufacturer of automatic looms, it is the company from which Toyota Motor Corporation developed. It is the world's largest manufacturer of forklift trucks measured by revenues. ...

to Toyota Motor East Japan's Iwate plant with the aim of consolidating compact/subcompact car assembly in the Northeast and reducing costs. The move was completed in October 2018. Toyota also announced it plans to eventually transfer all the Corolla production from Toyota Motor East Japan to its

Takaoka plant The Toyota Takaoka Assembly Plant, also known as Takaoka Plant, was built in Toyota City, Aichi, Japan in 1966 to build the first Corolla (series KE10). Production officially began January 1967 where production was transferred from the Motomachi ...

. Toyota Motor East Japan began manufacturing the second generation Sienta during 2015, replacing Daihatsu as the assembler of that model for Japan. In December 2016, the company started production of the C-HR at its Iwate plant. In November 2017, it started the production of a new version of the JPN Taxi (

taxicab A taxi, also known as a taxicab or simply a cab, is a type of vehicle for hire with a Driving, driver, used by a single passenger or small group of passengers, often for a non-shared ride. A taxicab conveys passengers between locations of thei ...

for Japan), which replaced the

Toyota Comfort The and the long-wheelbase Toyota Crown Comfort are a line of mid-size sedans produced by Toyota between 1995 and 2018. A platform derivative of the Toyota Mark II (X80), the Comfort was aimed at fleet buyers with a primary focus on taxic ...

previously manufactured at the Higashi-Fuji plant since 1995. The new JPN Taxi is based on the 2nd generation Sienta and was initially assembled at the same location as its predecessor. A full deployment of the new model was expected before the

2020 Olympics The officially the and officially branded as were an international multi-sport event that was held from 23 July to 8 August 2021 in Tokyo, Japan, with some of the preliminary sporting events beginning on 21 July 2021. Tokyo ...

. Production of the second-generation

Century A century is a period of 100 years or 10 decades. Centuries are numbered ordinally in English and many other languages. The word ''century'' comes from the Latin ''centum'', meaning ''one hundred''. ''Century'' is sometimes abbreviated as c. ...

, a model also assembled at Higashi-Fuji, stopped in January 2017. In 2018, Higashi-Fuji started to manufacture the third-generation Century. In June 2018, Toyota Motor East Japan announced plans to relocate production and employees through its plants within the year. Later, the company also said it would close the Higashi-Fuji plant by 2020 and relocate production of the JPN Taxi and Porte to its Iwate and Miyagi plants. Other models would be transferred to different subsidiaries of the Toyota group. The Higashi-Fuji Technical Centre would continue in operation. In February 2020, the company started deliveries of the Yaris assembled at its Iwate plant, replacing the Vitz nameplate. In August 2020, Toyota Motor East Japan started assembling the Yaris Cross at Miyagi and announced it would also be produced from October at Iwate. On 10 December 2020, the Higashi-Fuji plant ended car assembly. The Porte and Spade were finally discontinued, the JPN Taxi was moved to the Miyagi plant, and the Century to Toyota's

Motomachi plant This list comprises Toyota's manufacturing facilities worldwide, as well as others that are jointly owned by the company or run under a contract. Toyota manufacturing facilities Asia Japan There are a total of sixteen Toyota-owned factories in ...

. The Higashi-Fuji plant was closed down at the end of the month. By 2020, as the profitability of small cars was low for Toyota and specifically for Toyota Motor East Japan when compared to Daihatsu, with longer development times and bigger production costs, Toyota Motor East Japan send workers to Daihatsu for two years to learn the systems of the sister company. The learned methods were introduced to Toyota Motor East Japan from late 2022. At the end of July 2021, the company started assembling the second-generation

Aqua Aqua is the Latin word for water. As such, it is often used in many words which relate to water, such as aquatic life. In English, it may also refer to: Arts * Aqua (color), a greenish-blue color Business * Aqua (Chicago), an 82-story resid ...

at its Iwate plant. The first-generation Aqua was produced by the Iwate plant since before the establishment of Toyota Motor East Japan. In September 2022, the third-generation Sienta started to roll off at Miyagi. In June 2023, Toyota Motor East Japan said it would start assembling the

Lexus LBX The is a subcompact luxury crossover SUV (B-segment) marketed by Lexus, a luxury division of Toyota. Primarily developed for Europe and Japan, it was introduced in June 2023 in Milan, Italy as the smallest crossover model in Lexus' lineup, slo ...

at the Iwate plant, the company's first

Lexus is the luxury vehicle division of the Japanese automaker Toyota, Toyota Motor Corporation. The Lexus brand is marketed in more than 90 countries and territories worldwide and is Japan's largest-selling make of premium cars. It has ranked amon ...

-badged vehicle. C-HR's production ended by July. Production of the new model started in December of that year.

Facilities

The company has plants for assembly at Miyagi (Ohira) and Iwate (

Kanegasaki, Iwate is a town located in Iwate Prefecture, Japan. , the town had an estimated population of 15,580, and a population density of 87 persons per km² in 6,155 households. The total area of the town is . In June 2001, the 34.8 hectare old centre of to ...

). There are two overseas bases, one in Brazil and other in Thailand. The head offices are in Miyagi.

Products

, Toyota cars produced by Toyota Motor East Japan include: the Sienta, the Corolla, the JPN Taxi, the Yaris Cross (Miyagi); the Aqua, the C-HR, the Yaris, the Yaris Cross (Iwate). The company also produces engines and other auto parts,

wheelchair A wheelchair is a mobilized form of chair using two or more wheels, a footrest, and an armrest usually cushioned. It is used when walking is difficult or impossible to do due to illnesses, injury, disabilities, or age-related health conditio ...

s and car lifters.

Miyagi Ohira plant

Toyota Sienta The is a mini MPV with sliding doors manufactured by Toyota. It was introduced in September 2003, based on the Vitz/ Yaris subcompact car, and is available at all Toyota dealerships in Japan. The Sienta is sold in Japan, Hong Kong, Singapor ...

Toyota Corolla Axio The is a series of compact cars (formerly subcompact) manufactured and marketed globally by the Japanese automaker Toyota Motor Corporation. Introduced in 1966, the Corolla was the best-selling car worldwide by 1974 and has been one of the bes ...

* Toyota Corolla Fielder *

Toyota JPN Taxi The , sometimes known as the Toyota Japan Taxi, is a hybrid electric taxicab built to universal design specifications mandated by the Japanese government. Exhibited as the JPN Taxi Concept at the 43rd Tokyo Motor Show in 2013, it has been prod ...

Toyota Corolla Cross The is a Compact crossover SUV produced by the Japanese automaker Toyota since 2020. Adopting the Corolla nameplate, it is positioned as a more practical and larger alternative to the C-HR and is built on the same TNGA-C (GA-C) platform as ...

Iwate plant

Toyota Aqua The is a full hybrid electric subcompact/supermini hatchback (B-segment) manufactured and marketed by Toyota since 2011. The nameplate is exclusive to the Japanese domestic market, as the vehicle was exported to overseas markets as the Priu ...

Toyota Yaris The is a supermini/subcompact car sold by Toyota since 1999, replacing the Starlet and Tercel. Up to 2019, Toyota had used the Yaris nameplate on export versions of various Japanese-market models, with some markets receiving the same vehicl ...

Toyota Yaris Cross The is a nameplate used by the Japanese automaker Toyota for two vehicles in the subcompact crossover SUV category (B-segment). The nameplate first appeared for the crossover SUV counterpart of the Toyota Yaris (XP210), XP210 model Yaris base ...

Baseball team

Toyota Motor East Japan has a namesake

baseball Baseball is a bat-and-ball games, bat-and-ball sport played between two team sport, teams of nine players each, taking turns batting (baseball), batting and Fielding (baseball), fielding. The game occurs over the course of several Pitch ...

company team established in April 2012 (as the Kanto Auto Works team) and participating in

semi-professional Semi-professional sports are sports in which athletes are not participating on a full-time basis, but still receive some payment. Semi-professionals are not amateur because they receive regular payment from their team, but generally at a cons ...

championships. In 2018, it entered for the first time to the main competition of the national

Intercity baseball tournament The intercity baseball tournament (都市対抗野球大会 ''Toshi Taikō yakyū taikai'') of Japan, commonly known as "Summer All-star or Mid-Summer Classic " (真夏の球宴 ''manatsu no kyūen''), is an annual nationwide industrial baseba ...

References

External links

* {{Japan Toyota subcontracting assembly Toyota subsidiaries Toyota Group