The tongue and lips logo or alternatively the lips and tongue logo, also known as the Hot Lips logo, or the Rolling Stones Records logo, or simply the Rolling Stones logo, is a logo designed by the English art designer John Pasche for the

rock Rock most often refers to: * Rock (geology), a naturally occurring solid aggregate of minerals or mineraloids * Rock music, a genre of popular music Rock or Rocks may also refer to: Places United Kingdom * Rock, Caerphilly, a location in Wale ...

band

The Rolling Stones The Rolling Stones are an English Rock music, rock band formed in London in 1962. Active for over six decades, they are one of the most popular, influential, and enduring bands of the Album era, rock era. In the early 1960s, the band pione ...

in 1970. It has been called the most famous logo in the history of popular music. The logo has remained on all post-1970 albums and singles by the Rolling Stones, in addition to the band's merchandise (from t-shirts to fire lighters) and their stage sets.

History

The Rolling Stones needed a poster for their 1970 European Tour, but they were unhappy with the designs that were offered to them by their then record company

Decca Records Decca Records is a British record label established in 1929 by Edward Lewis (Decca), Edward Lewis after his acquisition of a gramophone manufacturer, The Decca Gramophone Company. It set up an American subsidiary under the Decca name, which bec ...

. The band began to look for a design student to design not only the poster, but also a logo or symbol which could be used on note paper, a programme cover and a cover for the press book. John Pasche was in his third and final year at the time on his

Master of Arts A Master of Arts ( or ''Artium Magister''; abbreviated MA or AM) is the holder of a master's degree awarded by universities in many countries. The degree is usually contrasted with that of Master of Science. Those admitted to the degree have ...

degree at the

Royal College of Art The Royal College of Art (RCA) is a public university, public research university in London, United Kingdom, with campuses in South Kensington, Battersea and White City, London, White City. It is the only entirely postgraduate art and design uni ...

London London is the Capital city, capital and List of urban areas in the United Kingdom, largest city of both England and the United Kingdom, with a population of in . London metropolitan area, Its wider metropolitan area is the largest in Wester ...

1970 when

Mick Jagger Sir Michael Philip Jagger (born 26 July 1943) is an English musician. He is known as the lead singer and one of the founder members of The Rolling Stones. Jagger has co-written most of the band's songs with lead guitarist Keith Richards; Jagge ...

approached him, having seen his designs at the final degree show. Having accepted the commission, Pasche started working on the poster. Jagger accepted his second and final version. For the logo, Jagger had suggested the tongue of the

Hindu Hindus (; ; also known as Sanātanīs) are people who religiously adhere to Hinduism, also known by its endonym Sanātana Dharma. Jeffery D. Long (2007), A Vision for Hinduism, IB Tauris, , pp. 35–37 Historically, the term has also be ...

goddess

Kali Kali (; , ), also called Kalika, is a major goddess in Hinduism, primarily associated with time, death and destruction. Kali is also connected with transcendental knowledge and is the first of the ten Mahavidyas, a group of goddesses who p ...

. Pasche said at the time, "The design concept for the tongue was to represent the band's anti-authoritarian attitude, Mick's mouth, and the obvious sexual connotations. I designed it in such a way that it was easily reproduced and in a style I thought could stand the test of time." In an interview with ''

The New York Times ''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of ...

'', Pasche recalled that, "I didn't want to do anything Indian, because I thought it would be very dated quickly, as everyone was going through that phase at the time". However, it did inspire him to his design. In New York, Craig Braun as the owner and creative director of the Sound Packaging Corporation, had a deadline to complete the artwork for the band's ''

Sticky Fingers ''Sticky Fingers'' is the ninth studio album by the English rock band the Rolling Stones. It was released on 23 April 1971 on the Rolling Stones' new label, Rolling Stones Records. The Rolling Stones had been contracted by Decca Records an ...

'' album and he needed the logo from Pasche. Illustrators at Craig Braun's Sound Packaging Corporation finished the logo by narrowing the tongue, adding more white around the lips and tongue, with black to highlight the throat, then blew it up to cover the entire inside sleeve of the American release of ''Sticky Fingers'' album. Pasche's version was used internationally. The poster by Pasche for the 1970 European Tour was completed, although the first time that the logo was used was on 26 March 1971, when it appeared on VIP passes to the concert at the

Marquee Club The Marquee Club was a music venue in London, England, that opened in 1958 with a range of jazz and skiffle acts. It was a small and relatively cheap club, in the heart of London's West End of London, West End. It was the location of the first ...

, which was at the end of their 1971 UK Tour. Pasche was paid just £50 in 1970 for the logo, he was paid a further £200 in 1972. In 1984 Pasche sold his copyright of the logo to the Rolling Stones' commercial arm, Musidor BV, for £26,000. In 2008, London's

Victoria and Albert Museum The Victoria and Albert Museum (abbreviated V&A) in London is the world's largest museum of applied arts, decorative arts and design, housing a permanent collection of over 2.8 million objects. It was founded in 1852 and named after Queen ...

(V&A) bought Pasche's original artwork of the Rolling Stones tongue and lips logo for £51,000 ($92,500). The

Art Fund Art Fund (formerly the National Art Collections Fund) is an independent membership-based British charity, which raises funds to aid the acquisition of artworks for the nation. It gives grants and acts as a channel for many gifts and bequests, as ...

paid half towards the artwork at Chicago online auction house, Mastro Auctions. Victoria Broakes, head of exhibitions at the V&A said, "The Rolling Stones' Tongue is one of the first examples of a group using branding and it has become arguably the world's most famous rock logo." In 2012, the band commissioned

Shepard Fairey Frank Shepard Fairey (born February 15, 1970) is an American contemporary artist, activist and founder of OBEY Clothing who emerged from the skateboarding scene. In 1989, he designed the " Andre the Giant Has a Posse" (...OBEY...) sticker campa ...

to update the logo for their 50th anniversary. After the death of

Charlie Watts Charles Robert Watts (2 June 1941 – 24 August 2021) was an English musician who was the drummer of the Rolling Stones from 1963 until his death in 2021. Originally trained as a Graphic designer, graphic artist, Watts developed an interest i ...

in 2021, the logo was changed to black for the

No Filter Tour The No Filter Tour was a European/North American concert tour by the Rolling Stones which began on 9 September 2017 in Hamburg, Germany. The tour was scheduled to conclude in 2020 but had to be postponed due to the COVID-19 pandemic. The tour ...

in his memory.

Creator dispute

While ''

'' and others have previously stated that John Pasche created the tongue and lips logo, older sources have indicated otherwise.

New York Daily News The ''Daily News'' is an American newspaper based in Jersey City, New Jersey. It was founded in 1919 by Joseph Medill Patterson in New York City as the ''Illustrated Daily News''. It was the first U.S. daily printed in Tabloid (newspaper format ...

, ''

Florida Today ''Florida Today'' is the major daily newspaper serving Brevard County, Florida. Al Neuharth of the Gannett corporation started the paper in 1966, and some of the things he did with this newspaper presaged what he would later do at ''USA Toda ...

'',

CNN Cable News Network (CNN) is a multinational news organization operating, most notably, a website and a TV channel headquartered in Atlanta. Founded in 1980 by American media proprietor Ted Turner and Reese Schonfeld as a 24-hour cable ne ...

, and The Hill state it was Ruby Mazur who created the logo, while the ''

Ottawa Citizen The ''Ottawa Citizen'' is an English-language daily newspaper owned by Postmedia Network in Ottawa, Ontario, Canada. History Established as the Bytown ''Packet'' in 1845 by William Harris (journalist), William Harris, it was renamed the ''Ci ...

'' has listed both Mazur and

Andy Warhol Andy Warhol (;''Random House Webster's Unabridged Dictionary''"Warhol" born Andrew Warhola Jr.; August 6, 1928 – February 22, 1987) was an American visual artist, film director and producer. A leading figure in the pop art movement, Warhol ...

as probable creators.

Accolades

In a poll carried out by via OnePoll for Day2 of 2,000 UK adults, the tongue and lip logo came top in the ''50 Most Iconic T-Shirt Designs of All Time'', ahead of the image of

Che Guevara Ernesto "Che" Guevara (14th May 1928 – 9 October 1967) was an Argentines, Argentine Communist revolution, Marxist revolutionary, physician, author, Guerrilla warfare, guerrilla leader, diplomat, and Military theory, military theorist. A majo ...

, the

Hard Rock Cafe Hard Rock Cafe, Inc. is a chain of theme restaurant, theme bar-restaurants, memorabilia shops, casinos, hotels and museums founded in 1971 by Isaac Tigrett and Peter Morton in London. In 1979, the cafe began covering its walls with rock and roll ...

logo and . Sean Egan in his book ''The Mammoth Book of the Rolling Stones'' said of the logo, "Regardless of its provenance, the logo is superb. Without using the Stones' name, it instantly conjures them, or at least Jagger, as well as a certain lasciviousness that is the Stones' own... It quickly and deservedly became the most famous logo in the history of popular music." Tailor Brands named the logo the Best Band Logo in History and the "most iconic band logo in all of rock history". In 2020, Joobin Bekhrad of ''The New York Times'' wrote "It began life as a tiny emblem, something to adorn a 45 r.p.m. single or the band’s letterhead. It quickly became ubiquitous and, ultimately, the most famous logo in rock ’n’ roll. Over 50 years, the legendary “tongue and lips” of the Rolling Stones has been emblazoned on everything." ''

Creative Review ''Creative Review'' is a bimonthly print magazine and website. The magazine focuses on commercial creativity, covering design, advertising, photography, branding, digital products, film, and gaming. The magazine is published bimonthly in print an ...

'' compiled a list of the top commercial logos of all time, with the tongue and lips logo coming in 15th position. The ''

'' album was the first to feature the logo on the record label for Rolling Stones Records and on the inside cover. The logo was part of a package that, in 2003,

VH1 VH1 (originally an initialism for Video Hits One) is an American basic cable television network that launched on January 1, 1985, and is currently owned by the MTV Entertainment Group unit of Paramount Global's networks division based in New Y ...

named the "No. 1 Greatest Album Cover" of all time.

Usage and merchandise

The use of the logo has gone far beyond its original use on an album cover, record label and a tour poster, it has become the band's logo. It is now used widely on most of the Rolling Stones' merchandise, including t-shirts, sweatshirts, socks, coasters, luggage tags, whisky flasks, belts,

baseball cap A baseball cap is a type of soft cap, hat with a rounded crown and a stiff bill projecting in front. The front of the hat typically displays a design or a logo (historically, usually only a sports team, namely a baseball team, or names of releva ...

s, credit cards etc. The logo has even been used on the band's aircraft for their concerts tours. The logo has been used on all post-1970 Rolling Stones releases, both on Rolling Stones Records since 1970 and when the band signed to

Virgin Records Virgin Records is a British record label owned by Universal Music Group. They were originally founded as a British independent record label in 1972 by entrepreneurs Richard Branson, Simon Draper, Nik Powell, and musician Tom Newman (musician), ...

. In 2017, Remi Matsuo designed a variation of the logo for merchandise sold as part of a collaboration between the Rolling Stones and her band Glim Spanky. In 2022, the logo was created in ''Lego'' for the '' Lego Art'' theme, as part of the band's 60th anniversary. File:The Rolling Stones - U Arena Paris - Thursday 19th October 2017 (23963300388).jpg,

wearing variations of the logo during the

Paris Paris () is the Capital city, capital and List of communes in France with over 20,000 inhabitants, largest city of France. With an estimated population of 2,048,472 residents in January 2025 in an area of more than , Paris is the List of ci ...

, France File:Rolling Stones logo geograph-5813436-by-Philip-Halling.jpg, Model of the logo outside

Cardiff Castle Cardiff Castle () is a medieval castle and Victorian Gothic revival mansion located in the city centre of Cardiff, Wales. The original motte and bailey castle was built in the late 11th century by Norman invaders on top of a 3rd-century Roma ...

, Wales, during the No Filter Tour File:Union Jack Tongue and Lips logo 666fff82f4.jpg, Model of logo with a variation of the UK flag on tongue on the

King's Road King's Road or Kings Road (or sometimes the King's Road, especially when it was the king's private road until 1830, or as a colloquialism by middle/upper class London residents) is a major street stretching through Chelsea and Fulham, both ...

, London File:London Trip, Lips And Tongue Sculpture.jpg, Model of logo with a variation on tongue on the King's Road, London File:Rolling-stones-3426802 1280.jpg, The logo on the Rolling Stones

Boeing 767 The Boeing 767 is an American wide-body airliner developed and manufactured by Boeing Commercial Airplanes. The aircraft was launched as the 7X7 program on July 14, 1978, the prototype first flew on September 26, 1981, and it was certified ...

airplane at

Amsterdam Airport Schiphol Amsterdam Airport Schiphol , known informally as Schiphol Airport (, ), is the main international airport of the Netherlands, and is one of the major hubs for the SkyTeam airline alliance. It is located southwest of Amsterdam, in the municipal ...

, the

Netherlands , Terminology of the Low Countries, informally Holland, is a country in Northwestern Europe, with Caribbean Netherlands, overseas territories in the Caribbean. It is the largest of the four constituent countries of the Kingdom of the Nether ...

File:Rolling Stones pop shop.jpg, The former Rolling Stones pop-up shop in

Carnaby Street Carnaby Street is a Pedestrian zone, pedestrianised shopping street in Soho in the City of Westminster, Central London. Close to Oxford Street and Regent Street, it is home to fashion and lifestyle retailers, including many independent fashion ...

, London. Since replaced in September 2020 by 'RS No. 9 Carnaby' at 9 Carnaby Street. File:Rolling Stones Mobile Studio entrance.JPG, Logo on the entrance to the former Rolling Stones Mobile Studio File:ABiggerBangTwickenham4.JPG, Logo used on the A Bigger Bang Tour,

Twickenham Stadium Twickenham Stadium (; usually known as Twickenham, and for sponsorship purposes known as the Allianz Stadium Twickenham) is a rugby union stadium in Twickenham, London, England. It is owned by the Rugby Football Union (RFU), the English rugby u ...

, England File:The Rolling Stones stage props at Prudential Center 2012-12-13.jpg, Logo used on the 50 & Counting tour,

Prudential Center Prudential Center is a multipurpose indoor arena in the central business district of Newark, New Jersey, United States. Opened in 2007, it is the home of the New Jersey Devils of the National Hockey League (NHL), the New York Sirens of the Pro ...

Newark, New Jersey Newark ( , ) is the List of municipalities in New Jersey, most populous City (New Jersey), city in the U.S. state of New Jersey, the county seat of Essex County, New Jersey, Essex County, and a principal city of the New York metropolitan area. ...

, USA File:The Rolling Stones Concert (geograph 5804449).jpg, The logo used on the No Filter Tour,

Murrayfield Stadium Murrayfield Stadium is a rugby union stadium located in the Murrayfield area of Edinburgh, Scotland. The stadium is owned by the Scottish Rugby Union (SRU) who has its headquarters based at the stadium, and is the national stadium of the Scotla ...

Edinburgh Edinburgh is the capital city of Scotland and one of its 32 Council areas of Scotland, council areas. The city is located in southeast Scotland and is bounded to the north by the Firth of Forth and to the south by the Pentland Hills. Edinburgh ...

, Scotland File:Carnaby Rolling Stones Christmas.jpg, The logo displayed in

, London, in December 2012 File:Summernats 2012 (6657839479).jpg,

Volkswagen Type 2 The Volkswagen Transporter, initially the Type 2, is a range of light commercial vehicles, built as vans, pickups, and cab-and-chassis variants, introduced in 1950 by the German automotive industry, automaker Volkswagen as their second mass ...

van decorated with John Pasche's initial design at Summernats,

Canberra Canberra ( ; ) is the capital city of Australia. Founded following the Federation of Australia, federation of the colonies of Australia as the seat of government for the new nation, it is Australia's list of cities in Australia, largest in ...

Australia Australia, officially the Commonwealth of Australia, is a country comprising mainland Australia, the mainland of the Australia (continent), Australian continent, the island of Tasmania and list of islands of Australia, numerous smaller isl ...

References

External links