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trading as A trade name, trading name, or business name is a pseudonym used by companies that do not operate under their registered company name. The term for this type of alternative name is fictitious business name. Registering the fictitious name with ...
Takara Tomy in Asia and Tomy elsewhere) is a Japanese toy company. It was established in 1924 by Eiichirō Tomiyama as , became known for creating popular toys like the B-29 friction toy and luck-based game
Pop-up Pirate ''Pop-up Pirate'' is a popular luck-based game for children manufactured by Tomy. It originated in Japan in 1975 under the name and has seen many iterations over the years. Rules The pirate is placed into a spring-loaded barrel and rotated to ra ...
. In 2006, Tomy merged with another toy manufacturer,
Takara was a Japanese toy company founded in 1955. In March 2006, the company merged with Tomy, Tomy Company, Ltd. to form Tomy, Takara Tomy. The Takara motto was("playing is culture"). The company focused on traditional toys and board games. They cr ...
, and although the English company name remained the same, it became Takara Tomy in Asia. It has its headquarters in
Katsushika, Tokyo is a Special wards of Tokyo, special ward in the Tokyo, Tokyo Metropolis in Japan. It is known as Katsushika City in English. As of May 1, 2015, the ward has an estimated population of 444,356, and a population density of 12,770 people per km2. ...
.


History and corporate name


Before the merger

The company was named Tomy as an abridgement of Tomiyama, which was the founder's surname. Starting as a manufacturer, Tomy had the largest product development team in the toy industry and plaudits for its technology. Nonetheless, by its third generation, president Mikitaro Tomiyama decided to streamline the company to be more competitive with wholesaler
Bandai is a Japanese multinational corporation, multinational toy manufacturer and distributor headquartered in Taitō, Taitō, Tokyo. Its international branches, Bandai Namco Toys & Collectables America and Bandai UK, are respectively headquartered ...
. Bandai developed its products more quickly, which was more appealing to television properties that required a fast turnaround. Despite internal and external opposition, Tomiyama was determined to aggressively pursue TV licenses such as Akakage, Giant Robo and
Osomatsu-kun is a comedy manga series by Fujio Akatsuka which ran in Shogakukan's ''Weekly Shōnen Sunday'' magazine from 1962 to 1969. The series revolves around a group of sextuplet brothers who cause all sorts of mischief. It has been adapted in ...
. Tomiyama was shocked when his son told him that Tomy's toys were bad and that he wanted to work for Bandai when he grew up. In response, he created the moderately successful ''
Zettai Muteki Raijin-Oh is a 51 episode Japanese anime television series, and the first generation Eldran franchise funded by Tomy and produced by Sunrise. It aired in Japan from April 3, 1991 to March 25, 1992 and later be succeeded by the second generation of the ...
'' (then '' Genki Bakuhatsu Ganbaruger'') (but the product development team followed these with ''
Nekketsu Saikyō Go-Saurer (this series is also sometimes titled as "Matchless Passion Gozaurer") is a 51-episode animated television series, and third generation Eldran franchise funded by Tomy after '' Genki Bakuhatsu Ganbaruger'' and produced by Sunrise. It aired i ...
'') (which was a catastrophic failure). It became common wisdom within the industry that Tomy could not support a multimedia franchise. However, Tomy established a relationship with
Shogakukan is a Japanese publisher of comics, magazines, light novels, dictionaries, literature, non-fiction, home media, and other media in Japan. Shogakukan founded Shueisha, which also founded Hakusensha. These are three separate companies, but ...
and created the successful ''
Wedding Peach is a Japanese '' shōjo'' manga written by Sukehiro Tomita and illustrated by Nao Yazawa that was originally serialized in Shogakukan's ''Ciao'' magazine. In North America, it was translated and published by VIZ Media in its entirety, c ...
'' and '' Let's & Go''. Tomy learned about the growing popularity of
Pokémon is a Japanese media franchise consisting of List of Pokémon video games, video games, Pokémon (TV series), animated series and List of Pokémon films, films, Pokémon Trading Card Game, a trading card game, and other related media. The fran ...
through monthly ''
CoroCoro Comic is a Japanese children's manga magazine published by Shogakukan. It was established in 1977 and several of its properties, like ''Doraemon'' and the ''Pokémon'' series of games, have gone on to be cultural phenomena in Japan. The name comes fr ...
'' and obtained the commercial rights. Bandai at the time was busy with its big hit,
Tamagotchi is a brand of handheld digital pets that was created in Japan by Akihiro Yokoi of WiZ and Aki Maita of Bandai. It was released by Bandai on November 23, 1996 in Japan and in the United States on May 1, 1997, quickly becoming one of the bigge ...
, and was not interested in Pokémon. Tomy acquired the rights to commercialize a wide range of merchandise, mainly toys, and released the "Monster Collection" of figures next year. The anime became a huge hit, and sales of related products doubled. Tomy (who had been the third largest company in the toy industry since the 1980s) rose to second place in 1997. In 2001, competitor Takara's hit franchise,
Beyblade Beyblade (Japanese: ベイブレード ''Beiburēdo'') is a battling spinning top toyline and multimedia franchise developed by Takara Tomy. Beyblades were inspired by the old "beigoma" spinning tops in olden Asia. The first modern Beyblade was ...
, and Pokémon's slump saw Takara regaining second place and Tomy falling again to third. However, Beyblade subsequently faltered (which adversely affected Takara's fortunes; Tomy merged with the suffering company and became Takara Tomy).


After the merger

The company decided to use the name "Tomy" in international subsidiaries, and "Takara Tomy" in Japan, because Tomy had built considerable international brand recognition while Takara's products (
Microman was a science fiction toyline created, manufactured and marketed by Takara, Takara Co., Ltd. from 1974 to 1984 as well as from 1998 to 2007. The ''Microman'' line was a series of action figures with accompanying vehicles, robots, playsets and ...
,
Transformers ''Transformers'' is a media franchise produced by American toy company Hasbro and Japanese toy company Tomy, Takara Tomy. It primarily follows the heroic Autobots and the villainous Decepticons, two Extraterrestrials in fiction, alien robot fac ...
,
Battle Beasts is a line of small 2" tall action figure toys, in the form of anthropomorphised animals with body armor and a unique weapon. Several figures have their left hand replaced by a weapon of some kind. Battle Beasts were created and largely produced b ...
,
Beyblade Beyblade (Japanese: ベイブレード ''Beiburēdo'') is a battling spinning top toyline and multimedia franchise developed by Takara Tomy. Beyblades were inspired by the old "beigoma" spinning tops in olden Asia. The first modern Beyblade was ...
,
B-Daman is a marble shooting toy franchise produced in Japan by Takara. It was originally based on the Bomberman series, but later expanded into other franchises and its own original designs. The toy's design is a humanoid figure, with a round cavity i ...
etc.) had been sold and branded by other toy companies such as
Hasbro Hasbro, Inc. (; a syllabic abbreviation of its original name, Hassenfeld Brothers) is an American multinational corporation, multinational toy manufacturing and entertainment holding company founded on December 6, 1923 by Henry, Hillel and Herma ...
. Additionally, the financial cost of rebranding was prohibitive. In Western media, the Takara Tomy merger was typically characterised as a 'takeover' of Takara by Tomy (likely because several years of losses had put Takara in a financially weakened state at the time of the merger (although Takara did have significantly higher sales than Tomy)). However, the companies' management teams had previously discussed merging (including at times when Takara appeared stronger). Under Japanese corporate law, the move was a merger of both companies on an equal basis. Post-merger media speculation about the control of brands from the Takara Tomy merger arose from the new use of a "TOMY" copyright on all packaging (including former Takara brands shipped by Hasbro) (but this was merely a consequence of the decision to use only the Tomy name in international subsidiaries). In Japan, ''Takara Tomy'' continues to use both Tomy and Takara as distinct brand names on toy ranges which originated in each separate company, and most new toy ranges or stand-alone products now carry the new Takara Tomy brand.
Takara was a Japanese toy company founded in 1955. In March 2006, the company merged with Tomy, Tomy Company, Ltd. to form Tomy, Takara Tomy. The Takara motto was("playing is culture"). The company focused on traditional toys and board games. They cr ...
purchased a majority stake in
Tatsunoko Production and often shortened to , is a Japanese animation company. The studio's name has a double meaning in Japanese: "Tatsu's child" (Tatsu is a nickname for Tatsuo) and " sea dragon", the inspiration for its seahorse logo. Tatsunoko Production was e ...
in June 2005. The studio then became a full subsidiary of Takara Tomy following the March 2006 merger until
Nippon Television JOAX-DTV (channel 4), branded as (NTV) or Nippon TV, is a Japanese television station serving the Kantō region as the flagship station of the Nippon News Network and the Nippon Television Network System, owned and operated by the , a sub ...
bought out the majority of Tatsunoko's stake in 2014. Tomy UK was founded in 1982 for the sale and distribution of Tomy products in
Europe Europe is a continent located entirely in the Northern Hemisphere and mostly in the Eastern Hemisphere. It is bordered by the Arctic Ocean to the north, the Atlantic Ocean to the west, the Mediterranean Sea to the south, and Asia to the east ...
, and it has successfully brought toys such as Zoids, and games like
Pop-up Pirate ''Pop-up Pirate'' is a popular luck-based game for children manufactured by Tomy. It originated in Japan in 1975 under the name and has seen many iterations over the years. Rules The pirate is placed into a spring-loaded barrel and rotated to ra ...
, to the West. Tomy UK's slogan has traditionally been "Trust Tomy". In 2006, Tomy UK launched a website on which consumers can buy online from Tomy's catalogue. In early 2011, Takara-Tomy acquired
RC2 Corporation The RC2 Corporation, a division of Japan-based firm Takara Tomy, is a toy design, marketing, and distribution company headquartered in Oak Brook, Illinois, United States. Founded in 1992. Overview RC2 markets brands such as The First Years and ...
and the RC2 sub-brand
Learning Curve A learning curve is a graphical representation of the relationship between how proficient people are at a task and the amount of experience they have. Proficiency (measured on the vertical axis) usually increases with increased experience (the ...
, which included The First Years, Lamaze, and
Compass A compass is a device that shows the cardinal directions used for navigation and geographic orientation. It commonly consists of a magnetized needle or other element, such as a compass card or compass rose, which can pivot to align itself with No ...
.


Products

Takara-Tomy has manufactured a broad range of products based on its own properties which include, from the Tomy side: Tomica, Plarail,
Zoids is a Japanese science fiction media franchise created by Tomy that feature giant robots (or "mecha") called Zoids, with designs being based on animals; including dinosaurs, mammals, insects, arachnids and mythological creatures. The franchise ...
,
Idaten Jump is a Japanese manga series created by Toshihiro Fujiwara. It was serialized in Kodansha's '' Comic BomBom''. The manga tells the story about a boy named Sho Yamato who loves mountain biking. It was adapted into a 52-episode anime series prod ...
, Nohohon Zoku and Tomy branded baby care products, and, from the Takara side: Space Pets, Choro-Q (also known as Penny Racers),
Transformers ''Transformers'' is a media franchise produced by American toy company Hasbro and Japanese toy company Tomy, Takara Tomy. It primarily follows the heroic Autobots and the villainous Decepticons, two Extraterrestrials in fiction, alien robot fac ...
, B-Daman, Koeda-chan (also known as Treena) and
Microman was a science fiction toyline created, manufactured and marketed by Takara, Takara Co., Ltd. from 1974 to 1984 as well as from 1998 to 2007. The ''Microman'' line was a series of action figures with accompanying vehicles, robots, playsets and ...
. The merged Takara-Tomy also produces and/or sells a wide variety of toy and game brands under license, such as ''
Thomas & Friends ''Thomas & Friends'' is a British children's television series which aired from 9 October 1984 to 20 January 2021. Based on ''The Railway Series'' books by Wilbert Awdry and his son Christopher Awdry, Christopher, the series was developed for ...
'', ''
Astro Boy ''Astro Boy'', known in Japan as , is a Japanese manga series written and illustrated by Osamu Tezuka. It was serialized in Kobunsha's ''Shōnen'' from 1952 to 1968. The 112 chapters were collected into 23 volumes by Akita Shoten. Da ...
'', ''
Pokémon is a Japanese media franchise consisting of List of Pokémon video games, video games, Pokémon (TV series), animated series and List of Pokémon films, films, Pokémon Trading Card Game, a trading card game, and other related media. The fran ...
'', ''
Beyblade Beyblade (Japanese: ベイブレード ''Beiburēdo'') is a battling spinning top toyline and multimedia franchise developed by Takara Tomy. Beyblades were inspired by the old "beigoma" spinning tops in olden Asia. The first modern Beyblade was ...
'', ''
Duel Masters is a multimedia franchise consisting of multiple manga and anime series, a trading card game, and several video games. It began as a manga adaptation of '' Magic: The Gathering'' before branching off in 2002. Plot The sto ...
'', ''
Disney The Walt Disney Company, commonly referred to as simply Disney, is an American multinational mass media and entertainment industry, entertainment conglomerate (company), conglomerate headquartered at the Walt Disney Studios (Burbank), Walt Di ...
'', ''
Naruto ''Naruto'' is a Japanese manga series written and illustrated by Masashi Kishimoto. It tells the story of Naruto Uzumaki, a young ninja who seeks recognition from his peers and dreams of becoming the Hokage, the leader of his village. T ...
'', ''
The Game of Life ''The Game of Life'', also known simply as ''Life'', is a board game originally created in 1860 by Milton Bradley as ''The Checkered Game of Life'', the first ever board game for his own company, the Milton Bradley Company. The game simulates a ...
'' (also known as '' Life Game''), ''Rock Man'' (also known as ''
Mega Man ''Mega Man'' (known as in Japan) is a video game franchise developed and published by Capcom, featuring the Mega Man (character), protagonist of the same name. The Mega Man (1987 video game), original game was released for the Nintendo Enter ...
''), ''
Wedding Peach is a Japanese '' shōjo'' manga written by Sukehiro Tomita and illustrated by Nao Yazawa that was originally serialized in Shogakukan's ''Ciao'' magazine. In North America, it was translated and published by VIZ Media in its entirety, c ...
'', ''
Mermaid Melody Pichi Pichi Pitch is a ''shōjo'' manga and anime series created by Michiko Yokote, with artwork by Pink Hanamori. The manga was originally published in the monthly manga anthology ''Nakayoshi''. Thirty-two chapters have been published (including two spe ...
'', ''
My Hero Academia is a Japanese manga series written and illustrated by Kōhei Horikoshi. It was serialized in Shueisha's manga magazine ''Weekly Shōnen Jump'' from July 2014 to August 2024, with its chapters collected in 42 volumes. Set in a wor ...
'', ''
Sakura Kinomoto is the main protagonist and title character of Clamp's manga series ''Cardcaptor Sakura''. In the English anime adaptation by Nelvana of the series, '' Cardcaptors'', she is known as Sakura Avalon, though her surname was changed back in the s ...
'', '' Sakura Kinomoto: Clear Card'', ''
Slayers is a Japanese light novel series written by Hajime Kanzaka and illustrated by Rui Araizumi. The novels have been serialized in ''Dragon Magazine (Fujimi Shobo), Dragon Magazine'' since 1989, before being published into indi ...
'', ''
Revolutionary Girl Utena is a Japanese anime television series created by Be-Papas, a production group formed by director Kunihiko Ikuhara and composed of himself, Chiho Saito, Shinya Hasegawa, Yōji Enokido and Yūichirō Oguro. The series was produced by ...
'', ''
Kirarin Revolution is a Japanese manga series by An Nakahara. The series ran in the shōjo manga, ''shōjo'' manga magazine ''Ciao (magazine), Ciao'' from March 2004 to June 2009, with side stories running in ''Pucchigumi'' in 2006. The manga has sold a cum ...
'', ''
Sugarbunnies are a character duo originally designed in 2004 for Sanrio by Kazumi Fukasawa (深沢和美). The duo are composed of twin bunnies called Shirousa and Kurousa (both born on May 26), who specialize in making sweets and pastries. After the ...
'' and ''
Animal Crossing is a social simulation video game series developed and published by Nintendo. It was created by Katsuya Eguchi and Hisashi Nogami. The player character is a human who lives in a village inhabited by various anthropomorphic animals and can ...
''. Tomy's rights to these licenses vary by region. One of the first examples of product synergy for the merged company was the combining of
Takara was a Japanese toy company founded in 1955. In March 2006, the company merged with Tomy, Tomy Company, Ltd. to form Tomy, Takara Tomy. The Takara motto was("playing is culture"). The company focused on traditional toys and board games. They cr ...
's Jinsei Game (Game of Life) license and Tomy's Pokémon license to produce a Pokémon Jinsei Game. Tomy sells many products worldwide, including baby and pre-school toys,
baby monitor A baby monitor, also known as a baby alarm, is a radio system used to remotely listen to sounds made by an infant. An audio monitor consists of a transmitter unit, equipped with a microphone, placed near to the child. It transmits the sounds by ...
s, mechanical and electronic games, consumer electronics, children's
arts and crafts The Arts and Crafts movement was an international trend in the Decorative arts, decorative and fine arts that developed earliest and most fully in the British Isles and subsequently spread across the British Empire and to the rest of Europe and ...
products, and a vast range of toys suited to girls or boys. They make a large selection of
Disney The Walt Disney Company, commonly referred to as simply Disney, is an American multinational mass media and entertainment industry, entertainment conglomerate (company), conglomerate headquartered at the Walt Disney Studios (Burbank), Walt Di ...
,
Pokémon is a Japanese media franchise consisting of List of Pokémon video games, video games, Pokémon (TV series), animated series and List of Pokémon films, films, Pokémon Trading Card Game, a trading card game, and other related media. The fran ...
and
Thomas the Tank Engine Thomas the Tank Engine is a fictional, anthropomorphised tank locomotive who originated from the British children's books ''The Railway Series'', created and written by Wilbert Awdry with his son Christopher Awdry, Christopher, first publish ...
merchandise. They also publish
video games A video game or computer game is an electronic game that involves interaction with a user interface or input device (such as a joystick, game controller, controller, computer keyboard, keyboard, or motion sensing device) to generate visual fe ...
in Japan (mostly based on
Zoids is a Japanese science fiction media franchise created by Tomy that feature giant robots (or "mecha") called Zoids, with designs being based on animals; including dinosaurs, mammals, insects, arachnids and mythological creatures. The franchise ...
and
Naruto ''Naruto'' is a Japanese manga series written and illustrated by Masashi Kishimoto. It tells the story of Naruto Uzumaki, a young ninja who seeks recognition from his peers and dreams of becoming the Hokage, the leader of his village. T ...
anime is a Traditional animation, hand-drawn and computer animation, computer-generated animation originating from Japan. Outside Japan and in English, ''anime'' refers specifically to animation produced in Japan. However, , in Japan and in Ja ...
series), and are responsible for the distribution of some
Hasbro Hasbro, Inc. (; a syllabic abbreviation of its original name, Hassenfeld Brothers) is an American multinational corporation, multinational toy manufacturing and entertainment holding company founded on December 6, 1923 by Henry, Hillel and Herma ...
products in Japan, such as
Play-Doh Play-Doh, also known as Play-Dough, is a modeling compound for young children to make arts and crafts projects. The product was first manufactured in Cincinnati, Ohio, United States, as a wallpaper cleaner in the 1930s. Play-Doh was then rewor ...
,
Jenga ''Jenga'' is a Game of skill, game of physical skill created by British board game designer and author Leslie Scott (game designer), Leslie Scott and marketed by Hasbro. The name comes from the Swahili language, Swahili word "" which means 'to bu ...
and
Monopoly A monopoly (from Greek language, Greek and ) is a market in which one person or company is the only supplier of a particular good or service. A monopoly is characterized by a lack of economic Competition (economics), competition to produce ...
. The company was formerly responsible for distribution of the
My Little Pony ''My Little Pony'' (''MLP'') is a toy line and media franchise developed by American toy company Hasbro. The first toys were developed by Bonnie Zacherle, Charles Muenchinger, and Steve D'Aguanno, and were produced in 1981. The ponies feature ...
products in Japan before
Bushiroad is a Japanese entertainment company, producer of collectible card games and trading cards, and publisher of mobile apps and games, which was founded in 2007 by Takaaki Kidani and is headquartered in Tokyo. Bushiroad created and owns various med ...
acquired the distribution rights to them starting with the franchise's '' Friendship Is Magic'' line (though the animated television series was owned by
Hasbro Hasbro, Inc. (; a syllabic abbreviation of its original name, Hassenfeld Brothers) is an American multinational corporation, multinational toy manufacturing and entertainment holding company founded on December 6, 1923 by Henry, Hillel and Herma ...
). Later in 2015, after Bushiroad disowned the distribution rights,
Sega Toys , previously known as Sega Toys Co., Ltd. until 2024, is a Japanese toy and arcade company which is a wholly owned subsidiary of Sega Sammy Holdings. The company was founded when Yonezawa Toys, Japan's largest post-war toy manufacturer, was abso ...
reacquired the rights to all generations of the franchise before selling the rights back to Hasbro. A list of notable products include: *
Armatron The Armatron is a toy robot which was made by TOMY and distributed by Radio Shack in the United States since 1984. It consists of a crane-like arm which picks up small objects by the user manipulating two attached joysticks. Its shape resemble ...
* Atollo – construction toy * Bakugan: Battle Planet *
B-Daman is a marble shooting toy franchise produced in Japan by Takara. It was originally based on the Bomberman series, but later expanded into other franchises and its own original designs. The toy's design is a humanoid figure, with a round cavity i ...
– marble shooting toys *
Beyblade Beyblade (Japanese: ベイブレード ''Beiburēdo'') is a battling spinning top toyline and multimedia franchise developed by Takara Tomy. Beyblades were inspired by the old "beigoma" spinning tops in olden Asia. The first modern Beyblade was ...
– top fighting game * Blip (game) – mechanical
Pong ''Pong'' is a 1972 sports video game developed and published by Atari for arcades. It is one of the earliest arcade video games; it was created by Allan Alcorn as a training exercise assigned to him by Atari co-founder Nolan Bushnell, but B ...
-type handheld game *
Blythe The name Blythe ( or ) derives from Old English ''bliþe'' ("joyous, kind, cheerful, pleasant"; modern ''blithe''), and further back from Proto-Germanic ''*blithiz'' ("gentle, kind"). People *Blythe (given name), including a list of people named ...
*
Boggle ''Boggle'' is a word game introduced in 1972 and in which players try to find as many words as they can from a grid of lettered dice, within a set time limit. It was invented by Allan Turoff and originally distributed by Parker Brothers. Rules ...
Flash *
Brave series The is a Japanese toy and anime Media franchise, franchise originally produced by Bandai Namco Filmworks, Sunrise (now the primary division of Bandai Namco Filmworks), Nagoya Broadcasting Network, Nagoya TV, Victor Entertainment and Tokyu Agency ...
(co-product with
Sunrise Sunrise (or sunup) is the moment when the upper rim of the Sun appears on the horizon in the morning, at the start of the Sun path. The term can also refer to the entire process of the solar disk crossing the horizon. Terminology Although the S ...
) * Choro-Q – micro toy cars *
Chuggington ''Chuggington'', also known as ''Chuggington: Tales from the Rails'' in series 6, is a British animated television series aimed at pre-school children, produced by Ludorum plc and Herschend Entertainment Studios. It is broadcast on the BBC's ...
*
Compass A compass is a device that shows the cardinal directions used for navigation and geographic orientation. It commonly consists of a magnetized needle or other element, such as a compass card or compass rose, which can pivot to align itself with No ...
*
Crossbows and Catapults ''Crossbows and Catapults'', also known as ''Battlegrounds'', is a game of physical skill first released in 1983. It has since been published by several different game publishers including Lakeside, Alga ( Brio), Base Toys, Tomy (trade ...
*
Duel Masters is a multimedia franchise consisting of multiple manga and anime series, a trading card game, and several video games. It began as a manga adaptation of '' Magic: The Gathering'' before branching off in 2002. Plot The sto ...
trading card game franchise *
Eldran series The is a toy and Japanese anime franchise begun by toy company Tomy in Japan. Tomy struck a cooperative deal with the animation studio Sunrise (known for its mecha series, most notably Gundam is a Japanese military science fiction media ...
(co-product with Sunrise) *
Flip Flap Flip Flap is a solar powered toy that resembles a plant. The small solar panel powers two leaves that bounce up and down continuously until the light source to the solar panel is stopped. The leaves can be stopped from bouncing by a switch on t ...
– solar-powered plant *
Furby Furby is an American electronic robotic toy by Tiger Electronics. Originally released in 1998, it resembles a hamster or owl-like creature and went through a period of being a " must-have" toy following its holiday season launch. Over 40 mill ...
*
Gashapon , also called , is a kind of vending machine-dispensed capsule toy manufactured and sold by Bandai. It originated in the 1960s and is popular in Japan. The word , a Bandai trademark, is onomatopoeic from two sounds, ''gasha'' (or ''gacha'') fo ...
– vending machines * Guitar Rockstar * i-SOBOT *
Jenga ''Jenga'' is a Game of skill, game of physical skill created by British board game designer and author Leslie Scott (game designer), Leslie Scott and marketed by Hasbro. The name comes from the Swahili language, Swahili word "" which means 'to bu ...
*
Jenny Jenny may refer to: * Jenny (given name), a popular feminine name and list of real and fictional people * Jenny (surname), a family name Animals * Jenny (donkey), a female donkey * Jenny (elephant), a female elephant in the German Army in Worl ...
* Katekyo Hitman Reborn! Flame Rumble – a series of fighting games based on the manga/anime for the Nintendo DS *
Kamiwaza Wanda is a Japanese media franchise created by Takara Tomy. It consists of two manga series, both published by Shogakukan from 2016 to 2017, and a 47-episode anime television series by TMS Entertainment, aired on TBS from April 2016 to March 2017 ...
* Kingdom Hearts Trading Card Game * Lamaze * Licca * Omnibot – line of toy robots * Plarail – plastic electric
train set Railway modelling (UK, Australia, New Zealand, and Ireland) or model railroading (US and Canada) is a hobby in which rail transport systems are modelled at a reduced scale. The scale models include locomotives, rolling stock, streetcars, ...
system (called "Tomica World" outside Japan) *
Pop-up Pirate ''Pop-up Pirate'' is a popular luck-based game for children manufactured by Tomy. It originated in Japan in 1975 under the name and has seen many iterations over the years. Rules The pirate is placed into a spring-loaded barrel and rotated to ra ...
*
Pretty Rhythm is a Japanese multimedia franchise produced by Syn Sophia and Takara Tomy Arts aimed at girls in elementary school. The ''Pretty Rhythm'' franchise was first launched in July 2010 with the Rhythm game, rhythm and dress-up arcade game ''Pretty R ...
*
PriPara is a Japanese arcade game by Takara Tomy and the successor of the ''Pretty Rhythm'' series of arcade games, as well as the second entry in the '' Pretty Series''. An anime television series adaptation by Tatsunoko Production and ...
- the successor to the Pretty Rhythm series * Q-steer – micro radio-controlled cars based on Choro-Q *
Rummikub ''Rummikub'' (, "rummy cube") is a tile-based game for two to four players, combining elements of the card game rummy and mahjong. There are 106 tiles in the game, including 104 numbered tiles (valued 1 to 13 in four different colors, two copie ...
*
Screwball Scramble Screwball Scramble is a toy made by Tomy that involves guiding a 14-millimeter-diameter chrome steel ball bearing around an obstacle course. It is known in Japan under the name . A player guides the ball by using various buttons, dials and levers ...
*
Starriors Zoids: Starriors, also referred to as Zoids: R.A.T.S. (Robot Anti-Terror Squad), was a robot toyline created by Tomy in association with Marvel Comics in 1984. It was a sub-line from Zoids, but had a new, different storyline. Six Marvel mini-comi ...
*
Switch 16 ''Switch 16'' is a children's board game published by Tomy in 2001. Description ''Switch 16'' is a card-shedding game using dice designed for 2–4 players of ages 7 and up. Components The game comes with * A plastic centerpiece that holds f ...
*
Thomas & Friends ''Thomas & Friends'' is a British children's television series which aired from 9 October 1984 to 20 January 2021. Based on ''The Railway Series'' books by Wilbert Awdry and his son Christopher Awdry, Christopher, the series was developed for ...
– Plarail, Capsule Plarail, Tomica, and Tomix themes, and preschool products * Thunderbirds * Tomica
die-cast toy A die-cast toy (also spelled diecast, or die cast) is a toy or a collectible model produced by using the die casting, die-casting method of putting molten lead, zinc alloy or plastic in a mold to produce a particular shape. Such toys are made o ...
*
Tomix (trading as Takara Tomy in Asia and Tomy elsewhere) is a Japanese toy company. It was established in 1924 by Eiichirō Tomiyama as , became known for creating popular toys like the B-29 friction toy and luck-based game Pop-up Pirate. In 200 ...
– the model railway brand of Tomytec, a subsidiary of Takara Tomy *
Tomy Tutor The Tomy Tutor, originally sold in Japan as the and in the UK as the Grandstand Tutor, is a home computer produced by the Japanese toymaker Tomy. It is architecturally similar, but not identical, to the TI-99/4A, and uses a similar Texas Instrum ...
home computer Home computers were a class of microcomputers that entered the market in 1977 and became common during the 1980s. They were marketed to consumers as affordable and accessible computers that, for the first time, were intended for the use of a s ...
* Tomytronic - range of tabletop dedicated electronic games * Tomytronic 3D – 3D handheld game series *
Transformers ''Transformers'' is a media franchise produced by American toy company Hasbro and Japanese toy company Tomy, Takara Tomy. It primarily follows the heroic Autobots and the villainous Decepticons, two Extraterrestrials in fiction, alien robot fac ...
(co-product with
Hasbro Hasbro, Inc. (; a syllabic abbreviation of its original name, Hassenfeld Brothers) is an American multinational corporation, multinational toy manufacturing and entertainment holding company founded on December 6, 1923 by Henry, Hillel and Herma ...
) * Transforming Bullet Train Robot Shinkalion *
Tron ''Tron'' (stylized as ''TRON'') is a 1982 American science fiction action adventure film written and directed by Steven Lisberger from a story by Lisberger and Bonnie MacBird. The film stars Jeff Bridges as Kevin Flynn, a computer programmer ...
– action figures and vehicles based on the Disney film *
Teletubbies ''Teletubbies'' is a British children's television series created by Anne Wood and Andrew Davenport for the BBC. The programme focuses on four differently coloured characters known as the Teletubbies, named after the television screens on t ...
*
Wedding Peach is a Japanese '' shōjo'' manga written by Sukehiro Tomita and illustrated by Nao Yazawa that was originally serialized in Shogakukan's ''Ciao'' magazine. In North America, it was translated and published by VIZ Media in its entirety, c ...
*
Mermaid Melody Pichi Pichi Pitch is a ''shōjo'' manga and anime series created by Michiko Yokote, with artwork by Pink Hanamori. The manga was originally published in the monthly manga anthology ''Nakayoshi''. Thirty-two chapters have been published (including two spe ...
*
My Hero Academia is a Japanese manga series written and illustrated by Kōhei Horikoshi. It was serialized in Shueisha's manga magazine ''Weekly Shōnen Jump'' from July 2014 to August 2024, with its chapters collected in 42 volumes. Set in a wor ...
*
Sakura Kinomoto is the main protagonist and title character of Clamp's manga series ''Cardcaptor Sakura''. In the English anime adaptation by Nelvana of the series, '' Cardcaptors'', she is known as Sakura Avalon, though her surname was changed back in the s ...
* Cardcaptor Sakura: Clear Card *
Slayers is a Japanese light novel series written by Hajime Kanzaka and illustrated by Rui Araizumi. The novels have been serialized in ''Dragon Magazine (Fujimi Shobo), Dragon Magazine'' since 1989, before being published into indi ...
*
Revolutionary Girl Utena is a Japanese anime television series created by Be-Papas, a production group formed by director Kunihiko Ikuhara and composed of himself, Chiho Saito, Shinya Hasegawa, Yōji Enokido and Yūichirō Oguro. The series was produced by ...
*Z-Knights – line of constructible models of humanoid robots styled after
knights A knight is a person granted an honorary title of a knighthood by a head of state (including the pope) or representative for service to the monarch, the church, or the country, especially in a military capacity. The concept of a knighthood ...
that ran from 1991 to 1993. *
Zoids is a Japanese science fiction media franchise created by Tomy that feature giant robots (or "mecha") called Zoids, with designs being based on animals; including dinosaurs, mammals, insects, arachnids and mythological creatures. The franchise ...
*
Zootopia ''Zootopia'' (titled ''Zootropolis'' or ''Zoomania'' in various regions) is a 2016 American animated buddy cop comedy film produced by Walt Disney Animation Studios. Directed by Byron Howard and Rich Moore from a screenplay by Jared Bush an ...
* Water Games


See also

*
List of game manufacturers This list includes publishers (not manufacturers, contrary to title, see external links) of card games, board games, miniatures games, wargames, role-playing games, and collectible card games, and companies which sell accessories for use in thos ...
*
Fisher-Price Fisher-Price, Inc. is an American company that produces educational toys for infants, toddlers and preschoolers, headquartered in East Aurora, New York, East Aurora, New York (state), New York. It was founded in 1930 during the Great Depression ...
*
Bandai is a Japanese multinational corporation, multinational toy manufacturer and distributor headquartered in Taitō, Taitō, Tokyo. Its international branches, Bandai Namco Toys & Collectables America and Bandai UK, are respectively headquartered ...
*
Hasbro Hasbro, Inc. (; a syllabic abbreviation of its original name, Hassenfeld Brothers) is an American multinational corporation, multinational toy manufacturing and entertainment holding company founded on December 6, 1923 by Henry, Hillel and Herma ...
*
LEGO Lego (, ; ; stylised as LEGO) is a line of plastic construction toys manufactured by the Lego Group, a privately held company based in Billund, Denmark. Lego consists of variously coloured interlocking plastic bricks made of acrylonitri ...
*
Mattel Mattel, Inc. ( ) is an American multinational corporation, multinational toy manufacturing and entertainment company headquartered in El Segundo, California. Founded in Los Angeles by Harold Matson and the husband-and-wife duo of Ruth Handler, ...
*
Spin Master Spin Master Corp. (formerly known as Spin Master Toys) is a Canadian multinational toy and entertainment company. Spin Master employs over 1,600 people globally with offices in Australia, Canada, China, France, Germany, Hong Kong, India, Ital ...
*
MGA Entertainment MGA Entertainment Inc. (short for Micro-Games America Entertainment; sometimes referred to as MGA) is a manufacturer of children's toys and entertainment products founded in 1979. Its products include Bratz, Num Noms, Lalaloopsy, and Rainbow High ...


References


External links

*
Tomy International
{{Authority control Manufacturing companies based in Tokyo Software companies based in Tokyo Game manufacturers Video game companies of Japan Toy train manufacturers Robotics companies of Japan Toy companies of Japan Katsushika Japanese companies established in 2006 Toy brands Toy companies established in 2006 Radio-controlled car manufacturers Trading card companies Japanese brands Companies listed on the Tokyo Stock Exchange