Tom Proulx
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Thomas Proulx is an American
computer programmer A programmer, computer programmer or coder is an author of computer source code someone with skill in computer programming. The professional titles ''software developer'' and ''software engineer'' are used for jobs that require a progr ...
and
entrepreneur Entrepreneurship is the creation or extraction of economic value in ways that generally entail beyond the minimal amount of risk (assumed by a traditional business), and potentially involving values besides simply economic ones. An entreprene ...
. He was a co-founder and first programmer of
Intuit Intuit Inc. is an American multinational business software company that specializes in financial software. The company is headquartered in Mountain View, California, and the CEO is Sasan Goodarzi. Intuit's products include the tax preparati ...
and a pioneer of
usability testing Usability testing is a technique used in user-centered interaction design to evaluate a product by testing it on users. This can be seen as an irreplaceable usability practice, since it gives direct input on how real users use the system. It is mo ...
in the 1980s.Suzanne E. Taylor and Kathy Schroeder,
Inside Intuit: how the makers of Quicken beat Microsoft and revolutionized an entire industry
',
Harvard Business School Press Harvard Business Publishing (HBP) is a publisher founded in 1994 as a not-for-profit, independent corporation and an affiliate of Harvard Business School (distinct from Harvard University Press), with a focus on improving business management pr ...
. See als
Google Books
He was the main programmer of the first version of
Quicken Quicken is a personal finance management application originally developed and offered by Intuit, Inc. Intuit sold Quicken to H.I.G. Capital in 2016, and H.I.G. sold Quicken to Aquiline Capital Partners in 2021. Quicken runs on Windows and M ...
. He co-founded Intuit in 1983, and later became involved with NetPulse.


Early life and education

He earned an electrical engineering degree from
Stanford University Leland Stanford Junior University, commonly referred to as Stanford University, is a Private university, private research university in Stanford, California, United States. It was founded in 1885 by railroad magnate Leland Stanford (the eighth ...
and was a Hughes Fellow.


Career


Intuit

In 1983, he began designing Quicken in his dorm room at Stanford. In 1983, Scott Cook went to
Stanford University Leland Stanford Junior University, commonly referred to as Stanford University, is a Private university, private research university in Stanford, California, United States. It was founded in 1885 by railroad magnate Leland Stanford (the eighth ...
in California, United States. He wanted a programmer for a planned home bill payment and bank reconciliation program. ProulxTom ProulxTradeVibes
was the first person Cook met and subsequently co-founded Intuit. Proulx was the first programmer of the first version of
Quicken Quicken is a personal finance management application originally developed and offered by Intuit, Inc. Intuit sold Quicken to H.I.G. Capital in 2016, and H.I.G. sold Quicken to Aquiline Capital Partners in 2021. Quicken runs on Windows and M ...
, and the first
Apple An apple is a round, edible fruit produced by an apple tree (''Malus'' spp.). Fruit trees of the orchard or domestic apple (''Malus domestica''), the most widely grown in the genus, are agriculture, cultivated worldwide. The tree originated ...
and
Radio Shack RadioShack (formerly written as Radio Shack) is an American electronics retailer that was established in 1921 as an amateur radio mail-order business. Its parent company was purchased by Tandy Corporation in 1962, which shifted its focus from ma ...
versions. He obtained a patent for finding a way for a computer to verify that a user had correctly inserted blank checks in a
dot matrix printer Dot matrix printing, sometimes called impact matrix printing, is a computer printing process in which ink is applied to a surface using a relatively low-resolution dot matrix for layout. Dot matrix printers are a type of impact printer that p ...
. This was essential to the near-universal use of such checks in accounting programs. After he co-founded Intuit in 1983, the company ran into financial difficulties, with staff working at one point for nine months without pay. In 1984, in what may have been the first case of
usability testing Usability testing is a technique used in user-centered interaction design to evaluate a product by testing it on users. This can be seen as an irreplaceable usability practice, since it gives direct input on how real users use the system. It is mo ...
with engineers, Intuit recruited people off the street to test Quicken with a stopwatch. After each test Proulx improved Quicken. Before this, experienced computer users spent an hour or more installing programs and printing a check. Novices often gave up. Quicken allowed inexperienced computer users to do it in less than 15 minutes, printing checks faster than writing them. The market share of Quicken varied from 65% to 98%, making it a
killer application A killer application (often shortened to killer app) is any software that is so necessary or desirable that it proves the core value of some larger technology, such as its host computer hardware, video game console, software platform, or operatin ...
, which drove many computer sales. It also made usability testing a standard industry practice. In 1985, the company lost key employees due to a lack of funds, with Proulx as one of four remaining employees working for free for six months. They worked on Quicken, which they used to create an advertising revenue stream. In 1985, while Proulx was one of three Intuit employees, Intuit became the first company to shrink-wrap
floppy disk A floppy disk or floppy diskette (casually referred to as a floppy, a diskette, or a disk) is a type of disk storage composed of a thin and flexible disk of a magnetic storage medium in a square or nearly square plastic enclosure lined with a ...
s and manuals. This further revolutionized software development. By 1992, all major Intuit programs had a market share of 75% or more. Proulx created an Intuit credit card with a download service, that automatically classified charges. Proulx was a recipient of the '' Inc. Magazine'' Entrepreneur of the Year Award in 1992. In 1993, he actively assisted with helping Intuit go public and was the driving force behind its Chip Soft
TurboTax TurboTax is a software package for preparation of American and Canadian income tax returns, produced by Intuit. TurboTax is a market leader in its product segment, competing with H&R Block Tax Software and TaxAct. TurboTax was developed by M ...
merger. He resigned soon after. He retired from Intuit in 1994. Afterward, he became a private investor in several startup companies.


Netpulse

He co-founded Netpulse, Inc. In June 2000, Netpulse E-Zone Media Networks was formed out of E-Zone Networks, Netpulse Communications, and Xystos Media Networks in a merger. The CEO was Andrew Wiswell. In July 2000, he was serving as Netpulse CEO. Proulx was the Chairman of Netpulse from 2001 to 2018. In 2008, the company filed for Chapter 7 bankruptcy protection. Three months later, Tom Proulx came out of retirement and "traded his creditorship for the company’s remaining assets," announced on May 3 in San Francisco, and made the company solvent again.


Boards and committees

By 2004, he had been a director on the boards of tech startups such as UpShot, Documagix, and NextSet. He was the chairman of Netpulse. On December 14, 2004, he was named a director of Izalex Incorporated. He remains on the boards of eGym and served on the boards of iControl, PlumChoice, and Dropwater. In 2021, he was also involved with 1047 Games, founded by his son Ian.


Personal life

As of 2017, he has an estate in
Atherton, California Atherton ( ) is an incorporated town in San Mateo County, California, United States. Its population was 6,823 as of July 2023 estimates. The town's zoning regulations permit only one single-family home per acre in new subdivisions, though smal ...
. He has two children.


Political involvement

''
Wired Wired may refer to: Arts, entertainment, and media Music * ''Wired'' (Jeff Beck album), 1976 * ''Wired'' (Hugh Cornwell album), 1993 * ''Wired'' (Mallory Knox album), 2017 * "Wired", a song by Prism from their album '' Beat Street'' * "Wired ...
'' noted in late 1996 that Proulx "began Silicon Valley's anti-211 crusade. This spring, Proulx raised $12 million from friends in the high-tech industry to pass ballot initiatives. It would have made California courts the most inhospitable in the nation to securities fraud suits. The campaign to defeat 211 was more broad-based than his fledgling effort earlier this year." By that November, the California Technology Alliance group had "hired a lobbyist to represent it in the state capital."


References

{{DEFAULTSORT:Proulx, Tom Year of birth missing (living people) Living people Stanford University alumni American computer programmers American computer scientists American computer businesspeople Silicon Valley people Intuit people American technology company founders 20th-century American businesspeople 21st-century American businesspeople American corporate directors Businesspeople in software Financial technology company founders American financial company founders