Token (rapper)

Benjamin David Goldberg (born September 24, 1998), known professionally as Token, is an American rapper, singer, and record producer from Salem, Massachusetts.

Token gained a massive following after appearing on Sway’s Friday's Fire Cipher and has a catalog of videos on YouTube. He signed a distribution deal with Atlantic Records in 2020 and has since released two studio albums, ''Pink Is Better'' (2022) and ''I'm Not Supposed to Be Here'' (2025).

Early life

Ben Goldberg was born and raised in Marblehead, Massachusetts. He was introduced to hip-hop music at age six by his sister. His mother, Leslie Goldberg, described him as having incidents of "explosive anger". In his younger years, Goldberg was often sent home from school by his teachers because of this. Additionally, he had difficulty in understanding expressive language. Goldberg was eventually diagnosed with depression and anxiety. As a child, Goldberg suffered from obesity, weighing nearly 140 pounds in the fourth grade. He began running on the treadmill after school and lost 50 pounds halfway through fifth grade as a result.

At a young age, Goldberg had a dream of becoming a hip-hop star; a psychiatrist noted that it seemed to be the only thing on his mind. An outlet for Goldberg was writing poetry in his diary, which eventually evolved into writing rap songs at the age of 10. Ben rapped in public for the first time at age 13, specifically in front of one of his idols at the time - Hopsin; who had just finished a show in a downstairs venue at The Middle East in Cambridge. Token recalled being brave and confident, which garnered the attention of rapper Hopsin and a crowd of 30 or so other fans surrounding him. After he finished his freestyle, Hopsin had a few words of advice for the young prodigy on how to "steez it out more" with his performances, as well as have more fun with them. Nonetheless, Hop was impressed - as it would spark a future bond and tour opening spot for Token later on in his career. According to Goldberg, the main artists he listened to were Nelly, Lil Wayne, and Jay-Z.

Career

2012–2014: Career beginnings

Goldberg first began rhyming under the name BDG (his initials). He began uploading his content on YouTube after a childhood friend discovered music that he had recorded and encouraged him to create a channel to gain a following. His first song was a freestyle to "Party in the USA" by Miley Cyrus. The students at his school reacted negatively towards his work, but he began building a fanbase online. In the sixth grade, Goldberg started collaborating with his friend Colin Mitchell, a local emcee known as C-Mitch. Their first project was ''Lethal Combination''. While the reception from the public was generally negative as well, one of the duo's CDs ended up in the possession of producer Jon Glass, who saw their potential and became a mentor to them.

Goldberg later adopted the stage name Token, which came out of feeling different from other emcees as a white Jewish kid from Salem. He started uploading his music videos through YouTube when he was 14. He released his debut mixtape, ''The Mindstate'', in February 2014.

2015–2016: "No Sucka MCs" and early success

In October 2015, Token released a video of himself rhyming while walking through a Marblehead neighborhood for the "No Sucka MCs" hip-hop contest. The video amassed over 500,000 views in just three days. It gained the attention of several celebrities, including Fred Durst, Mark Wahlberg, and T-Pain. Soon, Token became friends with Wahlberg, who began inviting him to his house in Los Angeles. In April 2016, he appeared on the radio show ''Sway in the Morning'', on which he performed a freestyle over the beat of Lil Wayne's " Believe Me". His performance brought co-host Tracy G to tears as a result. The video of his appearance went viral, which earned him further recognition. Token performed a free hip-hop show presented by Wahlberg in May 2016, which was filmed for Wahlberg's reality TV show ''Wahlburgers''. Wahlberg also helped Token earn a role in the film ''Patriots Day'', of Dzhokhar Tsarnaev's college roommate (Andrew Dwinells of UMass Dartmouth). On September 23, 2016, Token released his second mixtape ''Eraser Shavings''. The song "Exception" from the mixtape has reached millions of streams. Token also first started touring in 2016, beginning in Europe.

2017–2019: Singles and ''Between Somewhere''

From January 2017 to mid-2018, Token consecutively released non-album singles and videos through YouTube, including "Doozy", "Patty Cake" and "Code Red", all three of which amassed millions of streams and views on YouTube. In August 2018, Token released his song "Flamingo", the lead single from his third mixtape ''Between Somewhere'', which was released on December 7, 2018. ''Between Somewhere'' features guest vocals from IDK and Bas and was rated 3.3 out of 5 stars in a ''HipHopDX'' review. Token also collaborated with Tech N9ne in a bonus track from the mixtape, "YouTube Rapper". In 2019, Token signed with eOne Music.

2020–2024: Signing with Atlantic Records and ''Pink Is Better''

In 2020, Goldberg founded his own label, Never Too Different, and signed a distribution deal for his label with Atlantic Records. In August 2020, he released the single "30 People", his first song under the newly founded label. In July 2021, Goldberg announced that he had directed a music video for Lil Xan, though as of 2023 the track and video have not been released by either artist.

Token's debut studio album ''Pink Is Better'' was released on January 14, 2022. The release of his album was preceded by four singles, two solo tracks ("Chit Chat" and "Sip"), "High Heels", featuring Rico Nasty, and "IOD", featuring Lil Skies.

In 2022, Token released several singles, including "I Was In Hollywood", "A Prayer", "Ain't It Funny", "Toy Story", and "Sister". In 2023, Token released several different singles and an EP; this includes "Rockabye Baby", "Mayflower", "Rookie" (featuring Suave Lee), "That's Why They Look", "Goldy", and "Knot". Token's EP ''Knot'' was released in November 2023 and consists of his singles "Knot", "Goldy", "That's Why They Look", "Rookie", and "Mayflower". The EP includes a blend of Boston hip-hop, rap, indie pop, and drift phonk.

In 2024, Token was featured in Young Posse's song "Young Posse Up" featuring Verbal Jint and NSW Yoon. That year, he released the singles "Why Would U Wanna Breakup?", "Lasersight", "Melancholy Dreams", "Building 7", and the viral "Hawk Tuah Freesyle".

2025–present: ''I'm Not Supposed to Be Here''

Token's fourth studio album, ''I'm Not Supposed to Be Here'', was released on June 13, 2025. It was preceded by the singles "Feral", "Duck Hunter", and "Jeep" (featuring Terror Reid). The album serves as a personal reflection on Token's journey, exploring feelings of not fitting in, dealing with unexpected challenges, and finding ways to cope with loss and disappointment. He has stated that the album aims to resonate with others who have felt similar feelings and to offer fans a sense of understanding and connection. The album features guest appearances from Ren, Marco Plus, Steven Rodriguez, Terror Reid, and Tech N9ne.

Discography

Studio albums

Mixtapes

Singles

As lead artist

As featured artist

References

{{DEFAULTSORT:Goldberg, Benjamin
1998 births
Atlantic Records artists
Rappers from Boston
Jewish rappers
American music YouTubers
MNRK Music Group artists
Living people
East Coast hip-hop musicians
People from Marblehead, Massachusetts