
Tissue paper, or simply tissue, is a lightweight
paper
Paper is a thin sheet material produced by mechanically or chemically processing cellulose fibres derived from wood, Textile, rags, poaceae, grasses, Feces#Other uses, herbivore dung, or other vegetable sources in water. Once the water is dra ...
or light
crêpe paper
Crêpe paper is thin, textured, and often colorful decorative paper used in paper craft. It is created by adhering wet tissue paper to the cylinder of a Yankee dryer and then scraping it off with a blade once dry. This process creates gathers in ...
. Tissue can be made from recycled
paper pulp
Pulp is a fibrous lignocellulosic material prepared by chemically, semi-chemically, or mechanically isolating the cellulosic fibers of wood, fiber crops, waste paper, or rags. Mixed with water and other chemicals or plant-based additives, pul ...
on a
paper machine
A paper machine (or paper-making machine) is an industrial machine which is used in the pulp and paper industry
to create paper in large quantities at high speed. Modern paper-making machines are based on the principles of the Fourdrinier Machin ...
.
Tissue paper is very versatile, and different kinds are made to best serve these purposes, which are hygienic tissue paper, facial tissues, paper towels, as packing material, among other (sometimes creative) uses.
The use of tissue paper is common in
developed nations
A developed country, or advanced country, is a sovereign state that has a high quality of life, developed economy, and advanced technological infrastructure relative to other less industrialized nations. Most commonly, the criteria for evalu ...
, around 21 million tonnes in North America and 6 million in Europe, and is growing due to
urbanization
Urbanization (or urbanisation in British English) is the population shift from Rural area, rural to urban areas, the corresponding decrease in the proportion of people living in rural areas, and the ways in which societies adapt to this change. ...
. As a result, the industry has often been scrutinized for
deforestation
Deforestation or forest clearance is the removal and destruction of a forest or stand of trees from land that is then converted to non-forest use. Deforestation can involve conversion of forest land to farms, ranches, or urban use. Ab ...
. However, more companies are presently using more recycled fibres in tissue paper.
Properties
The key properties of tissues are absorbency, basis
weight
In science and engineering, the weight of an object is a quantity associated with the gravitational force exerted on the object by other objects in its environment, although there is some variation and debate as to the exact definition.
Some sta ...
, thickness, bulk (specific volume), brightness, stretch, appearance and comfort.
Production

Tissue paper is produced on a
paper machine
A paper machine (or paper-making machine) is an industrial machine which is used in the pulp and paper industry
to create paper in large quantities at high speed. Modern paper-making machines are based on the principles of the Fourdrinier Machin ...
that has a single large steam heated drying cylinder (
Yankee dryer) fitted with a hot air hood. The raw material is
paper pulp
Pulp is a fibrous lignocellulosic material prepared by chemically, semi-chemically, or mechanically isolating the cellulosic fibers of wood, fiber crops, waste paper, or rags. Mixed with water and other chemicals or plant-based additives, pul ...
. The Yankee cylinder is sprayed with
adhesives
Adhesive, also known as glue, cement, mucilage, or paste, is any non-metallic substance applied to one or both surfaces of two separate items that binds them together and resists their separation.
The use of adhesives offers certain advantage ...
to make the paper stick. Creping is done by the Yankee's
doctor blade
In printing, the doctor blade (from ''ductor blade'') removes the excess ink from the smooth non-engraved portions of the anilox roll and the land areas of the cell walls. Doctor blades are also used in other printing and coating processes, such as ...
that is scraping the dry paper off the cylinder surface. The crinkle (crêping) is controlled by the strength of the adhesive, geometry of the doctor blade, speed difference between the Yankee and final section of the paper machine and paper pulp characteristics.
The highest water absorbing applications are produced with a through air drying (TAD) process. These papers contain high amounts of
NBSK and CTMP. This gives a bulky paper with high wet tensile strength and good water holding capacity. The TAD process uses about twice the energy compared with conventional drying of paper.
The properties are controlled by
pulp
Pulp may refer to:
* Pulp (fruit), the inner flesh of fruit
* Pulp (band), an English rock band
Engineering
* Pulp (paper), the fibrous material used to make paper
* Dissolving pulp, highly purified cellulose used in fibre and film manufacture
...
quality,
crêping and additives (both in base paper and as coating). The
wet strength is often an important parameter for tissue.
Applications
Hygienic tissue paper

Hygienic tissue paper is commonly for personal use as facial tissue (paper handkerchiefs),
napkins, bathroom tissue and household towels. Paper has been used for hygiene purposes for centuries, but tissue paper as we know it today was not produced in the
United States
The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...
before the mid-1940s. In
Western Europe
Western Europe is the western region of Europe. The region's extent varies depending on context.
The concept of "the West" appeared in Europe in juxtaposition to "the East" and originally applied to the Western half of the ancient Mediterranean ...
large scale industrial production started in the beginning of the 1960s.
Facial tissues

Facial tissue (paper handkerchiefs) refers to a class of soft, absorbent, disposable paper that is suitable for use on the face. The term is commonly used to refer to the type of facial tissue, usually sold in boxes, that is designed to facilitate the expulsion of nasal mucus although it may refer to other types of facial tissues including napkins and wipes.
The first tissue handkerchiefs were introduced in the 1920s. They have been refined over the years, especially for softness and strength, but their basic design has remained constant. Today each person in Western Europe uses about 200 tissue handkerchiefs a year, with a variety of 'alternative' functions including the treatment of minor wounds, the cleaning of face and hands and the cleaning of spectacles.
[European Tissue Symposium]
"Tissue Product Properties"
, Retrieved on 2010-01-02.
The importance of the paper tissue on minimising the spread of an infection has been highlighted in light of fears over a swine flu epidemic. In the UK, for example, the Government ran a campaign called "
Catch it, Bin it, Kill it", which encouraged people to cover their mouth with a paper tissue when coughing or sneezing.
Pressure on use of tissue papers has grown in the wake of improved hygiene concerns in response to the coronavirus pandemic.
Paper towels
Paper towels are the second largest application for tissue paper in the
consumer sector
One classical breakdown of economic activity distinguishes three sectors:
* Primary: involves the retrieval and production of raw materials, such as corn, coal, wood or iron. Miners, farmers and fishermen are all workers in the primary sect ...
. This type of paper has usually a basis weight of 20 to 24 g/m
2. Normally such paper towels are two-ply. This kind of tissue can be made from 100%
chemical pulp
Pulp is a fibrous lignocellulosic material prepared by chemically, semi-chemically, or mechanically isolating the cellulosic fibers of wood, fiber crops, waste paper, or rags. Mixed with water and other chemicals or plant-based additives, pu ...
to 100%
recycled fibre or a combination of the two. Normally, some long fibre chemical pulp is included to improve strength.
Wrapping tissue
Wrapping tissue is a type of thin, translucent tissue
paper
Paper is a thin sheet material produced by mechanically or chemically processing cellulose fibres derived from wood, Textile, rags, poaceae, grasses, Feces#Other uses, herbivore dung, or other vegetable sources in water. Once the water is dra ...
used for wrapping/packing various articles and cushioning fragile items.
Custom-printed wrapping tissue is becoming a popular trend for boutique retail businesses. There are various on-demand custom printed wrapping tissue paper available online. Sustainably printed custom tissue wrapping paper are printed on
FSC-certified, acid-free paper; and only use soy-based inks.
Toilet paper
Rolls of toilet paper have been available since the end of the 19th century. Today, more than 20 billion rolls of toilet tissue are used each year in Western Europe.
[ Toilet paper brands include, ]Andrex
Andrex is a British brand of toilet roll. It is owned by the United States, American company Kimberly-Clark. The "Andrex Puppy", a Labrador Retriever puppy that appears on the company's television advertisements, is synonymous with the brand.
T ...
(United Kingdom), Charmin
Charmin ( ) is an American brand of toilet paper that was launched in 1928, and it is currently owned by Procter & Gamble.
History
The Charmin name was first created on April 19, 1928, by the Hoberg Paper Company in Green Bay, Wisconsin. In 1950 ...
(United States) and Quilton
Quilton is an Australian brand of toilet roll produced by ''ABC Tissue Products''. In 2023, Quilton was named the top-scoring toilet paper brand in a review that featured more than 30 toilet paper roll brands, where it received an 85% score. The ...
(Australia), among many others.
Table napkins
Table napkins can be made of tissue paper. These are made from one up to four plies and in a variety of qualities, sizes, folds, colours and patterns depending on intended use and prevailing fashions. The composition of raw materials varies a lot from deinked to chemical pulp
Pulp is a fibrous lignocellulosic material prepared by chemically, semi-chemically, or mechanically isolating the cellulosic fibers of wood, fiber crops, waste paper, or rags. Mixed with water and other chemicals or plant-based additives, pu ...
depending on quality.
Acoustic disrupter
In the late 1970s and early 1980s, a sound recording engineer named Bob Clearmountain was said to have hung tissue paper over the tweeter of his pair of Yamaha NS-10 speakers to tame the over-bright treble coming from it.[Gardiner, Bryan (15 September 2010)]
"Yamaha's NS-10: The Most Important Speaker You've Never Heard Of"
. Gizmodo[1977 Yamaha NS-10M Speakers, Mix Inducts the Yamaha NS10M Speakers into the TECnology Hall of Fame]
. ''Mix'' (28 August 2008).[PR Newell, KR Holland & JP Newell]
"The Yamaha NS10M: Twenty Years a Reference Monitor. Why?"
. Report commissioned by ''Sound on Sound'', Institute of Acoustics (2001)
The phenomenon became the subject of hot debate and an investigation into the sonic effects of many different types of tissue paper.[Bob Hodas]
"Examining the Yamaha NS-10M 'Tissue Paper Phenomenon' – An Analysis of the Industry-Wide Practice of Using a Tissue-Paper Layer to Reduce High-Frequency Output"
. ''Recording Engineer/Producer Magazine'', February 1986 The authors of a study for ''Studio Sound'' magazine suggested that had the speakers' grilles been used in studios, they would have had the same effect on the treble output as the improvised tissue paper filter.[ Another tissue study found inconsistent results with different paper, but said that tissue paper generally demonstrated an undesirable effect known as "]comb filter
In signal processing, a comb filter is a Filter (signal processing), filter implemented by adding a delayed version of a signal processing, signal to itself, causing constructive and destructive Interference (wave propagation), interference. The ...
ing", where the high frequencies are reflected back into the tweeter instead of being absorbed. The author derided the tissue practice as "aberrant behavior", saying that engineers usually fear comb filtering and its associated cancellation effects, suggesting that more controllable and less random electronic filtering would be preferable.[
]
Road repair
Tissue paper, in the form of standard single-ply toilet paper
Toilet paper (sometimes called toilet/bath/bathroom tissue, or toilet roll) is a tissue paper product primarily used to clean the human anus, anus and surrounding region of Human feces, feces (after defecation), and to clean the external gen ...
, is commonly used in road repair to protect crack sealants. The sealants require upwards of 40 minutes to cure enough to not stick onto passing traffic. The application of toilet paper removes the stickiness and keeps the tar in place, allowing the road to be reopened immediately and increasing road repair crew productivity. The paper breaks down and disappears in the following days. The use has been credited to Minnesota Department of Transportation
The Minnesota Department of Transportation (MnDOT, ) oversees Transportation in Minnesota, transportation by all modes including land, water, air, rail, walking and bicycling in the U.S. state of Minnesota. The Cabinet (government), cabinet-lev ...
employee Fred Muellerleile, who came up with the idea in 1970 after initially trying standard office paper, which worked, but did not disintegrate easily.
Packing industry
Apart from above, a range of speciality tissues are also manufactured to be used in the packing industry. These are used for wrapping/packing various items, cushioning fragile items, stuffing in shoes/bags etc. to keep shape intact or, for inserting in garments etc. while packing/folding to keep them wrinkle free and safe. It is generally used printed with the manufacturers brand name or, logo to enhance the look and aesthetic appeal of the product. It is a type of thin, translucent paper
Paper is a thin sheet material produced by mechanically or chemically processing cellulose fibres derived from wood, Textile, rags, poaceae, grasses, Feces#Other uses, herbivore dung, or other vegetable sources in water. Once the water is dra ...
generally in the range of grammage
Grammage and basis weight, in the pulp and paper industry, are the area density of a paper product, that is, its mass per unit of area. Two ways of expressing the area density of a paper product are commonly used:
* Expressed in grams (g) per s ...
s between 17 and 40 GSM, that can be rough or, shining, hard or soft, depending upon the nature of use.
Origami
The use of double-tissue, triple-tissue, tissue-foil and Methyl cellulose coated tissue papers are gaining increasing popularity. Due to the paper's low grammage the paper can be folded into intricate models when treated with Methyl Cellulose (also referred to as MC). The inexpensive paper provides incredible paper memory paired with paper strength (when MC treated). Origami
) is the Japanese art of paper folding. In modern usage, the word "origami" is often used as an inclusive term for all folding practices, regardless of their culture of origin. The goal is to transform a flat square sheet of paper into a ...
models sometimes require both thin and highly malleable papers, for this tissue-foil is considered a prime choice.
The industry
Consumption of tissue in North America is three times greater than in Europe:
out of the world's estimated production of of tissue, Europe produces approximately .
The European tissue market is worth approximately 10 billion Euros annually and is growing at a rate of around 3%. The European market represents around 23% of the global market. Of the total paper and board market tissue accounts for 10%. An analysis and market research in Europe, Germany was one of the top tissue-consuming countries in Western Europe while Sweden was on top of the per-capita consumption of tissue paper in Western Europe.
Market Study.
In Europe, the industry is represented by the ''European Tissue Symposium'' (ETS), a trade association
A trade association, also known as an industry trade group, business association, sector association or industry body, is an organization founded and funded by businesses that operate in a specific Industry (economics), industry. Through collabor ...
. The members of ETS represent the majority of tissue paper producers throughout Europe and about 90% of total European tissue production. ETS was founded in 1971 and is based in Brussels
Brussels, officially the Brussels-Capital Region, (All text and all but one graphic show the English name as Brussels-Capital Region.) is a Communities, regions and language areas of Belgium#Regions, region of Belgium comprising #Municipalit ...
since 1992.
In the U.S., the tissue industry is organized in the AF&PA.
Tissue paper production and consumption is predicted to continue to grow because of factors like urbanization
Urbanization (or urbanisation in British English) is the population shift from Rural area, rural to urban areas, the corresponding decrease in the proportion of people living in rural areas, and the ways in which societies adapt to this change. ...
, increasing disposable income
Disposable income is total personal income minus current taxes on income. In national accounting, personal income minus personal current taxes equals disposable personal income or household disposable income. Subtracting personal outlays ( ...
s and consumer spending
Consumer spending is the total money spent on final goods and services by individuals and households.
There are two components of consumer spending: induced consumption (which is affected by the level of income) and autonomous consumption (which ...
. In 2015, the global market for tissue paper was growing at per annum rates between 8–9% (China, currently 40% of global market) and 2–3% (Europe).
During the COVID-19 pandemic, tissue demand for homes increased dramatically as people spent more time in their homes, while commercial demand for the product decreased.
Companies
The largest tissue producing companies by capacity – some of them also global players – in 2015 are (in descending order):[
#]Essity
Essity AB (commonly known as Essity) is a Swedish multinational company specializing in hygiene and health products headquartered in Stockholm, Sweden. Established in 2017 through a spin-off from the forest products company Svenska Cellulosa ...
#Kimberly-Clark
Kimberly-Clark Corporation is an American multinational consumer goods and personal care corporation that produces mostly paper-based consumer products. The company manufactures sanitary paper products and surgical & medical instruments. Kimb ...
#Georgia-Pacific
Georgia-Pacific LLC is an American pulp and paper company based in Atlanta, Georgia (U.S. state), Georgia, and is one of the world's largest manufacturers and distributors of Tissue paper, tissue, Pulp (paper), pulp, paper, toilet and paper towe ...
#Asia Pulp & Paper
Asia Pulp & Paper (APP) is an Indonesian pulp and paper company based in Jakarta, Indonesia. One of the largest pulp and paper companies in the world, it was founded as Tjiwi Kimia by Eka Tjipta Widjaja in 1972. Asia Pulp & Paper is a subsidi ...
(APP)/ Sinar Mas
#Procter & Gamble
The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio. It was founded in 1837 by William Procter and James Gamble. It specializes in a wide range of personal health/con ...
# Sofidel Group
# CMPC
# WEPA Hygieneprodukte
# Metsä Group
# Cascades
Sustainability
The paper industry
The pulp and paper industry comprises companies that use wood, specifically pulpwood, as raw material and produce pulp, paper, paperboard, and other cellulose-based products.
Manufacturing process
In the manufacturing process, pulp is intro ...
in general has a long history of accusations for being responsible for global deforestation
Deforestation or forest clearance is the removal and destruction of a forest or stand of trees from land that is then converted to non-forest use. Deforestation can involve conversion of forest land to farms, ranches, or urban use. Ab ...
through legal and illegal logging
Illegal logging is the harvest, transportation, purchase, or sale of timber in violation of laws. The harvesting procedure itself may be illegal, including using corrupt means to gain access to forests; extraction without permission, or from a p ...
. The World Wide Fund for Nature
The World Wide Fund for Nature (WWF) is a Swiss-based international non-governmental organization founded in 1961 that works in the field of wilderness preservation and the reduction of human impact on the environment. It was formerly named th ...
(formerly the World Wildlife Fund) has urged Asia Pulp & Paper
Asia Pulp & Paper (APP) is an Indonesian pulp and paper company based in Jakarta, Indonesia. One of the largest pulp and paper companies in the world, it was founded as Tjiwi Kimia by Eka Tjipta Widjaja in 1972. Asia Pulp & Paper is a subsidi ...
(APP), "one of the world's most notorious deforesters" especially in Sumatra
Sumatra () is one of the Sunda Islands of western Indonesia. It is the largest island that is fully within Indonesian territory, as well as the list of islands by area, sixth-largest island in the world at 482,286.55 km2 (182,812 mi. ...
n rain forest
Rainforests are forests characterized by a closed and continuous tree Canopy (biology), canopy, moisture-dependent vegetation, the presence of epiphytes and lianas and the absence of wildfire. Rainforests can be generally classified as tropi ...
s, to become an environmentally responsible company; in 2012, the WWF launched a campaign to remove a brand of toilet paper
Toilet paper (sometimes called toilet/bath/bathroom tissue, or toilet roll) is a tissue paper product primarily used to clean the human anus, anus and surrounding region of Human feces, feces (after defecation), and to clean the external gen ...
known to be made from APP fiber from grocery store shelves. According to the Worldwatch Institute
The Worldwatch Institute was a globally focused environmental research organization based in Washington, D.C., founded by Lester R. Brown. Worldwatch was named as one of the top ten sustainable development research organizations by Globescan S ...
, the world per capita
''Per capita'' is a Latin phrase literally meaning "by heads" or "for each head", and idiomatically used to mean "per person".
Social statistics
The term is used in a wide variety of social science, social sciences and statistical research conte ...
consumption of toilet paper was 3.8 kilograms in 2005. The WWF estimates that "every day, about 270,000 trees are flushed down the drain or end up as garbage all over the world", a rate of which about 10% are attributable to toilet paper alone.
Meanwhile, the paper tissue industry, along with the rest of the paper manufacturing sector, has worked to minimise its impact on the environment. Recovered fibres now represent some 46.5% of the paper industry's raw materials. The industry relies heavily on biofuel
Biofuel is a fuel that is produced over a short time span from Biomass (energy), biomass, rather than by the very slow natural processes involved in the formation of fossil fuels such as oil. Biofuel can be produced from plants or from agricu ...
s (about 50% of its primary energy). Its specific primary energy consumption has decreased by 16% and the specific electricity consumption has decreased by 11%, due to measures such as improved process technology and investment in combined heat and power
Cogeneration or combined heat and power (CHP) is the use of a heat engine or power station to electricity generation, generate electricity and useful heat at the same time.
Cogeneration is a more efficient use of fuel or heat, because otherwise ...
(CHP). Specific carbon dioxide emissions
Greenhouse gas (GHG) emissions from human activities intensify the greenhouse effect. This contributes to climate change. Carbon dioxide (), from burning fossil fuels such as coal, oil, and natural gas, is the main cause of climate change. The ...
from fossil fuel
A fossil fuel is a flammable carbon compound- or hydrocarbon-containing material formed naturally in the Earth's crust from the buried remains of prehistoric organisms (animals, plants or microplanktons), a process that occurs within geolog ...
s decreased by 25% due to process-related measures and the increased use of low-carbon and biomass fuels. Once consumed, most forest-based paper products start a new life as recycled material or biofuel
EDANA, the trade body for the non-woven absorbent hygiene products industry (which includes products such as household wipes for use in the home) has reported annually on the industry's environmental performance since 2005. Less than 1% of all commercial wood production ends up as wood pulp in absorbent hygiene products. The industry contributes less than 0.5% of all solid waste and around 2% of municipal solid waste
Municipal solid waste (MSW), commonly known as trash or garbage in the American English, United States and rubbish in British English, Britain, is a List of waste types, waste type consisting of everyday items that are discarded by the public. ...
(MSW) compared with paper and board, garden waste and food waste
The causes of food going uneaten are numerous and occur throughout the food system, during food production, production, food processing, processing, Food distribution, distribution, Grocery store, retail and food service sales, and Social clas ...
which each comprise between 18 and 20 percent of MSW.
There has been a great deal of interest, in particular, in the use of recovered fibres to manufacture new tissue paper products. However, whether this is actually better for the environment than using new fibres is open to question. A life-cycle assessment
Life cycle assessment (LCA), also known as life cycle analysis, is a methodology for assessing the impacts associated with all the stages of the life cycle of a commercial product, process, or service. For instance, in the case of a manufact ...
study indicated that neither fibre type can be considered environmentally preferable. In this study both new fibre and recovered fibre offer environmental benefits and shortcomings.
Total environmental impacts vary case by case, depending on for example the location of the tissue paper mill, availability of fibres close to the mill, energy options and waste utilization possibilities. There are opportunities to minimise environmental impacts when using each fibre type.
When using recovered fibres, it is beneficial to:
* Source fibres from integrated deinking
Deinking is the industrial process of removing printing ink from paperfibers of recycled paper to make deinked pulp.
The key in the deinking process is the ability to detach ink from the fibers. This is achieved by a combination of mechanical a ...
operations to eliminate the need for thermal drying of fibre or long distance transport of wet pulp,
* Manage deinked sludge in order to maximise beneficial applications and minimise waste burden on society; and
* Select the recovered paper depending on the end-product requirements and that also allows the most efficient recycling process.
When using new fibres, it is beneficial to:
* Manage the raw material sources to maintain legal, sustainable forestry practices by implementing processes such as forest certification
Certified wood and pulp and paper industry, paper products come from responsibly forest management, managed forests – as defined by a particular standard. With third-party forest certification, an independent Standards organization, standards s ...
systems and chain of custody standards; and
* Consider opportunities to introduce new and more renewable energy sources and increase the use of biomass fuels to reduce emissions of carbon dioxide.
When using either fibre type, it is beneficial to:
* Improve energy efficiency in tissue manufacturing;
* Examine opportunities for changing to alternative, non fossil based sources, of energy
Energy () is the physical quantity, quantitative physical property, property that is transferred to a physical body, body or to a physical system, recognizable in the performance of Work (thermodynamics), work and in the form of heat and l ...
for tissue manufacturing operations
* Deliver products that maximise functionality and optimize consumption; and
* Investigate opportunities for alternative product disposal systems that minimize the environmental impact of used products.
The Confederation of European Paper Industries (CEPI) has published reports focusing on the industry's environmental credentials. In 2002, it noted that "a little over 60% of the pulp and paper
The pulp and paper industry comprises companies that use wood, specifically pulpwood, as raw material and produce pulp, paper, paperboard, and other cellulose-based products.
Manufacturing process
In the manufacturing process, pulp is introd ...
produced in Europe comes from mills certified under one of the internationally recognised eco-management schemes". There are a number of ‘eco-labels’ designed to help consumers identify paper tissue products which meet such environmental standards. Eco-labelling entered mainstream environmental policy-making in the late seventies, first with national schemes such as the German Blue Angel programme, to be followed by the Nordic swan
The Nordic Ecolabel or Nordic swan is the official sustainability ecolabel for products from the Nordic countries. It was introduced by the Nordic Council of Ministers in 1989. The logo is based on the flag of the Nordic Council, logo of the Nor ...
(1989). In 1992 a European eco-labelling regulation, known as the EU Flower, was also adopted. The stated objective is to support sustainable development, balancing environmental, social and economical criteria.
In 2019, the NRDC and Stand.earth released a report grading various brands of toilet paper, paper towels, and facial tissue; the report criticized major brands for lacking recycled material.
Types of eco-labels
There are three types of eco-labels, each defined by ISO (International Organization for Standardization).
Type I: ISO 14024
This type of eco-label is one where the criteria are set by third parties (not the manufacturer). They are in theory based on life cycle impacts and are typically based on pass/fail criteria. The one that has European application is the EU Flower.
Type II: ISO 14021
These are based on the manufacturers or retailers own declarations. Well known amongst these are claims of "100% recycled" in relation to tissue/paper.
Type III: ISO 14025
These claims give quantitative details of the impact of the product based on its life cycle. Sometimes known as EPDs ( Environmental Product Declarations), these labels are based on an independent review of the life cycle of the product. The data supplied by the manufacturing companies are also independently reviewed.
The most well known example in the paper industry is the Paper Profile. You can tell a Paper Profile meets the Type III requirements when the verifiers logo is included on the document.[European Tissue Symposiu]
"European-Wide Tissue Eco labels"
An example of an organization that sets standards is the Forest Stewardship Council
The Forest Stewardship Council GmbH (FSC) is an international non-profit, multistakeholder organization established in 1993 that promotes responsible management of the world's forests via timber certification. This organization uses a market-b ...
.
See also
* Air-laid paper
* Crêpe paper
Crêpe paper is thin, textured, and often colorful decorative paper used in paper craft. It is created by adhering wet tissue paper to the cylinder of a Yankee dryer and then scraping it off with a blade once dry. This process creates gathers in ...
* Handkerchief
A handkerchief (; also called a hankie or, historically, a handkercher or a ) is a form of a kerchief or bandanna, typically a hemmed square of thin fabric which can be carried in the pocket or handbag for personal hygiene purposes such as w ...
* Tissue-pack marketing
is a type of guerrilla marketing that attaches advertisements to portable facial tissue packages to move advertising copy directly into consumers' hands. Its origins date back to the late 1960s in Japan as a replacement for free promotional merc ...
* Washi
is traditional Japanese paper processed by hand using fibers from the inner bark of the gampi tree, the mitsumata shrub (''Edgeworthia chrysantha''), or the paper mulberry (''kōzo'') bush.
''Washi'' is generally tougher than ordinary ...
* Yankee dryer
* Sanitary paper
References
External links
Sustainably printed custom tissue
{{Paper
Craft materials
Packaging materials
Paper