HHLA (formerly The Promenade at Howard Hughes Center) is a two-level outdoor mixed-use center that features a blend of

entertainment Entertainment is a form of activity that holds the attention and Interest (emotion), interest of an audience or gives pleasure and delight. It can be an idea or a task, but it is more likely to be one of the activities or events that have deve ...

dining A restaurant is an establishment that prepares and serves food and drinks to customers. Meals are generally served and eaten on the premises, but many restaurants also offer take-out and food delivery services. Restaurants vary greatly in a ...

, and

shopping Shopping is an activity in which a customer browses the available goods or services presented by one or more retailers with the potential intent to purchase a suitable selection of them. A Retail#Shopper profiles, typology of shopper types ha ...

venuesDirectory of The Promenade at Howard Hughes Center
/ref> located at the Howard Hughes Center in Westchester and adjacent to Playa Vista in the city of

Los Angeles Los Angeles, often referred to by its initials L.A., is the List of municipalities in California, most populous city in the U.S. state of California, and the commercial, Financial District, Los Angeles, financial, and Culture of Los Angeles, ...

, California. It is also close to the Fox Hills district in

Culver City Culver City is a city in Los Angeles County, California, United States. As of the 2020 census, the population was 40,779. It is mostly surrounded by Los Angeles, but also shares a border with the unincorporated area of Ladera Heights to the ea ...

.Promenade at Howard Hughes Center
/ref> The mall is located on Sepulveda Boulevard beside the San Diego Freeway ( Interstate 405), one of the major freeways in

with over 297,000 motorists passing daily.

History

The Promenade at Howard Hughes Center was developed by jH Snyder Company, and opened in 2000. It originally featured The Bridge Cinema De Lux, a luxury movie theater with

IMAX IMAX is a proprietary system of High-definition video, high-resolution cameras, film formats, film projectors, and movie theater, theaters known for having very large screens with a tall aspect ratio (image), aspect ratio (approximately ei ...

screens, several restaurants including Johnny Rockets,

Islands This is a list of the lists of islands in the world grouped by country, by continent, by body of water, and by other classifications. For rank-order lists, see the #Other lists of islands, other lists of islands below. Lists of islands by count ...

, On The Border, Subway and

Starbucks Starbucks Corporation is an American multinational List of coffeehouse chains, chain of coffeehouses and Starbucks Reserve, roastery reserves headquartered in Seattle, Washington. It was founded in 1971 by Jerry Baldwin, Zev Siegl, and Gor ...

, plus a

Nordstrom Rack Nordstrom Rack is an American off-price department store chain founded in 1973. It is a sister brand to the luxury department store chain Nordstrom. , Nordstrom Rack operates 348 stores in 41 U.S. states. History In 1973, the company open ...

, and Borders. The movie theater was eventually purchased by

Rave Cinemas Rave Cinemas, formerly known as "Rave Motion Pictures", is a movie theater brand founded in 1999 and owned by Cinemark Theatres. It previously was headed by Thomas W. Stephenson, Jr., former CEO of Hollywood Theaters, and Rolando B. Rodriguez, f ...

and operated under the Rave banner until the theater was one of the 32 locations that was purchased by Cinemark in 2012, but the theater still retained Rave logo until 2015 when it was renovated to be one of Cinemark's flagship theaters, featuring 18 screens, some featuring Cinemark XD. The center was popular around its opening but over the years lost popularity due to its proximity to Westfield Culver City, and it lost some of its big tenants including Borders which closed in 2011 due to the chains liquidation, and Nordstrom Rack which relocated to Westfield Culver City in 2013. On The Border closed and was replaced by Souplantation until it closed in 2017. It did however, manage to attract new tenants to fill some of the vacant space including

Buffalo Wild Wings Buffalo Wild Wings (originally Buffalo Wild Wings & Weck, and nicknamed BW3, or BDubs or BWW) is an American casual dining restaurant and sports bar franchise specializing in chicken wings. As of March 2025, there are over 1,300 locations a ...

, Dave & Busters, and Kabuki Japanese Restaurant. The Laurus Corp. acquired the Howard Hughes Center, including The Promenade, in 2015. Laurus announced plans for a large-scale residential expansion, remodeling, and overhaul designed by the Jerde Partnership. The center is part of the Howard Hughes Center business campus, that includes buildings for mixed use office, retail, and health care tenants. Neighbors include a

Pepperdine University Pepperdine University () is a private university, private Christianity, Christian research university affiliated with the Churches of Christ, with its main campus in Los Angeles County, California, United States. Pepperdine's main campus consists ...

satellite campus A satellite campus, branch campus or regional campus is a campus of a university or college that is physically at a distance from the original university or college area. This branch campus may be located in a different city, state, or country, ...

, and headquarter corporations such as

Universal Studios Universal Studios may refer to: * Universal Studios, Inc., an American media and entertainment conglomerate ** Universal Pictures, an American film studio ** Universal Studios Lot, a film and television studio complex * Various theme parks operat ...

Univision Univision () is an American Spanish-language terrestrial television, free-to-air television network owned by TelevisaUnivision. It is the United States' largest provider of Spanish-language content. The network's programming is aimed at the L ...

, and

Sony is a Japanese multinational conglomerate (company), conglomerate headquartered at Sony City in Minato, Tokyo, Japan. The Sony Group encompasses various businesses, including Sony Corporation (electronics), Sony Semiconductor Solutions (i ...

. The mall was renamed HHLA in 2023.

References

External links

* {{DEFAULTSORT:Promenade at Howard Hughes Center, The Shopping malls on the Westside, Los Angeles Westchester, Los Angeles Westside (Los Angeles County) Sepulveda Boulevard Shopping malls established in 2000 2000 establishments in California

History

See also

References

External links