The Groundwork was a

privately held A privately held company (or simply a private company) is a company whose Stock, shares and related rights or obligations are not offered for public subscription or publicly negotiated in their respective listed markets. Instead, the Private equi ...

technology firm, run by Michael Slaby, that was formed in June 2014. Campaign finance disclosures revealed that Hillary Clinton's presidential campaign was a client of the Groundwork. Most of the Groundwork's employees are back-end software developers with experience at tech firms like

Netflix Netflix is an American subscription video on-demand over-the-top streaming service. The service primarily distributes original and acquired films and television shows from various genres, and it is available internationally in multiple lang ...

, DreamHost,

Zalando Zalando SE is a publicly traded international online retailer based in Berlin which is active across Europe and specializes in shoes, fashion and beauty products. The company was founded in 2008 by David Schneider and Robert Gentz and has more th ...

, and

Google Google LLC (, ) is an American multinational corporation and technology company focusing on online advertising, search engine technology, cloud computing, computer software, quantum computing, e-commerce, consumer electronics, and artificial ...

. The Groundwork is responsible for the "critical functions of modern campaigning" by using technological resources to consume digital data about voters, and then developing the technological means to assist the Hillary Clinton presidential campaign target these voters for fundraising, advertising, outreach. It is a

customer relationship management Customer relationship management (CRM) is a strategic process that organizations use to manage, analyze, and improve their interactions with customers. By leveraging data-driven insights, CRM helps businesses optimize communication, enhance cus ...

system for future voters."

References

{{DEFAULTSORT:Groundwork, The Consulting firms of the United States Hillary Clinton 2016 presidential campaign Big data Data management Forecasting Transaction processing Government by algorithm