History
Market
The market for textbooks
New editions and the used book market in the United States
Some students save money by buying used copies of textbooks, which tend to be less expensive, and are available from many college bookstores in the US, who buy them back from students at the end of a term. Books that are not being re-used at the school are often purchased by an off-campus wholesaler for 0–30% of the new cost, for distribution to other bookstores. Some textbook companies have countered this by encouraging teachers to assign homework that must be done on the publisher's website. Students with a new textbook can use the pass code in the book to register on the site; otherwise they must pay the publisher to access the website and complete assigned homework. Students who look beyond the campus bookstore can typically find lower prices. With the ISBN or title, author and edition, most textbooks can be located through online used booksellers or retailers. Most leading textbook companies publish a new edition every 3 or 4 years, more frequently in math and science. Harvard economics chair James K. Stock has stated that new editions are often not about significant improvements to the content. "New editions are to a considerable extent simply another tool used by publishers and textbook authors to maintain their revenue stream, that is, to keep up prices." A study conducted by The Student PIRGs found that a new edition costs 12% more than a new copy of the previous edition (not surprising if the old version is obsolete), and 58% more than a used copy of the previous edition. Textbook publishers maintain these new editions are driven by demand from teachers. That study found that 76% of teachers said new editions were justified "half of the time or less" and 40% said they were justified "rarely" or "never". The PIRG study has been criticized by publishers, who argue that the report contains factual inaccuracies regarding the annual average cost of textbooks per student. The Student PIRGs also point out that recent emphasis on e-textbooks does not always save students money. Even though the book costs less up-front, the student will not recover any of the cost through resale.Bundling in the United States
Another publishing industry practice that has been highly criticized is "bundling", or shrink-wrapping supplemental items into a textbook. Supplemental items range from CD-ROMs and workbooks to online passcodes and bonus material. Students often cannot buy these things separately, and often the one-time-use supplements destroy the resale value of the textbook. According to the Student PIRGs, the typical bundled textbook costs 10%–50% more than an unbundled textbook, and 65% of professors said they "rarely" or "never" use the bundled items in their courses. A 2005 Government Accountability Office (GAO) Report in the United States found that the production of these supplemental items was the primary cause of rapidly increasing prices:While publishers, retailers, and wholesalers all play a role in textbook pricing, the primary factor contributing to increases in the price of textbooks has been the increased investment publishers have made in new products to enhance instruction and learning...While wholesalers, retailers, and others do not question the quality of these materials, they have expressed concern that the publishers' practice of packaging supplements with a textbook to sell as one unit limits the opportunity students have to purchase less expensive used books....If publishers continue to increase these investments, particularly in technology, the cost to produce a textbook is likely to continue to increase in the future.College Textbooks: Enhanced Offerings Appear to Drive Recent Price IncreasesBundling has also been used to segment the used book market. Each combination of a textbook and supplemental items receives a separate ISBN. A single textbook could therefore have dozens of ISBNs that denote different combinations of supplements packaged with that particular book. When a bookstore attempts to track down used copies of textbooks, they will search for the ISBN the course instructor orders, which will locate only a subset of the copies of the textbook. Legislation at state and federal levels seeks to limit the practice of bundling, by requiring publishers to offer all components separately. Publishers have testified in favor of bills including this provision, but only in the case that the provision exempts the loosely defined category of "integrated textbooks". The Federal bill only exempts 3rd party materials in integrated textbooks, however publisher lobbyists have attempted to create a loophole through this definition in state bills.
." U.S. Government Accountability Office, Washington, DC, 2005. Abstract. Retrieved 7 October 2011.
Price disclosure
Given that the problem of high textbook prices is linked to the "broken" economics of the market, requiring publishers to disclose textbook prices to faculty is a solution pursued by a number of legislatures. By inserting price into sales interactions, this regulation will supposedly make the economic forces operate more normally. No data suggests that this is in fact true. However, The Student PIRGs have found that publishers actively withhold pricing information from faculty, making it difficult to obtain. Their most recent study found that 77% of faculty say publisher sales representatives do not volunteer prices, and only 40% got an answer when they directly asked. Furthermore, the study found that 23% of faculty rated publisher websites as "informative and easy to use" and less than half said they typically listed the price. The US Congress passed a law in the 2008 Higher Education Opportunity Act that would require price disclosure. Legislation requiring price disclosure has passed in Connecticut, Washington, Minnesota, Oregon, Arizona, Oklahoma, and Colorado. Publishers are currently supporting price disclosure mandates, though they insist that the "suggested retail price" should be disclosed, rather than the actual price the publisher would get for the book.Used textbook market
Once a textbook is purchased from a retailer for the first time, there are several ways a student can sell his/her textbooks back at the end of the semester or later. Students can sell to 1) the college/university bookstore; 2) fellow students; 3) numerous online websites; or 4) a student swap service.Campus buyback
As for buyback on a specific campus, faculty decisions largely determine how much a student receives. If a professor chooses to use the same book the following semester, even if it is a custom text, designed specifically for an individual instructor, bookstores often buy the book back. The GAO report found that, generally, if a book is in good condition and will be used on the campus again the next term, bookstores will pay students 50 percent of the original price paid. If the bookstore has not received a faculty order for the book at the end of the term and the edition is still current, they may offer students the wholesale price of the book, which could range from 5 to 35 percent of the new retail price, according to the GAO report. When students resell their textbooks during campus "buyback" periods, these textbooks are often sold into the national used textbook distribution chain. If a textbook is not going to be used on campus for the next semester of courses then many times the college bookstore will sell that book to a national used book company. The used book company then resells the book to another college bookstore. Finally, that book is sold as used to a student at another college at a price that is typically 75% of the new book price. At each step, a markup is applied to the book to enable the respective companies to continue to operate.Student to student sales
Students can also sell or trade textbooks among themselves. After completing a course, sellers will often seek out members of the next enrolling class, people who are likely to be interested in purchasing the required books. This may be done by posting flyers to advertise the sale of the books or simply soliciting individuals who are shopping in the college bookstore for the same titles. Many larger schools have independent websites set up for the purpose of facilitating such trade. These often operate much like digital classified ads, enabling students to list their items for sale and browse for those they wish to acquire. Also, at the US Air Force Academy, it is possible to e-mail entire specific classes, allowing for an extensive network of textbook sales to exist.Student online marketplaces
Online marketplaces are one of the two major types of online websites students can use to sell used textbooks. Online marketplaces may have an online auction format or may allow the student to list their books for a fixed price. In either case, the student must create the listing for each book themselves and wait for a buyer to order, making the use of marketplaces a more passive way of selling used textbooks. Unlike campus buyback and online book, students are unlikely to sell all their books to one buyer using online marketplaces, and will likely have to send out multiple books individually.Online book buyers
Online book buyers buy textbooks, and sometimes other types of books, with the aim of reselling them for a profit. Like online marketplaces, online book buyers operate year-round, giving students the opportunity to sell their books even when campus "buyback" periods are not in effect. Online book buyers, who are often online book sellers as well, will sometimes disclaim whether or not a book can be sold back prior to purchase. Students enter theTextbook exchanges
In response to escalating textbook prices, limited competition, and to provide a more efficient system to connect buyers and sellers together, online textbook exchanges were developed. Most of today's sites handle buyer and seller payments, and usually deduct a small commission only after the sale is completed. According to textbook author Henry L. Roediger (and Wadsworth Publishing Company senior editor Vicki Knight), the used textbook market is illegitimate, and entirely to blame for the rising costs of textbooks. As methods of "dealing with this problem", he recommends making previous editions of textbooks obsolete, binding the textbook with other materials, and passing laws to prevent the sale of used books. The concept is not unlike the limited licensing approach for computer software, which places rigid restrictions on resale and reproduction. The intent is to make users understand that the content of any textbook is the intellectual property of the author and/or the publisher, and that as such, subject to copyright. Obviously, this idea is completely opposed to the millennia-old tradition of the sale of used books, and would make that entire industry illegal.E-textbooks
Another alternative to save money and obtaining the materials you are required are e-textbooks. The article "E books rewrite the rules of education" states that, alternately to spending a lot of money on textbooks, you can purchase an e-textbook at a small amount of the cost. With the growth of digital applications for iPhone, and gadgets like the Amazon kindle, e-textbooks are not an innovation, but have been "gaining momentum". According to the article " Are textbooks obsolete?", publishers and editorials are concerned about the issue of expensive textbooks. "The expense of textbooks is a concern for students, and e-textbooks, address the face of the issue, Williams says " As publishers we understand the high cost of these materials, and the electronic format permit us diminish the general expense of our content to the market". E-textbook applications facilitate similar experiences to physical textbooks by allowing the user to highlight and take notes in-page. These applications also extend textbook learning by providing quick definitions, reading the text aloud, and search functionality.Rental programs
In-store rentals are processed by either using a kiosk and ordering books online with a third party facilitator or renting directly from the store's inventory. Some stores use a hybrid of both methods, opting for in-store selections of the most popular books and the online option for more obscure titles or books they consider too risky to put in the rental system. Rented items can be used for a set duration of time, then are required to be returned to the physical store or shipped back to the third party facilitator by the rental due date. Writing and highlighting is sometimes allowed in rented items, although excessive markup which makes the item unrentable is discouraged. Overdue items are often charged a fee up to the retail price of the rented item. Rented items typically do not include supplemental materials such as access codes, CDs, or loose-leafs.Textbook sharing
Using textbook sharing, students share the physical textbook with other students, and the cost of the book is divided among the users of the textbook. Over the life of the textbook, if 4 students use the textbook, the cost of the textbook for each student will be 25% of the total cost of the book.Open textbooks
The latest trend in textbooks is "open textbooks". An open textbook is a free, openly licensed textbook offered online by the copyright holders. According to PIRG, a number of textbooks already exist, and are being used at schools such as MIT and Harvard. A 2010 study published found that open textbooks offer a viable and attractive means to meet faculty and student needs while offering savings of approximately 80% compared to traditional textbook options. Although the largest question seems to be who is going to pay to write them, several state policies suggest that public investment in open textbooks might make sense. To offer another perspective, any jurisdiction might find itself challenged to find sufficient numbers of credible academics who would be willing to undertake the effort of creating an open textbook without realistic compensation, to make such a proposal work. Currently, some open textbooks have been funded with non-profit investment. The other challenge involves the reality of publishing, which is that textbooks with good sales and profitability subsidize the creation and publication of low demand but believed to be necessary textbooks. Subsidies skew markets and the elimination of subsidies is disruptive; in the case of low demand textbooks the possibilities following subsidy removal include any or all of the following: higher retail prices, a switch to open textbooks, a reduction of the number of titles published. On the other hand, independent open textbook authoring and publishing models are developing. Most notably, the startup publisher Flat World Knowledge already has dozens of college-level open textbooks that are used by more than 900 institutions in 44 countries. Their business model was to offer the open textbook free online, and then sell ancillary products that students are likely to buy if prices are reasonable – print copies, study guides,International market pricing
Similar to the issue of reimportation of pharmaceuticals into the U.S. market, the GAO report also highlights a similar phenomenon in textbook distribution. Retailers and publishers have expressed concern about the re-importation of lower-priced textbooks from international locations. Specifically, they cited the ability students have to purchase books from online distribution channels outside the United States at lower prices, which may result in a loss of sales for U.S. retailers. Additionally, the availability of lower-priced textbooks through these channels has heightened distrust and frustration among students regarding textbook prices, and college stores find it difficult to explain why their textbook prices are higher, according to the National Association of College Stores. Retailers and publishers have also been concerned that some U.S. retailers may have engaged in reimportation on a large scale by ordering textbooks for entire courses at lower prices from international distribution channels. While the 1998Production
Cost distribution
According to the National Association of College Stores, the entire cost of the book is justified by expenses, with typically 11.7% of the price of a new book going to the author's royalties (or a committee of editors at the publishing house), 22.7% going to the store, and 64.6% going to the publisher. The store and publisher amounts are slightly higher for Canada. Bookstores and used-book vendors profit from the resale of textbooks on the used market, with publishers only earning profits on sales of new textbooks.Research
According to the GAO study published July 2005:Following closely behind annual increases in tuition and fees at postsecondary institutions, college textbook and supply prices have risen at twice the rate of annual inflation over the last two decades. Rising at an average of 6 percent each year since academic year 1987–1988, compared with overall average price increases of 3 percent per year, college textbook and supply prices trailed tuition and fee increases, which averaged 7 percent per year. Since December 1986, textbook and supply prices have nearly tripled, increasing by 186 percent, while tuition and fees increased by 240 percent and overall prices grew by 72 percent. While increases in textbook and supply prices have followed increases in tuition and fees, the cost of textbooks and supplies for degree-seeking students as a percentage of tuition and fees varies by the type of institution attended. For example, the average estimated cost of books and supplies per first-time, full-time student for academic year 2003–2004 was $898 at 4-year public institutions, or about 26 percent of the cost of tuition and fees. At 2-year public institutions, where low-income students are more likely to pursue a degree program and tuition and fees are lower, the average estimated cost of books and supplies per first-time, full-time student was $886 in academic year 2003–2004, representing almost three-quarters of the cost of tuition and fees.According to the 2nd edition of a study by the United States Public Interest Research Group (US PIRG) published in February 2005: "Textbook prices are increasing at more than four times the inflation rate for all finished goods, according to the Bureau of Labor Statistics Producer Price Index. The wholesale prices charged by textbook publishers have jumped 62 percent since 1994, while prices charged for all finished goods increased only 14 percent. Similarly, the prices charged by publishers for general books increased just 19 percent during the same time period." According to the 2007 edition of the College Board's Trend in College Pricing Report published October 2007: "College costs continue to rise and federal student aid has shown slower growth when adjusted for inflation, while textbooks, as a percentage of total college costs, have remained steady at about 5 percent."
K-12 textbooks
In most U.S. K-12 public schools, a local school board votes on which textbooks to purchase from a selection of books that have been approved by the state Department of Education. Teachers receive the books to give to the students for each subject. Teachers are usually not required to use textbooks, however, and many prefer to use other materials instead. Textbook publishing in the U.S. is a business primarily aimed at large states. This is due to state purchasing controls over the books, most notably in Texas, where the Texas Education Agency sets curricula for all courses taught by the state's 1,000+ school districts, and therefore also approves which textbooks can be purchased. Commonly used American history textbooks are customized for students in California and Texas.High school
In recent years, high school textbooks of United States history have come under increasing criticism. Authors such as Howard Zinn ('' A People's History of the United States''), Gilbert T. Sewall ('' Textbooks: Where the Curriculum Meets the Child'') and James W. Loewen ('' Lies My Teacher Told Me: Everything Your American History Textbook Got Wrong''), make the claim that U.S. history textbooks contain mythical untruths and omissions, which paint a whitewashed picture that bears little resemblance to what most students learn in universities. Inaccurately retelling history, through textbooks or other literature, has been practiced in many societies, from ancientHigher education
Textbook bias on controversial topics
In cases of history, science, current events, and political textbooks, "the writer might be biased towards one way or another. Topics such as actions of a country, presidential actions, and scientific theories are common potential biases".See also
;Types * Casebook – a special type of textbook used in law schools in the United States * Open textbook – a textbook licensed under an open copyright license, and made available online to be freely used * Problem book – a textbook, usually graduate level, organized as a series of problems and full solutions * Sourcebook – a collection of texts, often used in social sciences and humanities in the United States * Study guide – a textbook used to study for a topic, exam, etc. * Workbook – a type of textbook with practice problems, where answers can be written directly in the book ;Lists * List of medical textbooks * List of textbooks in electromagnetism * List of textbooks in thermodynamics and statistical mechanics * List of textbooks on classical mechanics and quantum mechanics ;Controversies * Japanese history textbook controversies * Kanawha County textbook controversy, in the U.S. state of West Virginia * NCERT textbook controversies, in India * Pakistani textbooks controversy ;Other * John Amos Comenius – Czech philosopher, pedagogue and theologian who is credited by some with introducing pictorial textbooks **'' Orbis Pictus'' – 1658 textbook by Comenius, one of the first books with pictures for children *'' Kirtsaeng v. John Wiley & Sons, Inc.'' – a 2013 decision of the United States Supreme Court regarding textbook resaleCitations
Further reading
* Baier, Kylie, et al. "College students' textbook reading, or not." ''American Reading Forum Annual Yearbook'' Vol. 31. 2011External links