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Techno-animism or technoanimism is a culture of technological practice where
technology Technology is the application of knowledge to reach practical goals in a specifiable and reproducible way. The word ''technology'' may also mean the product of such an endeavor. The use of technology is widely prevalent in medicine, scie ...
is imbued with human and spiritual characteristics. It assumes that technology, humanity and religion can be integrated into one entity. As an anthropology theory, techno-animism examines the interactions between the material and the spiritual aspects of technology in relation to humans. Techno-animism has been studied in the context of Japan, since techno-animism traces most of its roots to the
Shinto Shinto () is a religion from Japan. Classified as an East Asian religion by scholars of religion, its practitioners often regard it as Japan's indigenous religion and as a nature religion. Scholars sometimes call its practitioners ''Shintoist ...
religion, and also in DIY culture where
Actor–network theory Actor–network theory (ANT) is a theoretical and methodological approach to social theory where everything in the social and natural worlds exists in constantly shifting networks of relationships. It posits that nothing exists outside those relat ...
and non-human agencies have been labeled as techno-animist practices.
Emit Snake-Beings Emit Snake-Beings also known as Snakebeings is a British New Zealand, British/New Zealand writer multi-media visual artist and sound artist who has also worked in kinetic art, DIY ethos, DIY technology, sculpture, Cinematography, and Video Ed ...
2017. Maker Culture and DiY technologies: re-functioning as a Techno-Animist practice. Continuum: Journal of Media and Cultural Studies, Australia. "https://doi.org/10.1080/10304312.2017.1318825"


Background and history

The practice of instilling human and spiritual characteristics into physical objects has always been part of the Shinto religion. Deities in the Shinto religion often symbolizes objects of the physical world and their statues often take human forms. With these practices, people form tighter bonds with physical objects. In
Japanese culture The culture of Japan has changed greatly over the millennia, from the country's prehistoric Jōmon period, to its contemporary modern culture, which absorbs influences from Asia and other regions of the world. Historical overview The ance ...
, the interaction between humans and non-human objects is critical to the harmonious coexistence of humans and nature. A prime example of this type of interaction is that before meals, Japanese people always say "
itadakimasu Japanese dining etiquette is a set of traditional perceptions governing specific expectations which outlines general standards of how one should behave and respond in various dining situations. Overview In Japan, it is customary to say before st ...
" which expresses gratitude for the ingredients of the meal may it be animals or plants. Techno-animism builds upon the practices of the Shinto religion by instilling human and spiritual characteristics into technology. As for representation, techno-animism is often embodied in the engineering design of objects and the way that people interact with those objects. In a larger social context, Techno-animism provides a means for technology to be integrated into the human society because new technology can always be instilled with traditional values.Tsurumi, K. (1992) Animism and Science. Research Papers series A-58, Institute of International Relations, Sophia University, Tokyo. Examples of Techno-animism also exist within the context of the
DIY ethic "Do it yourself" ("DIY") is the method of building, modifying, or repairing things by oneself without the direct aid of professionals or certified experts. Academic research has described DIY as behaviors where "individuals use raw and se ...
and
Maker culture The maker culture is a contemporary subculture representing a technology-based extension of DIY culture that intersects with hardware-oriented parts of hacker culture and revels in the creation of new devices as well as tinkering with existing ...
: linking contemporary theories of material agency and
Material culture Material culture is the aspect of social reality grounded in the objects and architecture that surround people. It includes the usage, consumption, creation, and trade of objects as well as the behaviors, norms, and rituals that the objects crea ...
with post-modern ideas of
Animism Animism (from Latin: ' meaning 'breath, Soul, spirit, life') is the belief that objects, places, and creatures all possess a distinct Spirituality, spiritual essence. Potentially, animism perceives all things—Animal, animals, Plant, plants, Ro ...
and ethnographies " with recent academic studies suggesting that a form of Techno-animism can be observed in the highly developed practices of material engagement present in certain
Do it yourself "Do it yourself" ("DIY") is the method of building, modifying, or repairing things by oneself without the direct aid of professionals or certified experts. Academic research has described DIY as behaviors where "individuals use raw and se ...
sub-cultures recorded in contemporary ethnographic studies of technology.


Examples

The design of certain objects can have human-related traits that illustrate techno-animism. A robot designed by Honda called ASIMO takes the form of an astronaut wearing a spacesuit. The form factor along with the spiritual values associated with space exploration makes ASIMO an embodiment of techno-animism. In addition, ASIMO can also communicate with humans through language and gestures. Communication is a defining factor of determining whether something is an individual being or not. In Japan, the
robot A robot is a machine—especially one programmable by a computer—capable of carrying out a complex series of actions automatically. A robot can be guided by an external control device, or the control may be embedded within. Robots may be ...
industry offers a wide range of functions from talking robots to sex robots. Conversation and sexual relationships used to be concepts that only belonged to humans. However, technological advancements and techno-animism are breaking down that barrier with engineering designs that embodies human and spiritual characteristics. Beyond the design of objects, the way that people choose to interact with objects could also demonstrate techno-animism. In
Shinjuku is a special ward in Tokyo, Japan. It is a major commercial and administrative centre, housing the northern half of the busiest railway station in the world ( Shinjuku Station) and the Tokyo Metropolitan Government Building, the administrati ...
,
Tokyo Tokyo (; ja, 東京, , ), officially the Tokyo Metropolis ( ja, 東京都, label=none, ), is the capital and List of cities in Japan, largest city of Japan. Formerly known as Edo, its metropolitan area () is the most populous in the world, ...
, there is a restaurant where the waiters are robots instead of humans. Rather than talking to another person, customers only interact with machines throughout the dining process. In this process, customers accept the fact that technology has become part of the human society and has a unique way of interacting with humans.


Social implications

Japanese culture and legislation are generally supportive of the techno-animism trend. Considering that Japan's modernization took place in a relatively short period of time in comparison to western nations, techno-animism is seen as a major reason why Japan has been one of the world's centers of technological innovations.{{Cite book, title=Themes and theories in modern Japanese history : essays in memory of Richard Storry, author1=Henny, Sue, author2=Lehmann, Jean-Pierre, date=8 May 2014 , isbn=9781780939698, location=London, oclc=868914617 As a result, acceptance of techno-animism is the current attitude in Japan both culturally and legislatively.


See also

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Digital empathy Digital empathy is the application of the core principles of empathy – compassion, cognition, and emotion – into technical designs to enhance user experience. According to Friesem (2016), digital empathy is the cognitive and emotional ...
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Digital sublime The digital sublime is the mythologization of the impact of computers and cyberspace on human experiences of time, space and power. It's also known as cyber sublime or algorithmic sublime. It is a philosophical conception of emotions that captiva ...
* ''
Twipsy Twipsy was the official Mascot of the EXPO 2000 World's Fair held in Hannover. The character was created by the Spanish designer Javier Mariscal. His draft was selected in 1995 by an international jury out of 17 proposals in total. During the cou ...
''


References

Technology in society Animism in Asia Shinto in Japan Science and technology in Japan Society of Japan