Innovid is an American

online advertising Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising that uses the Internet to promote products and services to audiences and platform users. ...

technology company that offers services used by advertisers and publishers for the distribution and management of digital ads. Originally launched as a video marketing platform, the company expanded its offering to include display and digital out-of-home when Herolens was acquired in 2019.

History

Innovid was founded in 2007 by Zvika Netter, Tal Chalozin, and Zack Zigdon. Prior to starting Innovid, Netter and Chalozin co-founded the tech hub and

nonprofit organization A nonprofit organization (NPO), also known as a nonbusiness entity, nonprofit institution, not-for-profit organization, or simply a nonprofit, is a non-governmental (private) legal entity organized and operated for a collective, public, or so ...

GarageGeeks where high-profile tech personalities from around the world came to speak about innovation, including

Sergey Brin Sergey Mikhailovich Brin (; born August 21, 1973) is an American computer scientist and businessman who co-founded Google with Larry Page. He was the president of Google's parent company, Alphabet Inc., until stepping down from the role on D ...

, Craig Mundie, and Wikipedia co-founder

Jimmy Wales Jimmy Donal Wales (born August 7, 1966), also known as Jimbo Wales, is an American List of Internet entrepreneurs, Internet entrepreneur and former Trader (finance), financial trader. He is a Founders of Wikipedia, co-founder of the non-profi ...

. In 2008, Innovid raised $3 million from

Genesis Partners Genesis Partners is an Israeli venture capital firm, founded in 1996 by Eddy Shalev and Eyal Kishon. Overview Genesis Partners investment strategy is focused on early-stage Israeli innovation-driven technology companies. The company invests in ...

in a Series A round. As of 2015, the company had raised $52.6 million in six rounds of funding from investors including

, NewSpring Capital,

Silicon Valley Bank Silicon Valley Bank (SVB) is a commercial bank division of First Citizens BancShares. The bank was previously the primary subsidiary of SVB Financial Group, a Public company, publicly traded bank holding company that had offices in 15 U.S. state ...

, Cisco Investments, and

Sequoia Capital Sequoia Capital Operations, LLC is an American venture capital firm headquartered in Menlo Park, California, specializing in seed stage, early stage, and growth stage investments in private companies across technology sectors. the firm had appro ...

. In November 2017, the company announced a deal to acquire Taykey, a

Tel Aviv Tel Aviv-Yafo ( or , ; ), sometimes rendered as Tel Aviv-Jaffa, and usually referred to as just Tel Aviv, is the most populous city in the Gush Dan metropolitan area of Israel. Located on the Israeli Mediterranean coastline and with a popula ...

-based company focusing on real-time, automatic ad targeting software. In January 2019, Innovid secured $30 million in pre-IPO funding from Goldman Sachs to further its interests in the

connected TV A smart TV, also known as a connected TV (CTV or, rarely, CoTV), is a traditional television set with integrated Internet and interactive Web 2.0 features that allow users to stream music and videos, browse the internet, and view photos. Smart TV ...

sector. In September 2019, Innovid acquired the

display ad Digital display advertising is online graphic advertising through banners, text, images, video, and audio. The main purpose of digital display advertising is to post company ads on third-party websites. A display ad is usually interactive (i.e. ...

vertising software company Herolens, based in Latin America. Herolens continued to operate its Buenos Aires office, which became the headquarters for Innovid's Latin American business. In February 2022, Innovid announced that it would acquire TVSquared for $160 million.

Corporate affairs

Leadership

Innovid is managed by CEO Zvika Netter. Other key executives are: * Tal Chalozin, CTO * Zack Zigdon, MD International * Guy Kuperman, CSO * Ken Markus, CCO

Partnerships

Innovid is an open-platform and has established several partnerships with third-party vendors, media companies, agencies, and publishers. Innovid partnered with

Roku Roku ( ) is a brand of consumer electronics that includes streaming players, smart TVs (and their operating systems), as well as a free TV streaming service. The brand is owned by Roku, Inc., an American company. As of 2024, Roku is the U ...

to deliver personalized, targeted, and interactive video ads via Roku apps and allow viewers to easily subscribe to specific channels with a click of the remote. In February 2016, Innovid announced a partnership with

Snapchat Snapchat is an American multimedia social media and instant messaging app and service developed by Snap Inc., originally Snapchat Inc. One of the principal features of the app are that pictures and messages, known as "snaps", are usually availa ...

, to provide advertisers with detailed analytics about ad campaigns. Two months later, Innovid rolled out an integration with

Facebook Facebook is a social media and social networking service owned by the American technology conglomerate Meta Platforms, Meta. Created in 2004 by Mark Zuckerberg with four other Harvard College students and roommates, Eduardo Saverin, Andre ...

and

Instagram Instagram is an American photo sharing, photo and Short-form content, short-form video sharing social networking service owned by Meta Platforms. It allows users to upload media that can be edited with Social media camera filter, filters, be ...

, to help marketers deliver interactive video ads to both platforms while tracking analytics. In June 2016, Innovid also teamed up with

Twitter Twitter, officially known as X since 2023, is an American microblogging and social networking service. It is one of the world's largest social media platforms and one of the most-visited websites. Users can share short text messages, image ...

to give advertisers access to more data about Twitter video ad campaigns. In December 2016, Innovid partnered with marketing clouds

Oracle An oracle is a person or thing considered to provide insight, wise counsel or prophetic predictions, most notably including precognition of the future, inspired by deities. If done through occultic means, it is a form of divination. Descript ...

Adobe Adobe (from arabic: الطوب Attub ; ) is a building material made from earth and organic materials. is Spanish for mudbrick. In some English-speaking regions of Spanish heritage, such as the Southwestern United States, the term is use ...

, and

IBM International Business Machines Corporation (using the trademark IBM), nicknamed Big Blue, is an American Multinational corporation, multinational technology company headquartered in Armonk, New York, and present in over 175 countries. It is ...

, enabling marketers for the first time to include video throughout the

customer journey Customer experience, sometimes abbreviated to CX, is the totality of cognitive, affective, sensory, and behavioral responses of a customer during all stages of the consumption process including pre-purchase, consumption, and post-purchase sta ...

. MODI Media, the advanced TV arm of

GroupM WPP Media, formerly GroupM, is a U.S. based media business which is owned by the multinational holding company WPP plc. GroupM was the world's largest media buying agency, as of 2023. WPP Media's headquarters are located at 3 World Trade Center ...

and the largest advertising media company in the world, recognized Innovid’s strong focus on the connected TV/ OTT market and began collaborating with the company to power all of MODI Media’s OTT video delivery and analytics. In September 2019, Innovid and Roku announced that they were partnering on advertising measurement tools that would report across over-the-top (OTT) and traditional TV. Innovid's connected TV data would be matched with Roku's

automatic content recognition Automatic content recognition (ACR) is a technology used to identify content played on a media device or presented within a media file. Devices with ACR can allow for the collection of content consumption information automatically at the screen or ...

(ACR) data to measure daily reach, frequency, and demographics.

Awards

# 2009 Tech Pioneers Who Will Change Your Life: Zvika Netter # 2010

World Economic Forum The World Economic Forum (WEF) is an international non-governmental organization, international advocacy non-governmental organization and think tank, based in Cologny, Canton of Geneva, Switzerland. It was founded on 24 January 1971 by German ...

Tech Pioneers: Tal Chalozin # 2011 Streaming Media 100 Companies That Matter Most in Online Video # 2012 Digiday Video Awards Best Video Technology Innovation # 2014 Digiday Video Awards Best In-Stream Video Ad # 2014

Interactive Advertising Bureau The Interactive Advertising Bureau (IAB) is an American advertising business organization that develops industry standards, conducts research, and provides legal support for the online advertising industry. The organization represents many of t ...

MIXX IAB Rising Stars Digital Video Ad Gold Winner # 2015 Crain’s Best Places to Work in NYC # 2015

MIXX IAB Rising Stars Digital Video Ad Gold Winner # 2015

AdAge A proverb (from ) or an adage is a simple, traditional saying that expresses a perceived truth based on common sense or experience. Proverbs are often metaphorical and are an example of formulaic speech, formulaic language. A proverbial phrase ...

's Best Places to Work # 2016 Inc. Magazine's Best Workplaces # 2016

Multichannel News ''Multichannel News'' was a magazine and website published by Future US covering multichannel television and communications providers, such as cable operators, satellite television firms and telephone companies, as well as emerging Internet ...

' 40 Under 40 # 2016 Stevie Award Winner for Women in Business: Beth-Ann Eason # 2016

MIXX IAB Award: Best Interactive Video Ad # 2016

Crain Communications Crain Communications Inc. is an American publishing conglomerate based in Detroit, Michigan, United States, with 13 foreign subsidiaries. History Gustavus Dedman "G.D." Crain Jr. ( Gustavus Demetrious Crain Jr.; 1885–1973), previously the ci ...

Best Places To Work in New York City # 2016

Los Angeles Business Journal The ''Los Angeles Business Journal'', established in 1979, is a weekly newspaper and online news source in Los Angeles, California Los Angeles, often referred to by its initials L.A., is the List of municipalities in California, most po ...

Best Places To Work in Los Angeles #2018 Drum Digital Trading Award for Best Creative Optimization

Patents

US Patent No. 8745657
Inserting interactive objects into video content

External links

Official website

References

{{reflist, 30em Marketing companies established in 2007 American companies established in 2007 2007 establishments in New York City Companies based in New York City Digital marketing companies of the United States