Taptu was a social media and technology company that built platforms, tools and applications that enabled content on touch screen mobile devices, including phones running

iOS Ios, Io or Nio (, ; ; locally Nios, Νιός) is a Greek island in the Cyclades group in the Aegean Sea. Ios is a hilly island with cliffs down to the sea on most sides. It is situated halfway between Naxos and Santorini. It is about long an ...

and Android. Taptu was a privately held company that was founded in

Cambridge Cambridge ( ) is a List of cities in the United Kingdom, city and non-metropolitan district in the county of Cambridgeshire, England. It is the county town of Cambridgeshire and is located on the River Cam, north of London. As of the 2021 Unit ...

, England, in 2007 and was funded by DFJ Esprit and Sofinnova. The company was based in

and

Denver Denver ( ) is a List of municipalities in Colorado#Consolidated city and county, consolidated city and county, the List of capitals in the United States, capital and List of municipalities in Colorado, most populous city of the U.S. state of ...

, Colorado, United States. In September 2012, Taptu was acquired by Mediafed Ltd. The Taptu service shut down March 31, 2015, a year before Mediafed went into administration.

Products

Original product

Taptu's first product was a

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engine, provided as a website using html optimised for phones, and dedicated ''apps'' for

iPhone The iPhone is a line of smartphones developed and marketed by Apple that run iOS, the company's own mobile operating system. The first-generation iPhone was announced by then–Apple CEO and co-founder Steve Jobs on January 9, 2007, at ...

and Android. It was closed in early 2011.

My Taptu

Its other product was My Taptu, a social news aggregator that drew heavily on the company’s mobile search heritage but attempts to move them beyond search. According to Taptu, the app, which was available on the iPhone and Android devices, was "aimed at solving information overload," or what Taptu calls "app hopping." It presented all the information that a person "is into" in a "one- stop app" through "streams," or what CNET described as “content playlists.” My Taptu tried to separate itself in the social news space by offering ways of personalization.

Recognition and awards

* Overall Mobile Search Company of the Year, Mobile Search Awards, September 2008 * Best Search Provider 2008, Mobile Entertainment Awards * Commercial Category, MEX Design Competition * Red Herring Top 100 European Tech Startups, April 2008 * Global Community Award, MobileMonday Peer Awards, February 2008 * Meffys 2010, Winner of Content Discovery and Personalisation Award * TechCrunch Europas 2010, Highly Commended in the category of Best Mobile Start Up

References

{{reflist Defunct internet search engines Companies based in Cambridge Mobile technology