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Tableau Software ( ) is an American interactive
data visualization Data and information visualization (data viz or info viz) is an interdisciplinary field that deals with the graphic representation of data and information. It is a particularly efficient way of communicating when the data or information is nume ...
software Software is a set of computer programs and associated software documentation, documentation and data (computing), data. This is in contrast to Computer hardware, hardware, from which the system is built and which actually performs the work. ...
company focused on
business intelligence Business intelligence (BI) comprises the strategies and technologies used by enterprises for the data analysis and management of business information. Common functions of business intelligence technologies include reporting, online analytical pr ...
. It was founded in 2003 in
Mountain View, California Mountain View is a city in Santa Clara County, California, United States. Named for its views of the Santa Cruz Mountains, it has a population of 82,376. Mountain View was integral to the early history and growth of Silicon Valley, and is th ...
, and is currently headquartered in
Seattle, Washington Seattle ( ) is a port, seaport city on the West Coast of the United States. It is the county seat, seat of King County, Washington, King County, Washington (state), Washington. With a 2020 population of 737,015, it is the largest city in bo ...
. In 2019 the company was acquired by
Salesforce Salesforce, Inc. is an American Cloud computing, cloud-based software company headquartered in San Francisco, California. It provides customer relationship management (CRM) software and applications focused on sales, customer service, marketi ...
for $15.7 billion. At the time, this was the largest acquisition by Salesforce (a leader in the CRM field) since its foundation. It was later surpassed by Salesforce's acquisition of
Slack Slack may refer to: Places * Slack, West Yorkshire, a village in Calderdale, England * The Slack, a village in County Durham, England * Slack (river), a river in Pas-de-Calais department, France * Slacks Creek, Queensland, a suburb of Logan City, ...
. The company's founders, Christian Chabot, Pat Hanrahan and Chris Stolte, were researchers at the Department of
Computer Science Computer science is the study of computation, automation, and information. Computer science spans theoretical disciplines (such as algorithms, theory of computation, information theory, and automation) to practical disciplines (includin ...
at Stanford University. They specialized in visualization techniques for exploring and analyzing relational databases and
data cube In computer programming contexts, a data cube (or datacube) is a multi-dimensional ("n-D") array of values. Typically, the term data cube is applied in contexts where these arrays are massively larger than the hosting computer's main memory; exam ...
s, and started the company as a commercial outlet for research at Stanford from 1999 to 2002. Tableau products query
relational database A relational database is a (most commonly digital) database based on the relational model of data, as proposed by E. F. Codd in 1970. A system used to maintain relational databases is a relational database management system (RDBMS). Many relatio ...
s, online analytical processing cubes, cloud databases, and
spreadsheet A spreadsheet is a computer application for computation, organization, analysis and storage of data in tabular form. Spreadsheets were developed as computerized analogs of paper accounting worksheets. The program operates on data entered in ce ...
s to generate graph-type data visualizations. The software can also extract, store, and retrieve data from an in-memory data engine.


Software products

Tableau products include: * Tableau Desktop * Tableau Server * Tableau Prep Builder (released in 2018) * Tableau Vizable (consumer data visualization mobile app released in 2015) * Tableau Public (free to use) * Tableau Reader (free to use) * Tableau Mobile * Tableau Cloud * Tableau Prep * Tableau CRM


Functionalities

Tableau offers drag and drop and other features such as multiple chart formats and mapping capabilities. The software is able to plot
latitude In geography, latitude is a coordinate that specifies the north– south position of a point on the surface of the Earth or another celestial body. Latitude is given as an angle that ranges from –90° at the south pole to 90° at the north po ...
and
longitude Longitude (, ) is a geographic coordinate that specifies the east– west position of a point on the surface of the Earth, or another celestial body. It is an angular measurement, usually expressed in degrees and denoted by the Greek let ...
coordinates and connect to spatial files like Esri Shapefiles, KML, and GeoJSON to display custom geography. The built-in geo-coding allows for administrative places (country, state/province, county/district), postal codes, US Congressional Districts, US CBSA/ MSA, Area Codes, Airports, and European Union statistical areas ( NUTS codes) to be mapped automatically. Geographies can be grouped to create custom territories or custom
geocoding Address geocoding, or simply geocoding, is the process of taking a text-based description of a location, such as an address or the name of a place, and returning geographic coordinates, frequently latitude/longitude pair, to identify a locat ...
used to extend existing geographic roles in the product. Tableau Software can connect the following data sources Microsoft Excel, Microsoft Access, Text Files (txt, csv), import from workbook (tbm), Table data Extract (tds).


History

Tableau was founded in January 2003 by Pat Hanrahan, Christian Chabot, and Chris Stolte, and moved its headquarters to the Fremont neighborhood of
Seattle Seattle ( ) is a port, seaport city on the West Coast of the United States. It is the county seat, seat of King County, Washington, King County, Washington (state), Washington. With a 2020 population of 737,015, it is the largest city in bo ...
, Washington, the following year. The company has since expanded its Fremont headquarters and announced plans in 2016 for an auxiliary campus in suburban
Kirkland, Washington Kirkland is a city in King County, Washington, United States. A suburb east of Seattle, its population was 92,175 in the 2020 U.S. census which made it the sixth largest city in the county and the twelfth largest in the state. The city's downt ...
. A new headquarters building opened near Gas Works Park in Wallingford in March 2017 and was followed by a new building in Fremont that opened in 2018. In August 2016, Tableau announced the appointment of Adam Selipsky as president and CEO, effective September 16, 2016, replacing co-founder Christian Chabot as CEO. In June 2018, Tableau acquired Empirical Systems, a
Cambridge, Massachusetts Cambridge ( ) is a city in Middlesex County, Massachusetts, United States. As part of the Greater Boston, Boston metropolitan area, the cities population of the 2020 United States Census, 2020 U.S. census was 118,403, making it the fourth most ...
based
artificial intelligence Artificial intelligence (AI) is intelligence—perceiving, synthesizing, and inferring information—demonstrated by machine A machine is a physical system using Power (physics), power to apply Force, forces and control Motion, moveme ...
startup, with plans to integrate the company's technology into the Tableau platform. Tableau also announced plans to establish an office in Cambridge as a result of the deal. On June 10, 2019, Tableau was acquired by
Salesforce Salesforce, Inc. is an American Cloud computing, cloud-based software company headquartered in San Francisco, California. It provides customer relationship management (CRM) software and applications focused on sales, customer service, marketi ...
in an all-stock deal worth over $15 billion. In March 2021, Tableau announced the appointment of Mark Nelson as president and CEO, replacing Adam Selipsky. Notable Tableau employees include
Deputy Assistant Secretary of Defense Assistant Secretary of Defense is a title used for many high-level executive positions in the Office of the Secretary of Defense within the U.S. Department of Defense. The Assistant Secretary of Defense title is junior to Under Secretary of Defens ...
Phil Carter and computer scientist and author
Leland Wilkinson Leland Wilkinson (November 5, 1944 – December 10, 2021) was an American statistician and computer scientist at H2O.ai and Adjunct Professor of Computer Science at University of Illinois at Chicago. Wilkinson developed the SYSTAT statistical ...
.


Finances

On May 17, 2013, Tableau launched an
initial public offering An initial public offering (IPO) or stock launch is a public offering in which shares of a company are sold to institutional investors and usually also to retail (individual) investors. An IPO is typically underwritten by one or more investme ...
on the
New York Stock Exchange The New York Stock Exchange (NYSE, nicknamed "The Big Board") is an American stock exchange in the Financial District of Lower Manhattan in New York City. It is by far the world's largest stock exchange by market capitalization of its listed ...
, raising more than $250 million. Prior to its IPO, Tableau raised over $45 million in venture capital investment from investors such as the NEA and
Meritech Meritech Capital Partners is an American Venture Firm company focused on late-stage venture capital investments in information technology companies with a focus on consumer Internet and media, software and services, enterprise infrastructure, an ...
. The company's 2013 revenue reached $232.44 million, an 82% growth over 2012's $128 million. In 2010, Tableau reported revenue of $34.2 million. That figure grew to $62.4 million in 2011 and $127.7 million in 2012. Profit during the same periods came to $2.7 million, $3.4 million, and $1.6 million, respectively.


Community

Tableau has an extensive community of developers who have created over 2 million public visualizations. Tableau hosts a visualization contest annually called Iron Viz, modeled after Iron Chef. The winners of the qualifier round of Iron Viz compete live on-stage at Tableau's annual conference.


Wikileaks and policy changes

On December 2, 2010, Tableau deleted
WikiLeaks WikiLeaks () is an international non-profit organisation that published news leaks and classified media provided by anonymous sources. Julian Assange, an Australian Internet activist, is generally described as its founder and director and ...
' visualizations about the
United States diplomatic cables leak The United States diplomatic cables leak, widely known as Cablegate, began on Sunday, 28 November 2010 when WikiLeaks began releasing classified cables that had been sent to the U.S. State Department by 274 of its consulates, embassies, and ...
, stating it was due to direct political pressure from US Senator
Joe Lieberman Joseph Isadore Lieberman (; born February 24, 1942) is an American politician, lobbyist, and attorney who served as a United States senator from Connecticut from 1989 to 2013. A former member of the Democratic Party, he was its nominee for V ...
. On February 21, 2011, Tableau posted an updated data policy. The accompanying blog post cited the two main changes as (1) creating a formal complaint process and (2) using freedom of speech as a guiding principle. In addition, the post announced the creation of an advisory board to help the company navigate future situations that "push the boundaries" of the policy. Tableau likened the new policy to the model set forth in the
Digital Millennium Copyright Act The Digital Millennium Copyright Act (DMCA) is a 1998 United States copyright law that implements two 1996 treaties of the World Intellectual Property Organization (WIPO). It criminalizes production and dissemination of technology, devices, or ...
, and opined that under the new policy, Wikileaks' visuals would not have been removed, as "the underlying data were statistics ''about'' the cables, not the cables themselves".


Awards

In 2008, Tableau was named a
Codie award The Software and Information Industry Association (SIIA) is a trade association dedicated to the entertainment, consumer and business software industries. Established in 1984 as the Software Publishers Association (SPA), the SIIA took its new na ...
winner for "Best Business Intelligence Solution" by the Software and Information Industry Association. The company was recognized as a leader in the Gartner Magic Quadrant for ten consecutive years between 2013 and 2022.


References


External links

* * https://www.tableau.com/support/case {{Wallingford, Seattle Salesforce Companies formerly listed on the New York Stock Exchange Data visualization software Business software companies Data analysis software Business intelligence companies Software companies based in Seattle Data companies 2013 initial public offerings American companies established in 2003 Software companies established in 2003 2003 establishments in California 2019 mergers and acquisitions Software companies of the United States Wallingford, Seattle