TUI Sverige is a Swedish travel operator and subsidiary of

TUI Group TUI AG (trading as TUI Group) is a German multinational leisure, travel and tourism company; it is the largest such company in the world. TUI is an acronym for ''Touristik Union International'' ("Tourism Union International"). TUI AG was known a ...

. The company was previously known as Fritidsresor, meaning 'leisure travel', but was rebranded in October 2016. This was also the case with other TUI tour operators and airlines.

Products

TUI offers package holidays and charter flights with its sister airline,

TUI fly Nordic TUIfly Nordic AB (formerly Blue Scandinavia AB and Britannia Nordic AB) is a charter airline headquartered in Stockholm, Sweden, and is a part of the TUI Group. It operates short, medium and long-haul flights to leisure destinations from sever ...

. The company offers holidays across the world, the main destinations being

Spain Spain, or the Kingdom of Spain, is a country in Southern Europe, Southern and Western Europe with territories in North Africa. Featuring the Punta de Tarifa, southernmost point of continental Europe, it is the largest country in Southern Eur ...

, the

Canary Islands The Canary Islands (; ) or Canaries are an archipelago in the Atlantic Ocean and the southernmost Autonomous communities of Spain, Autonomous Community of Spain. They are located in the northwest of Africa, with the closest point to the cont ...

North Africa North Africa (sometimes Northern Africa) is a region encompassing the northern portion of the African continent. There is no singularly accepted scope for the region. However, it is sometimes defined as stretching from the Atlantic shores of t ...

and

Thailand Thailand, officially the Kingdom of Thailand and historically known as Siam (the official name until 1939), is a country in Southeast Asia on the Mainland Southeast Asia, Indochinese Peninsula. With a population of almost 66 million, it spa ...

History

The company was founded in 1961 by Bengt Bengtsson and his colleague Håkan Hellström, as Fritidsresor. The first destinations offered by Fritidsresor were to the

United States The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...

later that year. In 1962, holidays to

Sitges ; , ) is a town about 35 kilometres southwest of Barcelona, in Catalonia, Spain, renowned worldwide for Sitges Film Festival, its film festival, Carnival, and LGBTQ culture. Located between the Garraf Massif and the Mediterranean Sea, it is know ...

on the Costa Dorada in

, followed by

Arma di Taggia Taggia is a ''comune'' (municipality) in the Province of Imperia in the Italian region Liguria, located about southwest of Genoa and about west of Imperia. It has around 13,000 inhabitants. Taggia borders the following municipalities: Badalucco, ...

and

Rimini Rimini ( , ; or ; ) is a city in the Emilia-Romagna region of Northern Italy. Sprawling along the Adriatic Sea, Rimini is situated at a strategically-important north-south passage along the coast at the southern tip of the Po Valley. It is ...

Italy Italy, officially the Italian Republic, is a country in Southern Europe, Southern and Western Europe, Western Europe. It consists of Italian Peninsula, a peninsula that extends into the Mediterranean Sea, with the Alps on its northern land b ...

were launched. In 1967, the Danish subsidiary of the company, Fritidsrejser, was launched. Norwegian company Norske Star Tour and Fritidsresor were merged, forming the group ''Fritidsresegruppen'' in 1980. In 1991, Fritidsresegruppen bought 30% of Team Stirling - Falke Rejser, Sol-Rejser and Fritidsrejser, and in 1996, these three companies operated under the name Star Tour. Preussag AG then bought Fritidsresegruppen in 2000.

*In 2008, the company used

Billy Paul Paul Williams (December 1, 1934 – April 24, 2016), known professionally as Billy Paul, was an American soul music, soul singer, known for his 1972 Record chart, No. 1 single "Me and Mrs. Jones". His 1973 album and single ''War of the Gods (alb ...

's cover of the

Elton John Sir Elton Hercules John (born Reginald Kenneth Dwight; 25 March 1947) is a British singer, songwriter and pianist. His music and showmanship have had a significant, lasting impact on the music industry, and his songwriting partnership with l ...

song, ''

Your Song "Your Song" is a song written by musician Elton John and lyricist Bernie Taupin, and performed by John. It was John's first international Top 10 chart single. "Your Song" was first released by American rock band Three Dog Night in March 1970 ...

''. *In 2016, the company used

Leona Lewis Leona Louise Lewis (born 3 April 1985) is a British singer, songwriter, actress, model, and activist. Born and raised in Islington, Inner London, she later attended the BRIT School for Performing Arts and Technology in Croydon. Lewis achieve ...

' cover of ''Your Song.''

References

{{Authority control Travel and holiday companies of Sweden TUI Group Hospitality companies established in 1961 Swedish companies established in 1961 Companies based in Stockholm

Products

History

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References