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A sponsorship broker is an individual, or agency, that procures
sponsorship Sponsoring something (or someone) is the act of supporting an event, activity, person, or organization financially or through the provision of products or services. The individual or group that provides the support, similar to a benefactor, is k ...
funding for properties (defined as an outlet with a captive audience that provides for a positive experience).Event Sponsorship (The Wiley Event Management Series) (Hardcover) by Bruce E. Skinner (Author), Vladimir Rukavina (Author) Sponsorship brokers tend to specialize to particular niches within the sponsorship-marketing field. A typical sponsorship could be, for example, an arrangement to exchange advertising for the responsibility of providing funding for a popular event or entity. For example, a
corporate A corporation is an organization—usually a group of people or a company—authorized by the state to act as a single entity (a legal entity recognized by private and public law "born out of statute"; a legal person in legal context) and re ...
entity may provide equipment for a famous band in exchange for
brand recognition Brand awareness is the extent to which customers are able to recall or recognize a brand under different conditions. Brand awareness is one of two dimensions from brand knowledge, an associative network memory model. Brand awareness is a key consi ...
. The sponsor earns popularity this way while the sponsored can earn a lot of money and/or receive free music equipment. This type of sponsorship is prominent in the sports, arts, media and charity sectors.


See also

*
Donation A donation is a gift for charity, humanitarian aid, or to benefit a cause. A donation may take various forms, including money, alms, services, or goods such as clothing, toys, food, or vehicles. A donation may satisfy medical needs such as bl ...
* Cause marketing * Ambush marketing *
Sports marketing Sports marketing as a concept has established itself as a branch of marketing over the past few decades, however, a generally accepted definition does not exist. Academicians Kaser and Oelkers (2005, p. 9) define sports marketing as 'using spor ...
* Sustaining program * European Sponsorship Association


References

{{DEFAULTSORT:Sponsorship Broker Sponsorships