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Sociocultural anthropology is a
portmanteau A portmanteau word, or portmanteau (, ) is a blend of wordssocial anthropology Social anthropology is the study of patterns of behaviour in human societies and cultures. It is the dominant constituent of anthropology throughout the United Kingdom and much of Europe, where it is distinguished from cultural anthropology. In ...
and
cultural anthropology Cultural anthropology is a branch of anthropology focused on the study of cultural variation among humans. It is in contrast to social anthropology, which perceives cultural variation as a subset of a posited anthropological constant. The portma ...
together. It is one of the four main branches of
anthropology Anthropology is the scientific study of humanity, concerned with human behavior, human biology, cultures, societies, and linguistics, in both the present and past, including past human species. Social anthropology studies patterns of be ...
. Sociocultural anthropologists focus on the study of society and culture, while often interested in
cultural diversity Cultural diversity is the quality of diverse or different cultures, as opposed to monoculture, the global monoculture, or a homogenization of cultures, akin to cultural evolution. The term "cultural diversity" can also refer to having different c ...
and universalism. Sociocultural anthropologists recognise a change in the nature of the field and as a previous centralisation on traditional tribal perspective has shifted to a contemporary understanding. Methodologies have altered accordingly, and the discipline continues to evolve with that of society. Globalisation has contributed to the changing influence of the state on individuals and their interactions.


Overview

The rubric ''cultural'' anthropology is generally applied to ethnographic works that are holistic in approach, are oriented to the ways in which
culture Culture () is an umbrella term which encompasses the social behavior, institutions, and norms found in human societies, as well as the knowledge, beliefs, arts, laws, customs, capabilities, and habits of the individuals in these groups ...
affects individual experience, or aim to provide a rounded view of the knowledge, customs, and institutions of a people. Cultural anthropology focuses on how individuals make sense of the world around them using knowledge, beliefs, morals, arts, laws and customs of groups. ''Social'' anthropology is a term applied to ethnographic works that attempt to isolate a particular system of social relations such as those that comprise domestic life, economy, law, politics, or religion, give analytical priority to the organizational bases of social life, and attend to cultural phenomena as somewhat secondary to the main issues of social scientific inquiry. Sociocultural anthropology, which is understood to include
linguistic anthropology Linguistic anthropology is the interdisciplinary study of how language influences social life. It is a branch of anthropology that originated from the endeavor to document endangered languages and has grown over the past century to encompass mo ...
, is concerned with the problem of difference and similarity within and between human populations. The discipline arose through the expansion of European colonial empires, and its practices and theories have been questioned and reformulated along with processes of decolonization. Such issues have re-emerged as transnational processes have challenged the centrality of the
nation-state A nation state is a political unit where the state and nation are congruent. It is a more precise concept than "country", since a country does not need to have a predominant ethnic group. A nation, in the sense of a common ethnicity, may in ...
to theorizations about culture and power. New challenges have emerged as public debates about
multiculturalism The term multiculturalism has a range of meanings within the contexts of sociology, political philosophy, and colloquial use. In sociology and in everyday usage, it is a synonym for " ethnic pluralism", with the two terms often used interchang ...
and the increasing use of the culture concept outside of the academy and among peoples studied by anthropology.


History

The synergy of
sociology Sociology is a social science that focuses on society, human social behavior, patterns of social relationships, social interaction, and aspects of culture associated with everyday life. It uses various methods of empirical investigation an ...
and
anthropology Anthropology is the scientific study of humanity, concerned with human behavior, human biology, cultures, societies, and linguistics, in both the present and past, including past human species. Social anthropology studies patterns of be ...
was initially developed during the early 1920s by European scholars. Both disciplines shared a common search for a science of society. During the 20th century, the disciplines diverged further to as cultural studies were integrated, centralising geographical and methodological features.


1920s-50s

‘Social’ and ‘cultural’ anthropology was developed in the 1920s. It was associated with the social sciences and linguistics rather than the human biology and archaeology studied in anthropology. Specialists in the respective fields of social and cultural anthropology were elemental in the foundations of the later developed synergy. Radcliffe-Brown and Bronislaw Malinowski marked the point of differentiation between social and cultural anthropology in 1930, evident in texts from this period. In the 1930s and 40s, an influx of
monograph A monograph is a specialist work of writing (in contrast to reference works) or exhibition on a single subject or an aspect of a subject, often by a single author or artist, and usually on a scholarly subject. In library cataloging, ''monogra ...
s and comparative studies of ‘tribal societies’ emerged. Meyer Fortes and Edward Evans Pritchard described and classified African societies in ''African Political Systems'' (1940). Their comparative anthology aimed to provide a basis for sociological knowledge by classifying kin-based bans instead of relying on empirical observation.
Claude Lévi-Strauss Claude Lévi-Strauss (, ; 28 November 1908 – 30 October 2009) was a French anthropologist and ethnologist whose work was key in the development of the theories of structuralism and structural anthropology. He held the chair of Social Anthr ...
, used structuralism as a way to analyse cultural systems in terms of their structural relations, including that of kinship. In 1949, he attempted to classify marriage systems from diverse locations. Structuralism was applied to anthropology by Lévi-Strauss to reaffirms the coexistence between the individual and society and categorise information about cultural systems by the formal relationships among their elements. Structuralism remains a central concept involved in the study of sociocultural anthropology.


1960s-90s

Before
WWII World War II or the Second World War, often abbreviated as WWII or WW2, was a world war that lasted from 1939 to 1945. It involved the vast majority of the world's countries—including all of the great powers—forming two opposin ...
, ‘social’ anthropology and ‘cultural’ anthropology were still separate entities in the field. The war called upon anthropologists from all countries to assist in the war effort. Anthropologists were extensively involved in resettlements in Europe and consulting issues of racial status in occupied areas. Ethical issues surrounding the allies involvement were topical among anthropologists and institutional development and practiced methodologies were altered by programs in ‘developing countries’. As developing countries grew independence, they grew a dislike for an apparent
imperialistic Imperialism is the state policy, practice, or advocacy of extending power and dominion, especially by direct territorial acquisition or by gaining political and economic control of other areas, often through employing hard power (economic and ...
nature of anthropological studies, declining work in the field. After the war, anthropologists collaborated ideas and methodologies to form the collective ‘sociocultural anthropology’. Topical interests included that of religion, kingship, acculturation, function, and community studies. During the 1970s public spending was increased in most industrialised counties which expanded social rights, produced dramatic rises in wealth, living standards and overall equity. This neoliberal globalisation movement followed through until the 1990s. Increased spending assisted to provide academic opportunity in anthropology during 1974-90. After this period, a steady decline in anthropology opportunity is the continued trend. The drastic growth of students in Ph.D. and M.A. programs, decline in university funding, downward shift in birth rates and decreased government funding are contributors to anthropologies current state.


2000s to present

Traditional methodologies used to study sociocultural anthropology have changed with the shift in culture in modernised society. Individuals undergo daily routines differing to that of previous decades. Individuals participate in minority groups within which only certain aspects relate to the broader national culture. Anthropologists are unable to receive a holistic
ethnography Ethnography (from Greek ''ethnos'' "folk, people, nation" and ''grapho'' "I write") is a branch of anthropology and the systematic study of individual cultures. Ethnography explores cultural phenomena from the point of view of the subject ...
, as individuals return to the private sphere after interacting within their minority groups. Impacts of globalisation,
neoliberalism Neoliberalism (also neo-liberalism) is a term used to signify the late 20th century political reappearance of 19th-century ideas associated with free-market capitalism after it fell into decline following the Second World War. A prominent f ...
, and
capitalism Capitalism is an economic system based on the private ownership of the means of production and their operation for profit. Central characteristics of capitalism include capital accumulation, competitive markets, price system, private ...
have contributed to the decline in anthropology field work. The job market of the 2000s is centralised around those occupations that are income generating, reducing the number of university students in the social science fields. In accordance, universities have reduced funding for many anthropological programs. The 2008 global financial crisis enhanced this effect as universities had to decline spending as income generation was lesser. Decreased spending in the anthropological sector in combination with an increasing trend of anthropology university students has results in decreasing job opportunities. Sociocultural anthropological study of the 21st century, produces facts created by an intersection of cultural classification systems and heterogenous and dynamic societies. A contributor to this dynamic societal environment is the media. The influence of the media produces accessibility for all to gather experience and evidence, however charged political conditions sway social discourse. Anthropologists use theory such as structuralism to decipher epistemological obstacles. Considering that systems are defined by the laws of their constitutive elements rather than the content alone is a lens through which modern society is studied.


Theoretical foundations


Concepts

Sociocultural anthropology divides into a broader national level and minority of subcultural groups to ethnographically study societies and cultures. The national culture is emitted through formally organised
institution Institutions are humanly devised structures of rules and norms that shape and constrain individual behavior. All definitions of institutions generally entail that there is a level of persistence and continuity. Laws, rules, social conventions a ...
s including those of government forms and legal systems, economic institution, religious organisation, educational systems, law enforcement and military organisations. National achievements are influential on sociocultural integration however can be limited to upper class relevance only. Subcultural segments are groups of individuals behaving within the national culture. Subcultural groups are observed through vertical lens, differentiation because of national development, and horizontal lens, class and occupational divisions structured by societal hierarchy.


Human Migration

Human migration Human migration is the movement of people from one place to another with intentions of settling, permanently or temporarily, at a new location (geographic region). The movement often occurs over long distances and from one country to another (ex ...
is a topic of anthropology which produced a macro and micro impact on society and its culture. Human migration is ‘the movement of persons away from their place of usual residence, either across an international boarder or within a state’. An interplay of social, political, economic, demographic, cultural and geographical factors remain central to the movement of individuals. Boas (1920) in his article ''The Methods of Ethnology'' (1920) states that it is the migration and dissemination of peoples rather than evolution that provides the basis for ethological research. Migration is accepted as the cause for the similarities of languages the dissemination of ideas and inventions across continents.The process of migration is responsible for the carrying of culture whilst the adaptation of culture to societies in different environments.


Linguistics

The discipline of
linguistics Linguistics is the scientific study of human language. It is called a scientific study because it entails a comprehensive, systematic, objective, and precise analysis of all aspects of language, particularly its nature and structure. Ling ...
is interrelated with the study of society and culture. Both fields share a common intellectual origin in 19th Century scholarship as archaeologists and early folklorists looked for origins of culture in folktales and shared memory. These early anthropologists narrowly focused on the influence structural codes had on the distinction between communities. The comparison of societies prompted early linguistic enquiries. In the 20th century, there became a distinction between linguistic anthropology and formal linguistics, with greater focus placed on the cultural and behaviour lens of language. Formal linguistics remains to be studied through a cognitive viewpoint. Linguistic anthropology looks at how language is used in the social and cultural life of people in different societies.Speech is used in societies as a system to indicate the series of certain events and how role relations effect such events.


Sociology

Sociocultural integration studies the interaction of the spheres and draws comparisons with alternate societies and cultures. Sociocultural anthropology is closely aligned with sociology sharing theoretical generalisation for social science and reflection of human lives. The 20th Century saw the separation of the two as differences in research topics, geographic focus and methodological emphasis diverged. Commonly, sociocultural anthropology centralises study of broader political, ethical, and economic subjects within small-scale societies whereas sociology looks at societies as a whole. Sociologically trained ethnographers have less regard for anthropological theory and place greater emphasis on empirical data. Recently, the two have reconverged as globalisation has aligned subject ideas and methodologies.


Methodologies

The traditional anthropological research method is to gather what people say and do through initial observations. Participant observation hinges on a synthesis of subjective insider and outsider elements. Insider elements rely on the fieldworker to learn what behaviour means to the people. Outsider elements are gathered through observations and experiences drawing comparisons with internal cultural customs and behaviours with alternate cultures. These observations are transferred into a
monograph A monograph is a specialist work of writing (in contrast to reference works) or exhibition on a single subject or an aspect of a subject, often by a single author or artist, and usually on a scholarly subject. In library cataloging, ''monogra ...
of elements sorted by importance and studied in relation to anthropological theories or questions. The process is controlled, and a
hypothesis A hypothesis (plural hypotheses) is a proposed explanation for a phenomenon. For a hypothesis to be a scientific hypothesis, the scientific method requires that one can test it. Scientists generally base scientific hypotheses on previous obse ...
is tested reporting results after every return. Alternatively, the process may be more fortuitous if unique or unexpected events occur, and the writing processes is extended to make sense of elements. Since the 1960s, anthropologists have recognised the importance of collaboration through reflections of experiences in the field, relationships with informants and contexts used to gather material. The reflections provide a better understanding for readers of ethnographic texts and anthropologists in practicing with awareness of their own biases and emotions when writing. This has led to advancements in the field of sociocultural anthropology. The
Marxist Marxism is a left-wing to far-left method of socioeconomic analysis that uses a materialist interpretation of historical development, better known as historical materialism, to understand class relations and social conflict and a dialecti ...
and Structuralist theories are methods for gathering anthropological information are being challenged. Marxism validifies the necessity for conventional field work, exploring the intersection between empirical observation and theoretical frameworks with the aim of improving each. Lévi-Straussian structuralists (Lévi-Strauss 1969) are more concerned with theoretical structures.


See also

* Kluckhohn and Strodtbeck's values orientation theory *
Claude Lévi-Strauss Claude Lévi-Strauss (, ; 28 November 1908 – 30 October 2009) was a French anthropologist and ethnologist whose work was key in the development of the theories of structuralism and structural anthropology. He held the chair of Social Anthr ...
's Structuralism *
Human Migration Human migration is the movement of people from one place to another with intentions of settling, permanently or temporarily, at a new location (geographic region). The movement often occurs over long distances and from one country to another (ex ...
*
Linguistics Linguistics is the scientific study of human language. It is called a scientific study because it entails a comprehensive, systematic, objective, and precise analysis of all aspects of language, particularly its nature and structure. Ling ...
*
Sociology Sociology is a social science that focuses on society, human social behavior, patterns of social relationships, social interaction, and aspects of culture associated with everyday life. It uses various methods of empirical investigation an ...


References


Further reading

* {{main, List of important publications in anthropology Social anthropology Cultural anthropology Ethnography Linguistics