Siddhartha Vikram Lal (born October 1973) is an Indian businessman. He is the son of Vikram Lal, and a former chief executive officer (CEO) and the current managing director (MD) of

Eicher Motors Eicher Motors Limited is an Indian multinational automotive company that manufactures motorcycles and commercial vehicles, headquartered in New Delhi. Eicher is the parent company of Royal Enfield, a manufacturer of middleweight motorcycl ...

, a director of Eicher Goodearth Limited and chairman and MD of VE Commercial Vehicles. Lal is credited with the turnaround and revival of

Royal Enfield Royal Enfield was a brand name under which The Enfield Cycle Company Limited of Redditch, Worcestershire sold motorcycles, bicycles, lawnmowers and stationary engines which they had manufactured. Enfield Cycle Company also used the brand name "E ...

Early life and education

Siddhartha Vikram Lal is the son of Vikram Lal, who was the chief executive officer of

. Like his father, Siddhartha attended

The Doon School The Doon School (informally Doon School or Doon) is a selective all-boys boarding school in Dehradun, Uttarakhand, India, which was established in 1935. It was envisioned by Satish Ranjan Das, a lawyer from Calcutta, who prevised a school mod ...

for his secondary education. After completing

twelfth grade Twelfth grade, 12th grade, senior year, or grade 12 is the final year of secondary school in most of North America. In other regions, it may also be referred to as class 12 or Year 13. In most countries, students are usually between the ages of 17 ...

, Lal attended the St. Stephen's College of

University of Delhi Delhi University (DU), formally the University of Delhi, is a collegiate central university located in New Delhi, India. It was founded in 1922 by an Act of the Central Legislative Assembly and is recognized as an Institute of Eminence (IoE) ...

for a bachelor's degree in economics in the 1994. Between 1996 and 1998, he attained a

postgraduate diploma A postgraduate diploma (PgD, PgDip, PGDip, PG Dip., PGD, Dipl. PG, PDE) is a postgraduate qualification awarded after a university degree, which supplements the original degree and awards them with a graduate diploma. Countries that award postg ...

in mechanical engineering from

Cranfield University , mottoeng = After clouds light , established = 1946 - College of Aeronautics 1969 - Cranfield Institute of Technology (gained university status by royal charter) 1993 - Cranfield University (adopted current name) , type = Public research uni ...

, and a master's degree in

automotive engineering Automotive engineering, along with aerospace engineering and naval architecture, is a branch of vehicle engineering, incorporating elements of mechanical, electrical, electronic, software, and safety engineering as applied to the design, manufac ...

from the

University of Leeds , mottoeng = And knowledge will be increased , established = 1831 – Leeds School of Medicine1874 – Yorkshire College of Science1884 - Yorkshire College1887 – affiliated to the federal Victoria University1904 – University of Leeds , t ...

in England. He has a sister, Simran Lal.

Career

Lal, after completing his education started working with MAN Nutzfahrzeuge AG. He joined Eicher Group in 1999, working in various capacities in the Eicher tractor division, and then became CEO of Royal Enfield in 2000 (at the age of 26) aiming to end the unit's losses. From 2000 to 2004, he worked out of Royal Enfield's headquarters in

Chennai Chennai (, ), formerly known as Madras (List of renamed Indian cities and states#Tamil Nadu, the official name until 1996), is the capital city of Tamil Nadu, the southernmost states and territories of India, Indian state. The largest city ...

, introducing cost-cutting measures and product upgrades. "Honestly, at age 26, it seemed a fun thing to do. I could eat, sleep, ride and talk motorcycles," Lal said in a 2015 interview. In Jan 2004, Lal was appointed as the

chief operating officer A chief operating officer or chief operations officer, also called a COO, is one of the highest-ranking executive positions in an organization, composing part of the " C-suite". The COO is usually the second-in-command at the firm, especially if t ...

(COO) of Eicher Motors. In May 2006, Lal took over as the CEO and MD of Eicher Motors.

Positions held

Personal life

Siddhartha Lal relocated from

Delhi Delhi, officially the National Capital Territory (NCT) of Delhi, is a city and a union territory of India containing New Delhi, the capital of India. Straddling the Yamuna river, primarily its western or right bank, Delhi shares borders w ...

to London, in August 2015, in order to be close to Royal Enfield's new R&D centre in

Leicestershire Leicestershire ( ; postal abbreviation Leics.) is a ceremonial and non-metropolitan county in the East Midlands, England. The county borders Nottinghamshire to the north, Lincolnshire to the north-east, Rutland to the east, Northamptonshire t ...

. "We are in the process of developing engines for the international markets and lots of developmental work is happening in the UK. It is for that I have decided to move to the UK for one year," he said.

References

{{DEFAULTSORT:Lal, Siddhartha 1973 births Alumni of the University of Leeds Alumni of Cranfield University Businesspeople from Delhi Living people St. Stephen's College, Delhi alumni The Doon School alumni Indian chief operating officers Punjabi people Eicher Motors