The service mark symbol (the letters in
small capitals
In typography, small caps (short for "small capitals") are characters typeset with glyphs that resemble uppercase letters (capitals) but reduced in height and weight close to the surrounding lowercase letters or text figures. This is technicall ...
and
superscript style), is a
symbol used in the
United States
The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territori ...
and some other jurisdictions to provide notice that the preceding mark is a
service mark
A service mark or servicemark is a trademark used in the United States and several other countries to identify a service rather than a product.
When a service mark is federally registered, the standard registration symbol ® or "Reg U.S. ...
. This symbol may be used for service marks not yet registered with the relevant national authority. Upon successful registration, registered services are marked with the same symbol as is used for registered trademarks, the
registered trademark symbol . The proper manner to display the symbol is immediately following the service name, in superscript style.
Computer systems
The service mark symbol is mapped in
Unicode
Unicode, formally The Unicode Standard,The formal version reference is is an information technology standard for the consistent encoding, representation, and handling of text expressed in most of the world's writing systems. The standard, wh ...
as , in the
Letterlike symbols
Letterlike Symbols is a Unicode block containing 80 characters which are constructed mainly from the glyphs of one or more letters. In addition to this block, Unicode includes full styled mathematical alphabets, although Unicode does not expl ...
block.
The HTML entity is
℠
.
Unlike the similar
trademark symbol, there is no simple way to type the service mark symbol on
Microsoft Windows or Apple
MacOS
macOS (; previously OS X and originally Mac OS X) is a Unix operating system developed and marketed by Apple Inc. since 2001. It is the primary operating system for Apple's Mac computers. Within the market of desktop and lapt ...
systems. However the symbol may be selected from the
Windows Character Map or the MacOS ''Character Palette''. On
Linux
Linux ( or ) is a family of open-source Unix-like operating systems based on the Linux kernel, an operating system kernel first released on September 17, 1991, by Linus Torvalds. Linux is typically packaged as a Linux distribution, w ...
and similar systems with a
Compose key, it can be inserted using .
Related symbols
*
Registered trademark symbol is also used for registered service marks
*
Trademark symbol
See also
*
World Intellectual Property Organization
The World Intellectual Property Organization (WIPO; french: link=no, Organisation mondiale de la propriété intellectuelle (OMPI)) is one of the 15 specialized agencies of the United Nations (UN). Pursuant to the 1967 Convention Establishi ...
References
United States trademark law
Services marketing
Typographical symbols
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