Swizzels Matlow Limited, branded as Swizzels, is a confectionery manufacturer based in New Mills, Derbyshire, near

Stockport Stockport is a town and borough in Greater Manchester, England, south-east of Manchester, south-west of Ashton-under-Lyne and north of Macclesfield. The River Goyt and Tame merge to create the River Mersey here. Most of the town is within ...

in the United Kingdom.Manchester Evening News 5 April 2012 Thursday Confectioners are making a lot of lolly The company had revenues of £47 million in 2010/11. It employs around 600 people. Swizzels Matlow exports 20 per cent of its sweets to more than 20 countries, mostly in Europe. Their highest selling brands are

Love Hearts Love Hearts are a type of confectionery manufactured by Swizzels Matlow in the United Kingdom. They are hard, tablet-shaped sweets in various fruit flavors featuring a short, love-related message on one side of the sweet. They are an updated ...

, Parma Violets and Drumstick lollies. Its biggest sales period is

Halloween Halloween or Hallowe'en (less commonly known as Allhalloween, All Hallows' Eve, or All Saints' Eve) is a celebration observed in many countries on 31 October, the eve of the Western Christian feast of All Saints' Day. It begins the observanc ...

History

Operations began in the early 1920s at a market stall in Hackney, London, with Maurice and Alfred Matlow selling jellied sweets. They built a small factory in east London in 1928 and became known as Matlow Brothers, producing jellies and chews. In 1933 the firm merged with a rival factory owner, David Dee, who specialised in fizzy compressed tablet sweets (although the company officially became Swizzels Matlow Ltd only in 1975). In 1940, the Blitz forced their business to relocate northwards to a disused wick factory in New Mills, Derbyshire, where it remains. Parma Violets were introduced in 1946. Love Hearts were introduced in 1954. Drumsticks were introduced in 1957.

Hydrogenated fat Fat hydrogenation is the process of combining fat – typically liquid vegetable oils – with hydrogen, to convert some or all of the unsaturated fat into saturated fat, resulting in a solid or semi-solid fat. Changing the degree of saturation ...

s were phased out in 2004. Artificial flavourings were discontinued in 2009.

Products

Refreshers

Refreshers are one of Swizzels' most popular products. These are flat chewy sweets with sherbet in the middle, available in lemon and strawberry flavours. They are officially named ''New'' Refreshers, to avoid trademark confusion with Barratt's compressed tablet Refreshers sweet.

Fizzers

Fizzers are rolled-up tablet candies that fizz and dissolve when put into soda. They are similar to the American candy Smarties (called Rockets in Canada).

Parma Violets

Parma Violets are disc-shaped sweets similar to Fizzers but all lilac coloured with an almost 'scenty' taste and no fizziness. Swizzels Matlow has also released a line of Giant Parma Violets.

Drumstick products

The Drumstick sweet is a chewy lolly about 2" (5 cm) in length. It features two flavours, milk and raspberry. It has had many special editions, such as the still produced lime and orange flavour. In 2012, Swizzels Matlow launched "Drumstick Squashies", foam-like chewy sweets with the same flavour as the Drumstick lolly. Several flavour variations, such as bubblegum, have also been released. In 2020, Swizzels released a Drumstick Chocolate Bar. It consists of milk chocolate with a raspberry and milk flavour filling with freeze-dried raspberry pieces. Unlike the Drumstick lollies and Squashies, the chocolate bar is suitable for vegetarians.

Others

Products include:Swizzel Matlow products
Accessed 7 November 2011 * Banana Skids * Climpies * Double Lollies * Fruity Pops * Fun Gums * Mr Chews * Rainbow Dust *

Rainbow Drops Rainbow Drops are a brand of sugar-coated cereal-type puffed maize and rice confectionery sold in both Ireland and the United Kingdom, and produced by Swizzels Matlow Swizzels Matlow Limited, branded as Swizzels, is a confectionery manufa ...

* Double Dip * Tango Orange Flavour Chew Bar * Stinger Tutti-Fruiti Flavour Chew Bar * Crystal Fruits

References

External links

* * {{Authority control Food and drink companies established in 1928 Companies based in Derbyshire Confectionery companies of the United Kingdom 1928 establishments in England New Mills