Swizz Beatz

Kasseem Daoud Dean (born September 13, 1978), known professionally as Swizz Beatz, is an American rapper and record producer. Born and raised in the Bronx borough of New York City, Dean embarked on his musical career as a DJ in 1994. At the age of 18, he gained recognition in the music industry through his family's record label Ruff Ryders Entertainment and affiliation with its flagship artist, Yonkers-based rapper DMX. Dean emerged as a high-profile figure in East Coast hip-hop through his tenure as DMX's hype man, DJ and producer.

Dean later found a protégé in Philadelphia-based rapper Cassidy, whose success foresaw the launch of Dean's own label imprint, Full Surface Records in 2001. The label has since signed acts including Eve, Mashonda and Bone Thugs-n-Harmony. As a recording artist himself, he released his compilation album, '' Swizz Beatz Presents G.H.E.T.T.O. Stories'' (2002) and debut studio album, '' One Man Band Man'' (2007) through the label; the latter peaked at number seven on the ''Billboard'' 200 despite mixed critical reception. He signed with Epic Records to release his second album, ''Poison'' (2018). As a producer, Dean has been credited on releases by music industry artists in hip-hop, pop, soul, rock, and R&B. With a career spanning over two decades, his works include "Ruff Ryders' Anthem", " Party Up (Up in Here)" (DMX), " Upgrade U", "Check on It", " Ring the Alarm" (Beyoncé), " Bring 'Em Out" (T.I.), "Hotel" (Cassidy), " Touch It" (Busta Rhymes), "Fancy" (Drake), " Famous" (Kanye West), and " Uproar" (Lil Wayne), among others.

Dean has won a Grammy Award from five nominations. He was named the inaugural "Producer in Residence" at New York University in 2010, and ''The Source'' magazine included him on their 2008 list of the "20 Greatest Producers" of the last 20 years. Kanye West has referred to Dean as "the best rap producer of all time". Aside from music, Dean has also been involved in fashion design, art collection, and board directing—he has been a member of trustees at the Brooklyn Museum since 2015, and served as a creative director for the companies Monster Cable and Reebok. With his wife Alicia Keys, he jointly won the Producers & Engineers Wing Award by The Recording Academy for "outstanding contributions to music" in 2018, and the couple were featured in their first cover shoot for '' Cultured Magazine'' that same year.

Life and career

1978–2006: Early life and career beginnings

He spent much of his childhood raised by his mother in the North East Bronx, where he first encountered hip-hop. After obtaining the necessary equipment from his stepfather and uncles, he began DJing as a teenager and enjoyed a modicum of success. After relocating to Atlanta, Georgia, due to his repeated involvement in violent behavior at Harry S. Truman High School, he started to work for his uncles, Joaquin (Waah) and Darrin (Dee) Dean, who were co-CEOs of the Ruff Ryders record label. In his early work, he generally chose not to sample, instead using the Korg Trinity and Triton keyboards and seeking to accentuate the performance aspect of his music. He eventually returned to New York.

With his uncles Waah & Dee, as well as his aunt Chivon Dean, all involved with the Ruff Ryders record label, Swizz Beatz began to produce tracks at age 16, and was signed to Ruff Ryders Productions as a producer and songwriter. A year later he sold his first beat to Ruff Ryders artist DMX, which became his chart-topping single "Ruff Ryders' Anthem". The song was placed onto DMX's seminal 1998 debut album ''It's Dark and Hell is Hot''. Dean then began producing major hip-hop songs released in 1998 such as " Banned from T.V." by Noreaga, " Money, Cash, Hoes" by Jay-Z and more. The following year, he produced most of the songs of the Ruff Ryders compilation album '' Ryde or Die Vol. 1'', as well as the bulk of Eve's debut album. In 2001, in a joint venture with Clive Davis, Swizz Beatz established his own record label, Full Surface Records, which became a subsidiary of J Records. The first artist signed was Philadelphia-based rapper Cassidy.

When Dean released his first compilation album '' Swizz Beatz Presents G.H.E.T.T.O. Stories'', in 2002, he began to get noticed for his production style and interesting ideas, as well as his protege and artist, Cassidy, who also started to gain recognition for his ability as well. The same year, Dean released two singles, "Guilty" and "Bigger Business", both of which charted on the ''Billboard'' Hot R&B/Hip-Hop Songs chart. Along with often being associated with Ruff Ryders and Roc-A-Fella Records, Dean began to expand his scope to include production of artists from more mainstream labels such as Elektra, Atlantic, Epic, Def Jam and Bad Boy Entertainment. His career largely grew from that point.

Over the next years, Swizz produced for the hottest rap artists such as Nas, Jay-Z, Memphis Bleek, Drag-On which landed him production credits on several albums, including Cuban Link's album ''Chain Reaction'' where he produced the tracks "Comin' Home With Me" featuring Avant, "Shakedown", and "Talk About It" featuring Jadakiss.

2006–2007: Full Surface and ''One Man Band Man''

In February 2007, design duo Heatherette staged their Fall 2007 New York Fashion Week runway show, and Dean was asked to mix the music. In June 2007, Swizz Beatz produced and was featured on his Full Surface artist Cassidy's comeback single, " My Drink n My 2 Step", following a murder trial and a car accident. The song proved to be a hit, reaching the Top 40 of the US ''Billboard'' Hot 100 chart. On August 21, 2007, Dean released his solo debut studio album, '' One Man Band Man''. The album, preceded by the lead singles " It's Me Bitches" and " Money in the Bank", debuted at number seven on the US Billboard 200 and sold 45,000 copies in its first week.

On October 19, 2007, he launched a contest called "Share the Studio", presented by Music Video 2.0 and ''The Source'' magazine. The contest was intended to be a continuation of the work from his debut album.

Later that same year, Dean signed former Ruff Ryders cohorts and longtime friends, Drag-On and Eve, to Full Surface Records. He also signed legendary Cleveland-based hip-hop group Bone Thugs-n-Harmony, where they later released their seventh studio album '' Strength & Loyalty'' in May, which Dean executive produced.

In a December 2007 interview with ''Format Magazine'', Dean stated that he was already working on his second studio album, at the time under the title ''Life After the Party''.

2008–2018: Monster Music Group

In 2008, Dean began working on his second studio album. In late 2007, in an interview with ''Format Magazine'' he had announced the title as ''Life After the Party'' saying: "The opportunities that I've got from doing my album (''One Man Band Man'') are much bigger than just producing. A lot of things came from me being able to put a voice to my face. It was me just expressing myself and having the opportunity to – it was the one man band. And now I'm doing part two, which is ''Life After the Party''."

In March 2009, Dean released a song titled "You Stay on My Mind". On April 24, 2009, he released a promotional song for Hennessy Black, titled "When I Step in the Club". A music video, directed by Hype Williams, was also released. In 2009, Dean produced many popular singles including " Nasty Girl" by Ludacris featuring Plies, " Who's Real" by Jadakiss featuring OJ da Juiceman, " Million Bucks" by Maino, " Million Dollar Bill" by Whitney Houston, " I Can Transform Ya" by Chris Brown featuring Lil Wayne, and " On to the Next One" by Jay-Z.

On February 12, 2010, he and 81 other artists including Kanye West, Lil Wayne, Justin Bieber, Miley Cyrus, Jamie Foxx, Will.i.am, and Usher, debuted "We Are the World 25 for Haiti" during the Opening Ceremonies of the Winter Olympics in Vancouver. Inspired by ''GOOD Fridays'' the 2010 weekly series of free mp3s from Kanye West, Swizz Beatz launched his own series titled ''Monster Mondays'' later that year. The first offering, "DJ Play that Beat", featured Estelle, and was released on October 25. Other ''Monster Monday'' tracks feature Rakim, Pusha T, DMX, Busta Rhymes, Pharrell and many more.

Dean's second album in the works had been renamed on three occasions: initially, the album was renamed ''King Issues'', and was later retitled ''The Perception of Greatness''. After initially turning to fans to help decide on an album title, Dean eventually announced in August 2010, while in a New York City recording session with Mary J. Blige, that the title would be ''Haute Living'', as "it's the perfect phrase to state what he's all about". In November 2010, Dean previewed the album and confirmed guest appearances from Bono, Travis Barker, Kanye West, Lil Wayne, Jay-Z, Lenny Kravitz, Mary J. Blige and John Legend, as well as his wife Alicia Keys.

In April 2011, in an exclusive listening session with Rap-Up.com, Dean premiered fourteen tracks set to appear on the album, including "V.I.P. Chillin" and also several previously unheard songs, including "Dance Like a White Girl" and "Instructions". He also premiered unfinished versions of several music videos made for the album, revealing that the Reebok-commissioned video for "International Party" cost $1.4 million to shoot, and that the video for "You Stay on My Mind" was shot in Dubai: he also revealed that he persuaded the Sheikh to let him use the airspace for only a dollar. Dean announced that he was planning to release the album on September 13, to coincide with his birth date. Rather than being released under his own imprint, the album is set to be released under his legal contract with Everest Entertainment/Atlantic Records/Warner Music Group, who signed the rapper in August 2010.

His first Grammy Award came in 2011, awarded in the category of Best Rap Performance by a Duo or Group for a track titled " On to the Next One" teaming him with Jay-Z. The first promotional single from ''Haute Living'' was titled "Everyday (Coolin')", features a verse from Eve, was produced by Joe Lindsay, and was released through ''monstermondays.com'' on March 28, 2011. In an April 2011 interview with Paper Mag, Dean revealed that a few yet-to-be-released special collaborations would appear on the album, including one titled "Skyscrapers" featuring Kanye West and Bono: "We got this song–it's me, Bono and Kanye on this one song called 'Skyscrapers'. I recorded with Kanye in the studio and then I recorded with Bono in this actual studio right here. Mary J. Blige is on the album too; John Legend. But they're all on the album in super amazing ways. It's not like a compilation–it's a nice mixture of creativity. I had no boundaries with it; I had great partners on the album–Reebok was supporting me."

In May 2011, during an interview with BBC Radio 1Xtra's DJ Semtex, Swizz Beatz announced that his upcoming third solo album ''Haute Living'', would be released on his birthday, September 13, 2011. In July 2011, Swizz Beatz said instead of releasing all of the songs at once, he would release the tracks over an extended period of time: "Let me clarify: Haute Living is still coming, but as far as releasing all on one day, I'm not doing that no more," he said. "I want to just drop singles from ''Haute Living'' instead of 'I'm coming on September 13.' I'm like, 'You know what? Let me make every song an event, instead of just that one day being an event.'"

Dean and his Monster Music Group signed a joint venture with Imagem Music USA. In a press release, the artist confirmed his excitement at his upcoming partnership with Richard Stumpf and the entire group over at Imagem Music, saying: "This partnership will enable me to further develop my group of talented producers and also introduce many new producers and writers to the world". Protégé Musicman Ty and Naki "Snagz" Levy were the first acts to sign with Monster Music Publishing, and on May 21, 2011, he further confirmed that Dr. Dre was working on the album with him.
In March 2012, Dean announced that he would release a mixtape titled ''Limitless'', featuring guest appearances from DMX, Nas, Rick Ross, The LOX and ASAP Rocky, the latter of whom is featured on the first single, "Street Knock". On March 22, "Street Knock" featuring ASAP Rocky premiered on "The Angie Martinez Show". In October 2012, at the 2012-2013 New York Knicks Season Tip-Off event at the Beacon Theatre on 73rd Street and Broadway, special guest Swizz Beatz performed a 10-minute medley of his hits, alongside the New York Knicks' City Dancers and premiered the starting line-up theme song for the upcoming season, which he produced. On November 2, 2012, Dean released a new single titled "Everyday Birthday", featuring Chris Brown and Ludacris. He produced the song with Jukebox. On August 23, 2013, Dean released "Hands Up", a new single featuring Lil Wayne, Nicki Minaj, Rick Ross, and 2 Chainz. On October 21, 2014, he released "Freaky", a new single featuring American rapper La'Vega.

In May 2014, Dean was inducted into the Bronx Walk of Fame, where he received a street named in his honor, called "Swizz Beatz Street".

In September 2015, it was announced that Dean would host the third annual Global Spin Awards.

In June 2017, Dean and One Man Kru appeared as the only two American talents on the sixth season of the South Korean hip-hop competition television series '' Show Me the Money''.

2018–present: ''Poison'' and ''Verzuz''

In May 2018, Dean released the song "It's Okayyy", ahead of the release of his then upcoming album ''Poison''. He recorded 70 songs and used 10 for the album. ''Poison'' features Kendrick Lamar, Lil Wayne, Pusha T, Nas, Young Thug, The Lox, 2 Chainz, among others. In July 2018, Dean said he worked with Nas on the latter's follow-up to his 2018 release '' Nasir''. Dean released "Pistol on My Side" featuring Lil Wayne from ''Poison'', along with its music video, on September 14, 2018.

In March 2020, Dean, along with Timbaland, launched the highly popular '' Verzuz'' Instagram webcast series. In 2021, for their work on ''Verzuz'', they both appeared on the ''Time'' 100, ''Time''s annual list of the 100 most influential people in the world.

That same year, Dean became series music producer for the ABC television series ''Queens'' starring Brandy, Eve, Naturi Naughton and Nadine Velazquez. ''Queens'' premiered on October 19, 2021.

In 2023, Dean hosted the car culture television show ''Drive with Swizz Beatz'' on Hulu.

Other ventures

Fashion designer

In 2003, he became a partner involved in the popular clothing company Kidrobot, a creator and retailer of limited-edition art toys and clothing.

On Twitter in 2010, Dean revealed his new sneaker line with Reebok.

Art

Dean is an avid art collector and connoisseur actively projecting and displaying his taste via Instagram. The curated collection of favourites was first introduced at SCOPE Art Show Miami Beach and has since become known as The Dean Collection, it includes work from emerging and well established artists including KAWS, Keith Haring, Cleon Peterson, Ernest Zacharevic and Erik Jones.

Dean and Keys are co-chairs of the Gordon Parks Foundation, which permanently preserves the work of Gordon Parks, a pioneering photographer, filmmaker, musician and activist. The couple acquired what is now the largest private holding of Parks' images and what is now part of the Dean Collection, the couple's philanthropic organization and family collection of international contemporary art. In the summer of 2018, Dean and Keys were featured in ''Cultured Magazine'' for their first joint cover, where they delved into Parks' works and the Dean Collection in more depth.

Dean also paints in his free time. He donates the money he earns from his paintings to the Children's Cancer & Blood Foundation.

Brand promoter

In 2010, Dean became involved in the design and launch of the Aston Martin Rapide. In 2011, Swizz Beatz became the official face of Lotus cars until CEO Dany Bahar left the company. Subsequently, Swizz Beatz returned to Aston Martin for 2013.

In early 2013, Dean invested in and joined the board of Monster, and became involved in product management and marketing activities.Pham, Alex
"Swizz Beatz Joins Monster as Investor, Board Member"
''Billboard'' February 6, 2013. Retrieved on December 5, 2013."Can Swizz Beatz Match Dr. Dre's Monster Legacy?"
''Forbes'' February 7, 2013. Retrieved on December 5, 2013. Monster products that he is promoting include the Monster GODJHeriyanto, Ali
"Monster GO-DJ is First True Example of Swizz Beatz Partnership"
''ChipChick'' November 21, 2013. Retrieved on January 14, 2014. and the Monster 24K headphones.Murphy, Meaghan
"Holiday gift guide: This year's fashion must-haves"
''Fox News'' November 25, 2013. Retrieved on January 14, 2014.

Dean currently sits as the Vice President - Sports Style Marketing, Design, and Brand Music Development for global footwear and apparel giant Reebok.

Performing Arts Center

On August 9, 2019, it was announced that Dean and his wife, singer Alicia Keys, are planning to transform a large piece of property in Macedon, New York into a music paradise of sorts. The couple wants to make a performing arts center and recording studio out of the former Jindal Films center which includes 111 acres and 3 buildings.

Camel racing

On October 22, 2020, Dean became the first American to win a camel race in Saudi Arabia after he won his first race with his team, Kaseem abu Nasser (Saudi Bronx).

Personal life

Dean and singer Mashonda Tifrere began dating in 1998. Their first pregnancy ended in a stillbirth in 2000. Dean's first son, Prince Nasir Dior (born 2000), is a model and rapper—who performs under the name Note Marcato—and was conceived from a previous relationship with Nicole Levy. Dean and Tifrere married in 2004. In December 2006, their son, Kasseem Dean Jr. was born. Dean also has a daughter Nicole, born in May 2008, with UK-based singer Jahna Sabastian, whom he met in 2007. Dean found out about his daughter a year after her birth. In 2008, Dean and Tifrere announced their break-up. According to Dean, they had been separated 9 or 10 months by June 2008. Their divorce was finalized in May 2010, citing irreconcilable differences.

During this time, he dated singer Alicia Keys, whom he has known since they were teenagers. They married on July 31, 2010, and have two sons together, born in 2010 and 2014. Dean contributed to Tifrere's 2018 book on co-parenting with him and Keys.

Dean is a Muslim.

In 2012, Dean was appointed the Global Ambassador for New York City Health and Hospitals Corporation (HHC).

In April 2014, Dean was accepted into Harvard Business School's Owner/President Management executive program. In October 2017, Dean shared a video on social media, celebrating the final days leading up to his graduation: "It's been a blessing coming from the Bronx, going to Harvard. A lot of people were saying why would you go to school? It's never too late to get your education, further your education." He continued by encouraging others to seek education as well. "Knowledge is power. It don't have to be an Ivy league school. Just as long as you're doing your thing, do your thing." In November 2017, Dean confirmed he had graduated from the OPM program.

Involvement with Jho Low

In 2012, Dean began associating with Malaysian businessman Jho Low, alleged to be the mastermind of the 1MDB scandal. Dean appeared at a variety of Low's parties, and became known as one of Low's inner circle of American celebrities, including Leonardo DiCaprio, Jamie Foxx, and Paris Hilton. Jho Low was known to give lavish gifts or cash payments to his celebrity friends and Dean received an $800k payment to attend Low's lavish 31st birthday party. Dean is also credited with helping Low navigate both the art world, and the music industry in the U.S., where Low acquired a number of renowned paintings and a stake in EMI music publishing, which was ultimately recovered by the U.S. Department of Justice and estimated at a value of $415 million.

Discography

;Studio albums
* '' One Man Band Man'' (2007)
* ''Poison'' (2018)

Filmography

*''I Tried'' (2007)
*'' Dumb and Dumber To'' (2014)
* ''Empire'' (2015)

Awards and nominations

* ASCAP Award
**2020, ASCAP Voice of the Culture Award for '' VERZUZ''
*BET Awards
**2020, Honoree Recipient, "Shine A Light" Award for '' VERZUZ''
*BET Hip Hop Awards
**2010, Producer Of the Year (won)
*Grammy Awards
**2018, Producers & Engineers Wing Award, for outstanding contributions to music (co-recipient, Alicia Keys)

!Ref.
, -
, rowspan="3", 2011
, "Fancy" (with Drake & T.I.)
, rowspan="2", Best Rap Performance by a Duo or Group
,
, rowspan="3" style="text-align:center;",

, -
, rowspan="2", " On to the Next One" (with Jay Z)
,
, -
, rowspan="3", Best Rap Song
,
, -
, rowspan="2", 2017
, " Famous" (as songwriter)
,
, rowspan="2" style="text-align:center;",
, -
, "Ultralight Beam" (as songwriter)
,

*Urban Music Awards
**2009, Best Producer (won)
*Webby Award
**2020, Special Achievement - '''Break The Internet' Award'', for the Instagram webcast '' VERZUZ'', (co-recipient, Timbaland)
*2014 Bronx Walk of Fame

References

Further reading

*

External links

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{{DEFAULTSORT:Swizzyswizz
1978 births
Living people
21st-century American businesspeople
African-American businesspeople
African-American fashion designers
American fashion designers
African-American male rappers
20th-century American male rappers
African-American Muslims
African-American record producers
African-American DJs
American businesspeople in fashion
American hip-hop DJs
American hip-hop record producers
American music industry executives
Philanthropists from New York (state)
American retail chief executives
Artists from New York City
Businesspeople from New York City
East Coast hip-hop musicians
Hardcore hip-hop artists
Grammy Award winners for rap music
Harvard Business School alumni
Rappers from the Bronx
American remixers
Ruff Ryders artists
Shoe designers
Songwriters from New York (state)
21st-century American rappers
Record producers from New York (state)
21st-century American male musicians
Reebok people
Hype men
Universal Motown Records artists
African-American songwriters
21st-century African-American musicians
20th-century African-American musicians
American male songwriters
DJs from New York City
American art collectors
Muslims from New York (state)