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Swim (styled swim~ the
tilde The tilde (, also ) is a grapheme or with a number of uses. The name of the character came into English from Spanish , which in turn came from the Latin , meaning 'title' or 'superscription'. Its primary use is as a diacritic (accent) in ...
"~" is part of the written name, but is not pronounced) is a record label founded in 1993, and jointly run, by
Wire file:Sample cross-section of high tension power (pylon) line.jpg, Overhead power cabling. The conductor consists of seven strands of steel (centre, high tensile strength), surrounded by four outer layers of aluminium (high conductivity). Sample d ...
guitarist and singer
Colin Newman Colin John Newman (born 16 September 1954) is an English musician, record producer and record label owner. He is best known as the primary vocalist and songwriter for the post-punk band Wire (band), Wire. Early life Newman was born in Salisbury ...
, and
Minimal Compact Minimal Compact is an Israeli rock music, rock band associated with the post-punk and indie rock movement of the 1980s. Biography Between its foundation in 1980 and its dissolution seven years later, Minimal Compact played an important role in ...
bass player and singer Malka Spigel. The label has published various solo projects and collaborations by Spigel and Newman, most notably
Githead Githead is a musical collaboration that includes Wire (band), Wire's Colin Newman as well as electronic musician Robin Rimbaud (Robin Rimbaud, Scanner) alongside Minimal Compact members Malka Spigel and Max Franken. Biography The appearanc ...
, a group formed on the occasion of the label's tenth anniversary, as well as music by a number of indie bands such as Ronnie and Clyde, Lobe and
Silo A silo () is a structure for storing Bulk material handling, bulk materials. Silos are commonly used for bulk storage of grain, coal, cement, carbon black, woodchips, food products and sawdust. Three types of silos are in widespread use toda ...
.


Founding

Spigel and Newman met when Newman produced a record by Spigel's band Minimal Compact. They launched the Swim label after they married and started a family: "We have a young child. We had a stark choice when he was born, as we were both in touring bands, between being absentee parents or finding a way to work together while bringing up a child. We chose the latter." Abandoning conventional song formats, they found that
ambient music Ambient music is a genre of music that emphasizes Musical tone, tone and atmosphere over traditional Musical form, musical structure or rhythm. Often "peaceful" sounding and lacking Musical composition, composition, beat, and/or structured melod ...
and
techno Techno is a genre of electronic dance music (EDM) which is generally produced for use in a continuous DJ set, with tempos being in the range from 120 to 150 beats per minute (bpm). The central rhythm is typically in common time ( ) and often ...
lent themselves to working from their home studio. "In the beginning, we tried to make some song/electronic hybrid", they told ''
CMJ New Music CMJ Holdings Corp. is a music events, online media company and a distributor of up and coming music CDs, originally founded in 1978, which ran a website, hosted an annual festival in New York City, and published two magazines, ''CMJ New Music ...
''. "We felt tied down by the song structure, and broke free of that with Immersion" – a "Spigel/Newman instrumental electronic collaboration" which released an album titled ''Oscillating'' as well as a series of remixes by a number of techno artists.


Music output

Swim began by publishing "understated, neo-minimalist electronic music", its first two releases being ''Rosh Ballata'' by Spigel and ''Tree'' by Oracle. Billing itself as a "post-everything" label it boasted what ''Dusted Magazine'' described as "a diverse group of musicians working primarily at the atmospheric, melodic end of the electronic spectrum .. often operating at the interface of digital and organic musics, bringing traces of a rock sensibility – as well as traditional rock instrumentation – to bear on their electronica"; their musical output ran "the stylistic gamut from beatless soundscapes to relatively conventional song-based pop to beat-heavy grooves". The label published several samplers of its work, beginning with ''Water Communication'' in 1997, which was followed by ''Swim Team #1'' in 2000 and ''Swim Team #2'' in 2003. These featured Swim acts such as Symptoms (Klaus Ammitzbøll), Ronnie and Clyde, Lobe, and Danish trio Silo in addition to Newman and Spigel and their son Ben a.k.a. "Bumpy". In 2004, Newman and Spigel established
Githead Githead is a musical collaboration that includes Wire (band), Wire's Colin Newman as well as electronic musician Robin Rimbaud (Robin Rimbaud, Scanner) alongside Minimal Compact members Malka Spigel and Max Franken. Biography The appearanc ...
, comprising Newman and Spigel along with electronic artist
Robin Rimbaud Robin Rimbaud (born 6 May 1964) is a British electronic musician who works under the name Scanner due to his use of cell phone and police scanners in live performance. He is also a member of the band Githead with Wire's Colin Newman and Malka ...
, who had contributed to the Immersion remix project and done much to encourage Swim in its early days; they were joined in 2005 by Minimal Compact drummer Max Franken. Githead saw the label move towards a more guitar-based sound. The group was originally meant to be a one-off live act for the label's tenth anniversary celebration, but developed into a touring and recording act when Spigel, Newman and Rimbaud first jammed together in preparation for the event and realised that "we had a band". The group's first EP ''Headgit'' was written, recorded and mixed in the Swim studio in London and was followed by the albums ''Profile'' (2005), ''Art Pop'' (2007) and ''Landing'' (2009), all released through the Swim label.


Reception

The 2000 ''Swim Team #1'' sampler was positively reviewed in ''NME'', achieving an 8 out of 10 rating. The 2003 ''Swim Team #2'' sampler was described by ''Dusted Magazine'' as "a near-perfect sampler", offering "both quantity and quality and introduc nglisteners to an array of exciting musicians. If, by the end of the CD, your interest isn't piqued and you don't feel the need to seek out further material by some of these artists, then you may need your ears syringed."


Interviews and writings


"Production Lines: Colin Newman"
Article by Colin Newman on Swim published in ''
Sound on Sound ''Sound on Sound'' is a monthly music technology magazine. The magazine includes product tests of electronic musical performance and recording devices, and interviews with industry professionals. Due to its technical focus, it is predominantly ...
'' music magazine (May 1994)
The Creative Process: Interview Series.
Colin Newman interviewed by Aaron Prevots, Ph. D.,
Southwestern University Southwestern University (Southwestern or SU) is a Private college, private Liberal arts colleges in the United States, liberal arts college in Georgetown, Texas. Formed in 1873 from a revival of collegiate charters granted in 1840, Southwester ...


Associated acts

*Colin Newman *Malka Spigel *Earth (Newman & Spigel) *Immersion (Newman & Spigel) *Intens (Newman & Spigel) *Oscillating (Newman & Spigel) *Githead (Newman, Spigel, Rimbaud, Franken) *Oracle (Newman, Spigel, Samy Birnbach) *Akatombo *dol-lop * g-man *Lobe *Pablo's Eye *Ronnie & Clyde *Silo *Symptoms (Klaus Ammitzbøll)


References


External links


Official site
{{DEFAULTSORT:Swim British record labels Alternative rock record labels Ambient music record labels Electronic music record labels Techno record labels