Susumu Matsushita
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Susumu Matsushita (松下進 ''Matsushita Susumu''; born February 6, 1950, in
Fussa, Tokyo is a city located in the western portion of the Tokyo Metropolis, Japan. , the city had an estimated population of 56,786, and a population density of 5600 persons per km². The total area of the city is . About one third of the city area is ...
) is a Japanese
manga artist A manga artist, also known as a mangaka (), is a Cartoonist, comic artist who writes and/or illustrates manga. Most manga artists study at an art college or manga school or take on an apprenticeship with another artist before entering the indus ...
known for his unique American comic–influenced design. His most famous works are the designing of the mascots and of the
Orix Buffaloes The are a Nippon Professional Baseball team formed as a result of the 2004 Nippon Professional Baseball realignment by the merger of the Orix BlueWave of Kobe, Hyōgo Prefecture, Japan, and the Osaka Kintetsu Buffaloes of Osaka, Osaka Prefecture ...
, the concept art for the '' Monkey Magic'' television series, and video game artwork for '' Hudson's Adventure Island series'' (1986), ''
Motor Toon Grand Prix is a 1994 Kart racing game, kart racing video game developed and published by Sony Computer Entertainment for the PlayStation (console), PlayStation. It was released exclusively in Japan. The game and Motor Toon Grand Prix 2, its sequel were dir ...
'' (1994), and '' Maximo: Ghosts to Glory'' (2001).


Early years

Born in February 6, 1950, Susumu Matsushita developed an aptitude for artistic design at a young age. He was influenced by animated Disney films featuring animal designs and by the American comics that were enjoyed by Matsushita's American uncle. He attended a specialized school and was educated in
industrial design Industrial design is a process of design applied to physical Product (business), products that are to be manufactured by mass production. It is the creative act of determining and defining a product's form and features, which takes place in adva ...
and later music where he gained a lasting appreciation for
The Beatles The Beatles were an English Rock music, rock band formed in Liverpool in 1960. The core lineup of the band comprised John Lennon, Paul McCartney, George Harrison and Ringo Starr. They are widely regarded as the Cultural impact of the Beatle ...
. During this period, Matsushita attended an exhibition by
Alan Aldridge Alan Aldridge (8 July 1938 – 17 February 2017) was a British artist, graphic designer and illustrator. He is best known for his psychedelic artwork made for books and record covers by The Beatles and The Who and for creating the original desig ...
in
Ikebukuro is a commercial and entertainment district in Toshima, Tokyo, Japan. Toshima ward offices, Ikebukuro Station, and several shops, restaurants, and department stores are located within city limits. Transportation At the center of Ikebukuro is ...
's
Seibu Department Stores is a Japanese depato, department store. The first store to trade under the name opened its doors in 1949. Seibu is typical of Japanese department stores with a wide variety of stores doing business on several floors. The company is now a subsid ...
. Fascinated by Aldridge's original illustrations for '' The Beatles Illustrated Lyrics'', the exhibition made a strong impression on Matsushita and he determined to learn how to use the
airbrush An airbrush is a small, air-operated tool that atomizes and sprays various media, most often paint, but also ink, dye, and make-up. Spray painting developed from the airbrush and is considered to employ a type of airbrush. History Up unt ...
. Within a few months of experimentation he completely shifted to graphic design and the airbrush became his primary tool.


Career

Matsushita began working as a freelance graphic designer in 1973. He had difficulties marketing himself initially, however his career gained momentum after securing a 1976 deal with Magazine House to produce magazine covers for the fashion magazine, ''Popeye''. This was soon followed by a contract with
Shueisha is a Japanese publishing company headquartered in Chiyoda, Tokyo, Japan. Shueisha is the largest publishing company in Japan. It was established in 1925 as the entertainment-related publishing division of Japanese publisher Shogakukan. The ...
in 1979 to creating artwork for '' Young Jump''. Matsushita's development of ''Young Jump''s mascot, Mac Bear (later Buddy Bear), was to provide a significant moment in his career as he would shift increasingly toward the development of characters and mascots. Creating his own studio company in 1986, Matsushita immediately signed a contract with
ASCII ASCII ( ), an acronym for American Standard Code for Information Interchange, is a character encoding standard for representing a particular set of 95 (English language focused) printable character, printable and 33 control character, control c ...
to produce covers for the video game magazine, '' Famicom Tsūshin'' (subsequently shortened to ''Famitsū''). With professional connections to the ''Jump'' magazine line and to ''Famitsū'', requests were made for the development of numerous mascots for magazine split-offs and for video game character designs. These in turn became business propositions for Matsushita to develop mascots for musical bands, sports leagues, and even commercial and industrial organizations.


Mascots and characters

Matsushita's illustrations have frequently appeared in
video game magazine Video game journalism (also called games journalism or video game criticism) is a specialized branch of journalism that covers various aspects of video games, including game reviews, industry news, and player culture, typically following a core ...
s including the creation of numerous covers for publications such as the ''Jump'' magazine line and ''
Famitsu , formerly , is a line of Japanese Video game journalism, video game magazines published by Kadokawa Game Linkage (previously known as Gzbrain), a subsidiary of Kadokawa Corporation, Kadokawa. ''Famitsu'' is published in both weekly and monthly f ...
'' (for which Matsushita has designed the mascot, ). Matsushita also designed for younger readers and is responsible for creating the mascots of numerous Famitsu spinoff magazines including: *''Famitsu Bros.'' (for which Matsushita designed the mascot, ) *'' Satellaview Tsūshin'' (for which Matsushita designed ) *'' Famitsu PS'' (for which Matsushita created the ) *''Game Boy Tsushin'' (for which Matsushita created the ) He also drew the old Shueisha '' Business Jump'' magazine's mascot, which was a mouse. Matsushita has also designed mascots and characters for video games and collectible card games including: *'' Adventure Island'' (1986) *The '' Derby Stallion'' series (1991) * (1993) *'' Down the World: Mervil's Ambition'' (1994) *''
Motor Toon Grand Prix is a 1994 Kart racing game, kart racing video game developed and published by Sony Computer Entertainment for the PlayStation (console), PlayStation. It was released exclusively in Japan. The game and Motor Toon Grand Prix 2, its sequel were dir ...
'' (1994) *'' Maximo: Ghosts to Glory'' (2001) and its sequel '' Maximo vs. Army of Zin'' (2003) *'' The Magical Ninja: Jiraiya Kenzan!'' (2004, cancelled) * (2012, limited release for Famitsu GREE's '' Aquarian Age'') *" Maximum the Hormone" - A limited 2017 T-Card from Tsutaya (
Culture Convenience Club is a Japanese company that operates Tsutaya (蔦屋), a chain of video rental shops and bookstores throughout Japan and Taiwan. The company is headquartered in Ebisu, Tokyo. The stock of the company was formerly listed in the first section of th ...
) *'' Tiny Barbarian'' (2017,
Nicalis Nicalis, Inc. is an American video game developer and publisher based in Santa Ana, California. The company focuses primarily on indie games and has developed and published both original games as well as Porting#Porting in gaming, ports of existi ...
) *'' Death end re;Quest'' (2018, final boss) In addition to creating characters for games and game magazines, Matsushita has also designed mascots for numerous sports organizations like the mascots for the
1994 Asian Games The 1994 Asian Games (), also known as the XII Asiad and the 12th Asian Games () or simply Hiroshima 1994 (), were held from October 2 to 16, 1994, in Hiroshima, Japan. It was the first Asian Games in history to be hosted in a non-capital city. Th ...
which were being hosted in
Hiroshima is the capital of Hiroshima Prefecture in Japan. , the city had an estimated population of 1,199,391. The gross domestic product (GDP) in Greater Hiroshima, Hiroshima Urban Employment Area, was US$61.3 billion as of 2010. Kazumi Matsui has b ...
at the time, and . Matsushita designed the
Gamba Osaka is a Japanese professional association football, football club based in Suita, Osaka Prefecture. The club plays in the J1 League, which is the top tier of football in the country. The club's home stadium is Panasonic Stadium Suita. They form a ...
's as well as the former
Orix Buffaloes The are a Nippon Professional Baseball team formed as a result of the 2004 Nippon Professional Baseball realignment by the merger of the Orix BlueWave of Kobe, Hyōgo Prefecture, Japan, and the Osaka Kintetsu Buffaloes of Osaka, Osaka Prefecture ...
' mascots and . Matsushita's designs, mascots, and characters have also appeared in the
Kitakyushu is a Cities of Japan, city located in Fukuoka Prefecture, Japan. As of June 1, 2019, Kitakyushu has an estimated population of 940,978, making it the second-largest city in both Fukuoka Prefecture and the island of Kyushu after the city of Fuk ...
-based theme park
Space World was a theme park in Yahatahigashi-ku, Kitakyushu, Fukuoka, Japan, Japan. It had six roller coasters: Black Hole Scramble, Venus GP, Zaturn, Boogie-woogie Space Coaster, Titan Max, and Clipper. In 2016, the park officially announced that it w ...
(Matsushita designed Lucky Rabbit and friends), Minato's All of Me Club, and as concept art for the '' Monkey Magic'' television series.


Exhibitions

Matsushita has exhibited his works on a number of occasions throughout his career. Career highlights include: * (2003, Sony Building, Ginza, Tokyo) * (2013, Gallery EpiCute, Chiyoda, Tokyo) * (2019, Bunkamura in
Shibuya is a Special wards of Tokyo, special ward in Tokyo, Japan. A major commercial center, Shibuya houses one of the busiest railway stations in the world, Shibuya Station. As of January 1, 2024, Shibuya Ward has an estimated population of 230,60 ...
, Tokyo's
Dōgenzaka is a district of Shibuya, Tokyo, Japan. As of October 2020, the population of this district is 591. The postal code for Dōgenzaka is 150–0043. Local landmarks here include Shibuya 109, Bunkamura and the Statue of Hachikō. Geography Dō ...
district)


Personal life

Matsushita is married to American-Japanese jazz singer Naomi Grace, for whom he acts as producer. Matsushita also performs with the band .


Notes


References


External links


Susumu Matsushita Enterprise

Susumu Matsushita's Blog
{{DEFAULTSORT:Matsushita, Susumu 1950 births Japanese album-cover and concert-poster artists Anime character designers Japanese cartoonists Japanese entertainers Japanese guitarists Japanese poster artists Japanese video game designers Living people Manga artists from Tokyo Musicians from Western Tokyo People from Fussa, Tokyo Japanese video game artists